Internet Advertising

WHITE PAPER: With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions.

Posted: 12 Apr 2013 | Published: 12 Apr 2013

WHITE PAPER: This white paper illustrates the importance of video to drive audience engagement and interaction.  Learn best practices, key tips, and essential elements of online video marketing.

Posted: 15 Mar 2013 | Published: 28 Feb 2013

WHITE PAPER: In today's wired world, you must make sure your website is optimized for optimal ROI and sales.  Check out this white paper to learn about the business case of web site optimization, and learn from nine brief success stories of businesses across all sectors.

Posted: 12 Apr 2013 | Published: 12 Apr 2013

WHITE PAPER: Overall Web performance - including availability, responsiveness and consistency - can have a huge impact on an online retailer's revenues, brand and customer satisfaction. Read this whitepaper to learn 12 tips to assess online retail readiness for the upcoming holiday season.

Posted: 15 Sep 2009 | Published: 14 Sep 2009

WHITE PAPER: Marketers are constantly looking for new and more effective ways for managing and tracking their online advertising campaigns.

Posted: 09 Apr 2007 | Published: 01 Mar 2007

WHITE PAPER: Read this paper to learn more about the emerging trend of digital billboard advertising and how it can enhance responsiveness, flexibility and profits.

Posted: 02 Mar 2009 | Published: 02 Mar 2009

WHITE PAPER: NetAcuity IP Intelligence technology provides an excellent way to non-invasively gather new intelligence about the online universe, and Digital Element delivers the de facto standard in IP Intelligence.

Posted: 31 Jan 2008 | Published: 01 Jan 2007

WHITE PAPER: This paper reviews the best practices for integrating engaging interactive media elements into your current email marketing program. It will cover video in email, utilizing polls, flash presentations, RSS feeds and more.

Posted: 06 Oct 2008 | Published: 04 Oct 2008

WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.

Posted: 23 Feb 2011 | Published: 23 Feb 2011

WHITE PAPER: This evaluation from Forrester looks at both the current capabilities of vendors to support cases and their potential to support projects and operations. Read now for an in-depth smart process application evaluation so you can make a more informed decision.

Posted: 16 May 2013 | Published: 16 May 2013