CRM White Papers

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Jun 19, 2013

Business of Information Technology > Business Management >
CRM
ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve … Definition continues below.
CRM White Papers (View All Report Types)
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CRM and Social Media sponsored by Infor WHITE PAPER: Leveraging social media as part of your marketing strategy has obvious benefits, but you need the right strategy to experience all of them! This helpful resource answers questions about the why and how of social CRM, and offers five key guidelines for an effective social media strategy. Posted: 01 May 2013 \| Published: 31 Dec 2012 TOPICS: CRM \| CRM Analytics \| CRM Best Practices \| Customer Interaction Services \| Customer Loyalty \| Customer Satisfaction \| Customer Service \| Social Networking

Infor Epiphany Brochure sponsored by Infor WHITE PAPER: This helpful resource introduces one CRM tool that allows you to optimize your customer interactions across all communication channels and glean deeper insight into your customer base. Read on to learn about the specific benefits this technology offers businesses across all sectors. Posted: 30 Apr 2013 \| Published: 31 Dec 2012 TOPICS: CRM \| CRM Analytics \| Customer Data Integration \| Customer Data Management \| Customer Loyalty \| Customer Satisfaction \| Customer Service \| Customer Support Software \| Social Networking \| Web 2.0

New Opportunities for Business Intelligence: Seven Ways to Deliver a Superior Customer Experience Now sponsored by Information Builders WHITE PAPER: Customer service has a profound impact on profitability. And even more, you have to think about your reputation in this age of social media. Read this informative white paper analyzing seven exciting technology innovations that can empower businesses to optimize customer service in today's multi-channel world. Posted: 30 Apr 2013 \| Published: 30 Apr 2013 TOPICS: CRM \| CRM Analytics \| Customer Satisfaction \| Customer Service \| Data Analytics \| Data Mining \| Master Data Management \| Predictive Analytics \| Web 2.0

Improve the Patient Journey With Omni-Patient™ sponsored by Information Builders WHITE PAPER: This informative paper examines the challenges healthcare organizations are currently facing when it comes to providing high-quality patient care. Discover the major barriers hindering their success in this area and discover a tool to help overcome these challenges. Posted: 30 Apr 2013 \| Published: 30 Apr 2013 TOPICS: CRM \| Customer Data Integration \| Customer Satisfaction \| Data Integration \| Health Care Billing \| Health Care Industry \| Health Care Software

Thinking Beyond Traditional BPM: Managing the Customer Lifecycle in an Information-Rich Environment sponsored by OpenText WHITE PAPER: Today, monitoring the myriad content and processes that make up the complete customer relationship requires more than legacy enterprise applications can provide. This white paper discusses the shortcomings of traditional BPM, and how an emerging breed of packaged applications offers greater targeted functionality with a shorter deployment time. Posted: 19 Apr 2013 \| Published: 19 Apr 2013 TOPICS: Application Deployment \| Application Integration \| Business Process Management \| CRM \| Enterprise Content Management \| SOA

Advancing Your Digital Marketing Strategy with Webtrends Analytics sponsored by WebTrends WHITE PAPER: In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics. Posted: 18 Apr 2013 \| Published: 18 Apr 2013 TOPICS: CRM \| CRM Analytics \| Customer Data Management \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Marketing \| Social Networking \| Web 2.0 \| Web Analytics \| Web Analytics Software

Online Testing for Site Optimization: 101 sponsored by WebTrends WHITE PAPER: Web site optimization can drastically help your business increase conversion rates and bring in revenue, but it is not a simple process. Turn to this informative white paper to learn about the different types and strengths of online testing for site optimization, and determine which process is most effective for your organization. Posted: 16 Apr 2013 \| Published: 16 Apr 2013 TOPICS: CRM \| Customer Loyalty \| Customer Retention \| Customer Service \| Testing \| Web 2.0 \| Web Content Management \| Web Development \| Web Site Design \| Web Site Monitoring

Ensuring Success with On-site Testing and Targeting sponsored by WebTrends WHITE PAPER: Your company's website is one of your most valuable assets, so it needs to be as effective, informative, and engaging as possible in order to provide the best customer experience. Turn to this white paper to learn the challenges behind optimizing your site and learn how you can avoid the pitfalls while implementing the most effective processes. Posted: 16 Apr 2013 \| Published: 16 Apr 2013 TOPICS: Content Management \| CRM \| Customer Loyalty \| Customer Satisfaction \| Customer Service \| Marketing \| Web 2.0 \| Web Content Management \| Web Development \| Web Site Design

Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans sponsored by WebTrends WHITE PAPER: With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions. Posted: 12 Apr 2013 \| Published: 12 Apr 2013 TOPICS: Advertising \| CRM \| CRM Analytics \| CRM Best Practices \| Customer Service \| Customer Service Best Practices \| Online Advertising \| Online Marketing \| Social Networking \| Web 2.0

Taking Control with Marketing Optimization sponsored by WebTrends WHITE PAPER: Customers today are asking for an engaging, personalized web experience that pulls them in, and your business needs to deliver. Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies. Posted: 12 Apr 2013 \| Published: 12 Apr 2013 TOPICS: CRM \| CRM Best Practices \| Customer Interaction Services \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Customer Service Best Practices \| Online Marketing \| Web 2.0 \| Web Content Management

Nine Real-World Results from Testing and Targeting sponsored by WebTrends WHITE PAPER: In today's wired world, you must make sure your website is optimized for optimal ROI and sales. Check out this white paper to learn about the business case of web site optimization, and learn from nine brief success stories of businesses across all sectors. Posted: 12 Apr 2013 \| Published: 12 Apr 2013 TOPICS: Content Management \| CRM \| CRM Best Practices \| Customer Loyalty \| Customer Satisfaction \| Online Advertising \| Online Marketing \| Web Authoring \| Web Content Management \| Web Development \| Web Site Design

Landing Page Optimization: Best Practices to Lift Conversion sponsored by WebTrends WHITE PAPER: Your landing page is the first thing customers see when interacting with your brand online, and whether or not they are drawn into your site can make or break your campaign. Check out this white paper to learn best practices for landing page optimization, compare strategies for page testing, and more. Posted: 11 Apr 2013 \| Published: 31 Jan 2013 TOPICS: CRM \| Customer Retention \| Customer Satisfaction \| Internet Traffic Management \| Web 2.0 \| Web Authoring \| Web Content Management \| Web Site Design

The Case for Big Data and Analytics in Retail: Unlocking Hidden Opportunities sponsored by Hewlett-Packard Company WHITE PAPER: More and more information hidden in big data lies beyond a retailer's information management assets- residing in social data, customer data, market data and supplier data. Access this exclusive resource to discover how to tap into these valuable insights. Posted: 10 Apr 2013 \| Published: 10 Apr 2013 TOPICS: CRM \| CRM Analytics \| Customer Data Integration \| Customer Data Management \| Customer Loyalty \| Data Analytics \| Data Management \| Data Mining

Anticipate, engage and deliver exceptional web experiences sponsored by IBM WHITE PAPER: View this white paper to learn more about how social business is growing. It is becoming a major component of business strategies and reflects the way businesses manage both customers and information. Learn how you can help your customers and employees with better social business by reading this resource now. Posted: 09 Apr 2013 \| Published: 09 Apr 2013 TOPICS: CRM \| CRM Analytics \| CRM Analytics Software \| CRM Best Practices \| Social Computing \| Social Networking

Introducing Social Business for the Mid-Market sponsored by IBM WHITE PAPER: Consult this resource to learn more about the insight Aberdeen research discovered by studying 229 mid-sized companies. They looked to uncover if there were specific characteristics that made companies more interested in using social business. Posted: 09 Apr 2013 \| Published: 09 Apr 2013 TOPICS: CRM \| CRM Analytics \| CRM Analytics Software \| Information Management \| Information Management Software \| Social Computing \| Social Networking

Winning the Customer Service Battle... In the Cloud sponsored by Siemens Enterprise Communications WHITE PAPER: Poor customer service is a costly business practice. The time to differentiate your customer service strategy is now – and the cloud can help. View now to learn about cloud contact centers and how they can benefit your business. Posted: 04 Apr 2013 \| Published: 04 Apr 2013 TOPICS: Cloud Computing \| Cloud CRM \| Contact Center Management \| Contact Center Services \| Contact Center Software \| Contact Centers \| Contact Management \| CRM \| Customer Loyalty \| Customer Satisfaction \| Customer Service \| Customer Service Best Practices \| Remote Users \| TCO

Informatica PowerCenter to Salesforce ODBC Integration sponsored by Progress DataDirect WHITE PAPER: This tutorial introduces a data connectivity platform that allows you to migrate, replicate, cleanse, and synchronize Salesforce customer relationship management (CRM) data. Find step-by-step configuration instructions that let you successfully integrate your CRM data – read on to learn more now. Posted: 02 Apr 2013 \| Published: 31 May 2012 TOPICS: CRM \| CRM Software \| Customer Data Integration \| Customer Data Management \| Customer Data Management Software \| Customer Satisfaction \| Data Governance \| Data Management \| Linux \| ODBC

