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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM White Papers (View All Report Types)
76 - 100 of 719 Matches Previous Page  |  Next Page
A Cloud Platform for Digital Business
sponsored by Oracle Corporation
WHITE PAPER: Discover in this paper how to build a foundation for your digital cloud platform using existing middleware, which will enhance applications, business processes, and entire line-of-business offerings—without major retooling. Read on to leverage your existing assets to facilitate digital transformation.
Posted: 03 Mar 2016 | Published: 30 Jun 2015

Oracle Corporation

Case Studies: The Road to Frictionless Customer Experiences
sponsored by Zendesk
WHITE PAPER: It takes skill to make your audience feel valued. Access this white paper to explore a series of case studies in which real companies relay their success with customer service technologies, and learn what their strategies can do for you.
Posted: 01 Mar 2016 | Published: 01 Mar 2016

Zendesk

How CRM Can Transform the Sales Process at Every Stage
sponsored by Insightly
WHITE PAPER: This white paper digs into how CRM can transform your sales process during every stage. Discover how you can streamline lead management, customer communication, sales quotes, and more tasks to drive greater profit.
Posted: 01 Mar 2016 | Published: 01 Mar 2016

Insightly

Driving Service Efficiency and Customer Engagement with In-Store WiFi
sponsored by Earthlink.
WHITE PAPER: Explore the benefits of retail organizations offering customers reliable WiFi and floor personnel armed with tablets and appropriate apps to provide superior customer experience and convenience. Additionally, learn the 4 challenges of WiFi customer engagement and how to overcome them.
Posted: 01 Mar 2016 | Published: 01 Mar 2016

Earthlink.

Self-Service Guide: Practical and Strategic Advice for Using Self-Service Tools in Your Business
sponsored by Microsoft
WHITE PAPER: In this in-depth white paper, explore the various aspects of customer self-service. The topics covered include: an industry-focused look at self-service, how to build a self-service strategy, how to measure the ROI of self-service, and more.
Posted: 26 Feb 2016 | Published: 26 Feb 2016

Microsoft

3 Keys to Unlocking Sales Effectiveness
sponsored by Microsoft
WHITE PAPER: In this white paper, learn how one sales team turned their dismal numbers around using CRM. You'll also discover the 3 keys to unlocking sales effectiveness.
Posted: 26 Feb 2016 | Published: 26 Feb 2016

Microsoft

Creating Exceptional Digital Experiences
sponsored by Oracle Corporation
WHITE PAPER: Digital experiences have become the cornerstone of just about every customer experience. And engaging with customers can now happen on any channel. Download this white paper now to discover how your organization can engage with customers in the digital world.
Posted: 26 Feb 2016 | Published: 26 Feb 2016

Oracle Corporation

Are You Customer-Centric? Why Manufacturers Are Adding Services
sponsored by Infor
WHITE PAPER: Make sure your company is positioned to meet the customer expectations and demands that will result from offering new services. Read on and learn ways to capture the data needed to truly understand what services add value for customers.
Posted: 26 Feb 2016 | Published: 26 Feb 2016

Infor

Guide to Effective B2B Selling with Insights
sponsored by Microsoft
WHITE PAPER: In this resource, learn how to use insights gleaned from business information, contact data, and a variety of other sources to engage with buyers and, in turn, produce more effective B2B selling.
Posted: 25 Feb 2016 | Published: 25 Feb 2016

Microsoft

How to Set Up a Lead Nurturing Framework
sponsored by Microsoft
WHITE PAPER: This e-book shows you how you can set up a formal framework for lead nurturing campaigns, enabling more transparency between sales and marketing in all stages of the buying process.
Posted: 25 Feb 2016 | Published: 25 Feb 2016

Microsoft

How to Set Up a Formal Sales Framework
sponsored by Microsoft
WHITE PAPER: Learn how you can put a formal sales framework in action to show marketing's impact on pipeline and revenue. Uncover how to track results across 5 lead stages: inquiry, marketing qualification, sales acceptance, sales qualification, and close.
Posted: 24 Feb 2016 | Published: 24 Feb 2016

Microsoft

Advanced Analytics for your CRM needs
sponsored by Infogix
WHITE PAPER: Access this white paper now to discover how analytics can effectively predict customer behavior to allow your business to better leverage revenue streams, increase marketing efficiency and proactively manage risk.
Posted: 24 Feb 2016 | Published: 24 Feb 2016

Infogix

How Social Business Builds A Better Customer Experience
sponsored by Infor
WHITE PAPER: Today's social media users know when you take their grievances seriously, versus when you're just telling them what they want to hear. Learn ways to show your audience that you take action when addressing their concerns and fixing problems.
Posted: 24 Feb 2016 | Published: 24 Feb 2016

