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Client Relationship Management

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DEFINITION: In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills  … 
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Client Relationship Management White Papers (View All Report Types)
 
Location Services: All About Advanced Mapping
sponsored by HERE
WHITE PAPER: This informative white paper provides insights on a powerful next step in digitization. Discover essential user benefits of a cloud-based mapping platform.
Posted: 14 May 2015 | Published: 31 Dec 2014

HERE

Customer Analytics: Turn Big Data into Big Value
sponsored by OpenText
WHITE PAPER: The following white paper features customer analytics recommendations that go beyond making assumptions by looking at past data. Click through to discover integrated analytics solutions that optimise marketing efforts and accurately forecast profits.
Posted: 15 Apr 2015 | Published: 15 Apr 2015

OpenText

Realizing the Value of Contextual Knowledge: Four Capabilities to Achieve Success
sponsored by Verint Systems
WHITE PAPER: Discover how your organization can gain critical benefits for gains and productivity in the fields of customer service and cost reduction.
Posted: 22 May 2015 | Published: 22 May 2015

Verint Systems

10 Ways to Put Your Marketing Data into Sharp Focus
sponsored by Birst
WHITE PAPER: In this e-book we will showcase ten use cases where marketers are able to connect the dots between their online and offline sources of data to understand the complete customer journey, from audience to prospect to profitable customer.
Posted: 15 Mar 2015 | Published: 15 Mar 2015

Birst

Know Your Customer Inside and Out: Building Integrated, Personalized Customer Relationships
sponsored by IBM
WHITE PAPER: Today's organizations are beginning to enhance personalization by including unstructured big data like social media posts. In this informative white paper, discover how previously unused customer information can help your organization deliver personalized experiences to create smarter business strategies.
Posted: 04 May 2015 | Published: 31 Mar 2015

IBM

Building a Data-Focused Sales Organization
sponsored by Pros.
WHITE PAPER: To learn how your organization can take advantage of CRM platforms to create a data-driven sales strategy access this white paper now. Read on to get 5 top tips for improving your sales through data analytics.
Posted: 01 May 2015 | Published: 01 May 2015

Pros.

Communicating in the New Age of the Digital Banker
sponsored by GMC Software
WHITE PAPER: In this white paper discover how your bank can devise a plan to cater to connected customers. Find new ways to communicate in the modern world including mobile, multichannel, and more.
Posted: 17 Apr 2015 | Published: 17 Apr 2015

GMC Software

Success Won't Drive Itself When Google Impacts Insurance
sponsored by GMC Software
WHITE PAPER: In this exclusive white paper discover how Google's search engine success is leading them to price auto insurance online more accurately than traditional insurers. Learn how your organization can compete with their success and uncover strategies you can implement to remain competitive.
Posted: 17 Apr 2015 | Published: 17 Apr 2015

GMC Software

Equal Learning Opportunity for All: Open Captioning for Video Content Improves Accessibility and Efficiency
sponsored by D2L Corporation
WHITE PAPER: Access this white paper to understand the need for a flexible learning platform that encourages collaboration, while allowing for easy integration with other educational technologies. Discover different systems that bolster learning management across entire collegiate infrastructures.
Posted: 02 Apr 2015 | Published: 02 Apr 2015

D2L Corporation

Use Analytics to Engage the Empowered Customer
sponsored by Hewlett-Packard Limited
WHITE PAPER: Access this content-packed white paper to understand how analytics services provide an end-to-end solution that offers rapid time-to-value for chief marketing officers and sales leaders. Read on and achieve new, profitable customers.
Posted: 03 Apr 2015 | Published: 30 May 2014

Hewlett-Packard Limited
 
 
CLIENT RELATIONSHIP MANAGEMENT DEFINITION (continued): … In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills and a thorough knowledge of the channel.While the specific job functions may vary from position to position, most CAMs are accountable for:meeting and growing revenue goals for assigned accountsplanning sales and business development opportunities, including supporting local sales and service teamsbudgeting for the above functionsnegotiation and maintenance of sales or service contracts
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