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Customer Satisfaction

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ALSO CALLED: User Satisfaction
DEFINITION: A qualitative measure of performance as defined by customers, which meet their basic requirements and standards.
Customer SatisfactionWhite Papers (View All Report Types)
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Consumer Satisfaction Benchmarking Report
sponsored by Aspect
WHITE PAPER: In this comprehensive report, explore the results of a survey conducted by Vanson Bourne about the current state of customer satisfaction in the UK. Get an inside look at what consumers expect from businesses, how they choose to interact with them, and changing perceptions of customer service.
Posted: 07 Mar 2014 | Published: 07 Mar 2014

Aspect

The Four Pillars of End-to-End Sales
sponsored by Salesforce
WHITE PAPER: Many people think of used car salesmen or cold calling when it comes to sales -- but the modern sales rep knows it's more than transaction-based. Smart selling today is all about relationships, and in the age of the empowered customer, sales and clients must work together to receive mutual benefits.
Posted: 06 Mar 2014 | Published: 31 Dec 2013

Salesforce

Manage it all, better - HP Mobility Solutions for SAP
sponsored by Hewlett-Packard Limited
WHITE PAPER: The following white paper explores the new mobility trend and how it is transforming the way retailers do business. Uncover the technology that makes handling the shift easier by allowing businesses to create unique functionality with retail websites and more.
Posted: 06 Mar 2014 | Published: 06 Mar 2014

Hewlett-Packard Limited

Choosing the Perfect Customer Support App
sponsored by Desk.com (A Salesforce Company)
WHITE PAPER: This guide counts down four easy steps to help you cut through the market for customer support applications and identify the tool that meets your business needs.
Posted: 05 Mar 2014 | Published: 05 Mar 2014

Desk.com (A Salesforce Company)

Putting the contact center at the center of the customer experience
sponsored by Aspect
WHITE PAPER: Today's customers have more control of the conversation than ever before -- and your contact center must be equipped to deliver seamless interactions across a variety of channels, lest your customers take their business somewhere else. To do this, you need a comprehensive platform that enables anywhere, anytime service.
Posted: 04 Mar 2014 | Published: 31 Mar 2013

Aspect

Jumpstart your journey to personalized digital marketing
sponsored by IBM
WHITE PAPER: Consult the following white paper to uncover what you can do to empower your business to deliver personalized marketing, increase the pull of campaigns, as well as increase customer retention and satisfaction—all through the use of real-time marketing.
Posted: 03 Mar 2014 | Published: 03 Mar 2014

IBM

Personalized Marketing and Web Analytics
sponsored by IBM
WHITE PAPER: In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
Posted: 01 Mar 2014 | Published: 28 Feb 2013

IBM

5 Tips For Setting Measurable Social Media Goals
sponsored by MarketWired
WHITE PAPER: While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.
Posted: 20 Feb 2014 | Published: 20 Feb 2014

MarketWired

How marketing is taking charge leading the customer experience: Insights from the IBM State of Marketing 2013 survey
sponsored by IBM
WHITE PAPER: To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance.
Posted: 19 Feb 2014 | Published: 31 Aug 2013

IBM

Finansbank Combats Fraud and Increases Customer Satisfaction with HPArcSight ESM
sponsored by Hewlett-Packard Company
WHITE PAPER: In this case study, learn how one bank implemented a fraud management security platform that was able to meet the growing scale of customers, while providing clear visibility into transaction activity over a range of channels. Click now to see how else they're benefiting.
Posted: 19 Feb 2014 | Published: 31 Dec 2013

Hewlett-Packard Company

10 Tips for Moving Social Media and Mobile Marketing out of Silos
sponsored by IBM
WHITE PAPER: In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels.
Posted: 18 Feb 2014 | Published: 30 Nov 2013

IBM

Turning Social Media into a Game-Changing Customer Care Channel
sponsored by Aspect
WHITE PAPER: Today's customers demand highly personalized, engaging experiences, and leveraging social media to transform your contact center is a way to surpass these expectations. Access this whitepaper to learn how combining contact center best practices with social media CRM technologies can increase the effectiveness of your customer interactions.
Posted: 17 Feb 2014 | Published: 23 May 2013

Aspect

Four Reasons Why Proactive Customer Care Means Customer Loyalty
sponsored by Aspect
WHITE PAPER: This resource counts down four key reasons that proactive customer care makes good business sense, and examines how this strategy can transform your contact center into a customer loyalty center. Also inside, find key tips to help you get started.
Posted: 17 Feb 2014 | Published: 30 Apr 2013

