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Client Relationship Management

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DEFINITION: In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills  … 
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Client Relationship Management White Papers (View All Report Types)
 
Best Practices for Contact Center Routing
sponsored by Genesys
WHITE PAPER: This white paper provides a step by step guide, with use cases and examples, to help you build a flexible and effective contact center routing strategy.
Posted: 06 Aug 2015 | Published: 17 Sep 2014

Genesys

Why CIOs Should Modernize their Contact Centers Now
sponsored by Genesys
WHITE PAPER: This TechTarget white paper is a must read for CIOs looking to justify the investment needed to modernize their contact center technology platform.
Posted: 06 Aug 2015 | Published: 31 Dec 2014

Genesys

How a CRM Solution Helps Small Businesses
sponsored by Salesforce.com
WHITE PAPER: Is there a secret sauce to success? For small businesses looking to break-through, it's called "customer relationship management" or CRM. This e-book will introduce you to the basics of CRM.
Posted: 29 Jun 2015 | Published: 29 Jun 2015

Salesforce.com

The Complete Guide to Choosing an Online Help Desk
sponsored by Freshdesk Inc.
WHITE PAPER: This white paper walks through each stage of the decision making process for choosing the right online helpdesk.
Posted: 18 Aug 2015 | Published: 18 Aug 2015

Freshdesk Inc.

Retain and Delight Your Customers by Applying Predictive Customer Intelligence
sponsored by IBM
WHITE PAPER: The following white paper presents methods for coordinated, optimized, and effective customer interactions. Learn how predictive analytics allows users to determine the best action for each particular customer.
Posted: 03 Aug 2015 | Published: 05 Jan 2015

IBM

Ten Tips for Accelerating Your Pipeline
sponsored by Salesforce.com
WHITE PAPER: This white paper describes 10 ways that marketing automation can help you to shorten the length of your sales cycle—without investing any additional time or resources.
Posted: 05 Jun 2015 | Published: 05 Jun 2015

Salesforce.com

Transform support from cost centers to sales channels
sponsored by Hewlett-Packard Limited
WHITE PAPER: In this white paper uncover how your organization can drive revenue through your customer experience channels to transform support centers into sales channels.
Posted: 17 Apr 2015 | Published: 31 Dec 2014

Hewlett-Packard Limited

Lose Paper and Gain Compliance with Digitized Mortgage Origination
sponsored by Nuance
WHITE PAPER: This white paper covers the transformation to a faster, more compliant mortgage origination process for a better customer experience. Learn the positive impact of digitizing all required documents in mortgage lending when you capture documents at the point of service, minimize the chance of human error, and more.
Posted: 08 May 2015 | Published: 31 Dec 2014

Nuance

Mobility Applications: Improve Your Customer Experience and Contact Center
sponsored by Genesys
WHITE PAPER: This helpful resource reveals why now is the perfect time for contact centers to embrace the mobile channel. Read on to uncover specific strategies for organizations ready to improve contact centers' operational efficiency, customer engagement, and brand loyalty through mobile apps.
Posted: 26 Aug 2015 | Published: 31 Dec 2014

Genesys

Driving Better Business Performance With a Practical Data Strategy
sponsored by Information Builders
WHITE PAPER: Access this white paper to ease your data pressures, and discover how to manage and use data strategically. Learn the elements that constitute a good data solution, including good organization and governing.
Posted: 08 Apr 2015 | Published: 31 Dec 2014

Information Builders
 
 
CLIENT RELATIONSHIP MANAGEMENT DEFINITION (continued): … In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills and a thorough knowledge of the channel.While the specific job functions may vary from position to position, most CAMs are accountable for:meeting and growing revenue goals for assigned accountsplanning sales and business development opportunities, including supporting local sales and service teamsbudgeting for the above functionsnegotiation and maintenance of sales or service contracts
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