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Client Relationship Management

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DEFINITION: In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills  … 
Definition continues below.
Client Relationship Management White Papers (View All Report Types)
 
How Social Business Builds A Better Customer Experience
sponsored by Infor
WHITE PAPER: Today's social media users know when you take their grievances seriously, versus when you're just telling them what they want to hear. Learn ways to show your audience that you take action when addressing their concerns and fixing problems.
Posted: 24 Feb 2016 | Published: 24 Feb 2016

Infor

Maximize CRM's Potential with Data Quality
sponsored by Trillium Software
WHITE PAPER: This white paper addresses data quality issues that may be reducing the effectiveness of your CRM initiatives. Learn how you can ensure data quality in your enterprise to establish a foundation for accurate analytics, forecasting, and targeting, ultimately improving the customer experience.
Posted: 01 Apr 2016 | Published: 01 Apr 2016

Trillium Software

Salesforce for B2B Marketers: The Complete Guide
sponsored by Salesforce.com
WHITE PAPER: This e-book guides marketers through several B2B automation software use cases, demonstrating how businesses can generate quality leads through targeted personalization.
Posted: 22 Mar 2016 | Published: 22 Mar 2016

Salesforce.com

How to Build a World-Class Sales Organization
sponsored by Microsoft
WHITE PAPER: 75% of sales reps meet their quota in top performing organizations, but becoming a market leader is not just about numbers. Uncover the processes and technologies you need for an extensible architecture that can provide you the depth and breadth of functionality to support the sales process you need.
Posted: 09 Mar 2016 | Published: 09 Mar 2016

Microsoft

Financial Services: Increase Conversion Rates with Customer Identity & Access Management
sponsored by Gigya
WHITE PAPER: Customer identity and access management offers customers a fast and easy way to identify themselves and share permission-based information. Discover how this strategy can empower financial services companies to capture and qualify more leads, balance customer privacy with personalized user experiences, and more.
Posted: 21 Apr 2016 | Published: 31 Dec 2015

Gigya

Getting More With Self-Service and Knowledge Management
sponsored by Microsoft
WHITE PAPER: Download this white paper to learn self-service and knowledge management strategies that can help you deliver an excellent customer experience on all channels – social media, web, voice, and mobile/web apps.
Posted: 08 Apr 2016 | Published: 31 Dec 2015

Microsoft

Revolutionizing How Employees Connect to Information
sponsored by Microsoft
WHITE PAPER: Every day you collect valuable knowledge on how to run your business more effectively and serve customers better. However, knowledge isn't put to optimal use when it isn't easily shared with colleagues who need the information to do their jobs. Is self-service knowledge management something you should consider? Find out who is already benefiting.
Posted: 09 Mar 2016 | Published: 09 Mar 2016

Microsoft

How CRM Can Transform the Sales Process at Every Stage
sponsored by Insightly
WHITE PAPER: This white paper digs into how CRM can transform your sales process during every stage. Discover how you can streamline lead management, customer communication, sales quotes, and more tasks to drive greater profit.
Posted: 01 Mar 2016 | Published: 01 Mar 2016

Insightly

Are You Customer-Centric? Why Manufacturers Are Adding Services
sponsored by Infor
WHITE PAPER: Make sure your company is positioned to meet the customer expectations and demands that will result from offering new services. Read on and learn ways to capture the data needed to truly understand what services add value for customers.
Posted: 26 Feb 2016 | Published: 26 Feb 2016

Infor

Mapping Your Markets: An Expert Guide to Segmentation
sponsored by Radius
WHITE PAPER: This resource reveals how marketing segmentation best practices can help you understand your best customers, learn more about your market landscape, target your best prospects, and more.
Posted: 28 Jan 2016 | Published: 28 Jan 2016

Radius
 
 
CLIENT RELATIONSHIP MANAGEMENT DEFINITION (continued): … In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills and a thorough knowledge of the channel.While the specific job functions may vary from position to position, most CAMs are accountable for:meeting and growing revenue goals for assigned accountsplanning sales and business development opportunities, including supporting local sales and service teamsbudgeting for the above functionsnegotiation and maintenance of sales or service contracts
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