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Customer Retention

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DEFINITION: Techniques to maintain relationships with existing customers.
Customer Retention White Papers (View All Report Types)
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Nucleus Research Report: Phase Out Legacy CRM Tools to Drive Business Success
sponsored by Salesforce.com
WHITE PAPER: Download this free Nucleus Research Report to learn the top reasons to upgrade your legacy CRM apps. Discover how you can increase agent productivity, decrease average handle time, and more.
Posted: 15 Jan 2016 | Published: 31 Oct 2015

Salesforce.com

BYOD: Leveraging External Data for Analytics Success
sponsored by Qlik
WHITE PAPER: This resource explores examples of how external data can help tackle your toughest BI challenges. Discover how self-service analytics tools can empower business users to take advantage of external data and reduce the burden on IT.
Posted: 12 Jan 2016 | Published: 31 Dec 2015

Qlik

CRM Success Stories: Shell Card Services
sponsored by Microsoft
WHITE PAPER: By bringing its CRM approach up to speed, Shell enhanced sales and revenue growth. Access this infographic and learn how you can achieve similar benefits.
Posted: 08 Jan 2016 | Published: 25 Jun 2015

Microsoft

Self-Service CRM Success Stories: Metro Bank
sponsored by Microsoft
WHITE PAPER: CEO Craig Donaldson can attest firsthand how self-service CRM not only helped his colleagues engage people, but also helped Metro Bank stand out in the financial services industry for its exceptional customer focus. Learn how Metro Bank delivered a consistent customer journey and turned customers into fans.
Posted: 08 Jan 2016 | Published: 23 Jun 2015

Microsoft

Case Study: Nissan Motor Company Achieves Omotenashi
sponsored by Microsoft
WHITE PAPER: In this case study, learn how Nissan developed a CRM strategy to better understand customers' individual needs long after they purchase a car. Access now to learn how their strategy can help you anticipate what the customer wants.
Posted: 06 Jan 2016 | Published: 06 Jan 2016

Microsoft

How the Sales Landscape has Changed
sponsored by Microsoft
WHITE PAPER: Backed by useful stats on how your peers are selling effectively, this detailed infographic reveals 3 steps to optimal sales. Tap this resource and discover details of each step that can help you deliver the distinctive client experience.
Posted: 06 Jan 2016 | Published: 06 Jan 2016

Microsoft

Your Social Intelligence Guide for Customer Service
sponsored by Microsoft
WHITE PAPER: This guide reveals how companies like LEGO take the time to listen, respond, and follow up with customers to create an amazing experience. Gain insights from experts such as Clara Shih, CEO and Founder of Hearsay Social, board member of Starbucks, and author of The Facebook Era.
Posted: 28 Dec 2015 | Published: 28 Dec 2015

Microsoft

How to Maximize Sales Productivity in the Modern Workplace
sponsored by Microsoft
WHITE PAPER: This white paper presents a three-step strategy towards selling more effectively. Access now and get details on staying focused, winning faster, and building trust.
Posted: 16 Dec 2015 | Published: 16 Dec 2015

Microsoft

Turn Social Sentiment into Opportunity with CRM and Analytics
sponsored by Microsoft
WHITE PAPER: In this guide, you'll uncover tips on how to reach customers at the point of influence with social marketing. Learn why social engagement plays a critical role in bridging the gap between your digital campaigns and the conversations they spark.
Posted: 15 Dec 2015 | Published: 15 Dec 2015

Microsoft

Sink or Sell: Your Guide to Modern Sales Survival
sponsored by Microsoft
WHITE PAPER: This resource offers insight to help your sales team deliver an optimal customer experience by adopting modern sales productivity technologies. Discover which tools can accomplish this task, and how the value of an integrated platform can help your salespeople increase customer loyalty.
Posted: 14 Dec 2015 | Published: 14 Dec 2015

Microsoft

5 Questions Every Marketing Department Should Be Able to Answer
sponsored by Salesforce.com
WHITE PAPER: Access this whitepaper to discover 5 essential questions every marketing department should be able to answer, and how data analytics is stepping up to the plate to help. Read on to tap into the data you already have, and bolster your revenue flows.
Posted: 13 Nov 2015 | Published: 13 Nov 2015

Salesforce.com

Improving Business Agility in the Face of Media Disruption
sponsored by MuleSoft
WHITE PAPER: In this white paper learn what News Corporation, one of the largest media companies in the world, did to adapt to changing customer behavior. See how with one enterprise service bus option they were able to quickly move 75 percent of their existing enterprise apps to the cloud, improve customer retention by three-fold, and more.
Posted: 28 Oct 2015 | Published: 28 Oct 2015

