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Campaign Management Software

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ALSO CALLED: Campaign Software
DEFINITION: A type of marketing automation software that optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Campaign Management Software White Papers (View All Report Types)
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5 Tips to Improve Sales Performance
sponsored by Oracle Corporation
WHITE PAPER: This executive brief discusses strategies about how to utilize people, processes, and technology to improve your company's sales performance. Access now and you'll learn five tips that improve sales performance.
Posted: 25 Jan 2016 | Published: 30 Oct 2015

Oracle Corporation

5 Ways to Drive Better Sales Results
sponsored by Oracle Corporation
WHITE PAPER: This brief resource takes a look at how sales teams can drive better results with a cloud-based CRM strategy. Discover 5 tips to connect and empower your sales team.
Posted: 03 Mar 2016 | Published: 31 Dec 2015

Oracle Corporation

5 Ways to Get Top Mobile App Developer Talent for Your Open APIs
sponsored by CA Technologies.
WHITE PAPER: Opening your APIs won't lead to high-quality applications unless you attract and nurture top third-party developer talent. This resource reveals 5 ways to get talented mobile developers to work on your open APIs.
Posted: 15 Jun 2015 | Published: 15 Jun 2015

CA Technologies.

5 Ways to Make Better Merchandising Decisions
sponsored by IBM
WHITE PAPER: For retailers, it's difficult to accurately predict what customers will want to buy based on intuition and guesswork. This brief resource reveals 5 ways you can improve merchandising decision-making with analytics. Discover how to more easily sense change, detect patterns, and create enhanced shopping experiences with data-driven insights.
Posted: 19 Oct 2015 | Published: 19 Oct 2015

IBM

7 Tips to Accelerate Sales Performance
sponsored by Salesforce
WHITE PAPER: Dialing potential leads is not only one of the best ways to connect with customers, but also one of your best possible prospecting tools. Access expert cold calling tips for best practices on preparing for a sales call.
Posted: 01 Mar 2016 | Published: 01 Mar 2016

Salesforce

8 Ways Pardot Can Unlock Salesforce CRM
sponsored by Salesforce.com
WHITE PAPER: In this resource, you will learn how to unlock superior Salesforce CRM by leveraging a B2B marketing automation platform, satisfying a new breed of consumer demands. Read on to obtain greater control over your lead management, and learn how to fill your pipeline with sales-ready leads.
Posted: 22 Mar 2016 | Published: 22 Mar 2016

Salesforce.com

A 10 Minute Guide to Software Harvesting
sponsored by Snow Software
WHITE PAPER: Securing the funding to get started in Software Asset Management (SAM) or Software License Optimization can sometimes be difficult. One way to get the attention of senior business managers is to provide quick wins that point to greater cost savings over time.
Posted: 11 Mar 2016 | Published: 30 Sep 2014

Snow Software

A Definitive Guide to Windows 10 Management for Your Enterprise
sponsored by VMware
WHITE PAPER: In this white paper will help you evolve your Windows management from a disruptive PC-centric approach to one that offers maximum flexibility. Discover how to leverage conventional Windows management tools utilized today, and delve into the specific management technologies that W10 requires.
Posted: 25 Jan 2016 | Published: 30 Nov 2015

VMware

A Guide to REST and API Design
sponsored by CA Technologies.
WHITE PAPER: Representational State Transfer (REST) is a web architecture style with universal constraints, enabling developers to build interfaces that can be used from nearly any device or operating system. This informative resource is packed with information on leveraging REST and API design to build applications that can last a long time.
Posted: 04 Aug 2015 | Published: 04 Aug 2015

CA Technologies.

5 Tips For Setting Measurable Social Media Goals
sponsored by MarketWired
WHITE PAPER: While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.
Posted: 20 Feb 2014 | Published: 20 Feb 2014

MarketWired

5 Tips to Sell Faster, Easier
sponsored by Oracle Corporation
WHITE PAPER: Access this white paper to find out how you can leverage technology and consumer trends to build a successful modern sales force.
Posted: 12 Dec 2014 | Published: 12 Dec 2014

Oracle Corporation

5 Ways IT Equipment Rentals Can Save Your Neck
sponsored by Canvas Systems
WHITE PAPER: Find out how renting pre-owned IT equipment can help your business succeed in completing projects.
Posted: 14 Dec 2007 | Published: 01 Dec 2007

