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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRMWhite Papers (View All Report Types)
76 - 100 of 579 Matches Previous Page  | Next Page
7 Reasons Leading Companies Manage their APIs in the Cloud
sponsored by Mashery
WHITE PAPER: Discover 7 reasons why leading companies manage their APIs in the cloud and gain the opportunity to expand your company's relationships with customers in new, ultra-relevant contexts.
Posted: 14 Apr 2014 | Published: 31 Dec 2013

Mashery

Guide to Transactional Email
sponsored by Dyn
WHITE PAPER: This resource provides a primer on transactional emails, explaining the unique opportunity they present for connecting with customers and the best practices that drive success.
Posted: 11 Apr 2014 | Published: 31 Dec 2013

Dyn

SYSPRO Espresso - Mobile Solution
sponsored by SYSPRO
WHITE PAPER: This white paper introduces a mobile application platform that gives you the power to manage your business at any time, from any location, and on any popular mobile device.
Posted: 10 Apr 2014 | Published: 31 Dec 2013

SYSPRO

What Your Customers REALLY Think
sponsored by SDL
WHITE PAPER: Today, thanks to an explosion of new communication channels -- including mobile applications and social media -- more of customers' information is available to businesses than ever before. In this infographic, learn what customers really think about marketing data and privacy.
Posted: 10 Apr 2014 | Published: 10 Apr 2014

SDL

The Journey to Smarter Commerce: Your customer in context
sponsored by IBM
WHITE PAPER: Two of the biggest trends in commerce -- big data and more empowered customers -- are creating huge challenges for modern businesses. However, equally huge opportunities exist if you can successfully leverage big data to create a comprehensive, single view of the customer, resulting in optimum customer experiences.
Posted: 09 Apr 2014 | Published: 30 Apr 2013

IBM

Delight & Engage Customers with Mobile APIs
sponsored by Mashery
WHITE PAPER: Read this success story and learn how a robust API and secure API Management powered Keep's iOS app to become one of the most popular apps in the Lifestyle category in the iTunes App Store.
Posted: 08 Apr 2014 | Published: 08 Apr 2014

Mashery

Top 4 marketing skills for optimum success
sponsored by IBM
WHITE PAPER: The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes.
Posted: 08 Apr 2014 | Published: 08 Apr 2014

IBM

Understanding the Millennials
sponsored by SDL
WHITE PAPER: In this resource, explore the results of a 2014 survey on how Millennials operate as consumers, so you can use that information to optimize your marketing strategy and business processes. Find out how Millennials share personal data, how they relate to mobile devices, how they'd like to connect with companies, and more.
Posted: 07 Apr 2014 | Published: 07 Apr 2014

SDL

Seven Ways to Make the First Mile of Business Smarter
sponsored by Kofax, Inc.
WHITE PAPER: Explore this game-changing white paper to uncover the seven ways to make the first mile of business interactions smarter.
Posted: 03 Apr 2014 | Published: 31 Dec 2013

Kofax, Inc.

The Chief Merchant Study: Competing in an Omni-Channel World
sponsored by IBM
WHITE PAPER: Why are so many retailers struggling today? The answer is simple: Their efforts of putting the customer at the heart of their merchandising process are coming up short; they aren't customer-oriented. In this informative research report, find out what the most successful retailers are doing.
Posted: 03 Apr 2014 | Published: 31 Jul 2013

IBM

Why CIOs Need to Take Control of Customer Data
sponsored by Informatica
WHITE PAPER: This executive brief examines the business implications of unintegrated customer data and outlines how CIOs and other senior IT managers are ideally positioned to take control of customer data with data management technologies.
Posted: 27 Mar 2014 | Published: 31 May 2013

