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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRMWhite Papers (View All Report Types)
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5 Ways to Enhance Customer Experience Through Mobile Channels
sponsored by Genesys
WHITE PAPER: Uncover the many ways you can enhance customer experience through common interactions involving both existing and planned mobile applications and websites.
Posted: 15 Sep 2014 | Published: 15 Sep 2014

Genesys

Case study: How one company improved customer loyalty, service, efficiency
sponsored by Genesys
WHITE PAPER: Stericycle, a medical waste disposal leader, knew that managing the customer experience was essential to the company's continued growth and success. View this analyst report to find out the solution Stericycle found, and how similar technology can also help your business.
Posted: 12 Sep 2014 | Published: 31 Dec 2013

Genesys

Selecting a Cloud-Based Contact Center Solution
sponsored by Genesys
WHITE PAPER: Genesys has acquired assets to bypass the long R&D process required to build from scratch, yet skillfully planned a phased integration to provide customers with cloud functionality they need quickly. Frost & Sullivan is pleased to present Genesys with the 2014 Cloud Contact Center Solutions Company of the Year Award.
Posted: 12 Sep 2014 | Published: 12 Sep 2014

Genesys

Everyone to Everyone Economy: Preparing for a Very Different Tomorrow
sponsored by IBM
WHITE PAPER: There is a paradigm shift from customer-centricity towards an everyone-to-everyone (E2E) economy. This informative research dives into this new E2E world, describing what companies can expect from the future and what they can do today to prepare.
Posted: 12 Sep 2014 | Published: 31 Dec 2013

IBM

5 Steps to Improve the Customer Experience
sponsored by Genesys
WHITE PAPER: Streamlining systems that handle customer requests behind the scenes is essential to preserving the client's experience and retaining their business. This informative white paper dives into the world of optimizing company systems to create efficiency in client requests.
Posted: 11 Sep 2014 | Published: 11 Sep 2014

Genesys

Best Practices for Delivering a Personalized Customer Experience
sponsored by Genesys
WHITE PAPER: This paper will discuss the changing nature of the customer experience; outline the need for and benefits of a multi-channel contact center; highlight the key drivers and challenges companies must consider as they embark on this approach; identify what to look for in a vendor partner; and offer best practices for success.
Posted: 11 Sep 2014 | Published: 11 Sep 2014

Genesys

Report: Increase Sales Productivity with Mobile and Social Access
sponsored by Oracle Corporation
WHITE PAPER: This two-page resource addresses a system that gives sales managers the tools they need to proactively pursue sales goals, understand customers, manage sales channels, and optimize coverage.
Posted: 08 Sep 2014 | Published: 31 Mar 2014

Oracle Corporation

Aberdeen Knowledge Brief: Configure/Price/Quote: Better, Faster Sales Deals Enabled
sponsored by Oracle Corporation
WHITE PAPER: In this Aberdeen Group report, learn why it may be in your best interest to deploy Configure/Price/Quote (CPQ) technologies to help reduce the friction in the final stages of the sales cycle.
Posted: 05 Sep 2014 | Published: 31 May 2014

Oracle Corporation

Top Tips to Bolster your Customer Experience and Revenue Performance
sponsored by Oracle Corporation
WHITE PAPER: Customer relationship management (CRM) is an essential ingredient, but success isn't achievable if the customer in CRM is not fully supported by the selling organization. This Aberdeen Group research report displays the dramatic performance differentials between users and non-users of CRM technology.
Posted: 05 Sep 2014 | Published: 30 Jun 2013

Oracle Corporation

Nucleus Research: A Closer Look at Oracle Sales Cloud
sponsored by Oracle Corporation
WHITE PAPER: In this Nucleus Research report, discover how Oracle designed a sales cloud that limits the number of visual elements on the desktop or device, and reduced both initial training and ongoing data input demands for the sales team.
Posted: 05 Sep 2014 | Published: 30 Apr 2014

Oracle Corporation

Aberdeen Checklist: Got CPQ? Six Best Practices You Need to Ensure Maximum Sales ROI
sponsored by Oracle Corporation
WHITE PAPER: Use this Aberdeen Group report to help you implement a Configure/Price/Quote deployment as it provides 6 best practices that you need to ensure maximum sales ROI.
Posted: 04 Sep 2014 | Published: 04 Sep 2014

Oracle Corporation

Aberdeen Group: Best CPQ Practices to Maximize Sales ROI
sponsored by Oracle Corporation
WHITE PAPER: View this brief Aberdeen Group report that provides statistics to explain why companies use Configure/Price/Quote (CPQ) to better understand their prospect's needs, enhance their buyer's journey, replicate "A" players on the sales team, and protect margin.
Posted: 04 Sep 2014 | Published: 04 Sep 2014