Canvas Systems

5 Ways Marketing Automation Can Optimize & Grow Your Business
sponsored by Act-On Software
WHITE PAPER: Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

Act-On Software

7 Criteria to Consider When Embedding BI
sponsored by Tableau Software
WHITE PAPER: Though there’s no simple answer to “buy or build,” there are criteria — seven, in fact, that can guide you to make a well informed decision. This paper helps you identify and evaluate each one.
Posted: 16 Aug 2010 | Published: 16 Aug 2010

Tableau Software

7 Deadly Sins of the Quoting and Proposal Process
sponsored by Quosal
WHITE PAPER: Access this poignant guide to learn which mistakes you should avoid when fashioning quotes and proposals. Learn how to cut down on errors without overwhelming your sales staff, by dodging 7 common faux pas.
Posted: 10 Apr 2015 | Published: 10 Apr 2015

Quosal

7 Steps to Improve Your Conversion Rates Now: The Do’s and Don’ts of Lead Nurturing & Lead Management
sponsored by LeadLife Solutions
WHITE PAPER: Discover best practices to identify your most likely buyers as well as the automated tools you need to accelerate projects throughout the entire buying cycle. Also, learn the seven steps you can take to improve lead progression rates and avoid stalling late in the sales cycle.
Posted: 10 Jul 2013 | Published: 10 Jul 2013

LeadLife Solutions

9 Catastrophic Projects, And the Lessons They Teach
sponsored by AtTask
WHITE PAPER: This white paper considers 9 massive project failures, and analyzes where teams went wrong. Read on to see how mistakes, communication breakdowns, and destroyed budgets can obliterate your projects, and how you can avoid a similar fate.
Posted: 30 Jan 2015 | Published: 30 Jan 2015

AtTask

A Closer Look at Windows Vista
sponsored by National Instruments
WHITE PAPER: One of the stated goals of the Microsoft Windows Vista release is to greatly improve the overall security of the Windows operating system and curb the impact of malware. To this end, Microsoft redesigned both the least user and administrative...
Posted: 19 Feb 2008 | Published: 19 Feb 2008

National Instruments

A Day in a Low Carbon Life: What Might It Be like to Lead a Business in 2012?
sponsored by IBM
WHITE PAPER: This entertaining paper describes a day in the life of a fictional Chief Executive Officer, preparing to face market analysts in 2012.
Posted: 14 May 2008 | Published: 01 May 2008

IBM

A Guide to Accelerating Business Value for Microsoft Environments
sponsored by EMC Corporation
WHITE PAPER: In this guide we'll learn how EMC can accelerate the business value of Microsoft environments of any size and scope.
Posted: 10 Mar 2008 | Published: 01 Oct 2007

EMC Corporation

A Guide to Branching and Merging Patterns
sponsored by AccuRev
WHITE PAPER: In this paper, gain a better understanding of how branching and merging patterns work and how applying them to your projects can have a profound effect on how your development team handles change management and delivers software.
Posted: 06 Jan 2012 | Published: 05 Jan 2012

AccuRev

A Guide to the Value of Reliable Data in Retail Banking
sponsored by DataFlux Corporation
WHITE PAPER: This paper examines the impact of unreliable data on retail banks. Defining the requirements needed to guarantee data reliability in retail banking, it offers a practical approach to creating and governing that data, and shows how you can get started in making trusted data available to improve marketing, customer service, risk management and more.
Posted: 04 Nov 2009 | Published: 02 Nov 2009

DataFlux Corporation

A Library Based Approach to Threading for Performance
sponsored by Intel Software Network
WHITE PAPER: Libraries play an important role in threading software to run faster on Intel multi-core platforms. Read this white paper to learn more.
Posted: 14 Aug 2009 | Published: 22 May 2008

Intel Software Network

A Modern Approach To The Data Deluge
sponsored by Red Hat
WHITE PAPER: Find out how businesses are utilizing software-defined storage to manage the increasing levels of technology complexity.
Posted: 24 Jun 2014 | Published: 24 Jun 2014

Red Hat

A Practical Guide to Identifying Slow Code During Development
sponsored by Micro Focus, Ltd
WHITE PAPER: Many seemingly innocent coding practices can cause code to execute slowly. It’s far better for software quality, and less costly for the business, to find slow code before it becomes a business problem. This white paper examines the main causes and provides a practical guide to identifying them.
Posted: 07 Apr 2011 | Published: 07 Apr 2011

Micro Focus, Ltd
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