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IT Leads Generation White Papers (View All Report Types)
 
6 Best Practices for Creating a Content Marketing Strategy
sponsored by Act-On Software
WHITE PAPER: A content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles.
Posted: 08 Apr 2014 | Published: 31 Dec 2013

Act-On Software

The Google/TechTarget Research Project
sponsored by TechTarget
WHITE PAPER: Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan.
Posted: 25 Nov 2008 | Published: 18 Nov 2008

TechTarget

Are You Ready for Marketing Automation?
sponsored by Marketo
WHITE PAPER: Marketing automation offers many benefits to an organization, but it also requires a certain degree of readiness. Take a look at this checklist to determine if your company is ready to use marketing automation by evaluating your marketing initiatives in 10 key areas.
Posted: 27 Jun 2013 | Published: 27 Jun 2013

Marketo

11 Steps to Successful Lead Nuturing
sponsored by LeadLife Solutions
WHITE PAPER: Access this insightful resource to discover the 11 steps to a successful lead nurturing program, so that you can maximize sales opportunities and build better customer relationships.
Posted: 10 Jul 2013 | Published: 10 Jul 2013

LeadLife Solutions

Ten Tips for Effective Lead Management
sponsored by Marketo
WHITE PAPER: Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.
Posted: 20 Mar 2008 | Published: 01 Mar 2008

Marketo

CRM Your Salespeople Will Love
sponsored by Oracle Corporation
WHITE PAPER: Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption.
Posted: 26 Sep 2007 | Published: 01 Sep 2007

Oracle Corporation

Best Practices For Setting Up a Lead Nurturing Program
sponsored by Act-On Software
WHITE PAPER: In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Posted: 11 Apr 2014 | Published: 31 Dec 2012

Act-On Software

Why CRM? The Business Case for Customer Relationship Management
sponsored by Oracle Corporation
WHITE PAPER: Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction.
Posted: 02 Mar 2007 | Published: 01 Jul 2006

Oracle Corporation

The Future of Lead Management: A Step-by-Step Guide
sponsored by LeadLife Solutions
WHITE PAPER: In this insightful resource, explore how to adapt your marketing and sales processes in order to meet the needs of the modern buyer and learn the three most important changes you need to make to increase marketing and sales effectiveness.
Posted: 11 Jul 2013 | Published: 11 Jul 2013

LeadLife Solutions

Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars
sponsored by Citrix Online
WHITE PAPER: Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more.
Posted: 21 Aug 2009 | Published: 01 Dec 2008

Citrix Online
 
 
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