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Campaign Management Software

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ALSO CALLED: Campaign Software
DEFINITION: A type of marketing automation software that optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Campaign Management Software White Papers (View All Report Types)
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CW+ Open Group: World-class enterprise architecture
sponsored by
WHITE PAPER: This White Paper is intended to help organizations who are attempting to set up an enterprise architecture practice. It shows how organizations can use a modular, iterative, and incremental approach in order to develop an architectural capability that is otherwise a large and complex undertaking.
Posted: 20 Oct 2011 | Published: 15 Oct 2010

CW+: Developer Survey Report from Embarcadero Technologies
sponsored by
WHITE PAPER: The Embarcadero Developer Survey was conducted throughout the months June and July 2010 and encompasses responses from a wide array of application developers worldwide. The purpose of the survey was to collect information about the top developer trends, challenges, key initiatives, and current tools being used.
Posted: 21 Oct 2011 | Published: 10 Aug 2010

CW+: IDC Report - How to manage documents in the enterprise
sponsored by
WHITE PAPER: In recent years C-level executives in many of the world's largest and most successful organizations have been forced to introduce a wide range of cost-cutting measures as macroeconomic forces continue to create a challenging and uncertain trading environment.
Posted: 20 Oct 2011 | Published: 06 Jan 2011

CW+: Manage your work more effectively with The Power of Slow
sponsored by
WHITE PAPER: Borrowed from the Japanese term for “chatter,” pecha kuchahas been praised as the new way to communicate in business.
Posted: 20 Oct 2011 | Published: 27 Oct 2010

Deliver Better Oracle Application Performance
sponsored by Pure Storage
WHITE PAPER: Now, you don't have to wait for an app to be fully deployed to find out how your code will perform. Learn how you can put your applications through the paces by testing at scale, deploying production data quickly and inexpensively in your test environment.
Posted: 13 Jun 2016 | Published: 13 Jun 2016

Pure Storage

Delivering Business Agility with Open Source Solutions on IBM LinuxONE
sponsored by IBM
WHITE PAPER: In this white paper, you will learn how to accelerate your business agility with the LinuxONE platform, complete with high-performance compression and security. Read on to take advantage of the flexibility of this open source solution, optimal for enterprise Linux application development.
Posted: 02 Mar 2016 | Published: 31 Aug 2015


DHS US-CERT Alert on SAP Cybersecurity
sponsored by Onapsis
WHITE PAPER: This U.S. government alert addresses recent vulnerabilities issues caused by SAP applications. Learn the cause and extent of these vulnerabilities, as well as solutions for mitigating them.
Posted: 19 Aug 2016 | Published: 11 May 2016


Drive Toward Better Decisions with Dashboards
sponsored by Innotas
WHITE PAPER: Dashboards help convey a lot of information in a consolidated, consumable format. Creating dashboards to report on business goals and maintaining them with relevant metrics is the foundation for setting up effective conversations. Access this white paper to learn how to set up the best dashboard for your organization.
Posted: 05 Apr 2016 | Published: 30 Mar 2016


Dashboard Software Buyers Guide
sponsored by LogiXML
WHITE PAPER: This paper will guide you through the process of understanding organizational requirements, which will dictate which software is the best fit to meet your needs and accomplish your goals. Based on these organizational requirements, we provide an evaluation checklist to evaluate various solutions.
Posted: 04 Nov 2011 | Published: 04 Nov 2011


Defend Against Injection-based Attacks
sponsored by Klocwork
WHITE PAPER: This paper provides a detailed description of injection vulnerabilities, discusses how they present themselves to both end users and software developers, and explains mitigation strategies to help resolve the various types of injection attacks.
Posted: 27 Dec 2013 | Published: 27 Dec 2013


Deliver a superior experience: Application Transformation Solutions
sponsored by Hewlett-Packard Enterprise
WHITE PAPER: This brief resource introduces a holistic approach to enterprise applications that can help you bridge the gap between the old and the new to deliver the strong, positive experiences that users are looking for.
Posted: 07 Feb 2014 | Published: 31 May 2013

Hewlett-Packard Enterprise

Delivering Actionable Insight into Sales
sponsored by Oracle Corporation
WHITE PAPER: This white paper details sales analytics which can empower users to proactively and continually improve their performance.
Posted: 02 Mar 2007 | Published: 01 Dec 2006

Oracle Corporation

Dell PowerVault MD3000 3000 Mailbox Single Copy Cluster Microsoft Exchange 2007 Storage Solution
sponsored by Dell, Inc.
WHITE PAPER: This white paper describes a tested and validated storage solution for a 3000 mailbox Exchange 2007 environment with Single Copy Cluster in a high availability clustering mechanism based on the Microsoft Cluster Service shared storage.
Posted: 27 Aug 2008 | Published: 27 Aug 2008

Dell, Inc.

