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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM White Papers (View All Report Types)
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Meeting the Omni-Channel Marketing Challenge
sponsored by Infor
WHITE PAPER: Learn how an omni-channel marketing strategy can help you deliver an exceptional customer experience at all times.
Posted: 13 Nov 2014 | Published: 13 Nov 2014

Infor

eBook: 5 Steps to Building a Customer Experience Driven Contact Center
sponsored by Genesys
WHITE PAPER: Download this eBook to learn how to orchestrate service delivery for important customer journeys, how you can empower agents with a 360 degree view of the customer across multiple channels, and find a simple and cost-effective route to delivering effortless omnichannel customer experiences.
Posted: 12 Nov 2014 | Published: 12 Nov 2014

Genesys

Take the Boring Out Of Banking: Digitize Documents to Optimize Customer Experience
sponsored by Hewlett-Packard Limited
WHITE PAPER: Find out how an end-to-end information workflow solution specifically designed for banking can help you exceed customer expectations.
Posted: 11 Nov 2014 | Published: 31 Mar 2014

Hewlett-Packard Limited

Banks Must Reinvent the Customer Experience to Meet New Demands
sponsored by Hewlett-Packard Limited
WHITE PAPER: Find out how to give your bank a makeover that will accommodate the most recent customer demands.
Posted: 10 Nov 2014 | Published: 31 Mar 2014

Hewlett-Packard Limited

4 Steps to Building a Unified Communications and Collaboration Infrastructure
sponsored by Dell, Inc. and Intel®
WHITE PAPER: Virtual face time with customers theoretically means organizations can cut T&E budgets while keeping the wheels of commerce turning. But savvy IT decision makers know this is just half the story. The real power of UC&C isn't tactical; it's strategic.
Posted: 13 Oct 2014 | Published: 13 Oct 2014

Dell, Inc. and Intel®

The Social Dimension of Business Analytics: Extracting Value from Customer Feedback
sponsored by Information Builders
WHITE PAPER: The following informative white paper examines the biggest issues with conventional social media and BI tools and offers insight into a social media analytics platform that can improve the value of customer data, marketing approaches, and more.
Posted: 03 Oct 2014 | Published: 03 Oct 2014

Information Builders

Evolving Toward the Next Phase of Email
sponsored by IBM
WHITE PAPER: This white paper explores current email usage in the workplace, as well as corporate email's anticipated future, including a more cohesive user experience with integrated application functionality, social capabilities, and transparent accessibility.
Posted: 01 Oct 2014 | Published: 30 Jun 2014

IBM

Boost Flexibility to Traditional and Emerging Applications
sponsored by Dell, Inc. and Intel®
WHITE PAPER: Broad adoption of real-time analytics, cloud solutions, big data initiatives and virtualization is transforming the data center. View this solution brief to learn more about how data centers are evolving to improve performance and agility at any scale.
Posted: 19 Sep 2014 | Published: 19 Sep 2014

Dell, Inc. and Intel®

Frost & Sullivan: Market Insight—Measuring Cloud-Based Agent Performance
sponsored by Genesys
WHITE PAPER: Cloud deployment has become the preferred method for companies sourcing their CRM and contact center applications for inbound and outbound contact handling. This Market Insight examines the prospects for these applications and discusses when it might be appropriate for contact centers to complete the move into the cloud with hosted APO.
Posted: 17 Sep 2014 | Published: 17 Sep 2014

Genesys

Frost & Sullivan—Cloud-Based Approach to Modernizing Your Contact Center
sponsored by Genesys
WHITE PAPER: Cloud-based solutions can be tightly integrated with other applications, ensuring that all points of contact work together to deliver a truly differentiating customer experience. This whitepaper outlines the benefits of moving to a cloud-based contact center model.
Posted: 16 Sep 2014 | Published: 16 Sep 2014

Genesys

Frost & Sullivan—Selecting a Cloud-Based Contact Center Solution
sponsored by Genesys
WHITE PAPER: Genesys has acquired assets to bypass the long R&D process required to build from scratch, yet skillfully planned a phased integration to provide customers with cloud functionality they need quickly. Frost & Sullivan is pleased to present Genesys with the 2014 Cloud Contact Center Solutions Company of the Year Award.
Posted: 12 Sep 2014 | Published: 12 Sep 2014

