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Campaign Management Software

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ALSO CALLED: Campaign Software
DEFINITION: A type of marketing automation software that optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Campaign Management Software White Papers (View All Report Types)
101 - 125 of 513 Matches Previous Page  |  Next Page
Choosing an Enterprise Learning Management System
sponsored by Infor
WHITE PAPER: This paper deals with an additional set of considerations often overlooked when purchasing a learning management system (LMS), focusing on two particular intangibles: post-purchase vendor support and hidden costs. Read on to learn about how to make the best LMS decision for your organization.
Posted: 18 Jul 2016 | Published: 18 Jul 2016


Cold Calling is not Dead: Accelerate your Sales Performance
sponsored by Salesforce
WHITE PAPER: While new generations of sales reps may prefer digital communications, the buyers they target will likely respond faster to cold calling. Learn 5 tips to make cold calling a successful endeavor in your organization.
Posted: 27 Sep 2016 | Published: 27 Sep 2016


CRM is the Key to Getting Customers to Renew and Spend More Money With You
sponsored by Infor
WHITE PAPER: It's no secret that increasing customer retention significantly boosts profit – and it takes modern CRM strategies to get there. That's why it might be time for you to take another look at your CRM tools. Use this white paper to help your assess how valuable and functional your CRM apps really are or to help jumpstart your next implementation.
Posted: 28 Jun 2016 | Published: 31 Dec 2015


Choosing Linux as a Strategic Platform
sponsored by Symantec Corporation
WHITE PAPER: This Technology Spotlight discusses the growth of Linux as a strategic platform for enterprises as well as the evolving uses of Linux and its benefits. The paper also looks at the role of Symantec in this important market.
Posted: 27 Dec 2010 | Published: 27 Dec 2010

Symantec Corporation

Citrix Receiver for Enterprise Apps
sponsored by Citrix
WHITE PAPER: This whitepaper explains how using Oracle applications, Citrix Receiver, and a smart phone, can mobilize any type of enterprise application affordably, overcoming security, usability, and platform incompatibility concerns.
Posted: 31 Mar 2010 | Published: 31 Mar 2010


Clinical Approach to Technical Upgrade
sponsored by Hexaware Technologies
WHITE PAPER: In this paper, discover the reasons why you should be considering an SAP upgrade to improve enterprise resource planning (ERP) and how to get started. Learn about new features of the latest SAP release as well as the technical advances and new technologies available to you.
Posted: 01 Nov 2011 | Published: 27 Oct 2011

Hexaware Technologies

Closed Loop Lifecycle Planning©: Optimizing for Energy Efficiency in the Upcoming Technology Refresh Cycle
sponsored by Hewlett Packard Enterprise
WHITE PAPER: This paper encourages all businesses, regardless of size and complexities, to consider a more formal "green" strategy in regards to client computing and the technology refresh cycle.
Posted: 20 Oct 2008 | Published: 17 Oct 2008

Hewlett Packard Enterprise

Cloud Based Application Penetration Testing Trial
sponsored by iViZ
WHITE PAPER: Inside this resource, unveil your access code for a 15-day trial of a cloud-based application penetration testing solution that combines automated testing with manual validation to provide optimum security monitoring.
Posted: 19 Dec 2013 | Published: 19 Dec 2013


Cloud Computing and SaaS: A Practical Guide for Financial Professionals
sponsored by Host Analytics, Inc
WHITE PAPER: This white paper looks at cloud-computing and software-as-a-service (SaaS) technologies and what you need to know about these emerging trends.
Posted: 12 Apr 2012 | Published: 16 Sep 2010

Host Analytics, Inc

Cloud-Based ERP System for Whole Sale Distribution Companies
sponsored by NetSuite
WHITE PAPER: This white paper analyzes NetSuite's key strengths, weaknesses, opportunities, and threats, with particular respect to ERP in the wholesale distribution industry.
Posted: 14 Oct 2011 | Published: 11 Oct 2011


Cloud-based strategy enables fast delivery, market expansion
sponsored by InterSystems
WHITE PAPER: Read on to learn how Ontario Systems cloud-based Complaint Tracker application enables the company's market expansion and how benefits of running the app in the cloud is readily apparent to customers.
Posted: 12 Jul 2016 | Published: 30 Sep 2014


Cloud-ready networks - WAN Governance for cloud computing
WHITE PAPER: Cloud computing simplifies enterprise application delivery with resource flexibility, investment-less OPEX models, and no need for specialized in-house support resources.
Posted: 09 Feb 2011 | Published: 09 Feb 2011


