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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM White Papers (View All Report Types)
26 - 50 of 667 Matches Previous Page  |  Next Page
Personalize Marketing without Being Creepy
sponsored by Sophos
WHITE PAPER: According to Econsultancy, 75% of U.S. consumers like it when brands send them personalized messages and offers. But how do you avoid crossing the line from personalized to downright creepy? Learn how to adapt your marketing personalization strategy to deliver premium customer experiences.
Posted: 02 Nov 2017 | Published: 02 Nov 2017

Sophos

How WFO Suites Can Benefit Small and Mid-Sized Contact Centers
sponsored by NICE Systems
WHITE PAPER: Contact centers of all sizes need management tools and analytics to help enhance employee engagement. But small and mid-sized organizations need tools that are the right size for them, which can be different from what a large contact center requires. Learn about how a unified workforce optimization suite can benefit smaller contact centers.
Posted: 02 Nov 2017 | Published: 02 Nov 2017

NICE Systems

How to Get Deeper Insights into your Marketing Campaigns
sponsored by Looker
WHITE PAPER: How can you centralize your campaign data so everyone can see how everything is performing? Learn how you can avoid relying on disparate data sources – enabling you to get insights that help track important marketing KPIs, attribute marketing campaigns directly to revenue, and more.
Posted: 01 Nov 2017 | Published: 01 Nov 2017

Looker

Know Your Customers: Millennials vs. Boomers
sponsored by Sophos
WHITE PAPER: According to Salesforce, 25% of customers would go so far as to not make a purchase if a brand didn't offer their ideal method of interaction with customer service. That's just one major reason why you should know – and identify with – your customers. Learn the difference between millennials vs. boomers.
Posted: 01 Nov 2017 | Published: 01 Nov 2017

Sophos

Know the truth: 3 Busted Myths About CX Alignment
sponsored by Sophos
WHITE PAPER: According to Mary Meeker's Internet Report, 82% of customers stopped doing business with a company in 2016 after a bad experience. With numbers like that, it's vital to stay on top of CX. Learn the truth behind 3 myths of CX alignment, and how you can incorporate AI into your strategy.
Posted: 01 Nov 2017 | Published: 01 Nov 2017

Sophos

4 Myths (Busted!) About AI
sponsored by Sophos
WHITE PAPER: It's time to learn the truth behind artificial intelligence – rather than what Hollywood has deemed "killer robots." Learn the facts behind 4 pervasive AI myths.
Posted: 31 Oct 2017 | Published: 31 Oct 2017

Sophos

Your Guide to Successful CRM Digital Transformation
sponsored by Sophos
WHITE PAPER: In this new digital era of distracted customers and frustrated marketers, you need to learn how to meet consumer expectations. So how do you break through the digital noise and be heard? Discover 5 critical steps to digital success and more.
Posted: 30 Oct 2017 | Published: 30 Oct 2017

Sophos

Your Guide to Omnichannel Customer Support
sponsored by Zendesk
WHITE PAPER: The customer determines the best way to engage with your company based on their needs and preferences. So how can you anticipate which channels a customer will need or want? Learn what omnichannel support entails, how a strategy can benefit your business, what factors are driving channel preferences, and more.
Posted: 30 Oct 2017 | Published: 30 Oct 2017

Zendesk

Chatbots Are Not the Future... They're Right Now
sponsored by Sophos
WHITE PAPER: Companies today have no choice but to become fundamentally digital and harness the power of current technology to improve CX and sales. Learn why chatbots can be employed to boost your business, how to use bots to get ahead, and uncover the 3 ways a bot can be used for engagement.
Posted: 27 Oct 2017 | Published: 27 Oct 2017

Sophos

7 Steps for Delivering Next-Generation Digital Customer Service
sponsored by Genesys
WHITE PAPER: According to a survey conducted by Altimeter Group, 42% of businesses are investing in new digital channels to more effectively serve their clients. Companies understand the urgent need to create engaging and effortless digital experiences. In this white paper, uncover 7 steps for delivering a next-generation digital customer service strategy.
Posted: 27 Oct 2017 | Published: 27 Oct 2017

Genesys

IDC: Supporting Customer Experience Initiatives Through Productivity and Process
sponsored by Zendesk
WHITE PAPER: In this IDC paper, learn what it means to the overall organization to be a CX–focused organization, the impact, benefits, and challenges of pursuing a customer experience strategy, and examples of organizations that have effectively used tools to support service and contact center agents.
Posted: 27 Oct 2017 | Published: 27 Oct 2017

Zendesk

Why Your Best Agent is a Chatbot
sponsored by Sophos
WHITE PAPER: Enterprises can use artificially intelligent chatbots as virtual agents or assistants to replicate the effectiveness of their best agents and reduce customer frustration and wait time. It sounds great, but how do you get your plan up-and-running? Check out this chatbot 101 guide.
Posted: 26 Oct 2017 | Published: 26 Oct 2017

Sophos

Providing Great Customer Service Through Social Media
sponsored by Zendesk
WHITE PAPER: One of the first challenges to providing great customer service is where to focus your time and resources. Providing great customer service through social media can be a way to get around this hurdle. Learn how you can get started with developing a social customer service strategy of your own.
Posted: 25 Oct 2017 | Published: 25 Oct 2017