Genesys

Everyone to Everyone Economy: Preparing for a Very Different Tomorrow
sponsored by IBM
WHITE PAPER: There is a paradigm shift from customer-centricity towards an everyone-to-everyone (E2E) economy. This informative research dives into this new E2E world, describing what companies can expect from the future and what they can do today to prepare.
Posted: 12 Sep 2014 | Published: 31 Dec 2013

IBM

Top 10 Ways to Use Help Desk to Build Your MSP Business
sponsored by N-able Technologies
WHITE PAPER: This informative resource provides 10 helpful suggestions for building a successful MSP business, starting with the help desk.
Posted: 28 Aug 2014 | Published: 28 Aug 2014

N-able Technologies

Leverage ERP for Sales and Operations Planning
sponsored by IFS
WHITE PAPER: Learn about S&OP and how your organization should leverage it to track the efforts of sales and operations over time.
Posted: 12 Aug 2014 | Published: 12 Aug 2014

IFS

New expectations for a new era: HR insights from the Global C-suite Study
sponsored by IBM
WHITE PAPER: The customer is more empowered than ever before, and the workforce needs to adapt to their increasing demands -- is your business ready? In this analysis of a 2013 C-suite study, discover what steps companies are taking to create a workforce that succeeds in today's customer-driven world.
Posted: 07 Aug 2014 | Published: 31 Mar 2014

IBM

Multi-Channel Marketing – Delivering Big on Next-Gen Customer Experience
sponsored by Infor
WHITE PAPER: Learn about the multi-channel marketing approach and how it can help your business deliver a top-notch next-gen customer experience.
Posted: 07 Aug 2014 | Published: 07 Aug 2014

Infor

Ditching the Status Quo: Embracing Customization from Campaigns to Engagement
sponsored by Infor
WHITE PAPER: Find out why organizations need to adopt various forms of communication and content for each and every decision stage and channel in order to fuel revenue growth and customer satisfaction
Posted: 06 Aug 2014 | Published: 06 Aug 2014

Infor

Giving Customers What They Want, When They Want It
sponsored by Infor
WHITE PAPER: Find out which key characteristics collectively create the most effective customer experience.
Posted: 05 Aug 2014 | Published: 05 Aug 2014

Infor

Omni-Channel Customer Care: The Essentials
sponsored by Infor
WHITE PAPER: Learn how an omni-channel customer experience management (CEM) program can help your company accommodate changing buyer needs.
Posted: 04 Aug 2014 | Published: 31 Oct 2013

Infor

The Power of Customer Context Beyond Campaigns: Build a Contextual Marketing Engine
sponsored by IBM
WHITE PAPER: The following white paper explores the current state of effectiveness of current marketing campaigns and presents the need of contextual marketing engines. Learn how this technology can create highly-engaging environments for customer interaction, can yield actionable customer data, and much more.
Posted: 14 Jul 2014 | Published: 14 Jul 2014

IBM

Smarter Analytics: Driving Customer Interactions with the IBM Next Best Action Solution
sponsored by IBM
WHITE PAPER: Find out how you can improve customer satisfaction rates and revenue through analytics.
Posted: 10 Jul 2014 | Published: 28 Aug 2013

IBM

Retail Needs to Embrace the Mobile Revolution
sponsored by Toshiba
WHITE PAPER: Find out how retailers are accommodating the consumers migration to a mobile-first world.
Posted: 03 Jul 2014 | Published: 03 Jul 2014

Toshiba

Move Forward: Create a More Satisfying and Productive Omni-channel Experience
sponsored by Hewlett-Packard Company
WHITE PAPER: Find out why so many are turning to the power of advanced information management and analytics (IM&A), in order to improve their understanding of consumers and deliver a seamless and more satisfying omni-channel experience.
Posted: 03 Jul 2014 | Published: 30 Jun 2014

Hewlett-Packard Company

BPS Edge: CEM The New Style of Customer Engagement Management
sponsored by Hewlett-Packard Company
WHITE PAPER: Find out about the most recent customer engagement management innovations.
Posted: 03 Jul 2014 | Published: 31 Mar 2014

Hewlett-Packard Company

Transforming Customer Experience in the New Digital World
sponsored by Genesys
WHITE PAPER: This white paper will show you how taking a holistic approach to digital channels in the contact center and beyond and integrating them into your customer experience strategy allows you to transform the end-to-end customer journey and deliver consistent, seamless and personalized experiences across all channels, touchpoints and interactions.
Posted: 01 Jul 2014 | Published: 01 Jul 2014

Genesys
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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