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Customer Data ManagementWhite Papers (View All Report Types)
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A smarter approach to CRM: An IBM perspective
sponsored by IBM
WHITE PAPER: With instant access to information, customers expect a purchase experience that matches the ease and speed of the information-gathering experience. Read this white paper, created in collaboration with Frost & Sullivan, to see how a customer relationship management (CRM) solution can help you respond on the customers' terms.
Posted: 05 Jul 2012 | Published: 15 Feb 2012

IBM

Is Your CRM Solution Keeping Up with the Times?
sponsored by Oracle Corporation
WHITE PAPER: In this white paper, IT Business Edge explains the key business and technology factors to consider in deciding whether and when to upgrade your CRM system, including the Software-as-a-Service (SaaS) factor.
Posted: 02 Mar 2012 | Published: 01 Dec 2011

Oracle Corporation

Deliver a Superior Cross-Channel Commerce Experience
sponsored by Oracle Corporation
WHITE PAPER: With the right intelligence and personal information, there are plenty of new opportunities for you to provide superior experience and maximize the opportunity of every customer touch point. This paper shares actionable strategies needed to deliver personalized and relevant content, based on a variety of factors.
Posted: 01 Mar 2012 | Published: 01 Mar 2012

Oracle Corporation

Powering the Cross-Channel Customer Experience with Oracle’s Complete Commerce
sponsored by Oracle Corporation
WHITE PAPER: Read this white paper and gain an understanding of Complete Commerce and how it can change the way you interact with your customers. Complete Commerce can help you unify your customer's experience, personalize their journey, maximize engagement and optimize the execution along the way.
Posted: 01 Mar 2012 | Published: 01 Mar 2012

Oracle Corporation

Knowledge-Infused Customer Relationship Management: A Game-Changing Investment for Customer Support
sponsored by Oracle Corporation
WHITE PAPER: Most customer service organizations have recently seen operational budgets cut by nearly 20%. In addition, the goal of maintaining quality customer service has become more difficult to achieve. Organizations must now deliver the same levels of service with fewer resources. Can it be done? Read on, and find out how.
Posted: 01 Mar 2012 | Published: 16 Nov 2011

Oracle Corporation

Optimizing Your Return on Customer Attention with Oracle RTD
sponsored by Oracle Corporation
WHITE PAPER: Read this white paper to learn how business intelligence (BI) can combine your explicitly-defined business rules and automatically-identified statistical information to deliver the best possible content to your customers for every single interaction.
Posted: 01 Feb 2012 | Published: 01 Feb 2012

Oracle Corporation

How to retain customer loyalty in the competitive retail market
sponsored by Infor CRM
WHITE PAPER: Read this now to learn how single-view software could enhance your customer relationship interactions with more insightful data.
Posted: 16 Jan 2012 | Published: 16 Jan 2012

Infor CRM

Capturing Value from Patient-Centered Care
sponsored by IBM
WHITE PAPER: This white paper examines the leading practices employed by healthcare systems worldwide and proposes a patient-centered care approach for IT investment that combines a series of capabilities to improve quality care, reduce operating costs and optimize revenue.
Posted: 18 Nov 2011 | Published: 18 Nov 2011

IBM

Inside the Midmarket: A 2011 Perspective - An environment like no other - IBM Worldwide Study
sponsored by IBM
WHITE PAPER: In our increasingly intelligent, instrumented, and interconnected world, midsize businesses are finding new ways to use information and technology to be smarter about how they work, where they invest, and the way they interact with their customers.
Posted: 27 Oct 2011 | Published: 27 Oct 2011

IBM

Effectively Balancing Speed, Quality and Cost Metrics
sponsored by Citrix Online- GoToAssist
WHITE PAPER: Read this white paper to gain insight to new ways to leverage remote support platforms to create effective dashboards for customer and technical support. Along with recommendations for what to include in service dashboards.
Posted: 10 Oct 2011 | Published: 10 Oct 2011

Citrix Online- GoToAssist

Delivering exceptional web experiences - IBM Web Content Manager
sponsored by IBM
WHITE PAPER: Learn how your organization can more easily create content, target individuals with relevant content and optimize content devliery on your website and more!
Posted: 04 Oct 2011 | Published: 04 Oct 2011

IBM

Nine Essentials of Online Opinion Monitoring
sponsored by Crimson Hexagon
WHITE PAPER: Access this white paper to learn nine essentials to online opinion marketing.
Posted: 26 Sep 2011 | Published: 26 Sep 2011

Crimson Hexagon

Dive Deeper into Your Sales Metrics: 4 Ways to Discover Hidden Sales Treasure
sponsored by Qvidian
WHITE PAPER: This ebook by sales strategy expert Rich Berkman outlines four ways to leverage the unique data insights that interactive sales playbooks provide.
Posted: 04 Aug 2011 | Published: 04 Aug 2011

