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Customer Knowledge Management

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Customer Knowledge Management White Papers (View All Report Types)
 
Your Guide to Becoming a Modern Marketer
sponsored by SAS
WHITE PAPER: As powerful as analytics is for transforming relationships with your customers, it is equally transformative for the marketing organization itself. Meet 3 modern marketers from SAS and discover marketing analytics examples, plus new ideas on how to become more analytical.
Posted: 25 May 2017 | Published: 25 May 2017

SAS

Enhance Customer Engagement for Increased Loyalty and Retention
sponsored by Avaya
WHITE PAPER: Few of the enterprises undergoing digital transformation have actually mapped their customers' journeys as a way of guiding strategies. Learn how to enhance your contact center with a more complete view of your customer's activities.
Posted: 30 May 2017 | Published: 30 May 2017

Avaya

Lead with Customer Experience, and Efficiency Will Follow
sponsored by OpenText
WHITE PAPER: With advancements in technology and evolving customer needs, customer service is no longer an exercise in addressing existing issues. In this study, learn how to set the right objectives for customer service executives to determine their areas of focus.
Posted: 22 Mar 2017 | Published: 22 Mar 2017

OpenText

Increase Sales Productivity and Insight with Streamlined Data
sponsored by Conga
WHITE PAPER: Every team needs a clear sales process that includes benchmarks for how the process is measured and used, from the prospect to closed-won. Companies with a formal sales development process have 18% more revenue growth than those that don't. Learn how to streamline your data to create a more complete sales process outline.
Posted: 17 Apr 2017 | Published: 17 Apr 2017

Conga

Architecting A Platform For Big Data Analytics
sponsored by IBM
WHITE PAPER: Companies are trying to offer improved personalization to retain customers, and analyzing customer data using predictive analytics is the key. But insights produced by analyzing transactional activity are no longer enough. Learn about new data and technical requirements companies need to identify, process, and analyze data successfully.
Posted: 19 Jun 2017 | Published: 01 Mar 2016

IBM

Customer Intelligence in the Era of Data-Driven Marketing
sponsored by SAS
WHITE PAPER: This white paper discusses how to improve your customer intelligence with real-time data analytics that can enable quicker response to customer needs. Discover how a centralized marketing analytics platform can enable your enterprise to implement true "data-driven" marketing and gain invaluable insight into what your customers want.
Posted: 08 Apr 2016 | Published: 31 Dec 2015

SAS

CMO Review: Navigating Change in the Digital Landscape
sponsored by SAP Hybris
WHITE PAPER: Learn what Alicia Hatch, CMO of Deloitte Digital, has to say about the dangers of ignoring the rate of change and the virtues of embracing technology, integration, and agility.
Posted: 01 Jun 2017 | Published: 01 Jun 2017

SAP Hybris

Data Governance, Customer Experience & The GDPR
sponsored by Informatica
WHITE PAPER: A top priority for any financial services company should be customer-centricity. Eventually, data governance will be a primary way of enhancing the customer experience. So how does complying with the European General Data Protection Regulation (GDPR) help reach this goal? Learn how data governance, customer experience, and the GDPR go hand-in-hand.
Posted: 25 May 2017 | Published: 01 Jul 2016

Informatica

Provide Top Customer Experiences with Faster Customer Care
sponsored by Zendesk
WHITE PAPER: Constellation Research has compiled extensive research and in-depth interviews of businesses that have implemented agile customer care strategies. Discover what analysts have revealed to work for real organizations.
Posted: 07 Dec 2016 | Published: 07 Dec 2016

Zendesk

Best practice guide:What it takes to deliver a single view of the customer
sponsored by IPL
WHITE PAPER: This white paper intends to provide the reader with insight into how to ease the burden of compliance, become more customer-centric, offer improved products and services and make better-informed decisions by creating a single view of your most important information. Access now and learn how to enable these benefits in your own business.
Posted: 09 Feb 2015 | Published: 09 Feb 2015

IPL
 
 
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