IT Lead Generation White Papers

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May 26, 2013

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IT Lead Generation

IT Lead Generation White Papers (View All Report Types)

Create a Referral Program to Grow Your IT Business sponsored by ConnectWise WHITE PAPER: This indispensable guide explores the benefits of referral marketing and offers advice on expanding and managing your referral program. Posted: 31 Dec 2012 \| Published: 31 Dec 2012 TOPICS: Customer Loyalty \| Customer Satisfaction \| Lead Generation \| Lead Management \| Market Research \| Marketing \| Marketing Information Systems \| Sales and Marketing Software \| Sales Channels \| Sales Information Systems \| Sales Representatives \| Social Networking

Content Mapped to Buying Stages Powers Nurturing Results sponsored by Genius.com WHITE PAPER: This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve. Posted: 07 Oct 2009 \| Published: 07 Oct 2009 TOPICS: Content Delivery \| CRM \| Lead Generation \| Lead Management \| Marketing \| Marketing Literature \| Sales \| Sales and Marketing Software

Sales Intelligence: The Secret to Sales Nirvana sponsored by IBM WHITE PAPER: Read this paper to learn about sales intelligence-- the external sources of information that a company uses to enhance sales force effectiveness. This Aberdeen Group report offers tips from best-in-class companies, including best practices related to data quality, sales force automation, and CRM solutions. Posted: 16 Mar 2010 \| Published: 09 Jan 2009 TOPICS: CRM \| CRM Best Practices \| Data Quality \| Lead Generation \| Lead Management \| Sales \| Sales Force Automation \| Sales Information Systems

Ten Tips for Effective Lead Management sponsored by Marketo WHITE PAPER: Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue. Posted: 20 Mar 2008 \| Published: 01 Mar 2008 TOPICS: B2B \| Campaign Management \| Data Quality \| Lead Generation \| Marketing Information Systems \| Online Marketing \| ROI \| Sales and Marketing Software \| Search Engines \| Web Content Management \| Wireless Marketing

CRM Your Salespeople Will Love sponsored by Oracle Corporation WHITE PAPER: Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption. Posted: 26 Sep 2007 \| Published: 01 Sep 2007 TOPICS: CRM \| CRM Software \| Customer Data Integration \| Customer Data Management \| Customer Data Management Software \| Customer Support Software \| Lead Generation \| Oracle (Product) \| Sales Force Automation \| Sales Order Management \| Sales Representatives \| Software as a Service

From Cold to Hot: Lead Nurturing Programs That Generate Sales sponsored by Vtrenz, Inc WHITE PAPER: This white paper explains the importance of lead nurturing–in the lead management process. It discusses best practices for nurturing leads in today's competitive business environment, and offers advice for implementing a lead-nurturing program. Posted: 20 Aug 2008 \| Published: 20 Aug 2008 TOPICS: B2B Integration \| CRM \| Email \| Lead Generation \| Marketing Information Systems \| Purchase Order Management \| ROI \| Routing Protocols \| Sales \| Systems Management \| Telephones

The Google/TechTarget Research Project sponsored by TechTarget WHITE PAPER: Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan. Posted: 25 Nov 2008 \| Published: 18 Nov 2008 TOPICS: Branding \| Lead Generation \| Marketing \| Online Marketing \| Purchasing

The Definitive Guide to Lead Nurturing sponsored by Marketo WHITE PAPER: The goal of this guide is to arm B2B marketers with the ultimate resource for lead nurturing, whether you’re just starting to think about lead nurturing in your business or are looking for ways to enhance and optimize your existing programs. Read this definitive guide to learn more. Posted: 12 Nov 2010 \| Published: 12 Nov 2010 TOPICS: Customer Data Management \| Customer Interaction Services \| Customer Retention \| Customer Satisfaction \| Customer Service \| Lead Generation \| Lead Management

Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars sponsored by Citrix Online WHITE PAPER: Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more. Posted: 21 Aug 2009 \| Published: 01 Dec 2008 TOPICS: B2B \| CRM \| Customer Service \| Customer Service Best Practices \| Lead Generation \| Marketing \| Web Conferences \| Web Services \| Webcasts

Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales sponsored by Oracle Corporation WHITE PAPER: This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them. Posted: 19 Sep 2008 \| Published: 19 Sep 2008 TOPICS: B2B \| B2C \| Collaboration \| Lead Generation \| Sales Channels \| Sales Representatives \| Social Networking

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