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CRM Best Practices

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ALSO CALLED: Customer Relationship Management Best Practices
DEFINITION: What is CRM (customer relationship management)?CRM (customer relationship management) is an information industry term for methodologies, software,and usually Internet capabilities that help an enterprise managecustomer relationships in an organized way. For example, an enterprise might build a database aboutits customers that described relationships in sufficient detail so that management,  … 
Definition continues below.
CRM Best PracticesWhite Papers (View All Report Types)
51 - 75 of 184 Matches Previous Page  | Next Page
Contact Center Report: Calming Customer Rage in the Modern Service Era
sponsored by Five9
WHITE PAPER: If customers don't get the service they expect, they can easily become irritated, or even enraged. And 85% of customers will retaliate against a company of they needs aren't met! So how can you at least, ease customer rage, and at best, prevent it in the first place?
Posted: 31 Dec 2013 | Published: 13 Nov 2013

Five9

The Blueprint to Becoming a Customer Company
sponsored by MuleSoft
WHITE PAPER: In this brief how-to-guide, gain insight into key technology trends and learn how integration allows you to better connect with your customers, employees, partners, and suppliers.
Posted: 20 Dec 2013 | Published: 20 Dec 2013

MuleSoft

HP Finextra Customer Experience Report 2013
sponsored by Hewlett-Packard Limited
WHITE PAPER: This white paper reveals the results of a survey focused on customer interaction in the banking industry, with 103 responses coming from 52 different European retail financial groups. Read on to discover the key forces that are impacting customer experiences.
Posted: 20 Dec 2013 | Published: 20 Dec 2013

Hewlett-Packard Limited

Create a Strong, Dynamic Customer Experience
sponsored by Hewlett-Packard Limited
WHITE PAPER: This resource explores the changing e-commerce landscape, and investigates how developing an omni-channel environment can help you create a strong, dynamic customer experience.
Posted: 19 Dec 2013 | Published: 30 Nov 2012

Hewlett-Packard Limited

Omnichannel Shoppers Trendagram
sponsored by Hewlett-Packard Limited
WHITE PAPER: This brief infographic takes a by-the-numbers look at omnichannel shopping trends, customer expectations, and the key opportunities that are emerging for retailers.
Posted: 18 Dec 2013 | Published: 31 Aug 2013

Hewlett-Packard Limited

Delivering a Seamless Experience Across Every Channel
sponsored by IBM
WHITE PAPER: This white paper reveals the results of a survey of over 500 e-commerce and e-business professionals, and provides key insights and best practices for improving customer experiences across all channels.
Posted: 15 Nov 2013 | Published: 31 May 2013

IBM

IBM Watson Engagement Advisor
sponsored by IBM
WHITE PAPER: The following white paper outlines the recent change in the consumer market and how to ensure that you are delivering the best customer service.
Posted: 01 Nov 2013 | Published: 01 Nov 2013

IBM

IBM Marketing Performance Analytics
sponsored by IBM
WHITE PAPER: The following white paper discloses a sure-fire way to track and analyse performance across an infinitely expanding number of channels and campaigns.
Posted: 31 Oct 2013 | Published: 31 Oct 2013

IBM

Where have all my marketing investments gone?
sponsored by IBM
WHITE PAPER: The following white paper addresses the severe pressures weighed out by the consumer market today. Inside, discover how marketing performance analytics can help marketers address and act upon the marketing pressures.
Posted: 31 Oct 2013 | Published: 31 Oct 2013

IBM

A Practical Approach to Building a Comprehensive and Compliant RIM Program
sponsored by Iron Mountain
WHITE PAPER: This whitepaper outlines the important steps to achieve successful and compliant records and information management (RIM).
Posted: 14 Oct 2013 | Published: 14 Oct 2013

Iron Mountain

Create a strong, dynamic customer experience
sponsored by Hewlett-Packard Limited
WHITE PAPER: For retailers hoping to deliver a strong, dynamic customer experience and distinguish themselves from the competition, innovation, execution, and consistency are key. This resource examines the growth of omni-channel retail, and offers tips, tricks, and best practices to help your organization find success.
Posted: 06 Sep 2013 | Published: 30 Nov 2012

Hewlett-Packard Limited

Reduce Costs and Improve Customer Service with Workload Management
sponsored by Genesys
WHITE PAPER: To meet the increasing demands of customers in today's fast-paced marketplace, you need a way to effectively assign work and monitor completion. Download this resource to get a more in-depth look at the shortcomings of traditional customer service processes, and learn how enterprise workload management can help you overcome these issues.
Posted: 22 Aug 2013 | Published: 22 Aug 2013

Genesys

Leveraging the Power of the Peloton to Lead Change
sponsored by Global Knowledge
WHITE PAPER: This white paper combines the concept of the peloton with one of the most widely accepted approaches for enabling change in organizations: John P. Kotter's 8 Steps for Enabling Change.
Posted: 26 Jul 2013 | Published: 19 Jul 2013

