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Customer Data ManagementWhite Papers (View All Report Types)
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Tips from the Trade - Competing on Web Analytics
sponsored by SAS
WHITE PAPER: How can your company take away more than just sales numbers from online customers? That was one of the topics of a webcast that brought thought leaders together to discuss challenges and best practices in the industry. Continue reading to explore the insights and highlights from that webcast and learn more about how to compete on web analytics.
Posted: 05 May 2010 | Published: 05 May 2010

SAS

WebSmart Services
sponsored by Melissa Data Corp
WHITE PAPER: Melissa Data’s WebSmart Services can handle your data quality needs. Ensure that your contact data, including addresses, names, phone numbers, and emails are valid, and use existing data to append additional information to enhance initiatives. The WebSmart services can be integrated into the business chain to ensure the integrity of your database.
Posted: 20 Apr 2010 | Published: 20 Apr 2010

Melissa Data Corp

Frost and Sullivan: Customer Experience Management: A Business Imperative beyond a Technology Solution
sponsored by Hewlett-Packard Company
WHITE PAPER: In this white paper, Frost & Sullivan, a global consulting and research firm, shares real-world insights from its latest comprehensive study of the value of CEM, including operator strategies driving adoption, best practices and KPIs, and a glimpse into the future of CEM.
Posted: 22 Feb 2010 | Published: 22 Feb 2010

Hewlett-Packard Company

Saving At-Risk Customers and Revenue Through Survey Action Management
sponsored by MarketTools, Inc.
WHITE PAPER: Read this white paper to understand what Survey Action Management is and how it can help your organization effectively address customer concerns, save at-risk customers, and build customer satisfaction and loyalty.
Posted: 25 Nov 2009 | Published: 24 Nov 2009

MarketTools, Inc.

Increasing Competitiveness and Reducing Costs in Today's Economy
sponsored by Microsoft Corporation India Pvt Ltd
WHITE PAPER: This paper outlines the Microsoft Business Productivity Online Suite, illustrates its relevance to small and midsized business customers, and provides the resources to help you evaluate how your business might benefit from the service.
Posted: 24 Nov 2009 | Published: 24 Nov 2009

Microsoft Corporation India Pvt Ltd

A Guide to the Value of Reliable Data in Retail Banking
sponsored by DataFlux Corporation
WHITE PAPER: This paper examines the impact of unreliable data on retail banks. Defining the requirements needed to guarantee data reliability in retail banking, it offers a practical approach to creating and governing that data, and shows how you can get started in making trusted data available to improve marketing, customer service, risk management and more.
Posted: 04 Nov 2009 | Published: 02 Nov 2009

DataFlux Corporation

The Total Economic Impact Of DMExpress
sponsored by Syncsort
WHITE PAPER: The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of DMExpress on their organizations. Forrester’s aim is to clearly show all calculations and assumptions used in the analysis.
Posted: 28 Oct 2009 | Published: 25 Aug 2008

Syncsort

Make CRM Work the Way Salespeople Do
sponsored by Oracle Corporation
WHITE PAPER: This white paper examines how traditional CRM technologies, while valuable in helping organizations manage customers and revenues, have not really assisted the salesforce do their jobs.
Posted: 08 Oct 2009 | Published: 01 Sep 2009

Oracle Corporation

How to write a RFP for Master Data Management: 10 Common Mistakes to Avoid
sponsored by Siperian, Inc.
WHITE PAPER: Critical master data management (MDM) functionality can be easily overlooked when request for proposals (RFPs) are narrowly focused on a single business data type. Ensure success by avoiding 10 costly mistakes when writing your RFP.
Posted: 16 Sep 2009 | Published: 01 Sep 2007

Siperian, Inc.

The Flawed Vision of Customer Data Integration – How to Get it Right the First Time
sponsored by Siperian, Inc.
WHITE PAPER: The initial goal of Customer Data Integration (CDI) was to create the most reliable customer data for the entire company. We now know that the golden opportunity for CDI lies within Master Data Management and the ability to uncover interactions and understand the relationships that companies have with their customers.
Posted: 16 Sep 2009 | Published: 16 Sep 2009

Siperian, Inc.

Wealth Management Firms Choose CRM to Improve Productivity and Client Service
sponsored by Microsoft
WHITE PAPER: To more clearly understand how wealth management firms are using Microsoft Dynamics CRM, Microsoft turned to IT advisory firm Mainstay Partners for an independent assessment. Mainstay Partners interviewed a number of firms to identify the measurable benefits they have achieved through deploying Microsoft Dynamics CRM.
Posted: 25 Aug 2009 | Published: 25 Aug 2009

Microsoft

Five Myths of Infrastructure Monitoring: How End-User Monitoring Can Help You Improve Customer Satisfaction
sponsored by Hewlett-Packard Company
WHITE PAPER: This paper discusses some of the common myths about infrastructure monitoring, and addresses how to ensure your infrastructure monitoring is responsive enough to satisfy and retain your customers.
Posted: 26 Jun 2009 | Published: 01 May 2008

Hewlett-Packard Company

The Great Debate: Buy Versus Build
sponsored by Oracle Corporation
WHITE PAPER: This white paper explores the relative pros and cons of deploying pre-built analytic applications from Oracle versus building a custom data warehouse against Oracle E-Business Suite, PeopleSoft, Siebel or similar systems.
Posted: 24 Jun 2009 | Published: 23 Jun 2009

Oracle Corporation

The Business Case for Desktop Integration: A practical solution with rapid ROI
sponsored by Cicero Inc.
WHITE PAPER: This paper describes the relationship between desktop integration and customer experience, the business benefits of building a logically integrated structure, and the best architecture for achieving the maximum benefits. It examines two successful implementations where desktop application integration has produced measurable results.
Posted: 10 Jun 2009 | Published: 10 Jun 2009

Cicero Inc.

