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Campaign Management Software

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ALSO CALLED: Campaign Software
DEFINITION: A type of marketing automation software that optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Campaign Management Software White Papers (View All Report Types)
26 - 50 of 526 Matches Previous Page  |  Next Page
7 Deadly Sins of the Quoting and Proposal Process
sponsored by Quosal
WHITE PAPER: Access this poignant guide to learn which mistakes you should avoid when fashioning quotes and proposals. Learn how to cut down on errors without overwhelming your sales staff, by dodging 7 common faux pas.
Posted: 10 Apr 2015 | Published: 10 Apr 2015

Quosal

7 Steps for Building a Digital Strategy in Distribution
sponsored by Infor
WHITE PAPER: The wholesale distribution industry is facing massive disruption due to technological growth, and most companies are taking a reactionary approach. You need to rethink your digital strategy now, because a reactionary "strategy" means you will be left behind. Read on to learn 7 steps to building your best digital distribution strategy.
Posted: 14 Oct 2016 | Published: 31 Aug 2016

Infor

8 Key API Performance Indicators for Digital Business
sponsored by TIBCO Software Inc.
WHITE PAPER: This white paper explores and defines some of the most common and useful key API performance indicators (KAPIs). Discover how to boost your API management and analytics with KAPIs like registered API keys, usage consistency, queries per second, and 5 more.
Posted: 02 Dec 2016 | Published: 02 Dec 2016

TIBCO Software Inc.

8 Steps to Creating an Effective Holiday Marketing Campaign
sponsored by Marketo
WHITE PAPER: This guide is designed to help marketers face the challenge of standing out in the holiday season, capturing consumers' attention with fun, relevant, and personalized campaigns in order to drive revenue. Discover 8 steps that cover how to plan and run an effective holiday marketing campaign.
Posted: 24 Oct 2016 | Published: 31 Dec 2015

Marketo

A 10 Minute Guide to Software Harvesting
sponsored by Snow Software
WHITE PAPER: Securing the funding to get started in Software Asset Management (SAM) or Software License Optimization can sometimes be difficult. One way to get the attention of senior business managers is to provide quick wins that point to greater cost savings over time.
Posted: 11 Mar 2016 | Published: 30 Sep 2014

Snow Software

A Definitive Guide to Windows 10 Management for Your Enterprise
sponsored by VMware
WHITE PAPER: This white paper will help you evolve your Windows management from a disruptive PC-centric approach to one that offers maximum flexibility. Discover how to leverage conventional Windows management tools utilized today, and delve into the specific management technologies that W10 requires.
Posted: 25 Jan 2016 | Published: 30 Nov 2015

VMware

A Manager's Guide to RESTful APIs and Why They Matter
sponsored by Metavine
WHITE PAPER: This resource acts as a guide as to why RESTful APIs matter specifically in the delivery of the Agile enterprise. Discover what trends are accompanying the movement towards a REST-based architecture and how microservices and a zero code approach are changing the way developers build apps.
Posted: 28 Nov 2016 | Published: 23 Nov 2016

Metavine

A New Opportunity for Success in the Cloud
sponsored by Infor
WHITE PAPER: Amazon Web Services offers a cloud infrastructure, network services and application designs. Access this resource and discover ways to get the reliability, security, and scalability you need to trust your business to cloud-based software.
Posted: 09 Sep 2016 | Published: 09 Sep 2016

Infor

A Platform for Modernizing Java Applications: Designing Workloads for the Cloud and Modern Ecosystems
sponsored by Red Hat
WHITE PAPER: Java-based applications can enable modern development in a cloud-friendly environment. Learn how cloud-based application deployment allows you to take advantage of existing resources while moving toward newer (read: digital) app models.
Posted: 19 Oct 2016 | Published: 19 Oct 2016

Red Hat

7 Steps to Improve Your Conversion Rates Now: The Do’s and Don’ts of Lead Nurturing & Lead Management
sponsored by LeadLife Solutions
WHITE PAPER: Discover best practices to identify your most likely buyers as well as the automated tools you need to accelerate projects throughout the entire buying cycle. Also, learn the seven steps you can take to improve lead progression rates and avoid stalling late in the sales cycle.
Posted: 10 Jul 2013 | Published: 10 Jul 2013

LeadLife Solutions

9 Catastrophic Projects, And the Lessons They Teach
sponsored by AtTask
WHITE PAPER: This white paper considers 9 massive project failures, and analyzes where teams went wrong. Read on to see how mistakes, communication breakdowns, and destroyed budgets can obliterate your projects, and how you can avoid a similar fate.
Posted: 30 Jan 2015 | Published: 30 Jan 2015

AtTask

A Closer Look at Windows Vista
sponsored by National Instruments
WHITE PAPER: One of the stated goals of the Microsoft Windows Vista release is to greatly improve the overall security of the Windows operating system and curb the impact of malware. To this end, Microsoft redesigned both the least user and administrative...
Posted: 19 Feb 2008 | Published: 19 Feb 2008

