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Customer Analysis White Papers (View All Report Types)
5 Questions Every Marketing Department Should Be Able to Answer
sponsored by
WHITE PAPER: Access this whitepaper to discover 5 essential questions every marketing department should be able to answer, and how data analytics is stepping up to the plate to help. Read on to tap into the data you already have, and bolster your revenue flows.
Posted: 13 Nov 2015 | Published: 13 Nov 2015

Enhance Your 360-Degree View of the Customer
sponsored by IBM
WHITE PAPER: In this white paper you will learn how to use big data to build an integrated, more personalized approach to marketing, business strategies, customer service and more.
Posted: 15 Mar 2016 | Published: 15 Mar 2016


Create a strong, dynamic customer experience
sponsored by Hewlett Packard Enterprise
WHITE PAPER: In this white paper, learn how retail businesses should leverage technology to gather more customer info, implement the appropriate changes to their services, and create a more enjoyable shopping experience. Click now to see how to manage and maximize opportunity from omni-channel services.
Posted: 20 Jan 2014 | Published: 30 Nov 2012

Hewlett Packard Enterprise

Maximizing Customer Value with Oracle Business Intelligence Applications
sponsored by Oracle Corporation
WHITE PAPER: This technology brief highlights how BI applications can integrate information across data sources and departments, provide a single, integrated view of customer and enterprise information, and enable greater alignment of decisions and execution to drive higher customer profitability and share of wallet.
Posted: 12 Oct 2009 | Published: 01 Dec 2007

Oracle Corporation

Identity Resolution: A Key to CDI Value
sponsored by Identity Systems
WHITE PAPER: For any customer data integration (CDI) project, adequate identity resolution is crucial. Gain insight into the unique challenges posed by identity related data and learn what matching technology is essential for a successful CDI initiative.
Posted: 14 Dec 2006 | Published: 01 Oct 2006

Identity Systems

Cincinnati Zoo improves customer experience and enhances performance
sponsored by IBM
WHITE PAPER: Learn how one of the world's top-rated zoo uses analytics to create a more satisfying customer experience – while cutting marketing costs, increasing new visits, boosting concession revenues and much more.
Posted: 24 Jan 2012 | Published: 24 Jan 2012


Wealth Management Firms Choose CRM to Improve Productivity and Client Service
sponsored by Microsoft
WHITE PAPER: To more clearly understand how wealth management firms are using Microsoft Dynamics CRM, Microsoft turned to IT advisory firm Mainstay Partners for an independent assessment. Mainstay Partners interviewed a number of firms to identify the measurable benefits they have achieved through deploying Microsoft Dynamics CRM.
Posted: 25 Aug 2009 | Published: 25 Aug 2009


Making Support Social: Turning Customer Engagement Into Customer Success
sponsored by Consona Corporation
WHITE PAPER: Social media is fundamentally changing how businesses and their customers interact. In this paper, learn of some of the broad trends in social media, and then provide specific guidance on how to use social media to deliver support better, faster and cheaper.
Posted: 17 Jun 2011 | Published: 01 May 2010

Consona Corporation

Case Management: Combining Knowledge with Process
sponsored by Singularity
WHITE PAPER: Case Management is critical to the work of many organizations but is often paper-driven and plagued by delay and poor visibility. In this white paper we define case management in more detail and show how a Business Process Management approach with support for knowledge intensive processes provides the most appropriate solution to Case Management.
Posted: 16 Mar 2009 | Published: 16 Mar 2009


Circumstances and Customers Have Changed: Has Your Loyalty Program Kept Pace?
sponsored by Oracle Corporation
WHITE PAPER: This white paper highlights some of the issues that reduce or increase the effectiveness of customer loyalty programs and suggests a solution that offers tips for building a more loyal customer base.
Posted: 02 Oct 2009 | Published: 02 Oct 2009

Oracle Corporation
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