Making the most of customer data: CRM analytics sponsored by SearchCRM WHITE PAPER: View this white paper to unlock the power behind CRM analytics. It explains how you can develop a view of the customer by analyzing social media data. Find out how to make the most of tweets and Facebook postings by reading this resource now. Posted: 02 Apr 2013 \| Published: 02 Apr 2013 TOPICS: CRM \| CRM Analytics \| CRM Analytics Software \| Customer Data Integration \| Customer Data Management \| Customer Data Management Software \| Social Computing \| Social Networking

Developer Tips to Improve SaaS Application Performance sponsored by Progress DataDirect WHITE PAPER: This resource outlines how to avoid user frustration by increasing performance and increase performance, particularly for data-intensive SaaS applications, by selecting the right database driver. Posted: 01 Apr 2013 \| Published: 31 Dec 2012 TOPICS: CRM \| Databases \| SaaS ERP \| Software as a Service

Seven Contact Center Trends You Can't Ignore sponsored by Siemens Enterprise Communications WHITE PAPER: For customer service contact centers, it's critical to stay on top of the latest in technology and practices in order to provide your customers with the experience they expect. Check our this easy to read resource to discover 7 trends in contact center strategy, so that you can prepare your organization for what's to come Posted: 29 Mar 2013 \| Published: 31 Jan 2013 TOPICS: Contact Center Management \| Contact Center Services \| Contact Centers \| CRM \| CRM Best Practices \| Customer Interaction Services \| Customer Satisfaction \| Customer Self-Service \| Customer Service Best Practices

Mobile And Big Data Transform Business With Right Time Experiences by LOPEZ Research sponsored by SAP America, Inc. WHITE PAPER: Customer and employee demands are changing rapidly because of the widespread adoption of mobile technologies. As adoption continues to grow, businesses need to develop an approach to the bring your own device (BYOD) trend. View this resource to learn more about the explosion of big data and how your business can manage the information. Posted: 29 Mar 2013 \| Published: 29 Mar 2013 TOPICS: Business Intelligence \| Business Intelligence Software \| CRM \| CRM Analytics \| CRM Analytics Software \| CRM Best Practices \| Customer Data Management \| Customer Data Management Software

Contract Management Buyer's Advice sponsored by Apttus WHITE PAPER: Selecting contract management software for your business is not always easy, as it can be lengthy and fraught with unforeseen pitfalls. Check out this helpful white paper for a guide on all you need to know about purchasing and implementing contract management software including helpful tips, buying decision strategies, and vendor evaluations. Posted: 29 Mar 2013 \| Published: 29 Mar 2013 TOPICS: Contract Management \| Contract Management Software \| Contracts \| CRM \| Enterprise Applications Software \| Human Resources Software \| Software \| Software Implementation \| Software Installation

Yapmo Loop Case Study: @Properties sponsored by Yapmo WHITE PAPER: Consult this white paper to learn more about how @properties, the largest Chicago-based residential real estate company, found success by implementing key web and email based technologies. Learn more about how this company made the changes to a new software and some of the challenges they faced as a result by reading this resource now. Posted: 28 Mar 2013 \| Published: 28 Mar 2013 TOPICS: Collaboration \| Collaborative Master Data Management \| CRM \| CRM Analytics \| CRM Analytics Software \| Social Computing \| Social Networking

‘A Little Extra Service’ Raises Customer Satisfaction and Lowers Costs sponsored by Oracle Corporation UK Ltd WHITE PAPER: Customers today hate calling representatives on the phone - they want answers fast, online, and easy to access. Check out this white paper to learn how your company can go the extra mile in CRM to drive customer satisfaction and save money with initiatives in web self-service, live chat, email management, and more. Posted: 17 Apr 2013 \| Published: 17 Apr 2013 TOPICS: CRM \| CRM Best Practices \| Customer Interaction Services \| Customer Satisfaction \| Customer Self-Service \| Customer Service \| Customer Service Best Practices \| Oracle (Product) \| Web 2.0

The A to Z of Mobile Workforce Scheduling Optimization sponsored by ClickSoftware WHITE PAPER: This resource offers key advice and recommendations for strategically choosing and implementing an effective mobile workforce scheduling optimization strategy. Continue reading to learn all you need to know to realize workforce scheduling success today. Posted: 04 Apr 2013 \| Published: 31 Dec 2011 TOPICS: CRM \| Customer Satisfaction \| Customer Service \| Customer Service Best Practices \| Mobile CRM \| Mobile Workers \| Workforce Management Software \| Workforce Planning

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CRM DEFINITION (continued): … quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality …

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