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Churn

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ALSO CALLED: Churning, Customer Churning, Carrier Switches (Churn)
DEFINITION: Churn rate is a measure of customer or employee attrition, and is defined as the number of customers who discontinue a service or employees who leave a company during a specified time period divided by the average total number of customers or employees over that same time period. For example, churn rate has been an ongoing concern of telephone and cell phone services in areas where several companies  … 
Definition continues below.
ChurnWhite Papers (View All Report Types)
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7 Ways Video Can Fuel Customer Engagement, Conversion and Acquisition
sponsored by Limelight Networks, Inc.
WHITE PAPER: Customer engagement, conversion and acquisition are important to the success of your company. Unfortunately, people don't always have the time to read everything you write. How can you remedy this? Learn how video can drive engagement to your business by reading this resource now.
Posted: 26 Aug 2013 | Published: 26 Aug 2013

Limelight Networks, Inc.

A Next-Gen Solution for Application Visibility and Control
sponsored by Citrix
WHITE PAPER: Are you ready to solve the application visibility challenge? This resource outlines how a next-gen visibility solution provides the end-to-end visibility you need to win the battle.
Posted: 13 Aug 2013 | Published: 29 Mar 2013

Citrix

Aberdeen Checklist: Got CPQ? Six Best Practices You Need to Ensure Maximum Sales ROI
sponsored by Oracle Corporation
WHITE PAPER: Use this Aberdeen Group report to help you implement a Configure/Price/Quote deployment as it provides 6 best practices that you need to ensure maximum sales ROI.
Posted: 04 Sep 2014 | Published: 04 Sep 2014

Oracle Corporation

Aberdeen Group: Smarter Ways to Seal the Deal - Best Practices in CPQ
sponsored by Oracle Corporation
WHITE PAPER: View this brief Aberdeen Group report that provides statistics to explain why companies use Configure/Price/Quote (CPQ) to better understand their prospect's needs, enhance their buyer's journey, replicate "A" players on the sales team, and protect margin.
Posted: 04 Sep 2014 | Published: 04 Sep 2014

Oracle Corporation

Aberdeen Research: Making the Most of your CRM: How Best-in-Class Sales Teams Maximize Revenue and Customer Experience
sponsored by Oracle Corporation
WHITE PAPER: Customer relationship management (CRM) is an essential ingredient, but success isn't achievable if the customer in CRM is not fully supported by the selling organization. This Aberdeen Group research report displays the dramatic performance differentials between users and non-users of CRM technology.
Posted: 05 Sep 2014 | Published: 30 Jun 2013

Oracle Corporation

7 Habits of Highly Effective Contact Centers and Help Desks
sponsored by eGain Communications Corp.
WHITE PAPER: In this paper, we discuss seven traits of successful contact centers and help desks, backed by stories and tips from our customers - some of the world’s most innovative customer service and support organizations. Read on to learn more about the seven habits that could set your contact center or help desk on the path to success and growth.
Posted: 17 Feb 2010 | Published: 17 Feb 2010

eGain Communications Corp.

8 Traits of IT-Friendly Contact Center and Web Customer Service Software
sponsored by eGain Communications Corp.
WHITE PAPER: In this white paper, we discuss eight IT-friendly software traits that minimize risk, maximize ROI, and encourage innovation. Although the focus of this paper is on contact center and web customer service software, the discussion is broad enough to be a valuable guide for any technology investment.
Posted: 07 May 2010 | Published: 06 May 2010

eGain Communications Corp.

9 Critical Capabilities to Demand From Your IVR Cloud Hosting Provider
sponsored by Voxeo
WHITE PAPER: This brief white paper covers 9 critical capabilities to demand from your interactive voice response (IVR) cloud hosting provider.
Posted: 13 Mar 2012 | Published: 13 Mar 2012

Voxeo

9 Steps to Building a Business Case for B2B Integration
sponsored by IBM
WHITE PAPER: Putting together a business case does not rank high on most IT executives’ list of favorite activities. But the ability to put together a compelling case is now more than ever a core competency. This paper explains how you can significantly increase your chances of approval if you follow the nine steps provided within.
Posted: 24 Feb 2011 | Published: 24 Feb 2011

IBM

A 360° Approach for Analyzing the Voice of the Customer Across Multiple Communications Channels
sponsored by Verint Systems
WHITE PAPER: The way you strategize your customer service and interactions is changing thanks to abundance of ways for your customers to reach your business. Read this white paper to learn how to adapt to these changes.
Posted: 03 Nov 2011 | Published: 03 Nov 2011

Verint Systems

A Comprehensive Best Practice Approach to Business Resilience and Risk Mitigation
sponsored by IBM
WHITE PAPER: This white paper serves as a comprehensive, best-practices approach to business resilience and risk mitigation. Common types of risk and the steps organizations must take to develop an effective risk mitigation strategy are discussed.
Posted: 29 May 2008 | Published: 01 Sep 2007

IBM

A FIRST LOOK AT ORACLE BPM SUITE 11G
sponsored by Oracle Corporation
WHITE PAPER: Read this white paper to explore the advanced features and capabilities offered in Oracle's BPM Suite 11g and discover the advantages it can offer your organization.
Posted: 03 Jul 2012 | Published: 25 Jun 2012

Oracle Corporation

A New Model for Healthcare Transformation
sponsored by Dell, Inc.
WHITE PAPER: This paper provides an overview of the major issues that are driving support for care transformation. More importantly, it outlines an approach for achieving value from the IT investments made by health care organizations in support of transformation initiatives.
Posted: 20 Jun 2012 | Published: 20 Jun 2012

Dell, Inc.