Global Knowledge

Billing as a Strategy for Building Customer Loyalty and Retention
sponsored by Fusebill
WHITE PAPER: This resource examines the importance of billing in subscription sales, and details how you can use billing to build customer loyalty and retention.
Posted: 30 Dec 2013 | Published: 30 Dec 2013

Fusebill

Big data and analytics for a holistic customer journey
sponsored by IBM
WHITE PAPER: In the modern business world, customer experience is everything. To re-align your customer-engagement initiatives around this new reality, you will need a clear roadmap for where to start and how to proceed. Access this white paper today for discussion and case studies on how you can use big data analytics to enhance experience.
Posted: 25 Nov 2013 | Published: 31 Aug 2013

IBM

Choose a Branding Agency: 5 Social Media Questions You Need to Ask
sponsored by Oracle Corporation
WHITE PAPER: The following white paper details 5 key questions to ask when choosing a branding agency. Learn how to read the answers that they give you in order to make an accurate assessment on the agency at hand.
Posted: 13 Nov 2013 | Published: 13 Nov 2013

Oracle Corporation

How Satisfied Are Your Customers?
sponsored by IBM
WHITE PAPER: This brief resource provides statistics and other insights that explain why it's more important than ever to provide excellent customer service and experiences. Read on to learn more.
Posted: 11 Nov 2013 | Published: 11 Nov 2013

IBM

8 Steps to a Better Social Media Strategy
sponsored by Oracle Corporation
WHITE PAPER: The following white paper discusses how to successfully create and implement a strategy to manage your social media mix and at the same time, create a fluid online communication outlet.
Posted: 05 Nov 2013 | Published: 05 Nov 2013

Oracle Corporation

BI Checkmate: Outmaneuver Competition with BI and Strategy
sponsored by SAP America, Inc.
WHITE PAPER: Find out how BI can help your midsize company ahead of the competition and how you can choose the right BI product from the right vendor.
Posted: 16 Oct 2013 | Published: 16 Oct 2013

SAP America, Inc.

6 Hidden Secrets to Offering Exceptional Customer Service
sponsored by Salesforce.com
WHITE PAPER: The ability to provide exceptional customer service has quickly become a business differentiator. This resource counts down six secrets to customer service success – read on to learn more now.
Posted: 10 Oct 2013 | Published: 10 Oct 2013

Salesforce.com

Go beyond the surface: User Experience Design At A Glance
sponsored by Hewlett-Packard Company
WHITE PAPER: This brief resource explains how User Experience Design services can deliver strategic business value by enabling your organization to increase sales and conversions, improve customer retention, build brand trust, and more.
Posted: 08 Oct 2013 | Published: 30 Jun 2013

Hewlett-Packard Company

Proactive Customer Engagement
sponsored by Genesys-Angel
WHITE PAPER: In this research report from the Yankee Group, explore how to achieve successful customer engagement management across the entire customer lifecycle by leveraging the right tools and integrating communication channels.
Posted: 30 Sep 2013 | Published: 31 Jul 2013

Genesys-Angel

Improve data quality: The power of crowdsourcing
sponsored by CrowdFlower, Inc.
WHITE PAPER: This resource examines how improving data quality leads to marketing and selling success, and introduces a crowdsourcing strategy that can help you get there.
Posted: 11 Sep 2013 | Published: 12 Jun 2013

CrowdFlower, Inc.

Loss from Legacy Call Center Infrastructure
sponsored by Genesys
WHITE PAPER: Is your legacy call center infrastructure limiting your organization's ability to increase efficiencies, reduce costs, and raise productivity? What's the true cost of a legacy call center? Answer these questions now by consulting this exclusive infographic.
Posted: 04 Sep 2013 | Published: 04 Sep 2013

Genesys

5 Ways to Optimize Your Workforce for Customer Contact in a Social Marketplace
sponsored by Aspect
WHITE PAPER: This white paper discusses how workforce, quality and performance management capabilities provide practical business processes and tools for effective staffing, monitoring, reporting, evaluation and coaching.
Posted: 29 Aug 2013 | Published: 29 Aug 2013

Aspect
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CRM BEST PRACTICES DEFINITION (continued): …  salespeople,people providing service, and perhaps the customer directly could access information, matchcustomer needs with product plans and offerings, remind customers of service requirements, knowwhat other products a customer had purchased, and so forth.  Ask your CRM questions at ITKnowledgeExchange.comAccording to one industry view, CRM consists of:Helping an enterprise to enable its marketing departments to identify and target their bestcustomers, manage marketing campaigns and generate quality leads for the sales team.Assisting the organization to improve telesales, account, and … 

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