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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM White Papers (View All Report Types)
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Navigating The Data Quality Challenges of CRM
sponsored by Trillium Software
WHITE PAPER: This white paper examines why data quality is essential to effective CRM initiatives and provides ideas on how you can achieve customer data integrity.
Posted: 25 Apr 2016 | Published: 25 Apr 2016

Trillium Software

The Do's and Don'ts of Effective Sales Analytics
sponsored by QlikTech Australia Pty Ltd
WHITE PAPER: Effective sales analytics requires more than forecast reports from a CRM platform. Access this "Do's and Don'ts" guide to learn why analyzing additional data sources (from finance, marketing, etc.) can help you improve accuracy and insight into sales performance.
Posted: 22 Apr 2016 | Published: 22 Apr 2016

QlikTech Australia Pty Ltd

Retailers Experiment with Office 365
sponsored by Microsoft
WHITE PAPER: Analysts looked at how Office 365 helps retailers modernize both their business processes and customer relationship management. Discover how the cloud-based suite impacted retailers financially and organizationally.
Posted: 21 Apr 2016 | Published: 29 Jan 2016

Microsoft

White Paper : Price Erosion Challenges for Technology Companies
sponsored by Pros.
WHITE PAPER: The lack of a disciplined price-setting approach greatly increases the risk for an acceleration of price erosion for tech organisations. Download this white paper now to uncover how your business can raise revenue while protecting market share by using pricing technology.
Posted: 21 Apr 2016 | Published: 21 Apr 2016

Pros.

White Paper : How to Go from “Good” to “Great”with Pricing Software
sponsored by Pros.
WHITE PAPER: Because of the complex nature of pricing management, software platforms that can help your organisation achieve sustained profitability are essential. Discover the 4 critical capabilities of pricing software by downloading this white paper now.
Posted: 21 Apr 2016 | Published: 21 Apr 2016

Pros.

CGT Research Paper: Transforming Consumer Products with Advanced Analytics
sponsored by IBM
WHITE PAPER: For the consumer product industry, it's critical to unlock a deeper understanding of customers' behaviors and interests to optimize products and distribution channels. This resource reveals key insights from a survey conducted among consumer product companies about the benefits and challenges they've experienced with advanced analytics.
Posted: 20 Apr 2016 | Published: 20 Apr 2016

IBM

Improving Cash Flow and Customer Service with e-invoicing
sponsored by Netsend
WHITE PAPER: It's critical to invoice quickly and accurately, encouraging prompt payment to bring cash into the business. But many enterprises still use inefficient processes that rely on print and postage, creating inconveniences for customers. Discover how e-invoicing can improve free cash flow and optimize the customer experience.
Posted: 20 Apr 2016 | Published: 31 Oct 2015

Netsend

Turn Your CRM Investment into a Revenue and Profit Engine
sponsored by Pros.
WHITE PAPER: This brief resource provides a quick snapshot into a CPQ automation strategy that can boost your sales productivity and profitability, ultimately turning your CRM investment into a revenue and profit engine.
Posted: 19 Apr 2016 | Published: 19 Apr 2016

Pros.

Optimize Pricing Through Real-Time Integrated Forecasting
sponsored by Pros.
WHITE PAPER: This case study explores how an automotive manufacturer optimised pricing through real-time integrated forecasting to assure maximum margin and profit improvement.
Posted: 18 Apr 2016 | Published: 31 Dec 2013

Pros.

Profiting from CRM Deployments in the Cloud
sponsored by Microsoft
WHITE PAPER: This white paper highlights a set of easy-to-deploy cloud CRM products, services and enablement tools that can help you improve your total value proposition.
Posted: 13 Apr 2016 | Published: 13 Apr 2016

Microsoft

Positioning Your Hospitality Cloud to Deliver the Next-Generation Hotel Guest Experience
sponsored by Mitel Networks Limited
WHITE PAPER: Discover in this paper how to leverage the power of the cloud to integrate your existing voice services with hospitality applications and workflows, in order to revolutionize the way you manage operations and staff.
Posted: 12 Apr 2016 | Published: 31 Dec 2015

Mitel Networks Limited

Global State of Multichannel Customer Service Report
sponsored by Microsoft
WHITE PAPER: This global report shows that, on average, consumers regularly use at least 4 different channels when interacting with a brand or organization for customer-related questions and issues. Download now to tap into other insights.
Posted: 11 Apr 2016 | Published: 11 Apr 2016

Microsoft

10 Customer Service Trends to Watch in 2016
sponsored by Microsoft
WHITE PAPER: In this white paper, well-known customer service thought leaders, advocates, authors and speakers reveal the 10 CRM technology trends they believe will impact every brand and organization in 2016.
Posted: 11 Apr 2016 | Published: 11 Apr 2016