Oracle Corporation

The Power of CPQ Technologies
sponsored by Oracle Corporation
WHITE PAPER: In this Aberdeen research report, learn more about configure/price/quote (CPQ) technologies and how they remove speed bumps from the enterprise selling journey. Discover how CPQ adds a crucial layer of automation, time savings, collaboration, and visibility that allow the best sellers to use their time and capabilities most effectively.
Posted: 03 Sep 2014 | Published: 31 May 2014

Oracle Corporation

The Four Pillars of Effortless Service
sponsored by Salesforce
WHITE PAPER: Providing an effortless service experience is essential to success, though many enterprises struggle with where to begin. This essential resource breaks down the implementation of effortless service into 4 clear steps. View now to find out how to boost your customer retention by providing legendary service.
Posted: 02 Sep 2014 | Published: 02 Sep 2014

Salesforce

Eliminating the Noise: Best Practices for the 5 W's of Sales Intelligence
sponsored by Oracle Corporation
WHITE PAPER: Learn how sales intelligence can give B2B sales reps a better understanding of their buyer before and during the traditional, and non-traditional, sales cycle
Posted: 02 Sep 2014 | Published: 31 Aug 2013

Oracle Corporation

How to Build a Successful Customer Engagement Center
sponsored by Salesforce
WHITE PAPER: Customers demand service on their terms – an experience that requires minimal effort and to find a solution easily. View this essential resource now to understand the 5 steps to a successful customer engagement center, and if building a CEC is the right choice for your business.
Posted: 02 Sep 2014 | Published: 02 Sep 2014

Salesforce

Five Ways to Drive Revenue with Customer Service
sponsored by Salesforce
WHITE PAPER: Companies need to maintain flawless customer service to retain business, but many do not know where to start. This informative resource provides 5 ways to drive revenue with exemplary customer service.
Posted: 02 Sep 2014 | Published: 02 Sep 2014

Salesforce

Customer Service - Beyond the Call Center
sponsored by Salesforce
WHITE PAPER: 61% of customers preferring assistance over the phone and 60% over email, so many companies are looking to contact centers for service solutions. This white paper breaks down the essentials of contact centers into key topics, such as understanding the modern customer and defining customer service without a call center.
Posted: 02 Sep 2014 | Published: 02 Sep 2014

Salesforce

Top 10 Ways to Use Help Desk to Build Your MSP Business
sponsored by N-able Technologies
WHITE PAPER: This informative resource provides 10 helpful suggestions for building a successful MSP business, starting with the help desk.
Posted: 28 Aug 2014 | Published: 28 Aug 2014

N-able Technologies

Five Advantages of Mobile for Customer Service
sponsored by Salesforce
WHITE PAPER: Customers expect a seamless experience, regardless of where reps are located – making mobile more essential than ever. This whitepaper considers 5 reasons why mobile should be part of your service strategy.
Posted: 28 Aug 2014 | Published: 28 Aug 2014

Salesforce

Sales Cycles Simplified: SaaS System to Configure, Price, Quote
sponsored by Oracle Corporation
WHITE PAPER: In this white paper, you'll learn about a Software-as-a-Service (SaaS) configure, price, quote (CPQ) technology that helps you streamline the entire opportunity-to-order process from product selection to pricing to approval workflows.
Posted: 21 Aug 2014 | Published: 21 Aug 2014

Oracle Corporation

Leverage ERP for Sales and Operations Planning
sponsored by IFS
WHITE PAPER: Learn about S&OP and how your organization should leverage it to track the efforts of sales and operations over time.
Posted: 12 Aug 2014 | Published: 12 Aug 2014

IFS

Multi-Channel Marketing – Delivering Big on Next-Gen Customer Experience
sponsored by Infor
WHITE PAPER: Learn about the multi-channel marketing approach and how it can help your business deliver a top-notch next-gen customer experience.
Posted: 07 Aug 2014 | Published: 07 Aug 2014

Infor

From Campaigns to Engagement: Moving Past the Status Quo
sponsored by Infor
WHITE PAPER: Find out why organizations need to adopt various forms of communication and content for each and every decision stage and channel in order to fuel revenue growth and customer satisfaction
Posted: 06 Aug 2014 | Published: 06 Aug 2014

Infor

Giving Customers What They Want, When They Want It
sponsored by Infor
WHITE PAPER: Find out which key characteristics collectively create the most effective customer experience.
Posted: 05 Aug 2014 | Published: 05 Aug 2014

Infor
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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