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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRMWhite Papers (View All Report Types)
101 - 125 of 580 Matches Previous Page  | Next Page
Five Ways to Differentiate Your Customer Service Offering Using the Cloud
sponsored by Genesys
WHITE PAPER: Implementing new technologies to enable multi-channel customer service isn't always easy, especially for mid-size organizations that are trying to balance costs with customer personalization. Access this white paper to learn why a cloud-based contact center could be the answer for better service at a lower cost.
Posted: 17 Mar 2014 | Published: 31 Mar 2012

Genesys

Level the Customer Service Playing Field with the Cloud
sponsored by Genesys
WHITE PAPER: In this paper by Ovum research, discover how mid-market companies can leverage the cloud to improve customer service, and, as a result, get on a more level playing field with bigger competitors. Explore the challenges that mid-size companies face with customer service, and get recommendations for cloud adoption tailored to service organizations.
Posted: 17 Mar 2014 | Published: 31 Mar 2013

Genesys

Manage it all, better - HP Mobility Solutions for SAP
sponsored by Hewlett-Packard Limited
WHITE PAPER: The following white paper explores the new mobility trend and how it is transforming the way retailers do business. Uncover the technology that makes handling the shift easier by allowing businesses to create unique functionality with retail websites and more.
Posted: 06 Mar 2014 | Published: 06 Mar 2014

Hewlett-Packard Limited

USTREAM LiveAd: Reach. Response. Results.
sponsored by UStream
WHITE PAPER: Access the following white paper to reveal a solution that can enable highly interactive precise content targeting to any number of viewers across all platforms, ultimately making you stand out amongst the barrage of ads that any given user sees daily.
Posted: 20 Feb 2014 | Published: 20 Feb 2014

UStream

How TCO Benefits Make Cloud Computing a No-Brainer for Many SMBs and Mid-Market Enterprises (2013)
sponsored by NetSuite
WHITE PAPER: This resource analyzes the economic benefits of cloud computing in the ERP and CRM space, and details how embracing the cloud can be a competitive differentiator for SMBs.
Posted: 14 Feb 2014 | Published: 28 Feb 2013

NetSuite

Seven Signs You’re on the Road to Real Time ERP
sponsored by NetSuite
WHITE PAPER: This resource describes why real-time enterprise resource planning (ERP) has become a business necessity, and counts down seven signs that your organization is on the right track for achieving real-time ERP.
Posted: 13 Feb 2014 | Published: 31 Dec 2013

NetSuite

User-friendly content publishing and management for business users in the context of Red Hat JBoss Portal Platform
sponsored by e-Spirit AG
WHITE PAPER: This brief white paper explores the benefits your organization can achieve by pairing the right content management system (CMS) with an integrated portal.
Posted: 12 Feb 2014 | Published: 12 Feb 2014

e-Spirit AG

Delivering omni-channel shopping
sponsored by Hewlett-Packard Limited
WHITE PAPER: This resource introduces a data management and analytics approach that gives you the power to harness customer information to improve experiences and meet constantly changing consumer expectations.
Posted: 06 Feb 2014 | Published: 06 Feb 2014

Hewlett-Packard Limited

Better customer experiences start with digitisation
sponsored by Hewlett-Packard Limited
WHITE PAPER: In this expert report from ComputerWeekly, learn about the digitization imperative and how your organization can revolutionize customer experiences.
Posted: 05 Feb 2014 | Published: 05 Feb 2014

Hewlett-Packard Limited

6 Ways to Expand Your Managed Services Offering and Boost Revenue
sponsored by LabTech Software
WHITE PAPER: To remain relevant in the world of IT today, you need to think big. Access this eBook today, which introduces six must-have services that will boost your bottom-line and provide far-reaching benefits to your clients.
Posted: 31 Jan 2014 | Published: 31 Dec 2013

LabTech Software

Survival Guide: Marketing in a World Without Cookies
sponsored by Gigya
WHITE PAPER: Did you know that 65% of US consumers delete their cookies? Or that 39% block cookies altogether? It's clear that the traditional marketing tactic of third-party cookies won't hold up in today's marketplace, as consumers access websites from more devices and are increasingly concerned about privacy.
Posted: 29 Jan 2014 | Published: 31 Dec 2013

