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Campaign Management Software

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ALSO CALLED: Campaign Software
DEFINITION: A type of marketing automation software that optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Campaign Management SoftwareWhite Papers (View All Report Types)
151 - 175 of 422 Matches Previous Page  | Next Page
Goodbye Enterprise Software Hello Business Apps
sponsored by K2
WHITE PAPER: Enterprise software, which has dominated IT for years, is now nearing its end as business applications take the cake. In this white paper, learn about where the future of enterprise software is inevitably heading and discover the necessary elements that'll get you there.
Posted: 13 Mar 2014 | Published: 13 Mar 2014

K2

Guide to Winning Sales Every Time: Use These Insights to Radically Change Your Sales Behavior
sponsored by Salesforce
WHITE PAPER: The Internet has drastically changed the nature of buying and selling, and customers are empowered with more information before they even contact your business. So what does successful selling look like in today's modern tech landscape?
Posted: 07 Mar 2014 | Published: 07 Mar 2014

Salesforce

How Digital Asset Management Is Key to Marketing Operations Management
sponsored by SAS
WHITE PAPER: The following white paper explores the importance of digital asset management for success in today's marketing operations. Learn how DAM supports the marketing process, how to handle production and distribution, and much more.
Posted: 24 Apr 2014 | Published: 24 Apr 2014

SAS

How mature are companies' software quality management processes in 2010?
sponsored by ComputerWeekly.com
WHITE PAPER: There is very little data that exists on the maturity of testing practices throughout the software quality life cycle in the Industry and lots of people refer to the maturity with a level of certainty not backed up by any real data. In 2009 Experimentus established a survey for this very purpose.
Posted: 24 Oct 2011 | Published: 26 Jan 2011

ComputerWeekly.com

How TCO Benefits Make Cloud Computing a No-Brainer for Many SMBs and Mid-Market Enterprises (2013)
sponsored by NetSuite
WHITE PAPER: This resource analyzes the economic benefits of cloud computing in the ERP and CRM space, and details how embracing the cloud can be a competitive differentiator for SMBs.
Posted: 14 Feb 2014 | Published: 28 Feb 2013

NetSuite

How to Rock Your Qualify Prospects Sales Goals
sponsored by Salesforce
WHITE PAPER: "That old way of qualifying is over," says Jeffrey Gitomer, best-selling author of The Sales Bible and The Little Red Book of Selling. So how exactly do you qualify in the age of the empowered customer, without feeling like a used car salesman?
Posted: 06 Mar 2014 | Published: 06 Mar 2014

Salesforce

Go for the Green - Realize Both Cash and Environmental Savings across the Enterprise
sponsored by Metastorm
WHITE PAPER: Implementing a common technology platform for business process management and enterprise modeling - such as Metastorm Enterprise™ - will allow you to "go green" in more ways than one.
Posted: 20 May 2008 | Published: 01 May 2008

Metastorm

Going Parallel with LabVIEW Delivers Throughput Gains
sponsored by National Instruments
WHITE PAPER: In this whitepaper learn how by combining technologies with NI Lab VIEW parallel programming software and NI TestStand test management software, test engineers can create high-performance test systems.
Posted: 16 Sep 2008 | Published: 16 Sep 2008

National Instruments

GPS Receiver Testing
sponsored by National Instruments
WHITE PAPER: Today, the power of software enables you to create GPS waveforms that accurately emulate the real word signal. In addition, advances in instrument bus technology enable record and playback of live GPS signals with PXI instrumentation.
Posted: 21 Jul 2008 | Published: 01 Jan 2006

National Instruments

Grow Faster by Connecting Your People: IBM Lotus Connections Software
sponsored by IBM Software Group
WHITE PAPER: Read this paper to learn more about this software and how you can find and collaborate with experts; easily locate people and information; build closer partner and customer relationships; and foster bottom-up, community-based innovation.
Posted: 03 Aug 2007 | Published: 01 Apr 2007

IBM Software Group

Hitachi Dynamic Provisioning Software at United Airlines
sponsored by Hitachi Data Systems
WHITE PAPER: This paper describes virtualization capabilities of the new Hitachi Universal Storage Platform™ V with Hitachi Dynamic Provisioning software which improve storage utilization to new levels...
Posted: 11 Aug 2008 | Published: 01 Mar 2008

Hitachi Data Systems

Hitting Your Numbers: Creating Sales Excellence with Commercial Open Source CRM
sponsored by SugarCRM Inc.
WHITE PAPER: A CRM system can help drive sales performance, so the decision of which CRM provider is right for your sales organization is very important. This paper discusses the benefits of having SugarCRM® as your CRM provider and how it is based on commercial open source software, which gives the product a variety of benefits over other CRM providers.
Posted: 02 Jun 2009 | Published: 02 Jun 2009

SugarCRM Inc.