A New Style of IT: The Dawn of a New Normal
sponsored by Hewlett-Packard Company
WHITE PAPER: Uncover the key findings from research conducted by Gartner to expose what digital business means for companies, and how to enhance the customer experience to thrive in the digital era.
Posted: 01 Jul 2014 | Published: 01 Jul 2014

Hewlett-Packard Company

A Premium on Efficiency: Midsize Manufacturers Confront the Obstacles to Growth
sponsored by SAP America, Inc.
WHITE PAPER: How do best-in-class midsize manufacturers continue to grow in a tough economy? This research report, conducted by EIU, outlines measures manufacturers implement to continue expanding even while coping with the strains of softening demand in key markets, rising input costs, and downward pressure on prices.
Posted: 07 Aug 2009 | Published: 07 Aug 2009

SAP America, Inc.

A Quick-Start Guide to Deploy an SMS Strategy for Business
sponsored by StrikeIron
WHITE PAPER: SMS is emerging as one of the most effective means of communication -- short, digestible messages sent rapidly to the right users. In this white paper, you'll find a 4-step guide to deploying an SMS strategy for customer relationship management (CRM) and marketing.
Posted: 05 Jun 2014 | Published: 05 Jun 2014

StrikeIron

A Silver Lining for Communications, Media, and Entertainment Companies
sponsored by Infor CRM
WHITE PAPER: This paper discusses how a cross-channel approach can help CME companies increase customer retention and loyalty, streamline marketing processes, and overcome the numerous technical, organizational, and logistical barriers to an effective multichannel environment.
Posted: 03 Apr 2010 | Published: 02 Apr 2010

Infor CRM

A smarter approach to CRM: An IBM perspective
sponsored by IBM
WHITE PAPER: With instant access to information, customers expect a purchase experience that matches the ease and speed of the information-gathering experience. Read this white paper, created in collaboration with Frost & Sullivan, to see how a customer relationship management (CRM) solution can help you respond on the customers' terms.
Posted: 05 Jul 2012 | Published: 15 Feb 2012

IBM

Accelerate Innovation & Productivity with Rapid Prototyping and Development: Model New Ideas, Land More Business, and Control Costs
sponsored by Attivio, Inc.
WHITE PAPER: This paper discusses how a new generation of platforms in the application stack is designed to both deliver a specific layer of functionality and enable rapid prototyping, allowing development teams to focus their efforts on the value they add and gain time for more innovation.
Posted: 24 Feb 2010 | Published: 24 Feb 2010

Attivio, Inc.

Accelerate Performance in Human Resources
sponsored by SAP America, Inc.
WHITE PAPER: This white paper addresses HR challenges and metrics solutions for improving operations.
Posted: 02 Feb 2012 | Published: 27 Jan 2012

SAP America, Inc.

Accelerate ROI for Business Process Management with IBM Solutions Designed for Rapid Deployment
sponsored by IBM
WHITE PAPER: With IBM products, services and programs, businesses can develop business process management solutions to support their business priorities and objectives, both now and in the years ahead. Read this paper to learn how.
Posted: 02 Jul 2010 | Published: 15 Jan 2010

IBM

Accounts Payable Automation in SAP - An Investment in the Future
sponsored by ReadSoft
WHITE PAPER: Read this paper to learn how document process automation can speed up accounts payable processes, add to the company’s bottom line by cutting costs, reduce cycle times, and allow for faster financial statements and fewer late payment fees.
Posted: 20 Aug 2009 | Published: 19 Aug 2009

ReadSoft

Achieve Eco-sustainable Innovation While Driving Profitable Growth
sponsored by Alcatel-Lucent
WHITE PAPER: Alcatel-Lucent's innovation engine explores new ideas and opportunities to address environmental concerns while solving business problems.
Posted: 02 Oct 2008 | Published: 02 Oct 2008

Alcatel-Lucent

Achieve process innovation through business process management
sponsored by IBM
WHITE PAPER: The reality of today's empowered consumer has made it imperative for you to provide superior customer interactions at every opportunity. What is needed is a holistic approach to business process to serve the goal of delivering a world class customer experience.
Posted: 07 Nov 2013 | Published: 07 Nov 2013

IBM

Achieving Agility: The Role of the Case Management Platform
sponsored by Singularity
WHITE PAPER: Most large corporations are at risk of capture by inertia - the force that holds back progress as organizations grow. But there’s an effective weapon against inertia for organizations determined to be on top of their game: agility. Agility is a key attribute of successful organizations and is a top priority on most management teams’ agendas.
Posted: 15 Mar 2011 | Published: 15 Mar 2011

Singularity
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CHURN DEFINITION (continued): … Churn rate is a measure of customer or employee attrition, and is defined as the number of customers who discontinue a service or employees who leave a company during a specified time period divided by the average total number of customers or employees over that same time period. For example, churn rate has been an ongoing concern of telephone and cell phone services in areas where several companies compete and make it easy to transfer from one service to another. Changes in a business' churn rate can provide feedback for a company as it may indicate customer response to service, pricing, competition and so on, as well as the average length of time an individual remains a customer. As such, churn rate is an important business metric. To estimate future churn rates, predictive technology is sometimes applied, in a process known as predictive churn modeling.

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