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Campaign Management Software

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ALSO CALLED: Campaign Software
DEFINITION: A type of marketing automation software that optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Campaign Management SoftwareWhite Papers (View All Report Types)
151 - 175 of 437 Matches Previous Page  | Next Page
From Audit Compliance to App Stores, Accelerate your Move to Software Asset Management
sponsored by IBM
WHITE PAPER: This exclusive whitepaper will help you prepare for a software audit now and in the future.
Posted: 25 Jul 2014 | Published: 09 May 2013

IBM

Gaining an Edge in Banking With Business Analytics
sponsored by Information Builders
WHITE PAPER: Sponsored by Information Builders, this Ventana research paper recommends ensuring that users in midsize banks are appropriately empowered by providing them with the right business analytics.
Posted: 03 May 2013 | Published: 03 May 2013

Information Builders

Gartner: A perspective on Android 2.2 for the enterprise
sponsored by ComputerWeekly.com
WHITE PAPER: With the announcement of Android 2.2, code named "Froyo," Google targets the enterprise market for the first time. This release has features to enable devices that can be granted support under the "appliance level" of the Gartner Managed Diversity Framework.
Posted: 21 Oct 2011 | Published: 23 Sep 2010

ComputerWeekly.com

Goodbye Enterprise Software Hello Business Apps
sponsored by K2
WHITE PAPER: Enterprise software, which has dominated IT for years, is now nearing its end as business applications take the cake. In this white paper, learn about where the future of enterprise software is inevitably heading and discover the necessary elements that'll get you there.
Posted: 13 Mar 2014 | Published: 13 Mar 2014

K2

How a Successful ECM Project Becomes a Despised Legacy Application and 5 Ways to Prevent It
sponsored by Hyland Software
WHITE PAPER: Discover the top five challenges that arise from organization's making the "easy choice" and how involving IT in the buying process allows organization to select a solution that leads to success throughout the lifetime of an ECM solution.
Posted: 08 Jul 2014 | Published: 08 Jul 2014

Hyland Software

How Digital Asset Management Is Key to Marketing Operations Management
sponsored by SAS
WHITE PAPER: The following white paper explores the importance of digital asset management for success in today's marketing operations. Learn how DAM supports the marketing process, how to handle production and distribution, and much more.
Posted: 24 Apr 2014 | Published: 24 Apr 2014

SAS

How mature are companies' software quality management processes in 2010?
sponsored by ComputerWeekly.com
WHITE PAPER: There is very little data that exists on the maturity of testing practices throughout the software quality life cycle in the Industry and lots of people refer to the maturity with a level of certainty not backed up by any real data. In 2009 Experimentus established a survey for this very purpose.
Posted: 24 Oct 2011 | Published: 26 Jan 2011

ComputerWeekly.com

How sales intelligence drives business goals
sponsored by Salesforce Data.com
WHITE PAPER: This survey-based research examines how sales organizations leverage customer data to improve sales effectiveness.
Posted: 18 Apr 2014 | Published: 31 Aug 2013

Salesforce Data.com

How TCO Benefits Make Cloud Computing a No-Brainer for Many SMBs and Mid-Market Enterprises (2013)
sponsored by NetSuite
WHITE PAPER: This resource analyzes the economic benefits of cloud computing in the ERP and CRM space, and details how embracing the cloud can be a competitive differentiator for SMBs.
Posted: 14 Feb 2014 | Published: 28 Feb 2013

NetSuite

Fujitsu Interstage Business Process Manager - Creating AGILE BPM
sponsored by Fujitsu America, Inc.
WHITE PAPER: Fujitsu Interstage Business Process Manager (Interstage BPM) is a leading solution for Agile BPM - the next generation of BPM. Agile BPM is designed to flexibly address the requirements of all types of processes used to conduct a business: structured, unstructured, and hybrid process types, giving support to all forms of work.
Posted: 03 Jan 2011 | Published: 03 Jan 2011

Fujitsu America, Inc.

Gartner's Magic Quadrant for Security Information and Event Management 2008
sponsored by RSA, The Security Division of EMC
WHITE PAPER: Read this report to learn how to find an optimal SIEM solution that will support the real-time log collection, is scalable, easy to deploy and will be easy to support and maintain.
Posted: 17 Oct 2008 | Published: 16 Oct 2008

RSA, The Security Division of EMC

Get Personal: Capitalize on Your Subscriber Data with a Unified User Profile
sponsored by Hewlett-Packard Company
WHITE PAPER: This IDC white paper discusses the role of user profile management in the telecom industry. Service providers' (SPs) efforts to manage, capitalize on, and provision user information across multiple databases are critical to fuel applications-led services.
Posted: 19 Nov 2008 | Published: 19 Nov 2008

Hewlett-Packard Company

Global Brand Management
sponsored by OpenText
WHITE PAPER: The following white paper explores the business need for a global brand management solution to help distinguish your brand amongst thousands of other companies. Learn about the 3 key process to successful global brand management, the technology to use, and more.
Posted: 06 May 2014 | Published: 06 May 2014

OpenText

Global Cloud Computing Adoption: Transformation Is In The Air
sponsored by VMware, Inc.
WHITE PAPER: This paper analyzes the benefits and drawbacks of outsourcing cloud services, examines the business benefits and risks, and provides the steps you should take for a successful implementation.
Posted: 25 Feb 2011 | Published: 25 Feb 2011

VMware, Inc.

