Customer Privacy

ALSO CALLED: Sensitive Personal Data, Online Customer Privacy, Data Privacy, Personal Data Privacy, Customer Data Privacy, Consumer Data Privacy, Privacy, and Consumer Privacy
DEFINITION: Consumer privacy, also known as customer privacy, involves the handling and protection of sensitive personal information that individuals provide in the course of everyday transactions. This involves the exchange or use of data electronically or by any other means, including telephone, fax, written correspondence,  … 
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CUSTOMER PRIVACY DEFINITION (continued): …  and even direct word of mouth.

With the advent and evolution of the World Wide Web and other electronic methods of mass communications, consumer privacy has become a major issue. Personal information, when misused or inadequately protected, can result in identity theft, financial fraud, and other problems that collectively cost people, businesses, and governments millions of U.S. dollars per year. In addition, Internet crimes and civil disputes consume court resources, confound legislators … 
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