Informatica

Best Practices for Web Content Management System Selection
sponsored by e-Spirit AG
WHITE PAPER: This expert eGuide provides best practices for selecting a Web content management (WCM) system and how you can rein in the content chaos.
Posted: 27 Mar 2014 | Published: 27 Mar 2014

e-Spirit AG

Data Integration for the Real Time Enterprise
sponsored by Informatica
WHITE PAPER: To succeed amidst global uncertainty requires business agility. In this white paper, learn about the many benefits of enabling a real-time enterprise, and better understand how, via data integration, you can maintain a competitive advantage by helping deliver timely and accurate data to your customers.
Posted: 26 Mar 2014 | Published: 31 Dec 2013

Informatica

Ten IT Skills on the Brink of Extinction
sponsored by Global Knowledge
WHITE PAPER: This brief resource talks about the top 10 IT skills that are going to become irrelevant soon. It also highlights what's going to come next in terms of advancing technologies.
Posted: 21 Mar 2014 | Published: 21 Mar 2014

Global Knowledge

5 Ways Marketing Automation Can Optimize & Grow Your Business
sponsored by Act On
WHITE PAPER: Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

Act On

Best Practices For Setting Up a Lead Nurturing Program
sponsored by Act On
WHITE PAPER: In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Posted: 11 Apr 2014 | Published: 31 Dec 2012

Act On

Best Practices for a Lead Management Strategy
sponsored by Act On
WHITE PAPER: Well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?
Posted: 11 Apr 2014 | Published: 31 Dec 2013

Act On

Turning Insight Into Action: The Journey to Social Media Intelligence
sponsored by Hootsuite
WHITE PAPER: Social media is rife with valuable information about your customers, your brand, and your competitors that can help you generate sales, foster better customer relationships, and improve marketing campaigns. But those benefits are only achievable if you know how to properly transform social media data into actual insight.
Posted: 11 Apr 2014 | Published: 11 Apr 2014

Hootsuite

Social, integrated sales performance management is the key to future success
sponsored by Oracle Corporation
WHITE PAPER: In this white paper, learn about the new opportunities that the marriage of social collaboration, CRM, and performance management spark. Read on to find out why companies that don't adopt social, integrated sales performance management will be at a competitive disadvantage.
Posted: 08 Apr 2014 | Published: 31 May 2013

Oracle Corporation

6 Best Practices for Creating a Content Marketing Strategy
sponsored by Act On
WHITE PAPER: A content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles.
Posted: 08 Apr 2014 | Published: 31 Dec 2013

Act On

Make the most of customer interactions in the contact center
sponsored by Calabrio, Inc.
WHITE PAPER: In this white paper, discover how to optimize your contact center processes with the help of new interaction channels such as social media, and make the most of interaction data to learn more about your customers and your company.
Posted: 07 Apr 2014 | Published: 31 Dec 2013

Calabrio, Inc.

Meeting Customers Where They Are With Dynamic, Real-Time Mobile Engagement
sponsored by Kofax, Inc.
WHITE PAPER: This white paper to highlights a mobile engagement and analytics platform equipped with all the necessities to provide comprehensive, real-time self-service capabilities, ensure a top-notch customer experience.
Posted: 03 Apr 2014 | Published: 31 Jan 2014

Kofax, Inc.

Three Tips for Measuring Voice in the Sea of Big Data
sponsored by Calabrio, Inc.
WHITE PAPER: This resource explores why the contact center has remained a highly untapped source of customer insight, explains how recent advances are giving organizations the power to analyze voice interactions, and counts down three essential success factors that you should consider.
Posted: 03 Apr 2014 | Published: 03 Apr 2014

Calabrio, Inc.

Google+ Guide
sponsored by Oracle Corporation
WHITE PAPER: This guide explores some best practices for utilizing Google+ as an effective user engagement strategy.
Posted: 27 Mar 2014 | Published: 31 Dec 2013

Oracle Corporation

Close the Omni-channel Customer Experience Gap
sponsored by IBM
WHITE PAPER: If your customers cannot move smoothly across all channels, their experiences will suffer. Access this guide to learn how you can close the omni-channel customer experience gap and bring online visibility to your contact center.
Posted: 20 Mar 2014 | Published: 31 Aug 2013

IBM
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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