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Client Relationship Management

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DEFINITION: In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills  … 
Definition continues below.
Client Relationship Management White Papers (View All Report Types)
 
Optimize Multi-Channel Customer Engagement
sponsored by Kofax, Inc.
WHITE PAPER: It's more important than ever for companies to understand their customers' communication channel preferences and to effectively manage communication across all touch points. Discover how adopting a customer communications management solution can help your business meet customer communication demands.
Posted: 09 Dec 2015 | Published: 09 Dec 2015

Kofax, Inc.

Cater to Tech Savvy Customers with By Going Digital Inside and Digital Outside
sponsored by OpenText
WHITE PAPER: Access this white paper to discover how you can transform customer experience an operational excellence by incorporating customer centricity in to digital inside. Click through now to learn more about how you can create exceptional customer experiences with digital outside and inside your orgnaizaiton.
Posted: 04 Dec 2015 | Published: 04 Dec 2015

OpenText

How to Provide Efficient & Exceptional Service
sponsored by ConnectWise
WHITE PAPER: In this white paper, learn 8 best practices that can empower your team to deliver exceptional services to your customers, including: treat everything as a ticket, automate service workflows, leverage remote monitoring, and 5 more.
Posted: 20 Jan 2016 | Published: 20 Jan 2016

ConnectWise

CRM & Manufacturing: Working Hand in Glove
sponsored by Microsoft
WHITE PAPER: This white paper introduces a Sales Transformation Pyramid (STP) model, a step-by-step methodology for effecting a positive transformation in your company's sales performance. Access this framework to learn how you can optimize your enterprise's sales performance and refine your internal processes, communication, and agility.
Posted: 24 Nov 2015 | Published: 24 Nov 2015

Microsoft

Stayin' Alive: Meet the Web-Aware IVR
sponsored by 24/7 Customer
WHITE PAPER: In this paper, you will learn why IVRs still play a vital role in helping both customers and enterprises exceed their service goals, and discover how you can transform your IVRs to be web-aware. Access 4 key factors for successful web-aware IVR deployment and orchestrate service across all channels.
Posted: 29 Jan 2016 | Published: 31 Dec 2015


Build Inspired Storefront Experiences in the Cloud
sponsored by Oracle Corporation
WHITE PAPER: Learn about a SaaS cloud strategy that can allow you to launch in weeks with a configurable, responsive storefront accelerator. Discover features like site search and navigation, preview capability without affecting the live site, promotions and recommendations, and much more.
Posted: 29 Jan 2016 | Published: 29 Jan 2016

Oracle Corporation

CRM Success Stories: Shell Card Services
sponsored by Microsoft
WHITE PAPER: By bringing its CRM approach up to speed, Shell enhanced sales and revenue growth. Access this infographic and learn how you can achieve similar benefits.
Posted: 08 Jan 2016 | Published: 25 Jun 2015

Microsoft

CRM Stories: Wintec
sponsored by Microsoft
WHITE PAPER: To manage the database of its newly established alumni group, the Waikato Institute of Technology (Wintec) required a flexible and efficient CRM system. Access this case study to learn how chief executive Lisa Pemberton of Wintec implemented a CRM strategy that allowed her alumni group to enhance relationship management with highly visible data.
Posted: 06 Jan 2016 | Published: 06 Jan 2016

Microsoft

How to Achieve Effective Selling and Make Data-Driven Decisions
sponsored by Microsoft
WHITE PAPER: This whitepaper offers a presentation detailing how to reach achieve effective selling with the help of a data insight tool. Learn how you can help your enterprise gain insight from your data to make data-driven decisions that will improve your client relationship management strategies.
Posted: 09 Nov 2015 | Published: 31 Dec 2014

Microsoft

Internet of Things (IoT) Reports and Videos
sponsored by SAP
WHITE PAPER: Access this resource portal to find a rich collection of Internet of Things (IoT) reports and videos revealing the technological, economic, and social impacts of the hyper-connected economy.
Posted: 19 Nov 2015 | Published: 19 Nov 2015

SAP
 
 
CLIENT RELATIONSHIP MANAGEMENT DEFINITION (continued): … In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills and a thorough knowledge of the channel.While the specific job functions may vary from position to position, most CAMs are accountable for:meeting and growing revenue goals for assigned accountsplanning sales and business development opportunities, including supporting local sales and service teamsbudgeting for the above functionsnegotiation and maintenance of sales or service contracts
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