Qvidian

Client Case Study: Bouyges Telecom
sponsored by IBM
WHITE PAPER: In this case study, Bouygues Telecom uses an analysis platform to help it proactively uncover online and in-store fraud by consumers, dealers and organized crime groups, and prevent the subsequent loss of products and revenue.
Posted: 28 Jul 2011 | Published: 28 Jul 2011

IBM

Transforming the Help Desk with Remote Support Services
sponsored by LogMeIn, Inc.
WHITE PAPER: This whitepaper looks at the challenges and solutions for providing technical support to customers. Learn about a support solution offering full support to customers remotely while tracking end-user feedback for start-ups to large organizations.
Posted: 27 Jul 2011 | Published: 27 Jul 2011

LogMeIn, Inc.

5 Mistakes Auditing Virtual Environments (You Don't Want to Make)
sponsored by HyTrust
WHITE PAPER: Read this expert guide to ensure your virtual environment is in compliance with PCI DSS 2.0 and avoid common errors made in the auditing process.
Posted: 21 Jul 2011 | Published: 21 Jul 2011

HyTrust

Knowledge Management is NOT an Add-on!
sponsored by Consona Corporation
WHITE PAPER: Service and support organizations can benefit tremendously from knowledge. When implemented effectively, knowledge management processes and technology can deliver significant benefits. Read this paper to learn about delivering knowledge-driven CRM.
Posted: 17 Jun 2011 | Published: 01 Oct 2010

Consona Corporation

Service and Support: Made to Measure Using Consona Analytics as a Roadmap to Success
sponsored by Consona Corporation
WHITE PAPER: Management 101 tells us that success in business starts with setting goals and measuring progress toward them. Service and support success requires that all stakeholders know where they’re going and how they’re doing.
Posted: 17 Jun 2011 | Published: 01 Oct 2009

Consona Corporation

Making Support Social: Turning Customer Engagement Into Customer Success
sponsored by Consona Corporation
WHITE PAPER: Social media is fundamentally changing how businesses and their customers interact. In this paper, learn of some of the broad trends in social media, and then provide specific guidance on how to use social media to deliver support better, faster and cheaper.
Posted: 17 Jun 2011 | Published: 01 May 2010

Consona Corporation

Making Service and Support Your Revenue Engine: The Initiative That’s Too Important to Delay
sponsored by Consona Corporation
WHITE PAPER: The value of service and support is hidden in a fog of metrics—measures that link monitors and bulletin boards, populate binders, fascinate managers, annoy employees, and ultimately mislead us about the business. Read this whitepaper and discover the real value of support is the revenue it protects and creates.
Posted: 17 Jun 2011 | Published: 17 Jun 2011

Consona Corporation

True Profiles: A Contemporary Method for Managing Customer Data
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: As the internet changes the way of traditional marketing and communication, discover a “True Profile” as a means of understanding customer behavior, actions and preferences using analytics. Learn the 4 key components of True Profiles and the business benefits included.
Posted: 04 May 2011 | Published: 04 May 2011

Unica Corporation - An IBM Company

Unlock Hidden Profits Using Effective Pricing Strategies
sponsored by SAP America, Inc.
WHITE PAPER: Learn how to use smart, sound pricing strategies to increase revenues while protecting margins. Enterprise-wide visibility into the many drivers that come into play can help with identifying opportunities, negotiating deals properly, and adjusting with agility to changing conditions.
Posted: 24 Mar 2011 | Published: 24 Mar 2011

SAP America, Inc.

Optimizing Your Return on Customer Attention with Oracle RTD
sponsored by Oracle Corporation
WHITE PAPER: Read this white paper to learn how BI can combine your explicitly-defined business rules and automatically-identified statistical information to deliver the best possible content to your customers for every single interaction.
Posted: 22 Mar 2011 | Published: 01 Apr 2010

Oracle Corporation

10 Questions to Ask Before Buying an Optimization Solution
sponsored by FICO
WHITE PAPER: This paper outlines the 10 questions you should ask to help you understand the requirements – and avoid the pitfalls – of decision optimization. Read more about the lessons learned from FICO’s extensive work with clients successfully using optimization today.
Posted: 04 Mar 2011 | Published: 04 Mar 2011

FICO

Building Relationship Capital: Client Relationship Management for the Capital Markets
sponsored by Pivotal CRM, a CDC Software solution
WHITE PAPER: Current market trends in investment banking research demand a rapid, sophisticated response, not just in terms of corporate strategy, but in the technologies to support these strategic moves. Learn how CRM technology helps capital-markets firms streamline investment-banking activities, increase brokerage trade volume and meet compliance challenges.
Posted: 25 Jan 2011 | Published: 24 Jan 2011

Pivotal CRM, a CDC Software solution
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