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Incentive Programs

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The Customer Loyalty Playbook: 4 Steps To Build Loyal, High-Value Customers
sponsored by Oracle Corporation
WHITE PAPER: The longer a customer is loyal, the more profit the company gains. Read this brief to learn four steps to help guide your customer loyalty strategy.
Posted: 21 Mar 2011 | Published: 01 Feb 2010

Oracle Corporation

Four Effective Service Strategies that Drive Brand Advocacy
sponsored by Oracle Corporation
WHITE PAPER: This paper will provide answers, focusing on the four key aspects of service that can combine to create a "WOW!" experience: convenience, speed, relevance, and relationship.
Posted: 25 Apr 2011 | Published: 25 Apr 2011

Oracle Corporation

How Security Can Help Grow Your Business: The Marketing Side of Tokenization
sponsored by First Data Corporation
WHITE PAPER: Tokenization is more than a security measure and more than a cost savings technique. It can be used to build your business. This white paper discusses the ways tokens can be used in back-end business operations to develop powerful marketing programs.
Posted: 15 Aug 2011 | Published: 15 Aug 2011

First Data Corporation

Move from Reactive to Proactive Business Process Management
sponsored by Hewlett-Packard Limited
WHITE PAPER: In this white paper, learn about Enterprise Process Automation (EPA), which is designed to unlock your organization's potential for speed, efficiency, accuracy, and compliance by creating alignment across the business and technical silos within a company.
Posted: 18 Mar 2014 | Published: 31 Dec 2013

Hewlett-Packard Limited

Managing Unpredictability Using BPM for Adaptive Case Management
sponsored by Oracle Corporation
WHITE PAPER: Managing change and unpredictability is an integral part of doing business. For managing unpredictability in processes, we need capabilities of adaptive case management.
Posted: 19 Nov 2013 | Published: 31 Jul 2013

Oracle Corporation

Laying the Technology Foundation for Measuring Marketing Performance and Calculating ROI
sponsored by IBM
WHITE PAPER: CIOs are failing to partner with marketing that is effective in measuring marketing performance and calculating return on marketing investment (ROMI). In this informative resource, find recommendations for these key challenges and discover how CIOs and IT can do their parts to increase ROI.
Posted: 20 Feb 2014 | Published: 31 Dec 2013

IBM

Executive Perceptions of Live Online Video - by the Numbers
sponsored by UStream
WHITE PAPER: Access the following white paper summary of "Executive Visions on Video in the Workplace" to uncover why different levels of an enterprise hold the views they do for live video and ultimately discover if you should consider an initiative sooner than later.
Posted: 21 Feb 2014 | Published: 21 Feb 2014

UStream

The Journey to Smarter Commerce: Your customer in context
sponsored by IBM
WHITE PAPER: Two of the biggest trends in commerce -- big data and more empowered customers -- are creating huge challenges for modern businesses. However, equally huge opportunities exist if you can successfully leverage big data to create a comprehensive, single view of the customer, resulting in optimum customer experiences.
Posted: 09 Apr 2014 | Published: 30 Apr 2013

IBM

Survey Results: An Emerging Digital Divide
sponsored by Apigee Europe LTD
WHITE PAPER: In this comprehensive report, view survey results of how companies today are leveraging technology-enabled capabilities such as "big data" and analytics, digital marketing, apps, and APIs. Find out what separates the top performers from the pack, and get key recommendations to help put your business on the right side of the "digital divide."
Posted: 26 Nov 2013 | Published: 31 May 2013

Apigee Europe LTD

A Beginner’s Guide to Partner Marketing with Content Syndication
sponsored by TIE Kinetix
WHITE PAPER: B2B professionals need to ensure their partners have up-to-date information, and that their web content is consistent and relevant across all channels. To simplify channel marketing, savvy businesses are looking towards channel content syndication.
Posted: 13 Nov 2013 | Published: 13 Nov 2013

TIE Kinetix
 
 
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