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Customer Loyalty Programs

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Customer Loyalty Programs White Papers (View All Report Types)
 
How Leading Retailers Improve the Customer Experience
sponsored by IBM
WHITE PAPER: This report explains the best practices of retailers that outperform their peers. Learn how leading retailers optimize the customer experience by using analytics to inform merchandising activities as well as to make better marketing, sales, and sourcing decisions.
Posted: 19 Oct 2015 | Published: 31 Jul 2013

IBM

Successful Customer Experience Calls for Customer Insight
sponsored by Sitecore
WHITE PAPER: Find out how learning more about what your customers want can boost your customer loyalty rates.
Posted: 12 Jun 2014 | Published: 30 Apr 2014

Sitecore

It's All About the User Experience
sponsored by CA Technologies
WHITE PAPER: This resource discusses ways to improve both employee productivity and customer experiences using application performance management (APM) techniques. By suggesting that APM intrinsically links your employees' ability to improve customer outcomes, this paper makes the business case for APM tools.
Posted: 07 Jan 2016 | Published: 31 Dec 2015

CA Technologies

Stayin' Alive: Meet the Web-Aware IVR
sponsored by 24/7 Customer
WHITE PAPER: In this paper, you will learn why IVRs still play a vital role in helping both customers and enterprises exceed their service goals, and discover how you can transform your IVRs to be web-aware. Access 4 key factors for successful web-aware IVR deployment and orchestrate service across all channels.
Posted: 29 Jan 2016 | Published: 31 Dec 2015


Turn Social Sentiment into Opportunity with CRM and Analytics
sponsored by Microsoft
WHITE PAPER: In this guide, you'll uncover tips on how to reach customers at the point of influence with social marketing. Learn why social engagement plays a critical role in bridging the gap between your digital campaigns and the conversations they spark.
Posted: 15 Dec 2015 | Published: 15 Dec 2015

Microsoft

Social Selling Guide: Using Social Media to Drive Sales
sponsored by Microsoft
WHITE PAPER: This white paper is your guide to implementing a social selling strategy in your organization. You'll explore how social media is impacting the selling lifecycle, discover the pros and cons of becoming a social seller, and more.
Posted: 21 Jan 2016 | Published: 21 Jan 2016

Microsoft

Cisco 2014 Annual Security Report
sponsored by Cisco
WHITE PAPER: This information-packed resource acts as a guide for developing a robust security approach given today's issues with trust, threat intelligence, and varying industry trends. Click through to explore key findings, as well as recommendations for your next steps.
Posted: 31 Mar 2014 | Published: 31 Mar 2014

Cisco

How Understanding the "Omni-Consumer" Gains Their Loyalty
sponsored by Hewlett-Packard Enterprise
WHITE PAPER: With this white paper, you'll gain access to industry knoweldge about handling omnichannel operational challenges, allowing you to maximize efficiency and profitability. Use this resource to navigate customer engagements, with factors such as understanding the "omni-customer."
Posted: 18 Dec 2013 | Published: 31 Jul 2013

Hewlett-Packard Enterprise

Best Practices For Setting Up a Lead Nurturing Program
sponsored by Act On
WHITE PAPER: In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Posted: 11 Apr 2014 | Published: 31 Dec 2012

Act On

Addressing changing customer behavior
sponsored by IBM
WHITE PAPER: This resource offers valuable insight to help you better understand customer behaviors and improve online customer experiences.
Posted: 13 Nov 2013 | Published: 31 May 2013

IBM
 
 
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