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IT Market Research White Papers (View All Report Types)
 
Analyst Insight: IoT Analytics in Practice
sponsored by SAS
WHITE PAPER: Research analysts conducted deep qualitative interviews with three organizations that invested significant time and resources into their own IoT analytics initiatives. Access now to uncover key themes and lessons learned from your peers.
Posted: 05 Apr 2016 | Published: 30 Sep 2015

SAS

Marketing/Sales Alignment: Who is Agile Enough to Win
sponsored by SAP Hybris
WHITE PAPER: Can marketing pros load their CRM system with viable leads for sales teams? Here, Aberdeen Group reveals what B2B firms can do (and adopt) to share motivation and collaboration among sales and marketing teams.
Posted: 05 Jun 2017 | Published: 31 Mar 2016

SAP Hybris

Promoting Your Business Abroad: How to Prep Your Strategy for Exporting
sponsored by Sage (UK) Limited
WHITE PAPER: Learn how to get started with exporting and take steps towards increasing sales opportunities and growing your customer base. Discover how to adapt your website to promote your business internationally, market your business with advertising and social media, support exporting with accounting software, and more.
Posted: 31 Jul 2017 | Published: 31 Jul 2017

Sage (UK) Limited

Magic Quadrant for Data Warehouse Database Management Systems (Gartner)
sponsored by Teradata
WHITE PAPER: The data warehouse DBMS market is undergoing a transformation, including many acquisitions, as vendors adapt data warehouses to support the modern business intelligence and analytic workload requirements of users. This document compares 16 vendors, including IBM & Netezza, to help customers find the right one for their needs.
Posted: 11 Apr 2011 | Published: 11 Apr 2011

Teradata

Intelligent Merchandising: Creating a Unique Shopping Experience, Part 2
sponsored by SAP AG
WHITE PAPER: Anticipating customer needs is a better predictor of success than just responding to what customers say they want. Read this white paper to learn how you can create a unique customer experience by anticipating customers' lifestyle needs and demands.
Posted: 24 Mar 2008 | Published: 01 Aug 2007

SAP AG

IDC Worldwide Enterprise Mobility Management Market Share 2016
sponsored by vmware airwatch
WHITE PAPER: This study analyzes the EMM market, ranking the top 14 vendors by revenue and revealing the market trends and events that have helped shape the market landscape. Uncover advice on what you can do in the EMM buying phase.
Posted: 12 Sep 2016 | Published: 31 May 2016

vmware airwatch

Three Key Steps to B2B Marketing Optimization
sponsored by Marketo
WHITE PAPER: In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.
Posted: 28 Apr 2010 | Published: 28 Apr 2010

Marketo

Ahead in the Cloud: The CSC Cloud Usage Index
sponsored by CSC
WHITE PAPER: This survey of more than 3,500 cloud computing users in eight countries uncovers current user attitudes towards the cloud and their experience in adopting cloud computing. Access these findings to discover the answers to key cloud questions now.
Posted: 12 Jan 2012 | Published: 12 Jan 2012

CSC

2004 Forbes.com and Bitpipe Study: Readership and Usage of White Papers and Case Studies by Corporate and IT Management
sponsored by Bitpipe
WHITE PAPER: According to the findings of this survey, white papers, and case studies play a critical role in the decision process of corporate and IT management.
Posted: 15 Mar 2004 | Published: 01 Mar 2004

Bitpipe

Scale-out Storage Market Forecast 2010-2015
sponsored by Red Hat
WHITE PAPER: Although scale-out storage technologies were once viewed as specialized infrastructure solutions that really only made sense in a few environments, today these platforms are making their way into mainstream IT. Check out this ESG market forecast to discover current trends and future predictions regarding the development of these solutions.   
Posted: 14 Feb 2012 | Published: 14 Feb 2012

Red Hat
 
 
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