Dealing with Customers

WHITE PAPER: Retail consumers can now research purchases online and access customer support via social networking sites, and disgruntled consumers can now shop around on the Web and on mobile devices. Read this white paper to learn more about the drastically changing world of retail.

Posted: 26 Apr 2012 | Published: 26 Apr 2012

WHITE PAPER: Read this white paper to learn how investing in a new loyalty solution or improving your existing one will enable you to truly differentiate your business around the customer experience and drive lasting relationships.

Posted: 21 Mar 2011 | Published: 21 Mar 2011

WHITE PAPER: Loyal customers are the lifeblood of a business. Read this paper for a discussion, given by executives Don Peppers and Melissa Boxer, of the four key principles of success in gaining customer loyalty.

Posted: 02 Apr 2010 | Published: 02 Apr 2010

WHITE PAPER: This white paper discusses the importance of brand management and provides tips for improving your branding strategy.

Posted: 17 May 2012 | Published: 17 May 2012

WHITE PAPER: Read this paper to learn how the changing face of customer loyalty is affecting retailers now and in the future. Learn how to gain advantage from more adept use of technology and data, and the importance of effective customer insight to stay attuned to fast-changing customer behavior and sentiments.

Posted: 27 Apr 2012 | Published: 27 Apr 2012

WHITE PAPER: Read this white paper to learn how financial services firms can leverage social channels to better understand changing customer needs and interaction styles, develop products and services that address those changes, and create marketing campaigns that target these customers.

Posted: 27 Mar 2012 | Published: 27 Mar 2012

WHITE PAPER: Learn how decision management optimizes and automates high-volume decisions to create successful outcomes. Read this white paper to learn how decision management makes it possible to use predictive analytics as an integral part of real-time decision process.

Posted: 18 Nov 2010 | Published: 18 Nov 2010

WHITE PAPER: The following analysis provides a comparative price analysis of four leading CRM solutions for midmarketorganizations. Forrester Research defines midmarket organizations as any organization with revenues of lessthan $1 billion and/or fewer than 1,000 employees.

Posted: 15 Jul 2011 | Published: 15 Jul 2011

WHITE PAPER: Read this report to learn how Forrester Research rated 24 CRM solutions in terms of their strengths and weaknesses in supporting four key cross-functional processes in the finance and insurance industry.

Posted: 28 Mar 2012 | Published: 28 Mar 2012

WHITE PAPER: Creating a single view of customer information starts with correct data. Read this paper to learn 10 steps that assist with improving data quality.

Posted: 21 Nov 2011 | Published: 21 Nov 2011