Dell™ PowerVault™ MD3000i 5000 Mailbox Single Copy Cluster Microsoft® Exchange 2007 Storage Solution
sponsored by Dell, Inc.
WHITE PAPER: This document provides information on Dell's PowerVault MD3000i Plus MD1000 storage solution for Microsoft Exchange Server 2007, based on Microsoft Exchange Solution Reviewed Program (ESRP) Storage program.
Posted: 27 Aug 2008 | Published: 27 Aug 2008

Dell, Inc.

Deploy Real-time Operational Detection and Prevention to Combat Various Threats and Fraud.
sponsored by IBM Software Group
WHITE PAPER: When you understand people and their names in context and in real time, you have an increased capability to preempt threats and fraud. Find out what you can do to help protect your business.
Posted: 13 Mar 2008 | Published: 01 Jan 2007

IBM Software Group

Deploying Microsoft SQL Server 2005 with Microsoft Windows Server 2008 on Dell PowerEdge Servers and Dell Storage
sponsored by Dell, Inc.
WHITE PAPER: This white paper provides an architectural overview and configuration guidelines for deploying Microsoft SQL Server 2005 x64 SP2 with Microsoft Windows Server® 2008 x64 Enterprise or Standard Edition on Dell PowerEdge servers with Dell PowerVault.
Posted: 27 Aug 2008 | Published: 27 Aug 2008

Dell, Inc.

Designing Artificial Intelligence for Games (part 2)
sponsored by Intel Software Network
WHITE PAPER: This article gets dangerously close to real artificial intelligence (AI). All intelligent agents need to have a basic ability to perceive their environment and some means of navigating and moving within the world around them-be it real or otherwise. Read on to learn more about AI.
Posted: 17 Aug 2009 | Published: 11 Jun 2009

Intel Software Network

Determining the Most Effective Endpont Management
sponsored by IBM
WHITE PAPER: This white paper details the need for a centralized endpoint management system that helps maximize business performance through quicker software deployment and maintaining compliance.
Posted: 09 Sep 2013 | Published: 31 May 2013


Dialing for Dollars: Nine Tips on Call Prospecting
sponsored by Cisco Systems, Inc.
WHITE PAPER: The truth about effective call prospecting is that it’s a numbers game: the more calls you make, the better your chance of attaining customers. Just one customer could be enough to make your sales numbers. Continue reading this paper to learn nine tips for effective calling.
Posted: 20 Jan 2011 | Published: 20 Jan 2011

Cisco Systems, Inc.

Disaster Preparedness: Is there a hole in your disaster recovery plan?
sponsored by Iron Mountain
WHITE PAPER: Access this white paper to learn how software escrow agreements can be a critical tool to help ensure application continuity within your business continuity plan.
Posted: 04 Jan 2012 | Published: 04 Jan 2012

Iron Mountain

Dive Deeper into Your Sales Metrics: 4 Ways to Discover Hidden Sales Treasure
sponsored by Qvidian
WHITE PAPER: This ebook by sales strategy expert Rich Berkman outlines four ways to leverage the unique data insights that interactive sales playbooks provide.
Posted: 04 Aug 2011 | Published: 04 Aug 2011


Document Management with Office SharePoint Server 2007
sponsored by Microsoft
WHITE PAPER: The Office SharePoint Server 2007 document management solution is uniquely positioned to help your organization succeed with its document management goals. With Sharepoint you can extend document management capabilities to all employees, improving compliance with enterprise standards and delivering value to the business.
Posted: 17 Apr 2009 | Published: 01 Aug 2007


Dramatically Accelerate Oracle Database Performance
sponsored by Oracle Corporation
WHITE PAPER: This white paper focuses on the business benefits that can be achieved by consolidating and virtualizing environments with Oracle’s Sun SPARC Enterprise M-Series servers. Consolidation project examples that demonstrate potential savings are also included.
Posted: 01 Oct 2010 | Published: 03 May 2010

Oracle Corporation

Dramatically Accelerate Oracle Database Performance
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Maximizing the performance of enterprise applications can be critical to gaining the types of operational efficiencies. Servers, storage devices, operating systems, and database engines all contribute to the effectiveness of a solution. Read this paper to learn more about Oracle's Sun SPARC Enterprise M-Series servers.
Posted: 05 Oct 2010 | Published: 19 May 2010

Oracle Corporation UK Ltd

Driving Business Success with Software Reuse
sponsored by IBM
WHITE PAPER: This white paper explains how Software Reuse and its underlying fundamentals have evolved dramatically. It also discusses the benefits of constructing critical enterprise software applications through reusable parts.
Posted: 30 Jul 2008 | Published: 01 Mar 2008

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