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Co-Branding

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ALSO CALLED: Cobranding
DEFINITION: Co-branding is the practice of using multiple brand names together on a single product or service. The term can also refer to the display of multiple brand names or corporate logos on a single Web site, so that people who visit the site see it as a joint enterprise. When effectively done, co-branding provides a way for companies to combine forces so that their marketing efforts work in synergy. On  … 
Definition continues below.
Co-BrandingWhite Papers (View All Report Types)
151 - 175 of 511 Matches Previous Page  | Next Page
Developing an Information Strategy in the Financial Services Industry
sponsored by Information Builders
WHITE PAPER: In this resource, financial services organizations will learn how they can use five key actions to develop a successful information strategy in order to improve processes, boost productivity, enhance decision-making, and more.
Posted: 01 May 2013 | Published: 31 Dec 2012

Information Builders

Digital Approaches for Improving the Customer Experience
sponsored by SAS
WHITE PAPER: Find out your company can turn raw data into analytical insight and data-driven actions so you can revolutionize your customer experience in order to meet today's standards
Posted: 23 Sep 2014 | Published: 23 Sep 2014

SAS

Develop Effective User Management to Demonstrate Compliance Efforts and Achieve Business Value
sponsored by IBM
WHITE PAPER: Learn how IBM solutions can help organizations support compliance efforts and business requirements through user management solutions based on IBM Tivoli Identity Manager software and other IBM offerings.
Posted: 16 Jun 2010 | Published: 19 Dec 2008

IBM

DevOps: Advances in Release Management and Automation -- The Ovum Rainbow Map for DevOps Solutions Comparing 11 Vendors
sponsored by SERENA Software, Inc.
WHITE PAPER: DevOps, new tools for improved automation and release management, are taking the software development world by storm. Read this detailed white paper for a comparison of the 11 top vendors in this new space. Learn the strengths and weaknesses of each competitor and determine which one would best suit your development team's needs.
Posted: 09 Apr 2012 | Published: 15 Sep 2011

SERENA Software, Inc.

Distributed Capture Platforms: Reducing Costs, Removing Bottlenecks and Mitigating Risks
sponsored by EMC Corporation
WHITE PAPER: Remote workforces are a growing trend that has documentation implications on your business processes. This paper explores that, placing special emphasis on a distributed capture strategy for resolving remote workforce-related issues.
Posted: 21 Aug 2008 | Published: 15 Aug 2008

EMC Corporation

Doing Business with Comstor
sponsored by Comstor
WHITE PAPER: Learn more about Comstor, a leader in Cisco product distribution and an established provider of networking and advanced technology solutions.
Posted: 01 Feb 2012 | Published: 27 Jan 2012

Comstor

Drive growth and value with proven BPM solutions from IBM
sponsored by IBM
WHITE PAPER: Read this white paper to learn how to ensure a successful BPM initiative within your midsized organization.
Posted: 03 Nov 2011 | Published: 03 Nov 2011

IBM

Driving Business Agility through SOA Connectivity & Integration Whitepaper from IBM
sponsored by IBM
WHITE PAPER: In this whitepaper, you will learn how to work smarter so you can solve the problems of today and seize the opportunities of tomorrow.
Posted: 06 Oct 2009 | Published: 06 Oct 2009

IBM

Driving Business Value with a Virtualized Infrastructure
sponsored by IBM Software Group
WHITE PAPER: Today, virtualization can enhance nearly every aspect of an IT infrastructure: servers, operating systems, applications, storage, data and networks.
Posted: 05 Dec 2007 | Published: 01 Mar 2007

IBM Software Group

Driving Profitable Decisions with Business Rule Management
sponsored by FICO
WHITE PAPER: Business rules management systems (BRMS) help organizations efficiently develop, execute, and maintain their business rules in a centralized environment. Learn about how these solutions work, how they help businesses make profitable decisions, what to look for in a BRMS, and keys to a successful and profitable BRMS initiative in your organization.
Posted: 09 Sep 2010 | Published: 09 Sep 2010

FICO

Driving Revenue Through CRM Integration
sponsored by Marketo
WHITE PAPER: In this helpful resource, discover four keys to establishing successful integration of your CRM system and marketing automation. Explore how your sales, marketing, customer service, and accounting teams can work together to close the loop of great customer experience.
Posted: 27 Jun 2013 | Published: 27 Jun 2013

Marketo

Dynamic Business - From Aspiration to Reality
sponsored by Microsoft India
WHITE PAPER: This resource examines how you can make your organization a dynamic business with the right set of innovative and proactive applications and tools.
Posted: 19 Dec 2013 | Published: 19 Mar 2013

Microsoft India

Dynamic Business Process Management (BPM) from IBM
sponsored by IBM
WHITE PAPER: Read this paper to learn how to accelerate process change and lower IT costs and to learn how IBM can work with you in a Business Value Assessment (BVA) to quantify the benefits for your projects.
Posted: 02 Aug 2010 | Published: 11 Aug 2009