Microsoft

Getting More With Self-Service and Knowledge Management
sponsored by Microsoft
WHITE PAPER: Download this white paper to learn self-service and knowledge management strategies that can help you deliver an excellent customer experience on all channels – social media, web, voice, and mobile/web apps.
Posted: 08 Apr 2016 | Published: 31 Dec 2015

Microsoft

Customer Intelligence in the Era of Data-Driven Marketing
sponsored by SAS
WHITE PAPER: This white paper discusses how to improve your customer intelligence with real-time data analytics that can enable quicker response to customer needs. Discover how a centralized marketing analytics platform can enable your enterprise to implement true "data-driven" marketing and gain invaluable insight into what your customers want.
Posted: 08 Apr 2016 | Published: 31 Dec 2015

SAS

Customer Analytics Solutions: How the Top 11 Providers Stack Up
sponsored by SAS
WHITE PAPER: This report evaluates significant customer analytics providers, including Adobe, IBM, SAP, SAS, and more, based on product fit, customer success, and client demand. Access now and discover which solution is the right fit for your enterprise so that you can better understand your customers and meet their needs and expectations.
Posted: 08 Apr 2016 | Published: 07 Mar 2016

SAS

5 Contact Center Trends You Need to Know
sponsored by Mitel Networks Limited
WHITE PAPER: This white paper reveals contact center trends to help you stay competitive in your industry and enable quality customer experiences. Uncover the top 5 ways the contact center is changing.
Posted: 06 Apr 2016 | Published: 31 Dec 2015

Mitel Networks Limited

Build an Unstoppable Online Business with Breathtaking Customer Experience Built in
sponsored by PEER 1
WHITE PAPER: This white paper highlights an end-to-end eCommerce hosting solution that satisfies demanding online buyers and compliance obligations and defends your business against the growing threat of cybercrime. Read on and discover how you can improve your customer experience with a superior online business.
Posted: 04 Apr 2016 | Published: 04 Apr 2016

PEER 1

Maximize CRM's Potential with Data Quality
sponsored by Trillium Software
WHITE PAPER: This white paper addresses data quality issues that may be reducing the effectiveness of your CRM initiatives. Learn how you can ensure data quality in your enterprise to establish a foundation for accurate analytics, forecasting, and targeting, ultimately improving the customer experience.
Posted: 01 Apr 2016 | Published: 01 Apr 2016

Trillium Software

Building the Business Case for a Service Desk
sponsored by LogicNow
WHITE PAPER: The old adage "Garbage In, Garbage Out" is exactly what you'll get if your service desk application isn't simple to use and simplicity is a key ingredient. Access this white paper to ensure the processes you have in place will achieve the level of success you are looking for with your MSP business.
Posted: 01 Apr 2016 | Published: 30 Dec 2015

LogicNow

Surveyed Organizations Reveal how they Benefit from Cloud-Based Office Apps
sponsored by Microsoft
WHITE PAPER: In this report, you'll uncover the potential benefits of using cloud-based versions of office applications. Learn how reporting and collaboration capabilities can help you improve customer relationships and decision-making, while lowering TCO.
Posted: 29 Mar 2016 | Published: 31 Dec 2015

Microsoft

Explore 4 Cloud-Based Tools to Boost Collaboration
sponsored by Mitel Networks Limited
WHITE PAPER: This white paper reveals how you can boost collaboration in your enterprise with 4 cloud-based unified communication tools. Score more revenue, drive more ROI, and gain a competitive edge with cloud CRM, cloud BI/storage, and more.
Posted: 29 Mar 2016 | Published: 31 Dec 2015

Mitel Networks Limited

10 Ways to Avoid a Customer Experience Horror Story
sponsored by Mitel Networks Limited
WHITE PAPER: This white paper discusses how you can overcome customer experience pitfalls with strategies from customer service experts. Discover 10 ways to keep your customer experiences in good shape no matter what comes at you.
Posted: 28 Mar 2016 | Published: 31 Dec 2015

Mitel Networks Limited

The Importance of Data Quality for CRM
sponsored by Trillium Software
WHITE PAPER: This white paper discusses how you can overcome customer data challenges in your CRM systems by improving data quality processes, and unlock potential benefits, like: increased revenue per customer, reduced errors in operational systems, and more.
Posted: 28 Mar 2016 | Published: 28 Mar 2016

Trillium Software

Making CRM Easy and Accessible for Small-to-Midsize Businesses
sponsored by Microsoft
WHITE PAPER: This brief resource provides guidance for small-to-midsize businesses on adopting CRM technologies to better engage customers. Uncover pitch guidance scenarios and key talking points to help you build a case for buying CRM tools.
Posted: 25 Mar 2016 | Published: 25 Mar 2016

Microsoft
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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