Digital Consumer Market

WHITE PAPER: Read this paper to learn how the new SAP Trade Promotion Optimization application can help you optimize your trade promotions with smart, data-driven decisions, improve your trade spend, increase sales performance, and speed return on investment.

Posted: 15 May 2012 | Published: 15 May 2012

WHITE PAPER: Access this resource to discover an inventory optimization strategy that improves service levels and reduces working capital costs through improved inventory planning, adjusts inventory levels through tested planning methods, and facilitates coordinated inventory planning for the entire consumer products supply chain.

Posted: 18 May 2012 | Published: 18 May 2012

WHITE PAPER: Learn how you can rise above the competition as a cloud provider, especially by using the five key steps outlined in this resource.

Posted: 06 Apr 2012 | Published: 06 Apr 2012

ANALYST BRIEF: The Boston Consulting Group shows how consumer tablets are creating new opportunities as the market grows and segments.

Posted: 09 Feb 2012 | Published: 09 Feb 2012

WHITE PAPER: In this article, we describe how some key Digital Britain proposals have been implemented in the Digital Economy Act 2010.

Posted: 25 Oct 2011 | Published: 25 Oct 2011

WHITE PAPER: In this paper, you’ll find more details about the trends driving online marketing and advice on how to develop your online marketing strategy to reach goals and deliver maximum value from Web initiatives.

Posted: 29 Mar 2012 | Published: 29 Mar 2012

IT BRIEFING: European consumers' growing use digital channels as part of their shopping experience is driving retailers’ focus on delivering efficient online, cross-border operations in Europe, this research report from Accenture reveals.

Posted: 17 Jan 2012 | Published: 17 Jan 2012

IT BRIEFING: This report extract from the Corporate Executive Board, presents key facts and figures on the take up of consumer technology in the workplace.

Posted: 31 Jan 2012 | Published: 31 Jan 2012

WEBCAST: As the line that once separated work and personal life fades away, companies must find tools that can help them keep data secure without imposing limitations on users. This webcast takes a closer look at one technology that provides both enterprise and consumer services from a single device.

Posted: 05 Apr 2012 | Premiered: 05 Apr 2012

IT BRIEFING: The digitisation index from Booz & Co reveals the business leaders and laggards in the digital technology and explains why it is vital to embrace it.

Posted: 28 Mar 2012 | Published: 28 Mar 2012

EZINE: This week’s Computer Weekly, we talk exclusively to Tesco CIO Mike McNamara about why the UK's biggest retailer is spending £150m on its online business. And, with the London 2012 Olympics only weeks away; we look at how IT testing is progressing.

Posted: 21 May 2012 | Published: 21 May 2012

WHITE PAPER: Mobile applications and devices have galvanized the retail industry. Read this white paper to learn about the business challenges, opportunities, organizational inhibitors, and technology enablers for retail industry mobility. Find recommendations for keeping the consumer at the center of your mobile strategy.

Posted: 27 Mar 2012 | Published: 27 Mar 2012

WHITE PAPER: The average small business is becoming highly dependent on multiple forms of digital communications, but the technology choices are increasingly complex and come at a cost.

Posted: 21 Oct 2011 | Published: 21 Oct 2011

ESSENTIAL GUIDE: The Economist Intelligence Unit reviews changing expectations for technology and assesses their implications for  CIOs, the IT function and the business.

Posted: 09 Feb 2012 | Published: 09 Feb 2012

WHITE PAPER: There is a new customer with which every online business must contend. Armed and empowered, they are leveraging a multitude of channels and a myriad of devices to stay “connected” to their favorite sites. What makes the connected customer tick? Find out in this paper by Lauren Freedman of the e-tailing group.

Posted: 01 Mar 2012 | Published: 01 Mar 2012

WHITE PAPER: This paper details why a brand management tool can efficiently streamline your print and digital operations for better content management, marketing and brand consistency. Read on to learn how you can implement this tool in your current print and digital operations and gain more control over your brand's day-to-day messages.

Posted: 01 Mar 2012 | Published: 01 Mar 2012

ANALYST REPORT: Access this useful paper to discover how you can use multi-channel marketing to target the right customer with the right content at the right time.

Posted: 29 Mar 2012 | Published: 29 Mar 2012

WHITE PAPER: In this resource, find 31 tips for inbound content marketing to the SAP community. This fresh approach to marketing engages prospects on social channels while also attracting search traffic via compelling content. Read more inside to learn how to target the SAP ecosystem and become a relevant vendor in the market.

Posted: 18 May 2012 | Published: 18 May 2012

IT BRIEFING: This report from Accenture looks at the challenges facing the public sector in offering digital services.

Posted: 07 May 2012 | Published: 07 May 2012

WHITE PAPER: The definition of a mobile payment is often open to interpretation and can differ from source to source.    Juniper Research has a simple definition of a mobile payment as “payment for goods or services with a mobile device such as a phone, Personal Digital Assistant (PDA), or other such device.”

Posted: 21 Oct 2011 | Published: 21 Oct 2011

WHITE PAPER: This study offers an evaluation of today's four leading mobile operating systems, comparing them based upon twelve categories of security and management criteria to offer you a better understanding of what is needed for your mobile enterprise strategy.

Posted: 22 May 2012 | Published: 22 May 2012

WHITE PAPER: The pressure to allow employees to use more of the technologies they have at home in the workplace has reached critical levels.

Posted: 20 Oct 2011 | Published: 20 Oct 2011

IT BRIEFING: Emerging markets offer huge potential for technology companies to expand. This report from Grant Thornton assess the opportunities in a range of emerging markets.

Posted: 23 Apr 2012 | Published: 23 Apr 2012

WHITE PAPER: Access this resource to discover what makes up an enterprise-grade digital transformation strategy. Gain insight into the 3 transformation paths available, 4 factors to consider before choosing a transformation policy, and 5 critical components an effective strategy must contain.

Posted: 22 May 2012 | Published: 22 May 2012

WHITE PAPER: Music services on the mobile handset are uniquely positioned to become a key platform within the music industry. Since the turn of the millennium, sales of physical music – CDs etc. – have slowly declined yearon-year, largely as a result of online piracy.

Posted: 21 Oct 2011 | Published: 21 Oct 2011

EZINE: Although Windows Vista is seen as a failure in the marketplace, it’s a success in the security world. This month, Information Security Magazine goes behind the curtains of Vista as Paget unveils a firsthand account of her experience, exploring why it’s a success that deserves recognition.

Posted: 29 Nov 2011 | Published: 29 Nov 2011