Gigya

Customer Experience: Essential Requirements for Company Profitability and Competitive Success
sponsored by Genesys
WHITE PAPER: Companies across all industries are feeling pressure to improve the customer experience while reducing costs at the same time. However, most are not prepared to cost-effectively provide great, real-time. multi-channel customer experiences, due to outdated technology and processes.
Posted: 14 Mar 2014 | Published: 14 Mar 2014

Genesys

From Social Media to Social CRM: Reinventing the Customer Relationship
sponsored by IBM
WHITE PAPER: Access the following white paper to uncover the steps to building a social CRM strategy—who needs to be part of the strategy, how to evaluate the customer relationship control, and more.
Posted: 11 Mar 2014 | Published: 11 Mar 2014

IBM

Six Keys to Small Business Success
sponsored by Salesforce
WHITE PAPER: Small business owners all want to grow their business, and they create products, buils awareness, and target market in order to do that. But are you overlooking the role that technology can play in growing your small business?
Posted: 07 Mar 2014 | Published: 07 Mar 2014

Salesforce

Choosing the Perfect Customer Support App
sponsored by Desk.com (A Salesforce Company)
WHITE PAPER: This guide counts down four easy steps to help you cut through the market for customer support applications and identify the tool that meets your business needs.
Posted: 05 Mar 2014 | Published: 05 Mar 2014

Desk.com (A Salesforce Company)

Putting the contact center at the center of the customer experience
sponsored by Aspect
WHITE PAPER: Today's customers have more control of the conversation than ever before -- and your contact center must be equipped to deliver seamless interactions across a variety of channels, lest your customers take their business somewhere else. To do this, you need a comprehensive platform that enables anywhere, anytime service.
Posted: 04 Mar 2014 | Published: 31 Mar 2013

Aspect

Jumpstart your journey to personalized digital marketing
sponsored by IBM
WHITE PAPER: Consult the following white paper to uncover what you can do to empower your business to deliver personalized marketing, increase the pull of campaigns, as well as increase customer retention and satisfaction—all through the use of real-time marketing.
Posted: 03 Mar 2014 | Published: 03 Mar 2014

IBM

Making Sense of the Chaos: Measuring The Influence of Social Media
sponsored by IBM
WHITE PAPER: In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue.
Posted: 02 Mar 2014 | Published: 30 Jun 2013

IBM

Deployment Flexibility
sponsored by Aspect
WHITE PAPER: In this white paper, explore two alternatives to traditional infrastructures: cloud deployments and managed services. Discover how managed services allow you to keep your contact center infrastructure on-premise without the burden of managing it, and how cloud deployments offer a scalable host solution with unparalleled flexibility.
Posted: 28 Feb 2014 | Published: 31 Oct 2013

Aspect

8 Ways To Build Your Brand Using Social Media
sponsored by MarketWired
WHITE PAPER: Savvy companies are integrating social media into their marketing plans in order to take advantage of opportunities such as lead generation, real-time customer service, and interaction with brand evangelists. In this white paper, learn eight tips to help you reap the opportunities and build your brand with social media.
Posted: 26 Feb 2014 | Published: 26 Feb 2014

MarketWired

5 Tips For Setting Measurable Social Media Goals
sponsored by MarketWired
WHITE PAPER: While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.
Posted: 20 Feb 2014 | Published: 20 Feb 2014

MarketWired

Survey insights: Marketing's impact on the customer experience
sponsored by IBM
WHITE PAPER: To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance.
Posted: 19 Feb 2014 | Published: 31 Aug 2013

IBM

10 tips to integrate mobile and social marketing
sponsored by IBM
WHITE PAPER: In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels.
Posted: 18 Feb 2014 | Published: 30 Nov 2013

IBM

Get the Facts: Real-Time, On-Demand Information for Business Intelligence and Data Integration
sponsored by Vision Solutions
WHITE PAPER: This white paper shows how a software-based data replication solution can drive value by providing simplified, on-demand enterprise-wide data sharing and right-time data integration for any business.
Posted: 17 Feb 2014 | Published: 12 Dec 2008

Vision Solutions

Real-time Personalization: 6 fundamental tips for marketers
sponsored by IBM
WHITE PAPER: Access this white paper today to learn all you need to know about real-time personalization, how to overcome its challenges, and how you can increase the value of every one of your customer interactions.
Posted: 14 Feb 2014 | Published: 31 Dec 2013

IBM
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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