IBM

Dynamic Business Process Management for Communications Service Providers
sponsored by IBM
WHITE PAPER: In today’s demanding environment, communications service providers across all lines of business are struggling to increase their business agility to remain competitive. This paper explores how companies are achieving agility by adopting dynamic business process management (BPM) with telecommunications industry standards. Read on to learn more.
Posted: 02 Aug 2010 | Published: 21 Apr 2010

IBM

E-Book: Exploring IBM SOA Technology & Practice
sponsored by IBM
WHITE PAPER: This eBook discusses how SOA can be used to overcome business process inefficiencies. Explore practices for effectively implementing SOA and developing service-oriented applications.
Posted: 10 Jun 2008 | Published: 10 Jun 2008

IBM

Effectively Securing Virtualized Data Centers
sponsored by Apani
WHITE PAPER: This white paper will examine trends in server virtualization security and reveal the many compelling advantages of cross-platform VM isolation solutions.
Posted: 18 Nov 2008 | Published: 18 Nov 2008

Apani

Eight CRM Essentials: An Executive Guide to the Eight Must-Have Elements of Every Successful CRM Initiative
sponsored by Salesforce.com
WHITE PAPER: This guide to eight proven CRM essentials distills best practices, lessons learned, and collective insights from industry experts across various company sizes, geographies, and vertical markets.
Posted: 25 Oct 2007 | Published: 01 Oct 2007

Salesforce.com

Eleven habits for highly successful BPM programs
sponsored by IBM
WHITE PAPER: Using the framework of Stephen R. Covey’s best-selling book, The 7 Habits of Highly Effective People, this resource describes 11 habits IT organizations must develop to foster business process management (BPM) success, including building a complete BPM while also forcing collaboration across the enterprise.
Posted: 06 Mar 2012 | Published: 01 Jun 2010

IBM

Eliminate Paper in Your Business Processes: A How-to
sponsored by Esker Inc.
WHITE PAPER: This paper identifies some of the challenges involved with automating document processing and how to overcome them. Also learn the benefits available to you after you successfully quit paper and manual processing.
Posted: 10 Jul 2013 | Published: 10 Jul 2013

Esker Inc.

Embedding Analytics into Processes
sponsored by SAS
WHITE PAPER: In their latest book, Thomas Davenport, Jeanne Harris and Robert Morison show how companies apply analytics in their daily operations. We see examples of analytics at work within core processes in a variety of business areas. Read this white paper to learn how embedding analytics into your organization's processes can help you.
Posted: 30 Jul 2010 | Published: 30 Jul 2010

SAS

Emerging IT Shifts towards Business Service Automation
sponsored by Hewlett-Packard Company
WHITE PAPER: This IDC white paper highlights the benefits of IT business service automation (BSA) and how it is driving business initiatives such as compliance management, lower operation costs and higher business service availability.
Posted: 25 Apr 2008 | Published: 01 Nov 2007

Hewlett-Packard Company

Empowered Customers Drive Collaborative Business Evolution
sponsored by IBM
WHITE PAPER: Read this groundbreaking new study, conducted by Forrester Consulting on behalf of IBM, to understand how empowered customers are changing the way business is doing business—today and in the future.
Posted: 13 Aug 2012 | Published: 31 May 2012

IBM

Empowering the Business to Sense and Respond: Delivering Business Event Processing with IBM WebSphere Business Events
sponsored by IBM
WHITE PAPER: This paper addresses one of the critical IBM technologies for supporting agility and alignment, Business Event Processing (BEP).
Posted: 11 Nov 2009 | Published: 25 Jul 2008

IBM

Enabling Organic Growth
sponsored by SAP America, Inc.
WHITE PAPER: Discover why organic growth is the means to achieving continuous, profitable growth, and find out how your company can address some of the most common challenges in the quest to achieve it.
Posted: 17 Sep 2008 | Published: 17 Sep 2008

SAP America, Inc.

Enabling Sustainable Compliance Management
sponsored by IBM
WHITE PAPER: Read this white paper to see how adopting a sustainable security compliance strategy minimizes risk, while making proper use of people, process and technology. Also learn how you can cost-effectively comply with regulations, while maintaining business flexibility to achieve mission goals.
Posted: 22 Dec 2008 | Published: 19 Dec 2008

IBM
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CO-BRANDING DEFINITION (continued): …  the Internet, co-branding can provide benefits to the involved businesses by enhancing product or service exposure to consumers, marketing new products and services, and making consumers or clients aware of the core competencies of each enterprise. Co-branding can also be used to target specific markets with advertising by means of banner ads, logos, or links in descriptive text, maximizing the likelihood that potential buyers will learn of the existence of a particular company, brand, product, or service. >> Stay up to date by receiving the latest IT term daily. Simply check "Word of the Day" … 
Co-Branding definition sponsored by WhatIs.com, powered by WhatIs.com an online computer dictionary

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