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Client Relationship Management

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DEFINITION: In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills  … 
Definition continues below.
Client Relationship Management White Papers (View All Report Types)
 
Banks Thrive on Customizable, End-to-End Workflows for Improved Customer Experience
sponsored by Hewlett-Packard Limited
WHITE PAPER: Access the following white paper to uncover how end-to-end information workflows can improve virtually every aspect of the customer experience, protect valuable information, streamline operations, and more.
Posted: 14 Nov 2014 | Published: 30 Nov 2012

Hewlett-Packard Limited

Customers for Life: Technology Strategies for Attracting and Keeping Customers
sponsored by Sitecore
WHITE PAPER: In this in-depth white paper learn how to choose the best cms for customer experience management from the marketer and developer perspective.
Posted: 02 Mar 2015 | Published: 31 Dec 2014

Sitecore

Ultimate Guide to Post-Purchase Messages: 15 Ways to Build Loyalty and Drive More Revenue
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this white paper to learn the 15 ways you can drive revenue and foster brand loyalty using triggered messages and other personalized content to build substantial relationships with your customers and keep them coming back for more.
Posted: 05 Feb 2015 | Published: 05 Feb 2015

Silverpop Systems Inc. an IBM Company

Are you Ready For Mobile Capture?
sponsored by IBM
WHITE PAPER: Learn if you are ready to make a shift to mobile capture to improve your customer service and process agility. Read on to get the top 10 questions to ask before you make your move.
Posted: 20 Feb 2015 | Published: 20 Feb 2015

IBM

10 Digital Marketing Tips for a Successful 2015
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this valuable white paper to learn more about the top 10 digital marketing trends from last year that are making a big splash in the field today
Posted: 06 Feb 2015 | Published: 06 Feb 2015

Silverpop Systems Inc. an IBM Company

Solve the Top 10 Professional Services Pains
sponsored by Acumatica
WHITE PAPER: The money invested into a web-based ERP and CRM system can streamline a business and help it acquire new clients and provide even better service. This white paper introduces a well-designed, comprehensive ERP system
Posted: 09 Feb 2015 | Published: 09 Feb 2015

Acumatica

4 Steps to Building a Successful UC&C Strategy
sponsored by Dell, Inc.
WHITE PAPER: In this white paper, learn the four steps to UC&C success and how to maximize your ROI. Read on to discover how choosing the right server platform and software as a service (SaaS) provider equip you with the proper tools for a successful UC&C strategy.
Posted: 05 Feb 2015 | Published: 01 Oct 2014

Dell, Inc.

Tips for Working with "The Business"
sponsored by Code42
WHITE PAPER: This whitepaper explores the future of IT and explains why it belongs to people who are able to translate business visions into technical realities.
Posted: 05 Jun 2014 | Published: 05 Jun 2014

Code42

5 Best Practice Steps for B2B and B2C Convergence
sponsored by IBM
WHITE PAPER: Access this Aberdeen research report to find out how customer requirements and cross-channel logistics flow, grow, and coverage – and what that means for your supply chain strategy.
Posted: 05 Dec 2014 | Published: 05 Dec 2014

IBM

The Knowledge Base of the Future: Five Cutting-Edge Ideas You Can Implement Now
sponsored by KANA
WHITE PAPER: Building a reliable, extensive knowledge base is essential for delivering relevant, efficient customer experiences. It helps employees access information faster and enables customers to serve themselves. View this white paper to uncover five cutting-edge ideas to help you build a next-gen knowledge base.
Posted: 26 Jun 2014 | Published: 26 Jun 2014

KANA
 
 
CLIENT RELATIONSHIP MANAGEMENT DEFINITION (continued): … In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills and a thorough knowledge of the channel.While the specific job functions may vary from position to position, most CAMs are accountable for:meeting and growing revenue goals for assigned accountsplanning sales and business development opportunities, including supporting local sales and service teamsbudgeting for the above functionsnegotiation and maintenance of sales or service contracts
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