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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM White Papers (View All Report Types)
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Improve your customer experience
sponsored by Hewlett-Packard Limited
WHITE PAPER: Learn how your customers respond to communications you send and validate your ability to deliver favorable customer experiences in this insightful white paper.
Posted: 03 Apr 2015 | Published: 30 Apr 2014

Hewlett-Packard Limited

10 Tips for Using Email to Drive Mobile Engagement - and Vise-Versa
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this white paper to get 10 tips for using email to drive mobile engagement in your customers.
Posted: 02 Apr 2015 | Published: 31 Dec 2014

Silverpop Systems Inc. an IBM Company

5 Challenges to Building a Loyalty Program — and How to Overcome Them
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Discover how your business can overcome the top 5 challenges to building a loyalty program, to ensure customers come back and your revenue remains steady.
Posted: 02 Apr 2015 | Published: 02 Apr 2015

Silverpop Systems Inc. an IBM Company

Customer experience: Use a consultative approach to achieve customer satisfaction
sponsored by Hewlett-Packard Limited
WHITE PAPER: Discover how your organization can use a consultative approach to achieve customer satisfaction and boost revenue in this exclusive white paper. Build your own customer experience strategy by uncovering the 5 points that make up a successful customer experience initiative.
Posted: 02 Apr 2015 | Published: 31 Jan 2015

Hewlett-Packard Limited

Rise to the Next Level of Consumer Intelligence
sponsored by Hewlett-Packard Limited
WHITE PAPER: Access this rich white paper to understand how social media and mobile applications engage and influence consumer behaviors. Read on and learn best practices for advancing in these areas.
Posted: 02 Apr 2015 | Published: 30 Jun 2014

Hewlett-Packard Limited

The Forester Wave Enterprise Social Platforms
sponsored by Microsoft
WHITE PAPER: Access this Forrester Research Inc. market report to get a snapshot of the enterprise social market and gain insight into which brands are distinguishing themselves as industry leaders. Explore key components that differentiate products and uncover which products could meet the unique needs of your organization.
Posted: 01 Apr 2015 | Published: 05 Jun 2014

Microsoft

SofTrek Helps Non-Profit Companies Be Successful with Jaspersoft AWS
sponsored by Jaspersoft
WHITE PAPER: Access this white paper to learn about the open source business intelligence solution SofTrek selected to shorten development cycles and cut costs while boosting customer satisfaction.
Posted: 01 Apr 2015 | Published: 01 Apr 2015

Jaspersoft

Use Embedded to Business: Extend the Reach and Benefits of Analytics
sponsored by Pentaho Corporation
WHITE PAPER: Access this informative white paper to understand the development of necessary Information Management (IM) infrastructures in order to support the integration of a Business Intelligence- (BI) and analytics-rich porftolio. Learn the different application integration architectures supported by various vendors.
Posted: 30 Mar 2015 | Published: 03 Oct 2014

Pentaho Corporation

Omni-Channel Digital Experiences Made Easy
sponsored by IBM
WHITE PAPER: Learn how your organization can capitalize on the popularity of mobile devices by delivering multichannel web experiences to any smartphone or tablet. Access this exclusive white paper to discover how you can identify devices and direct web experience, and build responsive multichannel mobile experiences, with one software platform.
Posted: 24 Mar 2015 | Published: 31 Oct 2012

IBM

Are You Ready for Mobile Captue?
sponsored by IBM
WHITE PAPER: Learn if you are ready to make a shift to mobile capture to improve your customer service and process agility. Read on to get the top 10 questions to ask before you make your move.
Posted: 22 Mar 2015 | Published: 22 Mar 2015

IBM

The central role of Content Management in Case Management
sponsored by IBM
WHITE PAPER: Learn more about how case management technologies can help you drive effective outcomes in 3 different kinds of knowledge work scenarios, and how a clear content management strategy underpins success in case management.
Posted: 22 Mar 2015 | Published: 22 Mar 2015

IBM

A Buyer’s Guide to Customer Relationship Management Solutions
sponsored by NetSuite
WHITE PAPER: Read this white paper for a guide to CRM solutions and get insights into trends and evaluation criteria.
Posted: 18 Mar 2015 | Published: 18 Mar 2015

NetSuite

10 Ways to Put Your Marketing Data into Sharp Focus
sponsored by Birst
WHITE PAPER: In this e-book we will showcase ten use cases where marketers are able to connect the dots between their online and offline sources of data to understand the complete customer journey, from audience to prospect to profitable customer.
Posted: 15 Mar 2015 | Published: 15 Mar 2015

