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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM White Papers (View All Report Types)
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The Value of Smarter Merchandising
sponsored by IBM
WHITE PAPER: This white paper presents a customer-centric strategy that encompasses assortment planning, merchandising execution, customer and product attribute management, and pricing and promotion strategy. Learn how you can place the customer at the center of this entire process.
Posted: 16 Oct 2015 | Published: 29 Jul 2011


Creating World Class Supply Chain Commerce Platform to Connect and Collaborate
sponsored by IBM
WHITE PAPER: Lenovo was acutely aware of an increasing demand for transparency and simplicity in the order process and sought to improve its supply chain. Discover how they were able to go beyond just simplifying their order process to align their entire supply chain and help ensure complete customer satisfaction.
Posted: 14 Oct 2015 | Published: 31 Mar 2012


Enabling New Levels of Customer Engagement with Predictive Analytics
sponsored by IBM
WHITE PAPER: Access this white paper and uncover the questions you'll be able to answer with a combined predictive- and social-analytics strategy. Additionally, you'll learn 6 key positive outcomes you can gain with predictive-powered customer insights.
Posted: 14 Oct 2015 | Published: 30 Jun 2015


How to Build a World-Class Sales Organization
sponsored by Microsoft
WHITE PAPER: In this white paper, see the results of a study of over 1,500 sales executives that gathered metrics comparing top, middle, and bottom tier companies on sales performance, sales processes, sales technology usage, and more. Additionally, learn about sales optimization and how to implement a CRM option for sustained sales growth.
Posted: 14 Oct 2015 | Published: 14 Oct 2015


How to Create an Effective Social CRM Strategy
sponsored by Microsoft
WHITE PAPER: This insightful white paper reveals proven guidelines for conducting customer experience management using social. Learn from a series of social thought leaders about the practice of social listening and building a social CRM strategy.
Posted: 13 Oct 2015 | Published: 13 Oct 2015


5 Best Practices for Designing Data-Driven Applications
sponsored by OpenText
WHITE PAPER: This executive brief will help you recognize how data impacts the customer journey. Access now and learn how to use your audience's experience to deliver relevant data.
Posted: 13 Oct 2015 | Published: 29 May 2015


The Patient Success Platform: Making Patient-Centric Care Easier Than Ever
sponsored by
WHITE PAPER: Today's patients expect faster, more personalized healthcare than ever before; and the need for a more cost-efficient, comprehensive, patient-centric solution has never been greater. Access this resource to learn how the Salesforce Patient Success Platform can help your organization to achieve these goals.
Posted: 07 Oct 2015 | Published: 07 Oct 2015

Introducing Salesforce Health Cloud: 3 Core Advantages
sponsored by
WHITE PAPER: The shift to patient-centric relationship management has begun, and Salesforce is leading the way with Health Cloud. This e-book shows you how to tap into the power of the cloud, social, and mobile to make the move to 1-to-1 care.
Posted: 07 Oct 2015 | Published: 07 Oct 2015

Gaining Real-Time Insight into Your Business
sponsored by Dell, Inc. and Intel®
WHITE PAPER: Forced to reduce or summarize data from operational apps and external sources, these companies are missing out on the full spectrum of potential insights. Access this white paper to learn how real-time analytics can mitigate this issue.
Posted: 06 Oct 2015 | Published: 31 Dec 2014

Dell, Inc. and Intel®

How the Cloud can Drive up Customer Engagement and Let Staff work more Flexibly
sponsored by IP Solutions
WHITE PAPER: In this white paper, you'll learn how the cloud can bring the contact center to your employees and let customers choose when, how and where they want to contact you. Find out how it also allows you to acquire new technologies and channels.
Posted: 30 Sep 2015 | Published: 30 Sep 2015

IP Solutions

Mass Adoption of the Internet of Things Will Create New Opportunities and Challenges for Enterprises
sponsored by Covisint
WHITE PAPER: In this report, top analysts reveal details on the adoption and direction of IoT. Read on and discover how IT leaders can develop successful IoT strategies and deliver value across the enterprise with this technology.
Posted: 30 Sep 2015 | Published: 27 Feb 2015

Boosting E-Commerce Revenue with a Website Leveraging a Technology Stack
sponsored by Oracle, in association with Intel
WHITE PAPER: Agilent, a market leader in life sciences, diagnostics, and applied chemicals switched to an entirely new platform when its dated e-commerce website no longer functioned properly. This white paper describes the benefits of the platform Agilent chose, including 99.9% uptime.
Posted: 25 Sep 2015 | Published: 25 Sep 2015

Oracle, in association with Intel

Sales Management Strategies: Leading from the Trenches
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: In this expert e-guide, Lauren Horwitz interview Russ Hearl, VP of Global Sales at DoubleDutch, who leads his sales team by example—and has the results to prove that it works. Learn how DoubleDutch grew 200% year over year after implementing more efficient sales practices.
Posted: 25 Sep 2015 | Published: 25 Sep 2015

