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DEFINITION: Glocalization is a term that was invented in order to emphasize that the globalization of a product is more likely to succeed when the product or service is adapted specifically to each locality or culture it is marketed in. The term combines the word globalization with localization. (An earlier term for globalization in terms of product preparedness for international marketing is internationalization.)  … 
Definition continues below.
Globalization White Papers (View All Report Types)
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Redefining Software Development in Healthcare Information Technology: The Role of Agile ALM, Cloud and Open Source
sponsored by CollabNet
WHITE PAPER: The globalization of all industries, the need to decrease application lifecycles and the adoption of agile tools and methods are building momentum and taking on a life of their own. Enterprises of all kinds are realizing that their traditional software development tools and approaches can no longer deliver end-to-end ALM for business agility.
Posted: 08 Apr 2011 | Published: 08 Apr 2011


The Future of Business: Preparing to Meet its Challenges
sponsored by Cisco Systems, Inc.
WHITE PAPER: Cisco is addressing today's dominant trends and their implications for transforming IT architectures and critical business processes. This paper examines these trends, describes why the network is the logical starting point for transforming business, and offers insight into the most strategic IT investments that businesses should consider today.
Posted: 15 Mar 2011 | Published: 15 Mar 2011

Cisco Systems, Inc.

Mass Personalization: How relevance engines are revolutionizing mass communications
sponsored by xMatters, Inc.
WHITE PAPER: Mass personalization eliminates the need to send the same message en masse at the same time. By reducing communication “noise,” mass personalization enables recipients to focus on what’s relevant to them at the moment that it matters. Read this paper to find out more.
Posted: 08 Sep 2010 | Published: 08 Sep 2010

xMatters, Inc.

Seizing the Advantage: When and how to innovate your business model
sponsored by IBM
WHITE PAPER: Read this executive report for invaluable insights from IBM® on when and how to innovate your business model—and seize the advantage. 
Posted: 26 Aug 2010 | Published: 22 Jun 2009


After the crisis: What now?
sponsored by IBM
WHITE PAPER: To succeed in this new climate, you now need to take decisive action to preempt scarcity, drive cost efficiency and find targeted approaches to revenue growth. Read this executive report to find out how.
Posted: 26 Aug 2010 | Published: 09 Mar 2010


Mastering Global Product Development (GPD) for Business Advantage
sponsored by Parametric Technology Corp.
WHITE PAPER: This paper discusses common GPD challenges and corresponding solution methodologies in the context of PTC technology-enabled best practices derived from numerous customer engagements worldwide.  Read this paper to learn the foundation your company needs to make intelligent, informed decisions regarding initiatives toward global product development.
Posted: 04 Aug 2010 | Published: 04 Aug 2010

Parametric Technology Corp.

Export Compliance Management: Best Practices for Managing Export Compliance to Support Globalization and Reduce Your Risk Profile
sponsored by Management Dynamics
WHITE PAPER: Before escalating their overseas sales, companies must gauge their exporting best practices to see what can be gained from improving compliance process. This Report profiles export compliance programs in various industries to reveal key challenges companies face in managing these programs and determine how software is used in the process.
Posted: 26 May 2010 | Published: 26 May 2010

Management Dynamics

Revenue Management: Exploiting existing data to generate increased revenue
sponsored by Datactics
WHITE PAPER: This white paper considers the potential of exploiting existing data held by organizations in such a way that it can be used to generate increased revenue. It considers the issues facing organizations in terms of the quality of their master data, as well as making recommendations to achieve improved revenue management.
Posted: 28 Jan 2010 | Published: 28 Jan 2010


Realizing Business Value with Identity and Access Management
sponsored by IBM
WHITE PAPER: Read this white paper to learn how IBM identity and access management solutions help organizations realize business value through a centralized, automated identity and access management infrastructure.
Posted: 28 Oct 2009 | Published: 25 Sep 2009


Designing a Strategy for End-to-End Web Protection
sponsored by IBM
WHITE PAPER: Web applications are extremely flexible and valuable assets to any organization. But they’re also vulnerable to threats like hijacking, splitting, forging and injection. Read this white paper to find out how IBM Rational® AppScan® solutions can help your agency overcome virtual threats to achieve mission objectives.
Posted: 27 Oct 2009 | Published: 10 Jul 2009


A Model of Virtualization
sponsored by Intel Corporation
WHITE PAPER: This paper demonstrates the value of a Xeon 7400 Dunnington system, the Dell IT group has virtualized more than 5,000 servers and saved the company over US$29 million using a scalable, worldwide virtualization model.
Posted: 08 Sep 2009 | Published: 08 Sep 2009

Intel Corporation

Business Process-Centric Information Technology: Aligning Business and Technology for High Performance
sponsored by Accenture
WHITE PAPER: Process-centric IT is, first and foremost, a way for the IT organization to build applications that will deliver greater flexibility and agility to the business-enabling high performance.
Posted: 18 Feb 2009 | Published: 18 Feb 2009