Birst

Seamless Service and Commerce Drives online conversions
sponsored by Oracle Corporation
WHITE PAPER: Access this exclusive white paper to learn more about seamless service and commerce, to drive your online sales through outstanding customer support. Read on to get 5 best practices for delivering seamless service and commerce.
Posted: 12 Mar 2015 | Published: 12 Mar 2015

Oracle Corporation

How Personalized, Compliant Service Boosts Loyalty and Avoids Liability
sponsored by Oracle Corporation
WHITE PAPER: Access this informative white paper to learn more about the complex relationship between compliance and personalization. Get 5 steps to boost loyalty and avoid liability.
Posted: 12 Mar 2015 | Published: 12 Mar 2015

Oracle Corporation

Field Service Management in the Cloud
sponsored by Oracle Corporation
WHITE PAPER: Explore this in-depth white paper to learn why the field service industry has been hesitant to adopt cloud technology. Find out more about the potential benefits associated with switching your on-premises systems to cloud solutions
Posted: 12 Mar 2015 | Published: 31 Dec 2014

Oracle Corporation

Top Questions to Ask Your Field Service Vendor
sponsored by Oracle Corporation
WHITE PAPER: Choosing the field service management solution is a critical choice for any organization. But how can you tell which features will complement your business strategy?Access this exclusive guide with questions to help you evaluate different service providers in 8 key areas.
Posted: 11 Mar 2015 | Published: 11 Mar 2015

Oracle Corporation

How to Transform Digital Customer Experiences for the Connected Customer
sponsored by Genesys
WHITE PAPER: The gap between the traditional customer and digital customer is widening. The technology required to deliver an effortless omnichannel customer experience (CX) is very different than the setup required for traditional customer service.
Posted: 10 Mar 2015 | Published: 10 Mar 2015

Genesys

Five Customer Imperatives to Strengthen Customer Relationships
sponsored by IBM
WHITE PAPER: This white paper discusses a specific set of best practices your organization can follow in order to ensure that your company maximizes the value of your customer data and sustains higher levels of revenues and profits.
Posted: 10 Mar 2015 | Published: 10 Mar 2015

IBM

Top 10 Questions to Ask Your Cobrowse Vendor
sponsored by Oracle Corporation
WHITE PAPER: What do you need to know before selecting an online customer service option? Access this helpful white paper ot get 10 questions you should ask your Cobrowse vender to determine whether a web based customer service solution is right for you.
Posted: 10 Mar 2015 | Published: 31 Dec 2014

Oracle Corporation

The Art and Science of Delighting Customers
sponsored by Google
WHITE PAPER: This resource from Google for Work compiles a number of case studies that illuminate how technology is driving leadership in modern businesses including Thrillist Media Group, Trulia, and U.S. Cellular.
Posted: 10 Mar 2015 | Published: 10 Mar 2015

Google

Redefining Customer Loyalty: Using Psychology for Better Customer Service.
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Organizations are investing in business models to more effectively engage with digital consumers at every touch point in the consumer experience lifecycle. Access this in-depth white paper to learn more about the way in which organizations are redefining their standards of customer loyalty in the modern era.
Posted: 10 Mar 2015 | Published: 31 Dec 2014

Oracle Corporation UK Ltd

Setting the pace: empowering innovation for TSYS Managed Services (TMS) EMEA
sponsored by Dimension Data
WHITE PAPER: This resource examines the current challenge of financial services organizations and how many are overcoming these challenges by outsourcing their contact center needs. Click through to learn more about the opportunity of contact center-as-a-service.
Posted: 09 Mar 2015 | Published: 09 Mar 2015

Dimension Data

7 Signs You Need Advanced Analytics for Salesforce (or any CRM)
sponsored by Birst
WHITE PAPER: This resource discusses the seven warning signs that you may be making reporting and analytics more difficult for your sales team, making them less productive for your business. If any of them are true for you, it may be time to look into an advanced sales analytics tool.
Posted: 09 Mar 2015 | Published: 09 Mar 2015

Birst

The Top 10 Benefits of Cobrowse Technology
sponsored by Oracle Corporation
WHITE PAPER: How can you learn more about the benefits of collaborative customer service tools?Access this informative white paper to get 10 benefits you could gain by employing collaborative customer service software. Read now to find out if this collaborative CRM software could be right for your business.
Posted: 09 Mar 2015 | Published: 31 Dec 2014

Oracle Corporation
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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