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Vertical Industries >
Consumer Packaged Goods Industry >
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Consumer Electronics Industry
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ALSO CALLED:
Content Display Device Industry,
CE Industry,
Electrical Appliances Industry,
Information Appliances Industry
DEFINITION: Companies that design, manufacture, and/or market consumer electronics including electronic games equipment, stereos, televisions, video cameras, CDs, and DVDs.
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Consumer Electronics Industry White Papers
(View All Report Types)
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2 Matches
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IBV Study: Capitalizing on the Power of the Smarter Consumer
sponsored by IBM
WHITE PAPER:
Business survival in the age of the smart consumer means empowering your customers to shop how and when they want. In this white paper, find the results of a recent survey of more than 30,000 consumers and uncover the key trends shaping the world of retail.
Posted: 07 May 2013 | Published: 28 Feb 2011
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Not Business as Usual. The Changing Channels in Consumer Electronics
sponsored by IBM Line of Business
WHITE PAPER:
IBM explores how the impact of innovative business models for "how to sell" are now as important as the innovative products themselves - CE manufacturers need to skillfully manage their mix of sales channels for future success.
Posted: 29 Nov 2007 | Published: 01 Nov 2007
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