Global Delivery: A Course to High Performance in a Multi-Polar World
sponsored by Accenture
WHITE PAPER: To fully exploit the opportunities offered by the multi-polar world, multinationals and public sector organizations must successfully create a global delivery strategy, and tap into specialized industry.
Posted: 18 Feb 2009 | Published: 18 Feb 2009


Integrating the Finance organization for global business: Important implications for CIOs
sponsored by IBM
WHITE PAPER: This paper looks at the growing alignment between the financial and technical disciplines. It examines the results of the Global CFO Study 2008 in the context of IT, identifying the critical implications for CIOs, and the need for a strategic partnership with CFOs and more ongoing collaboration between Finance and IT.
Posted: 13 Feb 2009 | Published: 13 Feb 2009


Email Recovery: Doing More with Less- How to save Time and Money When Recovering Email
sponsored by Kroll Ontrack, Inc.
WHITE PAPER: This paper shows how the costs associated with recovering email messages from Microsoft® Exchange Server backups can be significant and also provides us with the practical information on how to minimize those costs.
Posted: 10 Feb 2009 | Published: 10 Feb 2009

Kroll Ontrack, Inc.

Study Pinpoints Areas of Growth for After-Market Maintenance/Repair/Overhaul Intiaitives
sponsored by SAP AG
WHITE PAPER: This study talks about top three trends such as outsourcing MRO, aging aircraft and lean impacting the MRO segment.
Posted: 26 Jan 2009 | Published: 23 Jan 2009


Achieve True Collaboration in Global Development
sponsored by Telelogic, An IBM Company
WHITE PAPER: This paper explains the effective management of human capital, which includes not just the organization's own employees, but also members of the outsourcing team as well, is a key success factor.
Posted: 17 Dec 2008 | Published: 17 Dec 2008

Telelogic, An IBM Company

Epicor ICE 2.0: Introducing Next-Generation Business Architecture
sponsored by Epicor Software Corporation
WHITE PAPER: Epicor Internet Component Environment (ICE) 2.0 is a modern business architecture and application framework which utilizes a 100% service-oriented architecture (SOA) and Web 2.0 technologies for a new breed of enterprise solution.
Posted: 21 Nov 2008 | Published: 21 Nov 2008

Epicor Software Corporation

Four Steps to a Best-Run Business
sponsored by SAP America, Inc.
WHITE PAPER: This document describes how you can build a strategy to unify and run your business more effectively.
Posted: 17 Sep 2008 | Published: 17 Sep 2008

SAP America, Inc.

Business Continuity Management
sponsored by Matrix42
WHITE PAPER: This White paper explains the concept of Business Continuity and demonstrates how matrix42 Empirum supports the Business Continuity Strategy in the enterprise.
Posted: 17 Sep 2008 | Published: 12 Sep 2008


Expanding the Value of IBM Rational Team Concert Software with IBM Business Partners-priority Asset
sponsored by IBM
WHITE PAPER: This white paper discusses challenges to adopting globalization, open environments, seamless collaboration, and agile techniques, and how Jazz technology, Rational Team Concert and IBM Business Partner Plug-ins can help drive software innovation.
Posted: 17 Sep 2008 | Published: 17 Sep 2008


IBM System Storage DS Family-Financial Svcs Institutions
sponsored by IBM
WHITE PAPER: This whitepaper explains how the IBM System Storage DS Family can support business continuity and improve information lifecycle management with competitively priced storage options.
Posted: 11 Sep 2008 | Published: 11 Sep 2008


Global Manufacturing Operations Management
sponsored by Apriso Corporation
WHITE PAPER: This paper explains how a common platform can provide the basis for not only managing manufacturing operations, but also quality and inventory across global supplier networks.
Posted: 11 Sep 2008 | Published: 11 Sep 2008

Apriso Corporation

Supply Chain Collaboration: The Key to Success in a Global Economy
sponsored by SAP America, Inc.
WHITE PAPER: Learn how you can transform traditional supply chains from linear, sequential processes into adaptive supply chain networks.
Posted: 06 Aug 2008 | Published: 01 Jan 2007

SAP America, Inc.

Innovative Collaboration to Advance Your Business
sponsored by IBM
WHITE PAPER: In this white paper learn how to bypass the challenge of adding new collaborative capabilities to what you already have and how to deal with dispersed content sources and system redundancies.
Posted: 01 Jul 2008 | Published: 01 Apr 2007

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GLOBALIZATION DEFINITION (continued): …  The term first appeared in the late 1980s in articles by Japanese economists in the Harvard Business Review. According to the sociologist Roland Robertson, who is credited with popularizing the term, glocalization describes the tempering effects of local conditions on global pressures. At a 1997 conference on "Globalization and Indigenous Culture," Robertson said that glocalization "means the simultaneity --- the co-presence --- of both universalizing and particularizing tendencies."The increasing presence of McDonalds restaurants worldwide is an example of globalization, while the restaurant … 
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