Aspect

The Who, What, Where, When and How of Real-time Personalization
sponsored by IBM
WHITE PAPER: Access this white paper today to learn all you need to know about real-time personalization, how to overcome its challenges, and how you can increase the value of every one of your customer interactions.
Posted: 14 Feb 2014 | Published: 31 Dec 2013

IBM

Twelve Recommendations For Your Security Program In 2014
sponsored by TITUS
WHITE PAPER: This Forrester Research, Inc. report highlights how the IT environment requires a more customer-oriented business, and 4 ways that IT security teams are now responsible for driving this initiative. Click now for 12 security strategy best practices designed to last.
Posted: 13 Feb 2014 | Published: 13 Feb 2014

TITUS

What Your Content Management System Really Needs to Deliver
sponsored by e-Spirit AG
WHITE PAPER: Delivering engaging, personalized customer experiences is impossible without an effective, modern content management system (CMS). It connects and drives many of the components that help create these experiences. So what exactly should you expect from a CMS that promises to deliver the best customer experience possible?
Posted: 11 Feb 2014 | Published: 11 Feb 2014

e-Spirit AG

Deliver a superior experience: Application Transformation Solutions
sponsored by Hewlett-Packard Limited
WHITE PAPER: This brief resource introduces a holistic approach to enterprise applications that can help you bridge the gap between the old and the new to deliver the strong, positive experiences that users are looking for.
Posted: 07 Feb 2014 | Published: 31 May 2013

Hewlett-Packard Limited

ComputerWeekly Special Report: Unlock the Business Benefits of Digitisation
sponsored by Hewlett-Packard Limited
WHITE PAPER: In this expert report from ComputerWeekly, learn about the digitization imperative and how your organization can revolutionize customer experiences.
Posted: 05 Feb 2014 | Published: 05 Feb 2014

Hewlett-Packard Limited

The Age of the Customer Starts with Your Employees
sponsored by Hewlett-Packard Limited
WHITE PAPER: This Forrester Research report explores key findings behind employee mobile engagement and how their happiness drives customer satisfaction and ultimately, business growth.
Posted: 05 Feb 2014 | Published: 05 Feb 2014

Hewlett-Packard Limited

Content Marketing with FirstSpirit
sponsored by e-Spirit AG
WHITE PAPER: Access the following white paper to uncover how you can create and deliver the content you need to ensure that your customers are truly engaged and approving of the received experience. Also discover the tools you need as well as where to focus business initiatives for now and the future.
Posted: 05 Feb 2014 | Published: 05 Feb 2014

e-Spirit AG

How Top Performing Organizations Embrace Web Content Management & Ecommerce Intergration
sponsored by e-Spirit AG
WHITE PAPER: Access the following white paper to uncover the strategies and tools that the top performing organizations are using to effectively reach their consumer audience. Discover how to craft a powerful digital presence, integrate key tools, and more.
Posted: 04 Feb 2014 | Published: 04 Feb 2014

e-Spirit AG

Climbing The Digital Experience Maturity Ladder Through An Integrated Technology Approach
sponsored by e-Spirit AG
WHITE PAPER: Access the following report from Forrester Research Inc. to uncover the largest contributing factors on why businesses fall short when it comes to delivering an exceptional customer experience. Learn how to use an integrated approach with WCM and CXM to enrich the customer experience, ultimately improving customer loyalty and profitability.
Posted: 04 Feb 2014 | Published: 04 Feb 2014

e-Spirit AG

Top Seven Reasons to Automate Accounts Payable
sponsored by Kofax, Inc.
WHITE PAPER: This resource counts down seven reasons that your organization should automate its accounts payable (AP) process. Inside, learn how automation can unlock the door to business value, find next steps for moving forward, and more.
Posted: 04 Feb 2014 | Published: 31 Oct 2013

Kofax, Inc.

FirstSpirit™ integration for Demandware Commerce
sponsored by e-Spirit AG
WHITE PAPER: Access the following white paper to uncover the tools and strategy you need to enable the delivery of uniquely targeted advertising. Get a firsthand look at how with successful implementation, you can stand to lower maintenance costs as well as increase online sales.
Posted: 31 Jan 2014 | Published: 31 Jan 2014

e-Spirit AG

Taking Advantage of Transformational Mobile Technologies in Retail
sponsored by Hewlett-Packard Company
WHITE PAPER: View this brief resource for key information on how mobility has changed the way of growing retail business by enabling improved consumer-business interaction. Click now to see how to get started with a mobile planning strategy.
Posted: 27 Jan 2014 | Published: 31 Jan 2013

Hewlett-Packard Company
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