How Citrix CloudPlatform enables enterprise workloads
sponsored by Citrix
WHITE PAPER: This whitepaper looks at the needs of both enterprise and cloud-native workloads and how those needs can be met in a single, integrated cloud platform.
Posted: 05 Nov 2013 | Published: 02 Sep 2013

Citrix

How IBM helps midsize business thrive: Leveraging Smarter Commerce to improve the customer experience and increase ROI
sponsored by IBM
WHITE PAPER: Today, businesses must meet increased customer demands - and need to optimize service, sales, and supply chain management to do so. This resource offers advice for midsize businesses on how to achieve rapid ROI in a customer-focused world, while leveraging social media and mobile channels to better connect with customers.
Posted: 15 Jul 2013 | Published: 31 Jan 2013

IBM

How SAP Users hold the key to Business Process Improvement
sponsored by Winshuttle, LLC
WHITE PAPER: This paper highlights the key role that SAP users play in enabling their organizations to improve processes, and discusses how their expertise is lost in some of the traditional approaches companies use to try to improve processes. Learn an alternative “user-centric” approach that will enable companies to measurably improve their processes.
Posted: 10 Feb 2011 | Published: 10 Feb 2011

Winshuttle, LLC

How the Guardium Platform Helped Dell IT Simplify Enterprise Security
sponsored by Guardium, an IBM Company
WHITE PAPER: Safeguarding data is critical for many organizations, but auditing data access activity to comply with regulatory standards can be a complex undertaking. As part of its initiative to simplify IT, the Dell IT group implemented the Guardium platform and database activity monitoring technology. Read this paper to learn so much more.
Posted: 10 Aug 2010 | Published: 10 Aug 2010

Guardium, an IBM Company

How to Assure ERP Success: Taking Ownership
sponsored by IFS
WHITE PAPER: CarSound CFO Steve Ragow encourages you to take ownership of and master your ERP system to assure your success.
Posted: 12 Jan 2009 | Published: 12 Jan 2009

IFS

How to Move from Opt-Out to Community Relevance: 31 Keys to Success in the SAP Ecosystem
sponsored by JonERP
WHITE PAPER: In this resource, find 31 tips for inbound content marketing to the SAP community. This fresh approach to marketing engages prospects on social channels while also attracting search traffic via compelling content. Read more inside to learn how to target the SAP ecosystem and become a relevant vendor in the market.
Posted: 18 May 2012 | Published: 18 May 2012

JonERP

How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline
sponsored by Genius.com
WHITE PAPER: In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline.
Posted: 07 Oct 2009 | Published: 07 Oct 2009

Genius.com

How to Plan for an SAP ERP Upgrade
sponsored by SAP America, Inc.
WHITE PAPER: This document give decision makers the needed information to evaluate, plan, and perform an upgrade to the SAP ERP 6.0 application. It also introduces the tools and services SAP offers during the transition to this new enterprise software.
Posted: 06 Aug 2008 | Published: 01 Jan 2007

SAP America, Inc.

HP BladeSystem c-Class SAN Connectivity Technology Brief
sponsored by PC Connection and HP
WHITE PAPER: This paper describes the hardware and software required to connect HP BladeSystem c--Class server blades to Storage Area Networks1 (SANs) using Fibre Channel (FC) interconnect technology.
Posted: 15 Apr 2008 | Published: 01 Jun 2007

PC Connection and HP

HP Converged Infrastructure Solution for the SAP High Performance Analytic Appliance (HANA) 1.0
sponsored by HP & Intel®
WHITE PAPER: Today’s businesses require the flexibility and responsiveness of an Instant-On Enterprise, achieving nearly instant access to transactional data at the department level. Read this white paper to learn how to get fast, flexible data for your enterprise.
Posted: 04 Feb 2011 | Published: 04 Feb 2011

HP & Intel®

HP Device Manager 4.5 User Guide
sponsored by Hewlett-Packard Company
WHITE PAPER: this comprehensive white paper gives insight into an innovative server-based application that provides powerful centralized administration capabilities for thin client devices running HP software
Posted: 19 Jul 2013 | Published: 30 Nov 2012

Hewlett-Packard Company

HP Fortify on Demand - Enterprise Software Security in the Cloud
sponsored by Hewlett-Packard Company
WHITE PAPER: HP is changing the enterprise security landscape with its Security Intelligence and Risk Management Platform. By using advanced threat research and security events and vulnerabilities, they develop an unparalleled visibility. Access this informative white paper to learn more about security-as-a-service (SaaS) and how it can help your organization.
Posted: 24 Aug 2012 | Published: 31 May 2012

Hewlett-Packard Company

HP Integrity Systems: Family Guide
sponsored by Hewlett-Packard Company
WHITE PAPER: The HP Adaptive Infrastructure portfolio creates the foundation for delivering better business outcomes by enabling you to reduce operational costs, accelerate speed of IT change, and deliver higher quality of service to the business.
Posted: 16 Oct 2008 | Published: 16 Oct 2008

Hewlett-Packard Company
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