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Client Relationship Management

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DEFINITION: In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills  … 
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Client Relationship ManagementWhite Papers (View All Report Types)
 
Deliver a superior experience: Application Transformation Solutions
sponsored by Hewlett-Packard Limited
WHITE PAPER: This brief resource introduces a holistic approach to enterprise applications that can help you bridge the gap between the old and the new to deliver the strong, positive experiences that users are looking for.
Posted: 07 Feb 2014 | Published: 31 May 2013

Hewlett-Packard Limited

Multi-channel Self-service for Insurance Businesses
sponsored by Aspect
WHITE PAPER: Customer relationship management (CRM) is more important than ever before for all businesses, especially customer-centric ones such as those in the insurance industry. When your customers expect to reach you on their terms, via the channels of their choice, will you be ready?
Posted: 11 Mar 2014 | Published: 11 Mar 2014

Aspect

SYSPRO Espresso - Mobile Solution
sponsored by SYSPRO
WHITE PAPER: This white paper introduces a mobile application platform that gives you the power to manage your business at any time, from any location, and on any popular mobile device.
Posted: 10 Apr 2014 | Published: 31 Dec 2013

SYSPRO

How to Rock Your Qualify Prospects Sales Goals
sponsored by Salesforce
WHITE PAPER: "That old way of qualifying is over," says Jeffrey Gitomer, best-selling author of The Sales Bible and The Little Red Book of Selling. So how exactly do you qualify in the age of the empowered customer, without feeling like a used car salesman?
Posted: 06 Mar 2014 | Published: 06 Mar 2014

Salesforce

How the Cloud Levels the Customer Service Playing Field
sponsored by Genesys
WHITE PAPER: In this paper by Ovum research, discover how mid-market companies can leverage the cloud to improve customer service, and, as a result, get on a more level playing field with bigger competitors. Explore the challenges that mid-size companies face with customer service, and get recommendations for cloud adoption tailored to service organizations.
Posted: 17 Mar 2014 | Published: 31 Mar 2013

Genesys

Turning Insight Into Action: The Journey to Social Media Intelligence
sponsored by Hootsuite
WHITE PAPER: Social media is rife with valuable information about your customers, your brand, and your competitors that can help you generate sales, foster better customer relationships, and improve marketing campaigns. But those benefits are only achievable if you know how to properly transform social media data into actual insight.
Posted: 11 Apr 2014 | Published: 11 Apr 2014

Hootsuite

Nucleus Research: The Future of Sales Performance Management
sponsored by Oracle Corporation
WHITE PAPER: In this white paper, learn about the new opportunities that the marriage of social collaboration, CRM, and performance management spark. Read on to find out why companies that don't adopt social, integrated sales performance management will be at a competitive disadvantage.
Posted: 08 Apr 2014 | Published: 31 May 2013

Oracle Corporation

Best Practices for Web Content Management System Selection
sponsored by e-Spirit AG
WHITE PAPER: This expert eGuide provides best practices for selecting a Web content management (WCM) system and how you can rein in the content chaos.
Posted: 27 Mar 2014 | Published: 27 Mar 2014

e-Spirit AG

Guide to Winning Sales Every Time: Use These Insights to Radically Change Your Sales Behavior
sponsored by Salesforce
WHITE PAPER: The Internet has drastically changed the nature of buying and selling, and customers are empowered with more information before they even contact your business. So what does successful selling look like in today's modern tech landscape?
Posted: 07 Mar 2014 | Published: 07 Mar 2014

Salesforce

Multi-channel Self-service for Financial Services
sponsored by Aspect
WHITE PAPER: This resource will show you how multi-channel self-service can help you provide consistent, personalized, and integrated customer service across all channels, including mobile web, text, mobile apps, and social media.
Posted: 06 Mar 2014 | Published: 06 Mar 2014

Aspect
 
 
CLIENT RELATIONSHIP MANAGEMENT DEFINITION (continued): … In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills and a thorough knowledge of the channel.While the specific job functions may vary from position to position, most CAMs are accountable for:meeting and growing revenue goals for assigned accountsplanning sales and business development opportunities, including supporting local sales and service teamsbudgeting for the above functionsnegotiation and maintenance of sales or service contracts
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