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Customer Information Management Software White Papers (View All Report Types)
 
Understand The Power Of The Data Management Platform (DMP)
sponsored by Cxense
WHITE PAPER: Managing and putting data to work is one of the biggest challenges publishers face in the digital age. Data is black gold for publishers, but they require both technology and know-how to refine it – which is why using a data management platform (DMP) can help. Inside, learn how to deploy and successfully use a DMP to be more audience-data savvy.
Posted: 10 May 2017 | Published: 10 May 2017

Cxense

How the GDPR Makes Marketing Sense
sponsored by Informatica
WHITE PAPER: High quality customer master data has been shown to boost revenue and conversion rates by 20% and optimize sales across channels. Under the General Data Protection Regulation (GDPR), this data is useful for marketing – with the right technology. Read how a consumer data portal can help marketers use data to open a dialog with individual customers.
Posted: 24 May 2017 | Published: 05 Apr 2017

Informatica

From Valuable to Vital: Why Companies Are Getting Serious About Social Media
sponsored by Infor
WHITE PAPER: What was once considered a novelty limited to personal use has transformed and been exploited by business. Learn tips on building a social business strategy, and uncover ways to generate value with it in this white paper.
Posted: 24 Feb 2016 | Published: 24 Feb 2016

Infor

Increase Campaign Effectiveness, Maximize Existing Customer Relationships, and Lower Attrition
sponsored by Tealium
WHITE PAPER: Real-time data focuses on influencing visitor activity, leading to conversion, retention and loyalty. Explore capabilities of real-time data management tools that can help you take action to increase revenue.
Posted: 21 Mar 2017 | Published: 21 Mar 2017

Tealium

How to Use Value Selling to Deliver Great Experiences at Every Touch Point
sponsored by Infor
WHITE PAPER: Experts estimate that more than 53% of what drives B2B customers to purchase is a salesperson's unique insights. Learn CRM software can help you sell value, not price, to engage the educated customer.
Posted: 04 Nov 2016 | Published: 04 Nov 2016

Infor

The State of Customer Data Integration 2012: The What, Why & How of CRM Integration
sponsored by Scribe Software Corporation
WHITE PAPER: Customer data integration helps companies grow and thrive, but businesses still have a long way to go to implement customer relationship management (CRM) in a meaningful way. Check out what over 300 companies said about cloud, their CRM platforms, and customer data integration in this survey.
Posted: 20 Aug 2012 | Published: 20 Aug 2012

Scribe Software Corporation

Choosing the Best CRM for Your Organization
sponsored by Oracle Corporation
WHITE PAPER: Explore four Customer Relationship Management (CRM) deployment scenarios and how to choose a CRM solution that will best meet your company's needs today and support your business as it grows and evolves.
Posted: 26 Sep 2007 | Published: 01 Sep 2007

Oracle Corporation

Delivering omni-channel shopping
sponsored by Hewlett-Packard Enterprise
WHITE PAPER: This resource introduces a data management and analytics approach that gives you the power to harness customer information to improve experiences and meet constantly changing consumer expectations.
Posted: 06 Feb 2014 | Published: 06 Feb 2014

Hewlett-Packard Enterprise

Protect Your Customer Data for Peace of Mind
sponsored by Cisco Systems, Inc.
WHITE PAPER: When dealing with something as invaluable as customer data, think about creating a unified strategy that incorporates the network, people, and tools. Read this paper for advice on how to protect your customers data for piece of mind.
Posted: 22 Feb 2008 | Published: 01 Jan 2007

Cisco Systems, Inc.

How to Improve Customer Experience with Real-time Operational Intelligence
sponsored by Vitria Technology, Inc.
WHITE PAPER: View this resource to learn more about obtaining a real-time view of customer experience. With operational intelligence (OI), a real time data analytics solution, gives executives visibility into business processes enabling more insightful decisions.
Posted: 30 Sep 2013 | Published: 30 Sep 2013

Vitria Technology, Inc.
 
 
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