Infor

The State of Customer Experience in Financial Services
sponsored by Infor
WHITE PAPER: This white paper explores the gap between intimate interactions at banking institutions and "always on" digital channels. Learn ways to close it with data and analytics, content management, social media marketing, and more.
Posted: 23 Feb 2016 | Published: 23 Feb 2016

Infor

Thinking Beyond Technology In Your Customer Service Strategy
sponsored by RBA
WHITE PAPER: This e-book explores the importance of a CRM solution that enables seamless customer experiences across all channels and improves your existing workflows and processes. Plus, you'll learn 3 principles of successful marketing to apply in your customer service strategy.
Posted: 23 Feb 2016 | Published: 23 Feb 2016

RBA

17 Organizations Deliver Amazing Personalized Customer Experiences
sponsored by Microsoft
WHITE PAPER: This white paper explores the real-world experiences of 17 organizations that leveraged a data-forward CRM approach to drive better customer service. Discover their stories, challenges, and the benefits they achieved.
Posted: 22 Feb 2016 | Published: 31 Dec 2015

Microsoft

Marketplace Membership Reconciliation
sponsored by Infogix
WHITE PAPER: The accuracy of membership information is critical to minimize impact on downstream processes. In this white paper you will learn about a tool that can help your organization streamline master membership data.
Posted: 22 Feb 2016 | Published: 22 Feb 2016

Infogix

The value of experience: How the C-suite values customer experience in the digital age
sponsored by Genesys
WHITE PAPER: To learn how companies manage their CX programs, the Economist IntelligenceUnit (EIU) conducted a global survey of 516 senior-level executives. This executive summary presents the highlights of the findings from the European subset of respondents. Discover what these findings mean for your customer experience programs.
Posted: 19 Feb 2016 | Published: 31 Dec 2015

Genesys

Modernize and Measure Marketing with Digital Insight
sponsored by Oracle Corporation
WHITE PAPER: Learn about an analytics strategy that unifies marketing data, engages customers with relevant and individualized experiences, and analyzes performance for strategic insights. Discover how you can boost conversion rates and measure marketing's contribution to your business.
Posted: 18 Feb 2016 | Published: 31 Dec 2015

Oracle Corporation

Optimize Your Workforce for the Omnichannel Revolution
sponsored by Genesys
WHITE PAPER: Where are your customers and what are they doing? Download this white paper now to learn more about the omnichannel revolution. Read on to discover how you can optimize your workforce to effectively serve customers on any channel.
Posted: 18 Feb 2016 | Published: 31 Dec 2015

Genesys

Five Capabilities to Look For In a Customer Experience Platform
sponsored by Genesys
WHITE PAPER: In this white paper you will learn how you can choose the right technology to design and orchestrate your customer engagement to deliver on customer expectations while simultaneously addressing your company needs.
Posted: 16 Feb 2016 | Published: 31 Dec 2015

Genesys

Best practices for a seamless Omnichannel Customer Experience
sponsored by Genesys
WHITE PAPER: It is critical that you consider how to design a memorable experience in the customer lifecycle that maps to the needs of your particular customer segment and aligns to your brand values. Download this white paper now to uncover six best practices to help you design and implement that experience.
Posted: 12 Feb 2016 | Published: 12 Feb 2016

Genesys

5 Steps to Building a Customer Experience Driven Contact Center
sponsored by Genesys
WHITE PAPER: In a recent survey of over 2,000 business executives, sales and service departments are now the top two areas for software and strategic investments – Is your business onboard? In this e-book, uncover 5 steps to building a customer experience driven contact center.
Posted: 12 Feb 2016 | Published: 12 Feb 2016

Genesys

Measuring Social Media ROI in the Enterprise: Myths and Facts
sponsored by Oracle Corporation
WHITE PAPER: When it comes to social media marketing, there is perhaps no other topic that is discussed more than determining and reporting return on investment, or ROI. This white paper makes the case that ROI determination can be approached in a unified, structured and straightforward way.
Posted: 11 Feb 2016 | Published: 11 Feb 2016

Oracle Corporation

Build Inspired Storefront Experiences in the Cloud
sponsored by Oracle Corporation
WHITE PAPER: Learn about a SaaS strategy that can allow you to launch an innovative online storefront. Discover features like site search and navigation, preview capability without affecting the live site, promotions and recommendations, and much more.
Posted: 29 Jan 2016 | Published: 29 Jan 2016

Oracle Corporation
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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