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Client Relationship Management

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DEFINITION: In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills  … 
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The Business Impact of Artificial Intelligence (AI)
sponsored by [24]7
WHITE PAPER: According to recent Forrester Research, robots will take 24.7 million jobs by 2027, but create 14.9 million new jobs in the same period. No doubt that artificial intelligence (AI) will impact jobs globally more than any other technology in our lifetime – so what should we do about it? Learn how AI will impact your business.
Posted: 25 May 2017 | Published: 25 May 2017

[24]7

7 Steps for Delivering Next-Generation Digital Customer Service
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WHITE PAPER: According to Altimeter Group, 88% of businesses are currently undergoing a digital transformation, and 42% are investing in new digital channels to more effectively serve clients. That means companies understand the urgent need to create engaging digital experiences. Discover7 steps to delivering next-gen digital customer service.
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5 Tech Trends That Redefine the Customer Experience
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WHITE PAPER: In today's digitally-connected world, customers have access to information across a wide variety of channels – it's up to your organization to stand out from the crowd. Learn 5 major technology trends that are redefining the customer experience, and how you can leverage them in your company.
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The Ecommerce Platform Showdown: SaaS vs. On-Premise
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WHITE PAPER: If you're faced with an Ecommerce platform decision, you need to consider which platform is: Cost effective, easiest to integrate, customizable, easily updateable, and faster to implement. Learn about different Ecommerce platform options to choose the best for your company.
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Should You Update or Abandon That ACD?
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30 Steps to WordPress SEO Mastery
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WHITE PAPER: To help your enterprises' site stand out, rank higher in organic searches, and avoid missing out on traffic and revenue, you'll need to fine-tune your site. And a solid search-engine optimization (SEO) strategy may be how. Learn the top 10 SEO recommendations in 3 categories: Site content, structure, and workflow.
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WHITE PAPER: How can you combine the best of human and machine intelligence to create outstanding customer experiences? Learn how you can unify the two to support customers across new communication channels, reduce time-to-solve tickets, and more.
Posted: 09 Oct 2017 | Published: 09 Oct 2017

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Datasheet: SAP Hybris Commerce Cloud
sponsored by SAP Hybris
WHITE PAPER: Learn how SAP Hybris Commerce Cloud can help your business become omnichannel, deliver contextual customer experiences, and unify customer processes.
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How to Increase Your Conversion Rates with Website and App Personalization
sponsored by Cxense
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Posted: 04 May 2017 | Published: 04 May 2017

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Enable Enterprise Content Management for Salesforce
sponsored by OpenText
WHITE PAPER: This paper explores how to derive optimal value from your content by bringing together ECM and your CRM systems. Discover how you can get a fuller, more insightful picture of your customers by powering Salesforce with ECM.
Posted: 24 Mar 2017 | Published: 31 Dec 2016

OpenText
 
 
CLIENT RELATIONSHIP MANAGEMENT DEFINITION (continued): … In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills and a thorough knowledge of the channel.While the specific job functions may vary from position to position, most CAMs are accountable for:meeting and growing revenue goals for assigned accountsplanning sales and business development opportunities, including supporting local sales and service teamsbudgeting for the above functionsnegotiation and maintenance of sales or service contracts
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