Global Cloud Computing Adoption: Transformation Is in the Air
sponsored by Dell and VMware
WHITE PAPER: This paper analyzes the benefits and drawbacks of outsourcing cloud services, examines the business benefits and risks, and provides the steps you should take for a successful implementation.
Posted: 24 Mar 2011 | Published: 24 Mar 2011

Dell and VMware

Go for the Green - Realize Both Cash and Environmental Savings across the Enterprise
sponsored by Metastorm
WHITE PAPER: Implementing a common technology platform for business process management and enterprise modeling - such as Metastorm Enterprise™ - will allow you to "go green" in more ways than one.
Posted: 20 May 2008 | Published: 01 May 2008

Metastorm

Going Parallel with LabVIEW Delivers Throughput Gains
sponsored by National Instruments
WHITE PAPER: In this whitepaper learn how by combining technologies with NI Lab VIEW parallel programming software and NI TestStand test management software, test engineers can create high-performance test systems.
Posted: 16 Sep 2008 | Published: 16 Sep 2008

National Instruments

GPS Receiver Testing
sponsored by National Instruments
WHITE PAPER: Today, the power of software enables you to create GPS waveforms that accurately emulate the real word signal. In addition, advances in instrument bus technology enable record and playback of live GPS signals with PXI instrumentation.
Posted: 21 Jul 2008 | Published: 01 Jan 2006

National Instruments

Grow Faster by Connecting Your People: IBM Lotus Connections Software
sponsored by IBM Software Group
WHITE PAPER: Read this paper to learn more about this software and how you can find and collaborate with experts; easily locate people and information; build closer partner and customer relationships; and foster bottom-up, community-based innovation.
Posted: 03 Aug 2007 | Published: 01 Apr 2007

IBM Software Group

Hitachi Dynamic Provisioning Software at United Airlines
sponsored by Hitachi Data Systems
WHITE PAPER: This paper describes virtualization capabilities of the new Hitachi Universal Storage Platform™ V with Hitachi Dynamic Provisioning software which improve storage utilization to new levels...
Posted: 11 Aug 2008 | Published: 01 Mar 2008

Hitachi Data Systems

Hitting Your Numbers: Creating Sales Excellence with Commercial Open Source CRM
sponsored by SugarCRM Inc.
WHITE PAPER: A CRM system can help drive sales performance, so the decision of which CRM provider is right for your sales organization is very important. This paper discusses the benefits of having SugarCRM® as your CRM provider and how it is based on commercial open source software, which gives the product a variety of benefits over other CRM providers.
Posted: 02 Jun 2009 | Published: 02 Jun 2009

SugarCRM Inc.

How Citrix CloudPlatform enables enterprise workloads
sponsored by Citrix
WHITE PAPER: This whitepaper looks at the needs of both enterprise and cloud-native workloads and how those needs can be met in a single, integrated cloud platform.
Posted: 05 Nov 2013 | Published: 02 Sep 2013

Citrix

How IBM helps midsize business thrive: Leveraging Smarter Commerce to improve the customer experience and increase ROI
sponsored by IBM
WHITE PAPER: Today, businesses must meet increased customer demands - and need to optimize service, sales, and supply chain management to do so. This resource offers advice for midsize businesses on how to achieve rapid ROI in a customer-focused world, while leveraging social media and mobile channels to better connect with customers.
Posted: 15 Jul 2013 | Published: 31 Jan 2013

IBM

How SAP Users hold the key to Business Process Improvement
sponsored by Winshuttle, LLC
WHITE PAPER: This paper highlights the key role that SAP users play in enabling their organizations to improve processes, and discusses how their expertise is lost in some of the traditional approaches companies use to try to improve processes. Learn an alternative “user-centric” approach that will enable companies to measurably improve their processes.
Posted: 10 Feb 2011 | Published: 10 Feb 2011

Winshuttle, LLC

How the Guardium Platform Helped Dell IT Simplify Enterprise Security
sponsored by Guardium, an IBM Company
WHITE PAPER: Safeguarding data is critical for many organizations, but auditing data access activity to comply with regulatory standards can be a complex undertaking. As part of its initiative to simplify IT, the Dell IT group implemented the Guardium platform and database activity monitoring technology. Read this paper to learn so much more.
Posted: 10 Aug 2010 | Published: 10 Aug 2010

Guardium, an IBM Company
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