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Client Relationship Management

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DEFINITION: In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills  … 
Definition continues below.
Client Relationship ManagementWhite Papers (View All Report Types)
 
Godrej & Boyce - New CRM Solution Empowers Employees, Improves Efficiency and Revenues
sponsored by Microsoft India
WHITE PAPER: This case study tells how one manufacturing company was able to automate and shorten the sales cycle and improve both efficiency and customer loyalty with Microsoft Dynamics CRM 2011 software.
Posted: 16 Jun 2014 | Published: 30 Aug 2013

Microsoft India

CRM in the World of Buyer 2.0 - Professional selling has never been more challenging
sponsored by Microsoft India
WHITE PAPER: This white paper explains why the sales environment is more complex than ever before. It also explains how adopting a CRM solution that can support sales process enablement, sales agility and sales mobility is critical to driving competitive advantage.
Posted: 19 May 2014 | Published: 19 May 2014

Microsoft India

The Total Economic Impact Of Microsoft Dynamics CRM 2011
sponsored by Microsoft India
WHITE PAPER: This research gives the results of interviews with 9 executives who's organizations have used Microsoft Dynamics CRM 2011, a software built to boost the productivity of customer-facing workers and increase revenue and efficiency.
Posted: 17 Jun 2014 | Published: 31 May 2011

Microsoft India

Omni-channel Transforms Retail Transactions
sponsored by Toshiba
WHITE PAPER: Read this exclusive white paper now to find out the differences between omni-channel and multi-channel technologies, as well as which more is more highly recommended.
Posted: 05 May 2014 | Published: 31 Jan 2014

Toshiba

Deploying a Contact Center in the Cloud - A Guide to Best Practices
sponsored by Genesys
WHITE PAPER: To effectively engage with customers across a newly-broadened spectrum of channels, savvy organizations are looking to cloud-based contact centers. In this white paper, discover 10 best practices for deploying and managing cloud-based contact centers that will help you keep costs down, customers happy, and processes efficient.
Posted: 03 Jun 2014 | Published: 31 Jul 2012

Genesys

Self-Service Performance Analytics Creates Greater Customer Engagement
sponsored by Genesys
WHITE PAPER: This white paper illustrates how to leverage analytics and business intelligence (BI) to gauge channel success and the performance of self-service options in the contact center. Discover how BI analytics embedded into IVR enables you to improve customer experiences, eliminate frustrations, and optimize your interaction processes.
Posted: 05 Jun 2014 | Published: 05 Jun 2014

Genesys

Keeping customer data secure will keep your reputation safe
sponsored by Informatica
WHITE PAPER: Read this exclusive white paper now to discover the industry-leading data governance, risk management and compliance tool specifically designed to protect your billing and CRM systems.
Posted: 06 May 2014 | Published: 27 Oct 2011

Informatica

Real-Time Insights to Forge Deeper Relationships with Your Customers
sponsored by SAP
WHITE PAPER: Uncover the key features of the SAP Customer Engagement Intelligence application, so you can form valuable relationships with your customers.
Posted: 04 Jun 2014 | Published: 04 Jun 2014

SAP

The Future of Work: Exceed Customer Expectations with Workload Management
sponsored by Genesys
WHITE PAPER: Customers expect a great end-to-end experience, whether work is accomplished in the enterprise or in the back office, it's all part of the Customer Service Value Chain. Is your enterprise meeting this expectation? What about in the future?
Posted: 30 Jun 2014 | Published: 26 Jun 2014

Genesys

The new frontier for personalized customer experience
sponsored by IBM
WHITE PAPER: The following white paper explores the need for businesses to implement a customer-centric view to their analytics and intelligence strategy. Also learn about a customer intelligence solution that can help create personalized and relevant experiences for individual customers, ultimately driving satisfaction and revenue.
Posted: 16 Jul 2014 | Published: 16 Jul 2014

IBM
 
 
CLIENT RELATIONSHIP MANAGEMENT DEFINITION (continued): … In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills and a thorough knowledge of the channel.While the specific job functions may vary from position to position, most CAMs are accountable for:meeting and growing revenue goals for assigned accountsplanning sales and business development opportunities, including supporting local sales and service teamsbudgeting for the above functionsnegotiation and maintenance of sales or service contracts
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