CRM White Papers

WHITE PAPER: This guide counts down four easy steps to help you cut through the market for customer support applications and identify the tool that meets your business needs.

Posted: 05 Mar 2014 | Published: 05 Mar 2014

WHITE PAPER: Today's customers have more control of the conversation than ever before -- and your contact center must be equipped to deliver seamless interactions across a variety of channels, lest your customers take their business somewhere else. To do this, you need a comprehensive platform that enables anywhere, anytime service.

Posted: 04 Mar 2014 | Published: 31 Mar 2013

WHITE PAPER: Consult the following white paper to uncover what you can do to empower your business to deliver personalized marketing, increase the pull of campaigns, as well as increase customer retention and satisfaction—all through the use of real-time marketing.

Posted: 03 Mar 2014 | Published: 03 Mar 2014

WHITE PAPER: In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue.

Posted: 02 Mar 2014 | Published: 30 Jun 2013

WHITE PAPER: In this white paper, explore two alternatives to traditional infrastructures: cloud deployments and managed services. Discover how managed services allow you to keep your contact center infrastructure on-premise without the burden of managing it, and how cloud deployments offer a scalable host solution with unparalleled flexibility.

Posted: 28 Feb 2014 | Published: 31 Oct 2013

WHITE PAPER: Savvy companies are integrating social media into their marketing plans in order to take advantage of opportunities such as lead generation, real-time customer service, and interaction with brand evangelists. In this white paper, learn eight tips to help you reap the opportunities and build your brand with social media.

Posted: 26 Feb 2014 | Published: 26 Feb 2014

WHITE PAPER: While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.

Posted: 20 Feb 2014 | Published: 20 Feb 2014

WHITE PAPER: To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance.

Posted: 19 Feb 2014 | Published: 31 Aug 2013

WHITE PAPER: In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels.

Posted: 18 Feb 2014 | Published: 30 Nov 2013

WHITE PAPER: This resource analyzes the economic benefits of cloud computing in the ERP and CRM space, and details how embracing the cloud can be a competitive differentiator for SMBs.

Posted: 14 Feb 2014 | Published: 28 Feb 2013

WHITE PAPER: Access this white paper today to learn all you need to know about real-time personalization, how to overcome its challenges, and how you can increase the value of every one of your customer interactions.

Posted: 14 Feb 2014 | Published: 31 Dec 2013

WHITE PAPER: This brief resource introduces a holistic approach to enterprise applications that can help you bridge the gap between the old and the new to deliver the strong, positive experiences that users are looking for.

Posted: 07 Feb 2014 | Published: 31 May 2013

WHITE PAPER: This resource introduces a data management and analytics approach that gives you the power to harness customer information to improve experiences and meet constantly changing consumer expectations.

Posted: 06 Feb 2014 | Published: 06 Feb 2014

WHITE PAPER: While protecting one's online identity has traditionally been a huge concern for Internet users, consumers and businesses alike are realizing the value of a more open, connected social web. In this white paper, explore three ways that user anonymity can negatively impact ROI for businesses and customer experiences.

Posted: 27 Jan 2014 | Published: 31 Dec 2013

WHITE PAPER: In this white paper, learn how retail businesses should leverage technology to gather more customer info, implement the appropriate changes to their services, and create a more enjoyable shopping experience. Click now to see how to manage and maximize opportunity from omni-channel services.

Posted: 20 Jan 2014 | Published: 30 Nov 2012

WHITE PAPER: Access this guide today to learn why high website performance is a business differentiator, and discover the role that content delivery networks (CDNs) play in improving user experiences.

Posted: 15 Jan 2014 | Published: 31 Oct 2013

WHITE PAPER: This brief resource examines how many industries, like the video gaming industry, can use big data analytics to capture and analyze customer behavioral data in order to respond to customer demands and deliver better experiences.

Posted: 07 Jan 2014 | Published: 07 Jan 2014

WHITE PAPER: Email may seem simple – create content and send to your list – but there are many elements that go into a good email program. The Master List of Email Terminology helps shed light on the terms that you should know and what you should be implementing in your own program.

Posted: 07 Jan 2014 | Published: 31 Dec 2013

WHITE PAPER: In this white paper, find out how you can deliver superior customer experiences with a Transformational State of Knowledge. Inside, find specific steps you can follow to achieve transformational knowledge, and learn how this state can grant your company sustainable growth and profitability.

Posted: 06 Jan 2014 | Published: 06 Jan 2014

WHITE PAPER: Access the following white paper to uncover how you can collect the social networking data you need to stay competitive in today's market. Discover a solution to the collaboration gap that is both efficient, and allows you and your organization to make the right customer-centric decisions to drive innovation and success.

Posted: 02 Jan 2014 | Published: 02 Jan 2014

WHITE PAPER: If you are looking for a way for your brand to succeed in the ever-changing social media landscape and deliver tangible results, follow the three important steps listed in this fascinating paper. Read on now to find startling facts, gain key insights about Social Relationship Management, and better your brand – long-term.

Posted: 31 Dec 2013 | Published: 31 Dec 2012

WHITE PAPER: This resource examines the importance of billing in subscription sales, and details how you can use billing to build customer loyalty and retention.

Posted: 30 Dec 2013 | Published: 30 Dec 2013

WHITE PAPER: In this eBook, find 5 simple steps for optimizing customer service and support with an effective, best-practice-led knowledge management initiative.

Posted: 26 Dec 2013 | Published: 26 Dec 2013

WHITE PAPER: Read this report today, which details the findings from a survey measuring the success of SaaS applications with existing enterprise assets that have been deployed by IT leaders across various industries. Inside, discover that organizations need to develop a hybrid integration strategy in order to fix performance issues.

Posted: 20 Dec 2013 | Published: 20 Dec 2013

WHITE PAPER: This resource reveals how your organization can develop successful customer-centric strategies and deliver superior customer value.

Posted: 19 Dec 2013 | Published: 31 Jan 2012