Click Stream Analysis White Papers

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May 20, 2013

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Click Stream Analysis

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Impactful Email Marketing: Using Behavioral Analytics to Create Relevant Messages sponsored by Bronto Software WHITE PAPER: A successful strategy for taking your email marketing/web analytics integration beyond traffic analysis is to use web analytics for gauging effectiveness of email marketing initiatives and determining optimization tactics. Posted: 06 Oct 2008 \| Published: 04 Oct 2008 TOPICS: CRM Analytics \| Email Management \| Email Marketing \| Email Security Policies \| Email Software \| ROI \| Strategic Planning \| Web Analytics

Choosing a Load Testing Strategy sponsored by Borland Software Corporation WHITE PAPER: Compromising performance testing means applications are prone to failure, users cannot trust them, and developers and IT spend their time chasing problems rather than building the next generation application. Posted: 24 May 2006 \| Published: 01 Apr 2006 TOPICS: Application Deployment \| Application Development and Integration Services \| Application Integration \| Business Metrics \| Business Performance Management \| Integration Testing \| IT Best Practices \| Load Balancing \| Load Testing \| Network Analyzer Hardware \| ROI \| Software Best Practices \| Software Development Methodologies \| Web Analytics

Seven Email Marketing Refreshes sponsored by Bronto Software WHITE PAPER: This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing. Posted: 06 Oct 2008 \| Published: 04 Oct 2008 TOPICS: Advertising \| Campaign Management \| Customer Interaction Services \| Customer Satisfaction \| Demographic Profiles \| Email \| Email Marketing \| Interactive Multimedia Development \| Marketing Literature \| Web Analytics

The State of Marketing 2011: Unica’s Annual Survey of Marketers sponsored by Unica Corporation - An IBM Company WHITE PAPER: This is the current report based on a survey of almost 300 online and direct marketers representing a comprehensive mix of companies by location, revenues and industry. Explore the response to new developments, continuing trends and the market. Posted: 06 May 2011 \| Published: 06 May 2011 TOPICS: Campaign Management \| Channel Management \| Customer Data Integration \| Marketing \| Mobile CRM \| Online Marketing \| Social Networking \| Web Analytics

Site and Commerce Search: Driving ROI through Vendor Selection, Proper Implementation, and Active Measurement sponsored by WebSideStory WHITE PAPER: In this white paper, independent analyst JupiterResearch examines how site search drives positive ROI and tells you which vendors are providing market-leading customer facing search applications. Posted: 25 Jul 2005 \| Published: 01 Jul 2005 TOPICS: eCommerce \| Metrics \| Retail Trade Industry \| ROI \| Search Engine Marketing \| Search Engine Optimization \| Site Search Software \| Surveys \| Vendor Selection \| Web Analytics \| Web Analytics Software \| Web Site Design

Growing Market Share in a Highly Competitive Financial Services Industry sponsored by Keynote Systems WHITE PAPER: Financial services organizations strive to retain existing customers and attract new ones, many are introducing new, enhanced services over the Web. Ensure you are providing the best possible experience by focusing your SLM processes on the end user. Posted: 23 Jan 2005 \| Published: 01 Jan 2004 TOPICS: Application Performance Management \| Business Process Outsourcing \| Customer Satisfaction \| Financial Services Industry \| Service Level Management \| Web Analytics \| Web Applications Management

Marketing in the 4th Dimension: 4 Keys to Personalizing the Web Experience sponsored by Unica Corporation - An IBM Company WHITE PAPER: In this brief paper you’ll discover the 4 key dimensions to personalized Web marketing and learn real-life successes of enterprises that have made the personalized Web a core part of their growth strategies. Deliver greater value for your customers and your company through a centralized interactive marketing platform. Posted: 06 May 2011 \| Published: 06 May 2011 TOPICS: Channel Management \| CRM \| CRM Analytics \| Data Integration \| Enterprise Content Management \| Marketing \| Strategic Planning \| Web Analytics

Managing the Challenges of Email Marketing sponsored by Unica Corporation - An IBM Company WHITE PAPER: The ideal email marketing technology solution provides the best of both worlds: timely data access to develop segmented and personalized content, plus offloading the responsibility for managing the delivery infrastructure, and ensuring deliverability. This brief paper explores the brains and beauty of successful email marketing. Posted: 06 May 2011 \| Published: 06 May 2011 TOPICS: Business Process Management \| Content Management \| CRM \| Email Marketing \| Infrastructure Management \| Marketing \| Web Analytics

Quicktour Demo: Key Differentiators between Microstrategy and Hyperion sponsored by MicroStrategy Incorporated WHITE PAPER: This tour provides an overview of MicroStrategy platform's uniquely powerful enterprise BI capabilities and illustrates the 12 key differentiators between MicroStrategy and Hyperion. Posted: 26 Nov 2008 \| Published: 26 Nov 2008 TOPICS: Business Intelligence \| Data Integration \| Databases \| Enterprise \| Metadata \| Network Security \| Scalability Testing \| Systems Management \| Web Analytics

Convergence of Sales and Marketing sponsored by Neolane Inc. WHITE PAPER: This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.). Posted: 14 Oct 2008 \| Published: 14 Oct 2008 TOPICS: Business Intelligence \| CRM \| Knowledge Management \| Marketing \| Sales \| Web Analytics

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