Collaborative software delivery: improving software quality with better lifecycle management
sponsored by IBM
WHITE PAPER: Read this white paper and learn how an IBM Rational solution can help your company build better software faster, using an integrated application lifecycle management (ALM) solution designed to support collaboration across distributed agile development teams.
Posted: 28 Nov 2011 | Published: 28 Nov 2011


Composite applications - Break the delivery logjam with HP Service Virtualization
sponsored by Hewlett Packard Enterprise
WHITE PAPER: This whitepaper takes a look at service virtualization, and how it can speed application development by replicating unavailable components, and improve quality control with multiple scenario testing.
Posted: 07 Nov 2013 | Published: 03 Dec 2012

Hewlett Packard Enterprise

Comprehensive Testing for Siebel With Oracle Application Testing Suite
sponsored by Oracle Corporation
WHITE PAPER: Read this white paper to learn how Oracle Application Testing Suite (ATS) can help organizations ensure the quality and performance of their Siebel applications.
Posted: 30 Mar 2011 | Published: 01 Feb 2010

Oracle Corporation

Concurrent Computing for SCA Applications: Achieving Scalability in a Service-oriented Application Environment
sponsored by Rogue Wave Software
WHITE PAPER: The SCA specifications define a programming model for assembling software services in a service-oriented architecture that offers great flexibility and agility.
Posted: 21 Jul 2008 | Published: 01 Jan 2007

Rogue Wave Software

Configuration and Change Management for IT Compliance and Risk Management
sponsored by Tripwire, Inc.
WHITE PAPER: This white paper discusses key issues surrounding configuration management and compliance, such as the IT department's need to lower costs, increase management flexibility and control, and increase responsiveness to business needs and requirements.
Posted: 08 Jan 2009 | Published: 01 Nov 2007

Tripwire, Inc.

Configuration Auditing – The Next Critical Step in Compliance
sponsored by nCircle
WHITE PAPER: In this paper learn what Configuration auditing entails verifying the configurations of all assets in the environment to make sure they have the correct settings. This includes auditing new assets, monitoring for changes and verifying that planned changes are carried out properly.
Posted: 02 Aug 2010 | Published: 02 Aug 2010


Contact Discovery Improves Performance of Direct Mail and Email Marketing
sponsored by Harte Hanks
WHITE PAPER: Access this brief case study to find out what solutions exist to ensure the information necessary for successful demand generation. Read on to see how you can pioneer successful lead management.
Posted: 16 Dec 2014 | Published: 16 Dec 2014

Harte Hanks

Content Mapped to Buying Stages Powers Nurturing Results
sponsored by
WHITE PAPER: This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve.
Posted: 07 Oct 2009 | Published: 07 Oct 2009

Create and Print Salesforce Reports Anywhere, Anytime
sponsored by Canon Information & Imaging Solutions
WHITE PAPER: Access this informative resource to learn how Forms and Print Services for Salesforce allows you to translate your Salesforce data into easy-to-create, engaging, visually-oriented reports. With mobile connectivity, you can print on-the-go, so you never have to scramble for a printer,
Posted: 13 Aug 2013 | Published: 31 May 2013

Canon Information & Imaging Solutions

Creating Sales Opportunities with Lead Scoring
sponsored by
WHITE PAPER: Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.
Posted: 07 Oct 2009 | Published: 07 Oct 2009

Customer Perspectives on the Benefits of a Collaborative Process to Deliver Software Quality
sponsored by IBM
WHITE PAPER: This Hurwitz and Associates whitepaper shares the successes, challenges and future plans of three companies - Sogeti Group, Accident Compensation Corporation (ACC), and Scotiabank.
Posted: 11 Sep 2009 | Published: 11 Sep 2009


Customer Relationship Management - Integration for a Customer Centric View
sponsored by Sage (UK) Limited
WHITE PAPER: This white paper provides a valuable list of factors for executive management, IT decision makers and sales professionals to consider when planning a successful CRM integration project.
Posted: 14 Aug 2008 | Published: 14 Aug 2008

Sage (UK) Limited

Customers Achieve Extreme Performance at Lowest Cost with Oracle Exadata Database Machine
sponsored by Oracle Corporation
WHITE PAPER: This white paper contains a sampling of real business results that organizations in a variety of industries worldwide have achieved by implementing Oracle Exadata. Read now to learn more.
Posted: 26 Mar 2012 | Published: 31 Dec 2011

Oracle Corporation
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