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Click Through Analysis White Papers (View All Report Types)
 
Personalized Marketing and Web Analytics
sponsored by IBM
WHITE PAPER: In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
Posted: 01 Mar 2014 | Published: 28 Feb 2013

IBM

A fresh approach to analyzing massive amounts of event-level data
sponsored by Looker
WHITE PAPER: This white paper describes the benefits of moving beyond traditional BI tools for analyzing massive amounts of granular, event-level data.
Posted: 16 May 2014 | Published: 31 Jan 2014

Looker

e-Spirit and IBM: reinventing content management
sponsored by e-Spirit AG
WHITE PAPER: Access the following white paper to uncover a CMS solution that has been designed to specifically handle the needs of the dynamic content delivery initiative. Discover how you can empower marketing teams with real-time updates, deliver content to any social media facet or website, alleviate IT dissonance, and much more.
Posted: 05 Feb 2014 | Published: 05 Feb 2014

e-Spirit AG

Cut Costs by Automating Web Data Extraction
sponsored by Connotate
WHITE PAPER: Click on the link below to access the following white paper to discover a solution to the antiquated methods of Web data management. Learn how Web data automation can effectively mitigate errors, cut costs, and give your company a sharper competitive edge.
Posted: 22 Nov 2013 | Published: 22 Nov 2013

Connotate

Five Questions to Ask When Evaluating Web Data Extraction Options
sponsored by Connotate
WHITE PAPER: Consult this white paper to discover 5 important questions to consider when choosing a Web data extraction solution. Also discover various vendors how they compare to each other.
Posted: 22 Nov 2013 | Published: 22 Nov 2013

Connotate

Advancing Your Digital Marketing Strategy with Webtrends Analytics
sponsored by WebTrends
WHITE PAPER: In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.
Posted: 18 Apr 2013 | Published: 18 Apr 2013

WebTrends

Creating a Digital Strategy to Provide Exceptional Digital Experiences
sponsored by IBM
WHITE PAPER: Access the following white paper to uncover the 10 factors that make an exceptional digital experience. Learn what you can do to deliver responsive content, what your team needs to accomplish, where to focus future initiatives, and more.
Posted: 28 Feb 2014 | Published: 28 Feb 2014

IBM

The State of Marketing 2011: Unica’s Annual Survey of Marketers
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: This is the current report based on a survey of almost 300 online and direct marketers representing a comprehensive mix of companies by location, revenues and industry. Explore the response to new developments, continuing trends and the market.
Posted: 06 May 2011 | Published: 06 May 2011

Unica Corporation - An IBM Company

Growing Market Share in a Highly Competitive Financial Services Industry
sponsored by Keynote Systems
WHITE PAPER: Financial services organizations strive to retain existing customers and attract new ones, many are introducing new, enhanced services over the Web. Ensure you are providing the best possible experience by focusing your SLM processes on the end user.
Posted: 23 Jan 2005 | Published: 01 Jan 2004

Keynote Systems

Impactful Email Marketing: Using Behavioral Analytics to Create Relevant Messages
sponsored by Bronto Software
WHITE PAPER: A successful strategy for taking your email marketing/web analytics integration beyond traffic analysis is to use web analytics for gauging effectiveness of email marketing initiatives and determining optimization tactics.
Posted: 06 Oct 2008 | Published: 04 Oct 2008

Bronto Software
 
 
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