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Customer Relationship Management

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Customer Relationship Management White Papers (View All Report Types)
 
Tip Sheet: Building the Business Case for an Omnichannel Contact Center
sponsored by Genesys
WHITE PAPER: Download this tip sheet to learn eleven metrics for building your business case for omnichannel customer service.
Posted: 24 Aug 2015 | Published: 24 Aug 2015

Genesys

Improve your customer experience
sponsored by Hewlett-Packard Limited
WHITE PAPER: Learn how your customers respond to communications you send and validate your ability to deliver favorable customer experiences in this insightful white paper.
Posted: 03 Apr 2015 | Published: 30 Apr 2014

Hewlett-Packard Limited

The 2015 Guide to More Insightful Marketing
sponsored by Microsoft
WHITE PAPER: In this white paper, you'll learn how to enable your marketing team to seamlessly go from planning to execution to measure campaigns across multiple channels.
Posted: 05 Aug 2015 | Published: 17 Sep 2014

Microsoft

Customer Experience Design: Optimising Systems for More Effective Customer Experience
sponsored by Interactive Intelligence, Inc.
WHITE PAPER: This research clearly identifies several opportunities for improvement in areas where the actual service experience for insurance customers is misaligned with their expectations. Access this white paper now to learn how you can make adjustments to cater to customer's actual experiences rather than perceived performance.
Posted: 23 Jul 2015 | Published: 31 Dec 2014

Interactive Intelligence, Inc.

Best Practices for Sales Development: Turning Leads into Opportunities
sponsored by Conversica
WHITE PAPER: This e-book presents real-world, proven strategies for connecting internet-age sales innovations with time-tested sales expertise. Read on to learn best practices for inbound qualifying and outbound prospecting; how to incorporate artificial intelligence into lead engagement; and more.
Posted: 24 Jul 2015 | Published: 30 Jun 2015

Conversica

Study: How to Enable CMOs with Digital Marketing Capabilities
sponsored by IBM
WHITE PAPER: The following report demonstrates CMOs' strengths and weaknesses regarding customer engagement. Learn how to enable these professionals, 74 percent of whom express intentions to improve their skills, by showing them how to build a robust digital marketing capability.
Posted: 03 Aug 2015 | Published: 31 Mar 2014

IBM

Three Tips for Measuring Voice in the Sea of Big Data
sponsored by Calabrio, Inc.
WHITE PAPER: An often overlooked resource for understanding the true voice of the customer is the contact center. In this helpful resource learn how the data being gathered from customers should be shared across multiple departments – product development, marketing, sales and manufacturing. Read on to learn three expert tips.
Posted: 15 Aug 2015 | Published: 15 Aug 2015

Calabrio, Inc.

An Intuitive Helpdesk for You and Your Customers
sponsored by Freshdesk Inc.
WHITE PAPER: In this case study, you will see how one company tested and then integrated a helpdesk when their email ticketing system became too unwieldy. Read on to learn more how you could streamline your customer engagement processes with the right helpdesk.
Posted: 25 Aug 2015 | Published: 25 Aug 2015

Freshdesk Inc.

Helpdesk with Gmail Integration Scales with You
sponsored by Freshdesk Inc.
WHITE PAPER: This case study investigates how one company successfully adopted a helpdesk that integrated with the third-party providers they already utilized. Read on to learn more about how this company doubled their resolved support ticket rate to 100% after switching to an integrated helpdesk.
Posted: 26 Aug 2015 | Published: 26 Aug 2015

Freshdesk Inc.

Unsubscribe best practices guide: How to Decrease Database Churn and Strengthen Your Marketing Program
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: In this white paper you'll go behind the scenes of the unsubscribe process to learn why it matters and how you can use it to strengthen your marketing program.
Posted: 30 Jun 2015 | Published: 30 Jun 2015

Silverpop Systems Inc. an IBM Company
 
 
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