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Client Relationship Management

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DEFINITION: In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills  … 
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Client Relationship Management White Papers (View All Report Types)
 
Step-by-Step Guide to Website Localization
sponsored by Transifex
WHITE PAPER: Although localization for websites has become significantly easier in the past few years, there still isn't a one-size-fits-all solution. Access a step-by-step guide for website localization in order to deliver optimal experiences for your target audiences.
Posted: 16 May 2016 | Published: 16 May 2016


Mining Data for a Personalized Customer Experience
sponsored by UXC Oxygen
WHITE PAPER: Discover ways contextual marketing offers the ability to gain insights into each customer's motivations and intent, and how you can leverage these insights to deliver highly targeted and individualized experiences in real time.
Posted: 12 Jul 2016 | Published: 12 Jul 2016

UXC Oxygen

5 Steps to a Successful IoT Journey
sponsored by Xively by LogMeIn
WHITE PAPER: Connected devices in themselves aren't enough to create business value. Without IoT-specific technical knowledge, companies risk creating gadgets that have temporary consumer appeal and short shelf lives. Discover 5 key steps to get the most value out of your IoT initiative.
Posted: 03 May 2016 | Published: 03 May 2016

Xively by LogMeIn

Nucleus Research Report: Phase Out Legacy CRM Tools to Drive Business Success
sponsored by Salesforce.com
WHITE PAPER: To better understand the benefits of moving from a legacy or homegrown CRM/CEM app to service cloud technology, Nucleus Research analyzed the experience of a number of Salesforce Service Cloud customers. Tap the full report here and compare Service Cloud and legacy app functionalities, explore 6 key benefit areas, and more.
Posted: 15 Jan 2016 | Published: 31 Oct 2015

Salesforce.com

Australian Digital Experience Report
sponsored by SAP
WHITE PAPER: 76% of satisfied customers demonstrate brand loyalty. In this report, learn more about how Australian consumer preferences are shifting towards digital channels, and what you can do to close the gap between expectations and delivery.
Posted: 27 Jun 2016 | Published: 27 Jun 2016

SAP

Achieving a Single Customer View: The Holy Grail for Marketers
sponsored by Gigya
WHITE PAPER: This resource explains how you can transform disorganized, chaotic customer data into a single, complete view of your customers, allowing you to offer more personalized experiences in marketing campaigns.
Posted: 22 Mar 2016 | Published: 31 Dec 2014

Gigya

Top 5 Ways to Succeed with the Millennial Generation
sponsored by Infor
WHITE PAPER: This white paper discusses how you can reach success with Millennial customers, partners, and employees. Unveil 5 tactics that can prepare your business for this tech-savvy generation of consumers.
Posted: 19 Feb 2016 | Published: 31 Dec 2015

Infor

How to Actively Manage Customer Experience with True Proactive Care
sponsored by IBM
WHITE PAPER: Proactive customer care seeks to settle customer complaints before the customer can take direct action. This may sound both ideal and unachievable, but with the wealth of data recently made available to us, proactive engagement looks to is the next step in customer care's evolution. In this white paper, learn what it means to be truly proactive.
Posted: 07 Jul 2016 | Published: 30 Sep 2015

IBM

Tame Complexity in B2B Commerce
sponsored by UXC Oxygen
WHITE PAPER: The key to effective B2B commerce is to make it incredibly easy for customers to find, learn about, and purchase products -- but that's just on the surface. Discover ways to make B2B commerce profitable by having the right systems in place behind the scenes.
Posted: 14 Jul 2016 | Published: 14 Jul 2016

UXC Oxygen

Buyer's Guide: Optimize Your Customer Engagement with CCM
sponsored by Kofax from Lexmark
WHITE PAPER: A customer communications management (CCM) solution helps you manage increasingly digital and diverse customer interaction. Access this informative resource to see an evaluation checklist that'll tell you the 7 core requirements to look for in a CCM solution.
Posted: 15 Jan 2016 | Published: 31 Dec 2015

Kofax from Lexmark
 
 
CLIENT RELATIONSHIP MANAGEMENT DEFINITION (continued): … In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills and a thorough knowledge of the channel.While the specific job functions may vary from position to position, most CAMs are accountable for:meeting and growing revenue goals for assigned accountsplanning sales and business development opportunities, including supporting local sales and service teamsbudgeting for the above functionsnegotiation and maintenance of sales or service contracts
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