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Content Analytics White Papers (View All Report Types)
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Customer analytics pay off: Driving top-line growth by bringing science to the art of marketing
sponsored by IBM
WHITE PAPER: The following white paper explores what it takes to make and deploy an effective customer analytics strategy. Uncover the 4 stages of organizations capabilities required for customer analytics as well as the corresponding strategies for each quadrant. Read on to learn more.
Posted: 07 Apr 2014 | Published: 07 Apr 2014

IBM

Deploying the retail information and analytics hub
sponsored by Hewlett-Packard Limited
WHITE PAPER: Access the following white paper to uncover how retail analytics can help you understand your customer and their buying behaviors—ultimately allowing for better decision making and a stronger market awareness.
Posted: 27 Feb 2014 | Published: 27 Feb 2014

Hewlett-Packard Limited

Dashboarding capabilities for all users with IBM Cognos Business Intelligence
sponsored by IBM
WHITE PAPER: Access the following white paper to uncover why in today's market, you need to be able to see farther into your data using appropriate dashboards, and most importantly, where you can turn for the BI and analytics capabilities you need to be competitive.
Posted: 12 Feb 2014 | Published: 12 Feb 2014

IBM

Minimize customer churn with analytics
sponsored by IBM
WHITE PAPER: Access the following white paper to uncover how predictive analytics can effectively minimize customer churn through analyzing predictive patterns. Learn how with this technology you can stand to gain better overall insights to market patterns, areas of focus, and much more.
Posted: 07 Feb 2014 | Published: 07 Feb 2014

IBM

Analytics To Optimize Marketing Performance – Tools Can Help Marketers Make Better Decisions
sponsored by IBM
WHITE PAPER: Access the following white paper to uncover the importance of marketing analytics in today's data-driven society. Discover how to enable better action on analytics, optimize marketing techniques, and much more.
Posted: 07 Feb 2014 | Published: 07 Feb 2014

IBM

Smarter Customer Analytics: How Communications Service Providers are Already Benefiting
sponsored by IBM
WHITE PAPER: The following white paper explores how communication service providers can deepen the strength and effectiveness of their customer relationships through the use of analytics on the right infrastructure. Learn what it takes to do so, the technology you need, and much more.
Posted: 18 Apr 2014 | Published: 18 Apr 2014

IBM

Can you deliver the content the mobile user demands?
sponsored by Limelight Networks, Inc.
WHITE PAPER: The following white paper explores the current content delivery challenges facing businesses today, but with a focus on delivering video to mobile devices. Also learn about a technology consideration that can provide your users with a superior digital experience without putting more pressure on available resources.
Posted: 18 Apr 2014 | Published: 18 Apr 2014

Limelight Networks, Inc.

Are You Ready for Analytics 3.0?
sponsored by SAS
WHITE PAPER: Join analytics pioneer Tom Davenport in the following Q&A as he explores the evolving state of analytics. Learn what you can do to prepare for analytics 3.0, how you can get there, and which tools and supporting roles you need to make it all happen.
Posted: 17 Apr 2014 | Published: 17 Apr 2014

SAS

Technology Evaluation Centers - Product Analysis Report: IBM Cognos and SPSS Solutions
sponsored by IBM
WHITE PAPER: The following white paper explores the importance of business intelligence and predictive analytics within the decision management infrastructure. Also uncover a solution to consider, user success stories, and more.
Posted: 15 Apr 2014 | Published: 15 Apr 2014

IBM

Top 5 questions to ask before deciding on an optimisation solution
sponsored by IBM
WHITE PAPER: Access the following white paper to uncover the top 5 questions to ask when evaluating optimization solutions. Learn what makes a system trustworthy, how systems should react, why a solution needs to be able to translate business problems into analytics, and more.
Posted: 07 Apr 2014 | Published: 07 Apr 2014

IBM

Actian's Big Data 2.0 Customer Successes
sponsored by Actian Corporation
WHITE PAPER: This resource explores how businesses big and small are navigating the challenges of a big data 2.0 world, and explains how predictive analytics can turn big data into business value.
Posted: 04 Apr 2014 | Published: 04 Apr 2014

Actian Corporation

How to use dataflow to improve analytics and alleviate the 5 latencies
sponsored by Actian Corporation
WHITE PAPER: Consult the following white paper to uncover the top 5 latencies in the analytics process and what you can do to overcome them. Also included are technology recommendations, tips, and, strategies that can make your analytics solution as efficient as it needs to be.
Posted: 04 Apr 2014 | Published: 04 Apr 2014