Zendesk

Critical Capabilities for Contact Center Infrastructure, Worldwide
sponsored by Genesys
WHITE PAPER: Explore 3 use cases that represent the most common configurations for contact center infrastructure. Plus, find out how to support more engaging, omnichannel customer service and incorporate unified communications and collaboration technology more effectively into your contact center operations.
Posted: 24 Oct 2017 | Published: 22 May 2017

Genesys

8 Best Practices to Enhance Consumer Experience & Payment Processing
sponsored by Adyen
WHITE PAPER: Optimizing payments has become key for merchants. Consumers expect swift simplicity and convenience when shopping online or on mobile. Discover 8 best practices to enhance customer experience, and optimize payment processing. Plus, uncover 3 steps to help you move forward with your payment optimization.
Posted: 20 Oct 2017 | Published: 18 Oct 2017


10 Tips to Thrive in the Subscription Economy
sponsored by Adyen
WHITE PAPER: Learn 10 tips to thrive in the subscription economy so that you can improve customer experiences and discover a payment platform designed to help you optimize growth across online, in-app, and in-store channels.
Posted: 18 Oct 2017 | Published: 18 Oct 2017


Optimize Business for Omni-Channel: 5 Best Practices
sponsored by Adyen
WHITE PAPER: The emergence of omni-channel is driving major restructuring as businesses seek to serve the omni-channel shopper, who is keen to buy whenever, wherever and however they want. Uncover examples of omni-channel initiatives and their actual impacts, payments-related best practices, and insights into what drives the emergence of omni-channel.
Posted: 17 Oct 2017 | Published: 17 Oct 2017


Survive Retail Spikes: How global Online Retailers Can Operate at Scale
sponsored by Amido
WHITE PAPER: Retail spikes are a reality: Black Friday, Christmas, Halloween. Too often, simply surviving the next spike dominates IT thinking for e-commerce leaders. Explore how forward-thinking businesses are addressing issues in their search to meet customer expectations and to build lasting advantage – without going from one spike to the next.
Posted: 16 Oct 2017 | Published: 16 Oct 2017

Amido

How Major Brands Increased Campaign Revenue, Sell Additional Inventory with Ecommerce
sponsored by BigCommerce
WHITE PAPER: Enterprise brands earning more than $50 million a year are no longer strapped to expensive site launches to support businesses initiatives. Learn why major brands like Georgia-Pacific, Ben and Jerry's, Sony and many more put BigCommerce on their approved vendor list.
Posted: 16 Oct 2017 | Published: 16 Oct 2017

BigCommerce

The Ecommerce Platform Showdown: SaaS vs. On-Premise
sponsored by BigCommerce
WHITE PAPER: If you're faced with an Ecommerce platform decision, you need to consider which platform is: Cost effective, easiest to integrate, customizable, easily updateable, and faster to implement. Learn about different Ecommerce platform options to choose the best for your company.
Posted: 16 Oct 2017 | Published: 16 Oct 2017

BigCommerce

Exxel Outdoors Sees Triple Digit Mobile Growth
sponsored by BigCommerce
WHITE PAPER: Exxel Outdoors, a sports and outdoors company, faced a problem: The headache of managing various content and ecommerce systems was weighing on their small team. In this case study, learn how Exxel Outdoors was able to manage their sites effectively and grow their mobile brand with an ecommerce platform.
Posted: 13 Oct 2017 | Published: 13 Oct 2017

BigCommerce

Meet Your Future Power Consumer: Generation Z
sponsored by Adyen
WHITE PAPER: Millennials are in the midst of their professional careers and have a steady income, making them a key shopping demographic. But there's another group poised to cause the next big shift in how we shop (and buy): Enter Generation Z. Discover this future power consumer, and how to give them what they want.
Posted: 13 Oct 2017 | Published: 13 Oct 2017


Digital Transformation in Sales: Evolving the Art of Customer Engagement
sponsored by Microsoft
WHITE PAPER: Are your sales leaders strivers, followers, skeptics or drivers when it comes to the digital transformation of your sales department? Learn how (and why) top-performing sales organizations are prioritizing digital transformation to unlock greater revenue growth. Plus, learn how to get your teams on board for your own transformation journey.
Posted: 09 Oct 2017 | Published: 09 Oct 2017

Microsoft

How the IoT is Leading the Future of Field Service
sponsored by Microsoft
WHITE PAPER: Field service management teams want to keep costs down, while improving their customer service relationships. But reducing costs often hurt customer relationships. Learn how the IoT provides a way for field service organizations to reduce costs and increase efficiency (without sacrificing customer relationships).
Posted: 06 Oct 2017 | Published: 06 Oct 2017

Microsoft

How to Be a Customer Experience Leader
sponsored by West UC
WHITE PAPER: According to a Walker study, CX will overtake price and product as the key brand differentiator by 2020. So what can you do to up the ante and deliver a seamless CX across multiple channels? Use this infographic to uncover how to be a customer experience leader.
Posted: 03 Oct 2017 | Published: 03 Oct 2017

West UC
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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