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Client Relationship Management

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DEFINITION: In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills  … 
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Client Relationship Management White Papers (View All Report Types)
 
How to Build a Successful Customer Engagement Center
sponsored by Salesforce
WHITE PAPER: Customers demand service on their terms – an experience that requires minimal effort and to find a solution easily. View this essential resource now to understand the 5 steps to a successful customer engagement center, and if building a CEC is the right choice for your business.
Posted: 02 Sep 2014 | Published: 02 Sep 2014

Salesforce

SaaS Takes Center Stage
sponsored by IBM
WHITE PAPER: Software as a service (SaaS) continues to show an impressive growth cycle, delivering value across the enterprise.  Learn how subscription-based business applications are expected to make an even bigger impact in 2014 and beyond.
Posted: 10 Oct 2014 | Published: 10 Oct 2014

IBM

Is Sales an Endangered Species?
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Access this in-depth whitepaper to find out how the keys to sales organisation success have changed, and what you can do to better streamline your sales force management. Read on to find out what technology is doing for your company, and what you can do to manage accordingly.
Posted: 09 Dec 2014 | Published: 09 Dec 2014

Oracle Corporation UK Ltd

How Business Rule Automation Helps Insurers Deal with Digital Disruption
sponsored by Progress
WHITE PAPER: The digital industry is creating a business and technology environment characterised by greater customer power and competition; and greater need to build closer customer relationships across multiple channels.
Posted: 21 Jan 2015 | Published: 31 May 2014

Progress

Evolving Toward the Next Phase of Email
sponsored by IBM
WHITE PAPER: This white paper explores current email usage in the workplace, as well as corporate email's anticipated future, including a more cohesive user experience with integrated application functionality, social capabilities, and transparent accessibility.
Posted: 01 Oct 2014 | Published: 30 Jun 2014

IBM

Everyone to Everyone Economy: Preparing for a Very Different Tomorrow
sponsored by IBM
WHITE PAPER: There is a paradigm shift from customer-centricity towards an everyone-to-everyone (E2E) economy. This informative research dives into this new E2E world, describing what companies can expect from the future and what they can do today to prepare.
Posted: 12 Sep 2014 | Published: 31 Dec 2013

IBM

Analyst Report: Business Value of IBM Digital Experience Management Tools
sponsored by IBM
WHITE PAPER: Uncover a complete list of results from a recent study that exposes the average ROI of those who make the leap to a digital experience platform.
Posted: 07 Jul 2014 | Published: 30 Nov 2013

IBM

How Your Company's Actions Impact Customer Behaviors
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Read the following white paper to learn how to appropriately assess your customers' attitude towards your delivered experience and how to analyze your company's actions to see how they impact the customer.
Posted: 12 Dec 2014 | Published: 12 Dec 2014

Oracle Corporation UK Ltd

Using SMS for Marketing: A Beginner’s Resource
sponsored by StrikeIron
WHITE PAPER: One of the simplest ways to connect with your customers is one they use daily with their friends -- SMS, or text message. In this buyer's guide, learn all about the use of SMS for a variety of customer relationship management (CRM).
Posted: 30 May 2014 | Published: 30 May 2014

StrikeIron

IBM Executive Point of View: Transforming Your Business with Software as a Service
sponsored by IBM
WHITE PAPER: This white paper takes a look at the capabilities of a unified suite of SaaS solutions and their capabilities when it comes to meeting changing customer demands and driving innovation.
Posted: 16 May 2014 | Published: 28 Feb 2013

IBM
 
 
CLIENT RELATIONSHIP MANAGEMENT DEFINITION (continued): … In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills and a thorough knowledge of the channel.While the specific job functions may vary from position to position, most CAMs are accountable for:meeting and growing revenue goals for assigned accountsplanning sales and business development opportunities, including supporting local sales and service teamsbudgeting for the above functionsnegotiation and maintenance of sales or service contracts
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