Actian Corporation

Getting Big Value from Big Data
sponsored by IBM
WHITE PAPER: In this analyst report from Ventana Research, learn what you need to do to turn big data into big value.
Posted: 25 Mar 2014 | Published: 31 Dec 2012

IBM

Social Business - Patterns in achieving social business success
sponsored by IBM
WHITE PAPER: Consult the following white paper to uncover the social business practices top performing organizations are leveraging to gain a strong foothold in the market. Gain insights on 6 focus points that will improve your social business initiative, and much more.
Posted: 10 Mar 2014 | Published: 10 Mar 2014

IBM

Manage it all, better - HP Mobility Solutions for SAP
sponsored by Hewlett-Packard Limited
WHITE PAPER: The following white paper explores the new mobility trend and how it is transforming the way retailers do business. Uncover the technology that makes handling the shift easier by allowing businesses to create unique functionality with retail websites and more.
Posted: 06 Mar 2014 | Published: 06 Mar 2014

Hewlett-Packard Limited

Why the empowered consumer can hinder business success
sponsored by IBM
WHITE PAPER: Access the following white paper to uncover how to leverage enterprise marketing management to optimize every aspect of online and cross-channel analytics and marketing.
Posted: 03 Mar 2014 | Published: 03 Mar 2014

IBM

Jumpstart your journey to personalized digital marketing
sponsored by IBM
WHITE PAPER: Consult the following white paper to uncover what you can do to empower your business to deliver personalized marketing, increase the pull of campaigns, as well as increase customer retention and satisfaction—all through the use of real-time marketing.
Posted: 03 Mar 2014 | Published: 03 Mar 2014

IBM

The Right Time for Real-time Marketing
sponsored by IBM
WHITE PAPER: Consult the following white paper to uncover how to deliver more relevant offers, increase response rates, and ultimately create a happier customer base with the use of real-time marketing.
Posted: 03 Mar 2014 | Published: 03 Mar 2014

IBM

Creating a Digital Strategy to Provide Exceptional Digital Experiences
sponsored by IBM
WHITE PAPER: Access the following white paper to uncover the 10 factors that make an exceptional digital experience. Learn what you can do to deliver responsive content, what your team needs to accomplish, where to focus future initiatives, and more.
Posted: 28 Feb 2014 | Published: 28 Feb 2014

IBM

Is Your Big Data Solution Production-Ready?
sponsored by CenturyLink Technology Solutions
WHITE PAPER: This resource evaluates the adoption of enterprise-wide, production-ready big data tools using market data from Forrester Research and a custom study from CenturyLink Technology Solutions.
Posted: 28 Feb 2014 | Published: 31 Jan 2014

CenturyLink Technology Solutions

Three Approaches to Data Analysis with Hadoop
sponsored by Dell, Inc. and Intel®
WHITE PAPER: Access this white paper to get an analysis of large data sets using three different tools that are part of the Hadoop ecosystem – MapReduce, Hive and Pig.
Posted: 21 Feb 2014 | Published: 30 Nov 2013

Dell, Inc. and Intel®

Operational Decision Management for Dummies
sponsored by IBM
WHITE PAPER: This book is written for readers who have varying levels of familiarity with ODM. It talks about the features of ODM as model for managing operational decision-making.
Posted: 21 Feb 2014 | Published: 16 Oct 2013

IBM

Responsive Web Design and FirstSpirit
sponsored by e-Spirit AG
WHITE PAPER: Access the following white paper to discover a CMS solution that can prepare your business and all of its content for the rapid influx of mobile internet use. See how with smart content marketing you can improve customer loyalty and reduce attrition, and more.
Posted: 06 Feb 2014 | Published: 06 Feb 2014

e-Spirit AG

Delivering omni-channel shopping
sponsored by Hewlett-Packard Limited
WHITE PAPER: This resource introduces a data management and analytics approach that gives you the power to harness customer information to improve experiences and meet constantly changing consumer expectations.
Posted: 06 Feb 2014 | Published: 06 Feb 2014

Hewlett-Packard Limited

InfoSphere BigInsights for Hadoop Quick Start Edition
sponsored by IBM
WHITE PAPER: This resource introduces a platform that takes the pain out of Hadoop, empowering your organization to tap into large pools of data and achieve faster, smarter decision-making.
Posted: 06 Feb 2014 | Published: 31 Oct 2013

IBM
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