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Customer Loyalty Programs

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Customer Loyalty ProgramsWhite Papers (View All Report Types)
 
Building Lift and Loyalty with Personalized Product Recommendations
sponsored by IBM
WHITE PAPER: Uncover the key characteristics that merchants need from a product recommendation engine, as well as tips to boost revenue and customer satisfaction.
Posted: 20 Oct 2014 | Published: 31 Jan 2014

IBM

Technology Strategies for Attracting and Keeping Customers
sponsored by Sitecore
WHITE PAPER: Uncover a complete list of results from a recent survey of 312 senior executives which focuses on how these executives nurture the customer lifecycle.
Posted: 03 Oct 2014 | Published: 03 Oct 2014

Sitecore

Leveraging the Power of the Peloton to Lead Change
sponsored by Global Knowledge
WHITE PAPER: This white paper combines the concept of the peloton with one of the most widely accepted approaches for enabling change in organizations: John P. Kotter's 8 Steps for Enabling Change.
Posted: 26 Jul 2013 | Published: 19 Jul 2013

Global Knowledge

Three Benefits You Gain by Managing the Customer Journey
sponsored by Genesys
WHITE PAPER: This white paper discusses: Benefits of focusing on customer experience and customer journey, how you can overcome roadblocks to delivering great CX, and keys to success.
Posted: 27 Oct 2014 | Published: 27 Oct 2014

Genesys

Close the Omni-channel Customer Experience Gap
sponsored by IBM
WHITE PAPER: If your customers cannot move smoothly across all channels, their experiences will suffer. Access this guide to learn how you can close the omni-channel customer experience gap and bring online visibility to your contact center.
Posted: 20 Mar 2014 | Published: 31 Aug 2013

IBM

Climbing The Digital Experience Maturity Ladder Through An Integrated Technology Approach
sponsored by e-Spirit AG
WHITE PAPER: Access the following report from Forrester Research Inc. to uncover the largest contributing factors on why businesses fall short when it comes to delivering an exceptional customer experience. Learn how to use an integrated approach with WCM and CXM to enrich the customer experience, ultimately improving customer loyalty and profitability.
Posted: 04 Feb 2014 | Published: 04 Feb 2014

e-Spirit AG

Providing the Foundation for an Omni-Channel Customer Experience
sponsored by IBM
WHITE PAPER: Find out how a complete omni-channel commerce solution can help your business develop the seamless experience customers demand.
Posted: 16 Oct 2014 | Published: 31 Jul 2013

IBM

Is Social Media Transforming Your Business?
sponsored by Oracle Corporation
WHITE PAPER: It's no secret that social media has changed consumer behaviors – but most companies are struggling to capitalize on the unique opportunities it has to offer. Review this resource to learn how incorporating social media into knowledge management, contact centers, and the Web can substantially enhance your customer's experience.  
Posted: 13 Sep 2012 | Published: 01 Mar 2012

Oracle Corporation

The State of Customer Analytics: Taking a Proactive Approach to Loyalty and Retention
sponsored by IBM
WHITE PAPER: In today's highly competitive market, it is more important than ever to provide top-tier customer service, and successful businesses know the key to this is leveraging a customer analytics initiative.  Read this resource to learn the ins and outs of customer analytics and the tools you'll need to implement a successful analytics program.
Posted: 11 Apr 2013 | Published: 31 Dec 2012

IBM

Ensuring Success with On-site Testing and Targeting
sponsored by WebTrends
WHITE PAPER: Your company's website is one of your most valuable assets, so it needs to be as effective, informative, and engaging as possible in order to provide the best customer experience. Turn to this white paper to learn the challenges behind optimizing your site and learn how you can avoid the pitfalls while implementing the most effective processes.
Posted: 16 Apr 2013 | Published: 16 Apr 2013

WebTrends
 
 
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