Client Relationship Management White Papers

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Jun 18, 2013

Business of Information Technology > Business Management >
Client Relationship Management
DEFINITION: In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills … Definition continues below.
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Kognitio delivers for ScottishPower sponsored by Kognitio WHITE PAPER: Find out how a company working toward dominance as a multi-utility supplier can achieve effective customer relationship management (CRM.) This resource explores how one company found a way to scan millions of rows of information in seconds to utilize and interpret valuable information. Posted: 10 Jun 2013 \| Published: 10 Jun 2013 TOPICS: CRM \| CRM Analytics \| CRM Analytics Software \| CRM Best Practices

Innovations in Marke ing: Optimizing the Sales Channel with Better Information sponsored by SAP America, Inc. WHITE PAPER: View this resource to learn more about the impact of technology on marketing. The addition of digital and social marketing programs has changed the marketing mix and the way marketers review valuable information. Find out the answers to important questions like "What is the total cost to create a customer," by viewing this resource now. Posted: 31 Jan 2013 \| Published: 31 Jan 2013 TOPICS: Access Control \| CRM \| CRM Analytics \| CRM Analytics Software \| Data Mining \| Data Mining Software \| SAP (Product)

Big Data in the Insurance Industry sponsored by IBM WHITE PAPER: In this resource, get an in-depth look at how insurers can leverage the volume, velocity, and variety of both structured and unstructured data. Discover the necessary first steps to implementing a big data analytics strategy and explore a variety of use cases for big data within the insurance business. Posted: 04 Jun 2013 \| Published: 31 Mar 2012 TOPICS: Business Intelligence \| CRM \| CRM Analytics \| Customer Data Integration \| Customer Retention \| Data Analytics \| Data Governance \| Data Management \| Data Mining \| Data Quality \| Financial Management \| Insurance Industry \| Social Networking

Vanson Bourne Report: Synchronize the Value Chain sponsored by IBM WHITE PAPER: In order for an enterprise to reach its full potential, it must understand the importance of the business community, be able to collaborate with everyone involved, and most crucially, 'synchronize' the value chain. This helpful resource goes over the need for and the value of integration. Posted: 19 Oct 2012 \| Published: 19 Oct 2012 TOPICS: CRM \| CRM Best Practices \| Customer Data Integration \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Value Chain Integration \| Value Chain Management \| Value Chains

Productive Workforce sponsored by Aspect WHITE PAPER: Many contact centers can't keep up with the demands of the "Consumer 2.0" due to outdated technologies and inefficient call center staffing. In this resource, discover how a workforce optimization strategy can help you improve customer experience and reduce cost per interaction. Posted: 24 May 2013 \| Published: 31 Mar 2013 TOPICS: Call Center Management \| Call Centers \| Contact Center Management \| Contact Centers \| CRM \| Customer Satisfaction \| Customer Service \| Workforce Planning

Next Practices in Insurance: Driving Growth with Better Customer Engagement sponsored by Kofax, Inc. WHITE PAPER: This in-depth resource to discover how innovative insurers are adopting customer-centric practices, such as new capture-enabled technologies to automate and expedite claims processing and customer service. Find out how you can benefit from the adoption of capture technologies within your organisation. Posted: 22 Feb 2013 \| Published: 31 Dec 2012 TOPICS: CRM \| CRM Software \| Customer Satisfaction \| Insurance Industry

Enterprise Mobile Apps for Marketing and Sales sponsored by Apperian, Inc. WHITE PAPER: Access this exclusive resource to learn how you can effectively leverage the BYOD and consumerization of IT trend in order to better support sales and service teams and boost sales. Inside you'll find info about mobile customer relations management, mobile apps for marketing, a guide to selecting apps, and more. Posted: 31 May 2013 \| Published: 31 May 2013 TOPICS: CRM \| CRM Services \| Customer Interaction Services \| Customer Service \| Mobile Device Management \| Mobile IP \| Mobile Workers \| Sales \| Sales Representatives

Build Your Cloud, Build Your Profit sponsored by Citrix Systems, Inc. WHITE PAPER: Download the whitepaper, Build Your Cloud, Build Your Profit, to learn how service providers can deliver profitable, differentiated cloud services using a proven cloud platform. Posted: 16 Aug 2012 \| Published: 31 Jul 2012 TOPICS: Cloud Archive \| Cloud Computing \| Cloud CRM \| Cloud Disaster Recovery \| Cloud Management \| Cloud Security \| Cloud Storage \| CRM \| Hybrid clouds \| Infrastructure as a Service (IaaS) \| Management Service Providers \| Private Cloud \| Private cloud computing \| Public Cloud \| Public cloud computing

A Success Model for CRM Integration, And How to Avoid the Most Common Mistake sponsored by Scribe Software Corporation WHITE PAPER: As more companies begin to implement customer relationship management (CRM) applications, many struggle with common integration challenges. This paper offers a three step success model for CRM integration projects. Read on to learn the characteristics, implementation requirements, benefits, data replication and process integration. Posted: 22 Aug 2012 \| Published: 01 May 2011 TOPICS: Application Deployment \| Application Development \| Application Integration \| Application Performance Management \| CRM \| CRM Analytics \| CRM Analytics Software \| CRM Best Practices \| CRM Software \| Customer Data Integration \| Customer Data Management \| Customer Data Management Software \| Customer Retention \| Customer Service Best Practices

A smarter approach to CRM: An IBM perspective sponsored by IBM WHITE PAPER: With instant access to information, customers expect a purchase experience that matches the ease and speed of the information-gathering experience. Read this white paper, created in collaboration with Frost & Sullivan, to see how a customer relationship management (CRM) solution can help you respond on the customers' terms. Posted: 05 Jul 2012 \| Published: 15 Feb 2012 TOPICS: Business Intelligence \| Business Intelligence Software \| CRM \| CRM Analytics \| CRM Software \| Customer Data Integration \| Customer Data Management \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Data Analytics \| Data Management \| Data Mining \| Data Quality \| Data Security \| Information Management

CLIENT RELATIONSHIP MANAGEMENT DEFINITION (continued): … In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills and a thorough knowledge of the channel.While the specific job functions may vary from position to position, most CAMs are accountable for:meeting and growing revenue goals for assigned accountsplanning sales and business development opportunities, including supporting local sales and service teamsbudgeting for the above functionsnegotiation and maintenance of sales or service contracts
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