Oracle Corporation UK Ltd

The Five Drivers of the Successful Modern Sales Force
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: This helpful guide provides 5 drivers of a successful modern sales force. Read on to see how these drivers can help you sell more and sell better in the new age of customer service.
Posted: 24 Sep 2015 | Published: 31 Dec 2014

Oracle Corporation UK Ltd

Experts Dig Into Customer Communications Archiving
sponsored by EMC
WHITE PAPER: In this white paper, our experts dig into the top trends in customer communications archiving. Explore the essential requirements of a next-gen archiving solution, along with best practices for deploying one.
Posted: 24 Sep 2015 | Published: 24 Sep 2015


Enabling Businesses to Acquire and Retain Customers as the Digital World Turns
sponsored by Hewlett Packard Enterprise
WHITE PAPER: This white paper highlights technology spending trends from polled IT organizations. Access this resource and discover why so many CIOs believe improved data analytics for BI and customer insight should drive technology spending.
Posted: 22 Sep 2015 | Published: 30 Jan 2015

Hewlett Packard Enterprise

How to Get (and Stay!) Ahead of the Mobile Consumer with 5 Tips
sponsored by Harte Hanks
WHITE PAPER: This article talks about ways you can keep up with your mobile audience and deliver an optimal customer experience despite disruptions. Get insights on five useful topics ranging from customer data to compelling content.
Posted: 18 Sep 2015 | Published: 12 Aug 2015

Harte Hanks

Improving the Customer Connection: Grow your Business with a Customer-Centric Marketing Approach
sponsored by Hewlett Packard Enterprise
WHITE PAPER: This white paper provides a look into how CRM and business intelligence solutions can help an enterprise respond to customers with the information they want, when they need it. Read on to learn how this not only helps to attract new business, but can also strengthen the bonds that your existing customers have with your company.
Posted: 18 Sep 2015 | Published: 18 Sep 2015

Hewlett Packard Enterprise

The Impact of Store Networks and WiFi on Customer Experience
sponsored by Earthlink.
WHITE PAPER: This 2015 research study on mobile customer experience examines the survey of over 100 retailers regarding their readiness in key WAN, wireless, and security initiatives. Read on here to identify the impact of WiFi and associate mobile on retailers.
Posted: 18 Sep 2015 | Published: 18 Sep 2015


Driving Service Efficiency and Customer Engagement with In-Store WiFi
sponsored by Earthlink.
WHITE PAPER: This white paper explores the benefits of retail organizations offering customers reliable WiFi and floor personnel armed with tablets and appropriate apps to provide superior customer experience and convenience. Continue reading to learn the 4 challenges of WiFi customer engagement and how to overcome them.
Posted: 17 Sep 2015 | Published: 29 Jul 2015


The Missing Piece: Enhancing the Value of Marketing Automation with Sales Conversion Management
sponsored by Conversica
WHITE PAPER: This white paper presents the benefits of implementing an automated lead generation strategy for sales conversion management. Discover how such an approach can dramatically improve the ROI of CRM applications.
Posted: 16 Sep 2015 | Published: 16 Sep 2015


How the Los Angeles Film School Increased Lead Engagement by Over 33 Percent, and Revenue by $7 Million
sponsored by Conversica
WHITE PAPER: In this case study, find out how the Los Angeles Film School saw a 33% increase in lead engagement using artificial intelligence. Access now to learn how you can leverage this technology to potentially see a spike in incremental revenue.
Posted: 16 Sep 2015 | Published: 16 Sep 2015


BombBomb Increases Lead Conversion 43% in Less Than Six Months
sponsored by Conversica
WHITE PAPER: This white paper describes the lead management system that video email company BombBomb chose that helped them increase lead conversion by 43% in six months and cut costs along the way.
Posted: 15 Sep 2015 | Published: 15 Sep 2015


Case Study: Blast Performance with Flash
sponsored by Pure Storage
WHITE PAPER: This case study showcases a company's adoption of flash storage to free up data center space previously occupied by several legacy disk arrays. Read on to find out how to improve the speed and reliability of your organization with this storage solution, as well as scale customer analytics.
Posted: 14 Sep 2015 | Published: 14 Sep 2015

Pure Storage

Best Practices for Chat Deployments
sponsored by Oracle Corporation
WHITE PAPER: This guide explores multiple best practices for successful chat deployments that can lead the way to a customizable solution for your enterprise. Read on to learn how fine-tuning your chat deployment can increase both customer satisfaction and loyalty, and ultimately increase revenue.
Posted: 10 Sep 2015 | Published: 30 Sep 2013

Oracle Corporation
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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