Self-Service That Really Serves
sponsored by Oracle Corporation
WHITE PAPER: To truly meet the demands of the informed consumer, self-service solutions must have fully integrated e-commerce and e-billing systems that accommodate every aspect of the online customer experience. Read this free white paper to learn about all-in-one systems that build your brand and keep customers coming back.
Posted: 10 Jun 2009 | Published: 10 Jun 2009

Oracle Corporation

Turning Customer Interactions into Money: Using Predictive Analytics to Achieve Stellar ROI
sponsored by SPSS Inc. Worldwide Headquarters
WHITE PAPER: This whitepaper makes the case for using predictive analytics as a catalyst for a company's growth. It includes best practices from several global companies including: Cablecom, Royal & Sun Alliance, and T. Rowe Price. Ultimately, it is about maximizing the level of understanding that can be achieved with customer data.
Posted: 07 May 2009 | Published: 31 Dec 2008

SPSS Inc. Worldwide Headquarters

Let Customer Feedback Do the Driving
sponsored by SPSS Inc. Worldwide Headquarters
WHITE PAPER: As the second installment in The Customer Innovation Series, this paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation.
Posted: 07 May 2009 | Published: 31 May 2007

SPSS Inc. Worldwide Headquarters

Enhancing the Customer Experience with Loyalty Management
sponsored by SAP America, Inc.
WHITE PAPER: By implementing loyalty programs that are integrated across sales, service, and marketing - across all channels of interaction - a firm can greatly enhance the customer experience, increase customer retention, and foster development of a community of people who serve as advocates for the business.
Posted: 27 Apr 2009 | Published: 27 Apr 2009

SAP America, Inc.

Leaning IT : Applying the Principle of "Pull" to Scale Agile Teams
sponsored by Rally Software
WHITE PAPER: Is your organization ready for this Agile "means to an end" or is Agile adoption inadvertently creating a classic "fix that fails?" Can Agile truly work at the Program level? This white paper is based on actual experiences of professionals who helped steer many of the largest Agile implementations done over the last five years.
Posted: 03 Apr 2009 | Published: 03 Apr 2009

Rally Software

Case Management: Combining Knowledge with Process
sponsored by Singularity
WHITE PAPER: Case Management is critical to the work of many organizations but is often paper-driven and plagued by delay and poor visibility. In this white paper we define case management in more detail and show how a Business Process Management approach with support for knowledge intensive processes provides the most appropriate solution to Case Management.
Posted: 16 Mar 2009 | Published: 16 Mar 2009

Singularity

Performance and Scalability Benchmark: Oracle Communications Billing and Revenue Management
sponsored by Sun Microsystems, Inc.
WHITE PAPER: The Oracle Communications BRM application suite is a Tier 1, convergent billing framework that is architected for leading service providers. This white paper describes the performance and scalability results of Oracle Communications BRM 7.3.1 from the recent benchmark conducted at Sun Solutions Center in Paris and France.
Posted: 10 Mar 2009 | Published: 01 Jul 2008

Sun Microsystems, Inc.

Managing Your Data Assets
sponsored by Pitney Bowes Business Insight
WHITE PAPER: Are you aware your people, your customer relationships and your corporate data provide far greater value and competitive advantage than traditional assets such as stock portfolio or desktop printers? This white paper explains how executives are turning their eyes toward what could be their most valuable asset of all: information!
Posted: 09 Mar 2009 | Published: 09 Mar 2009

Pitney Bowes Business Insight

Full Spectrum Customer Data Integration (CDI) Solutions
sponsored by Pitney Bowes Business Insight
WHITE PAPER: Accurate customer information is essential to business success. It provides customer insight, informs decisions and drives strategy. Managed effectively, this information allows organizations to improve customer retention and increase the value of individual customers. This white paper covers the necessity of a customer data integration program.
Posted: 09 Mar 2009 | Published: 09 Mar 2009

Pitney Bowes Business Insight

Business Value Analysis Study: Citizens Business Bank
sponsored by Symantec Corporation
WHITE PAPER: As a result of its relationship with Symantec, Citizens is achieving substantial business value. The Alchemy Solutions Group conducted a Total Operational and Economic Impact (TOEI) analysis of the different solutions deployed and quantified business value. Read this paper to see what they found.
Posted: 09 Mar 2009 | Published: 09 Mar 2009

Symantec Corporation

Critical Technologies for Compliance & Risk Management for Medical Device Companies
sponsored by Siperian, Inc.
WHITE PAPER: Building the foundation for a sound master data management program is critical to the success of any compliance effort. The ten requirements in this paper will enable you to identify a suitable technology platform - a prerequisite when managing your organization's master data assets & critical to establishing a consistent master data foundation.
Posted: 20 Feb 2009 | Published: 20 Feb 2009

Siperian, Inc.
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