MuleSoft

How Leading Retailers Improve the Customer Experience
sponsored by IBM
WHITE PAPER: This report explains the best practices of retailers that outperform their peers. Learn how leading retailers optimize the customer experience by using analytics to inform merchandising activities as well as to make better marketing, sales, and sourcing decisions.
Posted: 19 Oct 2015 | Published: 31 Jul 2013

IBM

Personalized, Customer Engagement with Predictive Customer Intelligence
sponsored by IBM
WHITE PAPER: In this white paper, learn how to leverage predictive customer intelligence tools that can enable you to create seamless, consistent customer experiences across channels and brands.
Posted: 19 Oct 2015 | Published: 19 Oct 2015

IBM

The Value of Customer-Centric Merchandising
sponsored by IBM
WHITE PAPER: This white paper presents a customer-centric merchandising strategy that encompasses assortment planning, customer and product attribute management, and pricing and promotion strategy. Learn how you can place the customer at the center of this entire process.
Posted: 16 Oct 2015 | Published: 29 Jul 2011

IBM

How to Build a World-Class Sales Organization
sponsored by Microsoft
WHITE PAPER: In this report, unveil a sales framework to bring together people, process, technology, and knowledge to create a competitive edge. Learn how to complete all stages of this structured approach to drive sales success.
Posted: 14 Oct 2015 | Published: 14 Oct 2015

Microsoft

Sales Management Strategies: Leading from the Trenches
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: In this expert e-guide, Lauren Horwitz interviews Russ Hearl, VP of Global Sales at DoubleDutch, who leads his sales team by example—and has the results to prove that it works. Learn how DoubleDutch grew 200% year over year after implementing more efficient sales practices.
Posted: 25 Sep 2015 | Published: 25 Sep 2015

Oracle Corporation UK Ltd

Enabling Businesses to Acquire and Retain Customers as the Digital World Turns
sponsored by Hewlett Packard Enterprise
WHITE PAPER: This white paper highlights technology spending trends from polled IT organizations. Access this resource and discover why so many CIOs believe improved data analytics for BI and customer insight should drive technology spending.
Posted: 22 Sep 2015 | Published: 30 Jan 2015

Hewlett Packard Enterprise

Mobile Computing: It’s All about the User Experience
sponsored by CA Technologies.
WHITE PAPER: This white paper stresses the importance of strategic application performance management (APM) for driving business value and end-user loyalty. Access and learn how to manage the end-user experience across physical, virtual, and cloud environments.
Posted: 18 Sep 2015 | Published: 18 Sep 2015

CA Technologies.

Top 10 Ways to Boost Mobile App Engagement Using Messaging
sponsored by Magnet
WHITE PAPER: This white paper details the top 10 ways to boost mobile app engagement using messaging strategies. Discover the messaging features that can win customer loyalty.
Posted: 28 Dec 2015 | Published: 28 Dec 2015


4 Ways to Enhance Mobile App User Engagement
sponsored by Magnet
WHITE PAPER: This guide reveals how the key to building lasting relationships with customers via mobile applications lies beyond SMS or push notifications. Uncover 4 ways to drive mobile engagement and enhance customer satisfaction.
Posted: 23 Dec 2015 | Published: 23 Dec 2015


How In-App, Two-Way Mobile Messaging Builds Customer Loyalty
sponsored by Magnet
WHITE PAPER: In this white paper, explore the top 4 messaging features your mobile application should have in order to build customer loyalty.
Posted: 21 Dec 2015 | Published: 21 Dec 2015


Top 4 Emerging Mobile App Strategies
sponsored by Magnet
WHITE PAPER: This e-book digs into the top 4 emerging mobile app strategies for 2016 that can help you win customer loyalty. Rely on this guide as your "cheat sheet" to enabling better mobile experiences for today's always on-the-go customers.
Posted: 18 Dec 2015 | Published: 18 Dec 2015


How to Know if Your Business is Ready for CRM SaaS
sponsored by Microsoft
WHITE PAPER: In this white paper, learn how to tackle specific CRM challenges and how SaaS options can help your organization adapt to changing customer expectations and behaviors.
Posted: 10 Nov 2015 | Published: 10 Nov 2015

Microsoft

Enabling New Levels of Customer Engagement with Predictive Analytics
sponsored by IBM
WHITE PAPER: Access this white paper and uncover the questions you'll be able to answer with a combined predictive- and social-analytics strategy. Additionally, you'll learn 6 key positive outcomes you can gain with predictive-powered customer insights.
Posted: 14 Oct 2015 | Published: 30 Jun 2015

IBM
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