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Client Relationship Management

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DEFINITION: In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills  … 
Definition continues below.
Client Relationship Management White Papers (View All Report Types)
 
The Future of Customer Experience
sponsored by [24]7
WHITE PAPER: Take a closer look into the latest trends in customer experience management. Uncover 5 ways you can improve the customer experience in any industry.
Posted: 23 May 2016 | Published: 23 May 2016

[24]7

CRM for Industrial Manufacturing
sponsored by Infor
WHITE PAPER: Industrial manufacturers are struggling to maintain profit and achieve any significant growth. This CRM solution designed for industrial manufacturers enables you to identify key data trends and deliver the best products and services possible.
Posted: 29 Jun 2016 | Published: 29 Jun 2016

Infor

Customer Analytics Enrich Customer Journey Design
sponsored by IBM
WHITE PAPER: It's challenging to transform massive amounts of diverse customer information into actionable insights. Uncover key insights from a survey conducted with over 1000 global executives about customer analytics. Discover how you can proactively guide marketers and sales reps to drive revenue, shorten time to value, and more.
Posted: 27 May 2016 | Published: 27 May 2016

IBM

Be a Marketing Hero
sponsored by Cxense
WHITE PAPER: If you don't provide a personalized experience, somebody else will – and that's where your customers will keep going back to. Learn more about how you can leverage web app and website personalization in your own company and start keeping your customers.
Posted: 05 May 2017 | Published: 05 May 2017

Cxense

Your Guide to Building Customer Loyalty with Analytics
sponsored by SAS
WHITE PAPER: Happy customers mean a growing business, and for that reason, improving customer service with data analytics should be a top priority. Learn how you can get started on this journey by opening this white paper.
Posted: 26 May 2017 | Published: 26 May 2017

SAS

Increasing Retail Brick-and-Mortar Traffic With Innovative Digital Signage
sponsored by TechData - LG
WHITE PAPER: Read on to learn how digital signs are improving the customer experience by communicating with customers' mobile devices, creating sharper displays with pixel-by-pixel control, improve customer interaction near products, and much more.
Posted: 11 Jul 2017 | Published: 11 Jul 2017

TechData - LG

The Key to Improving Customer Experience and Decreasing Disloyalty
sponsored by [24]7
WHITE PAPER: Providing customers with a "delightful" experience has become a focus for business differentiation. It's garnered a lot of attention, but is it actually worthwhile? Discover the key to improving customer loyalty and 8 questions that are essential to decreasing disloyalty through reducing customer effort.
Posted: 10 Aug 2016 | Published: 10 Aug 2016

[24]7

Manufacturers Turn to Internet of Things to Boost Customer Engagement
sponsored by Infor
WHITE PAPER: The Internet of Things (IoT) is coming. By 2020, experts expect the IoT to make 28 billion connections to the Internet. This white paper explores how investing in the right CRM solution can help manufacturers further enhance their IoT strategies, as well as support their customer-centric initiatives.
Posted: 25 Jul 2016 | Published: 25 Jul 2016

Infor

Legal services Marketplace Relies on Call Tracking to Demonstrate ROI for Lawyers
sponsored by Twilio
WHITE PAPER: Learn how Avvo implemented trackable numbers with Twilio to satisfy customers, increase conversion rates, deliver metrics, give business a boost.
Posted: 09 May 2017 | Published: 09 May 2017

Twilio

Survey Report: Putting Service First
sponsored by ServiceNow
WHITE PAPER: In a survey of 200 senior customer service managers, it was found that the top customer service providers all provided their customers with self-service options. Access the rest of the survey now to find what else the top providers had in common, and how you can reach the top tier of customer service.
Posted: 18 Apr 2017 | Published: 31 Aug 2016

TOPICS:  CRM
ServiceNow
 
 
CLIENT RELATIONSHIP MANAGEMENT DEFINITION (continued): … In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills and a thorough knowledge of the channel.While the specific job functions may vary from position to position, most CAMs are accountable for:meeting and growing revenue goals for assigned accountsplanning sales and business development opportunities, including supporting local sales and service teamsbudgeting for the above functionsnegotiation and maintenance of sales or service contracts
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