Customer Information Management

WHITE PAPER: Enterprise mobility can do wonders for businesses, but not all organizations are ready to make the mobile jump. Read this white paper and learn how to prepare your business for mobility and reap all the benefits it provides.

Posted: 17 Jan 2013 | Published: 31 Aug 2012

WHITE PAPER: This paper outlines what predictive analytics is and how it can benefit your organization. Read this invaluable resource now to learn about predictive modeling techniques, predictive analytics applications in marketing, the effect it can have on customer relationship management (CRM), customer loyalty and retention, and so much more.

Posted: 29 Jun 2012 | Published: 29 Jun 2012

WHITE PAPER: Read this paper now to learn how you can implement social data practices into your current customer analytics program.

Posted: 05 Jan 2012 | Published: 04 Jan 2012

WHITE PAPER: Social media is no longer just for teens as it provides businesses with a wealth of information about their customers when effectively analyzed. However, many are finding that traditional analytics systems lack the scalability needed to keep up with social data. Read on to learn about a monitoring platform that helps mitigate this challenge.

Posted: 03 Jan 2013 | Published: 30 Sep 2012

WHITE PAPER: As the internet changes the way of traditional marketing and communication, discover a “True Profile” as a means of understanding customer behavior, actions and preferences using analytics. Learn the 4 key components of True Profiles and the business benefits included.

Posted: 04 May 2011 | Published: 04 May 2011

WHITE PAPER: Businesses that fail to strategically leverage analytically driven customer insight will gradually become obsolete over time. This paper takes a closer look at why – and explains what you can do to evolve your marketing organization’s ability to turn data into customer insight, and insight into competitive advantage.

Posted: 02 Nov 2010 | Published: 02 Nov 2010

WHITE PAPER: With the right intelligence and personal information, there are plenty of new opportunities for you to provide superior experience and maximize the opportunity of every customer touch point. This paper shares actionable strategies needed to deliver personalized and relevant content, based on a variety of factors.

Posted: 01 Mar 2012 | Published: 01 Mar 2012

WHITE PAPER: Today, the need to connect with customers efficiently and effectively is more important than ever. The foundation of these communications is a complete and accurate customer record. This paper describes the validation requirements, opportunities and best practices to increase organizational efficiencies relative to enterprise address validation.

Posted: 13 Sep 2010 | Published: 13 Sep 2010

WHITE PAPER: Many organizations want to move to the Salesforce platform, but concerns about data security, privacy, residency, and compliance have held them back. This whitepaper outlines best practices in securing sensitive customer data in Salesforce and outlines "must have" capabilities to overcome emerging cloud threats.

Posted: 07 Aug 2012 | Published: 07 Aug 2012

WHITE PAPER: This exclusive resource explores the factors influencing the changing commerce landscape, including the impact mobility and social networking are having on the customer experience, and outlines technology tools from Oracle designed to help you optimize your customer experience management strategies.

Posted: 14 Sep 2012 | Published: 12 Dec 2012