National Instruments

A Day in a Low Carbon Life: What Might It Be like to Lead a Business in 2012?
sponsored by IBM
WHITE PAPER: This entertaining paper describes a day in the life of a fictional Chief Executive Officer, preparing to face market analysts in 2012.
Posted: 14 May 2008 | Published: 01 May 2008

IBM

A Guide to Accelerating Business Value for Microsoft Environments
sponsored by EMC Corporation
WHITE PAPER: In this guide we'll learn how EMC can accelerate the business value of Microsoft environments of any size and scope.
Posted: 10 Mar 2008 | Published: 01 Oct 2007

EMC Corporation

A Guide to Branching and Merging Patterns
sponsored by AccuRev
WHITE PAPER: In this paper, gain a better understanding of how branching and merging patterns work and how applying them to your projects can have a profound effect on how your development team handles change management and delivers software.
Posted: 06 Jan 2012 | Published: 05 Jan 2012

AccuRev

A Guide to the Value of Reliable Data in Retail Banking
sponsored by DataFlux Corporation
WHITE PAPER: This paper examines the impact of unreliable data on retail banks. Defining the requirements needed to guarantee data reliability in retail banking, it offers a practical approach to creating and governing that data, and shows how you can get started in making trusted data available to improve marketing, customer service, risk management and more.
Posted: 04 Nov 2009 | Published: 02 Nov 2009

DataFlux Corporation

A Library Based Approach to Threading for Performance
sponsored by Intel Software Network
WHITE PAPER: Libraries play an important role in threading software to run faster on Intel multi-core platforms. Read this white paper to learn more.
Posted: 14 Aug 2009 | Published: 22 May 2008

Intel Software Network

A Modern Approach To The Data Deluge
sponsored by Red Hat
WHITE PAPER: Find out how businesses are utilizing software-defined storage to manage the increasing levels of technology complexity.
Posted: 24 Jun 2014 | Published: 24 Jun 2014

Red Hat

A Practical Guide to Identifying Slow Code During Development
sponsored by Micro Focus, Ltd
WHITE PAPER: Many seemingly innocent coding practices can cause code to execute slowly. It’s far better for software quality, and less costly for the business, to find slow code before it becomes a business problem. This white paper examines the main causes and provides a practical guide to identifying them.
Posted: 07 Apr 2011 | Published: 07 Apr 2011

Micro Focus, Ltd

A Quicker, Simpler Path to Lead Management ROI
sponsored by LeadLife Solutions
WHITE PAPER: Sales organizations are looking to improve lead management, but it's not always easy with constrained budgets, time, and resources. Check out this helpful resource to explore how to design a realistic path to improved lead management so that you can start seeing ROI immediately.
Posted: 10 Jul 2013 | Published: 31 Dec 2010

LeadLife Solutions

A Technical Overview of the Oracle SPARC SuperCluster T4-4
sponsored by Oracle Corporation
WHITE PAPER: This white paper examines how the versatile design of the Oracle SPARC SuperCluster T4-4 along with powerful, bundled virtualization capabilities makes it an ideal platform for  consolidating  enterprise servers and workloads and  deploying multi-tiered applications with Web, database, and application components.
Posted: 11 Apr 2012 | Published: 01 Feb 2012

Oracle Corporation

A Technical Overview of the Oracle SPARC SuperCluster T4-4
sponsored by Oracle Corporation
WHITE PAPER: This white paper examines how the versatile design of the Oracle SPARC SuperCluster T4-4 along with powerful, bundled virtualization capabilities makes it an ideal platform for  consolidating  enterprise servers and workloads and  deploying multi-tiered applications with Web, database, and application components.  
Posted: 24 Apr 2012 | Published: 24 Apr 2012

Oracle Corporation

A Tour of HP Sarbanes-Oxley IT Assessment
sponsored by Hewlett Packard Enterprise
WHITE PAPER: This white paper describes HP Sarbanes-Oxley IT Assessment Accelerator, a template of pre-defined information based on ITGI's COBIT, which is loaded into HP Quality Center to help your organization define and execute Sarbanes-Oxley testing, evaluate the results, and develop remediation plans.
Posted: 29 Apr 2009 | Published: 01 Apr 2009

Hewlett Packard Enterprise

A Whole Team Approach to Quality
sponsored by Rally Software
WHITE PAPER: Explore this presentation to develop a new approach to quality. Agile projects help build software incrementally, using short iterations of 1-4 weeks to keep development aligned with business needs. Learn more about the benefits of agile development by reading this resource now.
Posted: 21 Dec 2012 | Published: 21 Dec 2012

Rally Software

Accelerating Product Innovation Through Agile Development and Continuous Engineering
sponsored by IBM
WHITE PAPER: Access this white paper to learn more about how agile development and continuous engineering are changing the way software engineers work. Read on to discover how innovation has become central to a new collaborative work environment.
Posted: 19 Mar 2015 | Published: 31 Dec 2014

IBM
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