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CRM Best Practices

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ALSO CALLED: Customer Relationship Management Best Practices
DEFINITION: What is CRM (customer relationship management)?CRM (customer relationship management) is an information industry term for methodologies, software,and usually Internet capabilities that help an enterprise managecustomer relationships in an organized way. For example, an enterprise might build a database aboutits customers that described relationships in sufficient detail so that management,  … 
Definition continues below.
CRM Best Practices White Papers (View All Report Types)
51 - 75 of 222 Matches Previous Page  |  Next Page
The Omnichannel Dilemma: Everyone Wants It, But How Do You Start?
sponsored by [24]7
WHITE PAPER: This report discusses the challenges of rolling out an omnichannel framework and delivers 5 action tips for designing a successful strategy.
Posted: 27 Jan 2016 | Published: 31 Dec 2015

[24]7

Six Keys to Effective Chat Operations: Insights to Help Improve Your Business
sponsored by [24]7
WHITE PAPER: Today, customers expect highly capable chat, including the ability for it to seamlessly integrate other channels as needed. So getting it getting it right is critical to an effective omnichannel strategy. This paper summarizes common misperceptions about chat, and presents six key insights based on lessons learned.
Posted: 27 Jan 2016 | Published: 31 Dec 2015

[24]7

Increase Your Company's Profitability With Service Contract Tracking
sponsored by Sage (UK) Limited
WHITE PAPER: The first step to building better customer retention is to set client expectations early. Services contracts start the process of complete services profitability. Contracts eliminate uncertainty by setting expectations early. Learn how contract tracking can help increase your businesses' profitability and improve customer satisfaction.
Posted: 22 Jan 2016 | Published: 22 Jan 2016

Sage (UK) Limited

5 Ways Wholesale Distributors Can Succeed with the Millennial Generation
sponsored by Infor
WHITE PAPER: This resource features a checklist of five tactics that can help you prepare your business to succeed with the next generation of customers, partners and employees. Access now and you'll also unlock the details and benefits of each tactic.
Posted: 20 Jan 2016 | Published: 20 Jan 2016

Infor

Manufacturers Turn to the Internet of Things to Boost Customer Engagement
sponsored by Infor
WHITE PAPER: Access this white paper to explore how investing in the right CRM solution can help you grow your IoT approach, as well as support your customer-centric initiatives.
Posted: 04 Jan 2016 | Published: 04 Jan 2016

Infor

How to Accurately Track Your Social Media Buzz
sponsored by Sysomos
WHITE PAPER: What is "buzz?" It's something that confuses most marketers, and what smart marketers exploit. Access this step-by-step guide to learn how to create buzz-worthy campaigns like a smart marketer.
Posted: 19 Nov 2015 | Published: 19 Nov 2015

Sysomos

Cisco Collaboration Endpoints
sponsored by Global Knowledge
WHITE PAPER: This white paper provides you with product specifications and capabilities for Cisco's phone, desktop, and large screen immersive videoconferencing options.
Posted: 21 Oct 2015 | Published: 21 Oct 2015

Global Knowledge

Cisco Unified Collaboration Solutions Infrastructure Overview
sponsored by Global Knowledge
WHITE PAPER: Learn how Cisco Unified Collaboration infrastructure products can help you provide everything from call control which provides signaling and dial plan support to the expressway series providing firewall traversal for external access.
Posted: 21 Oct 2015 | Published: 21 Oct 2015

Global Knowledge

Buyer's Guide: Optimize Your Customer Engagement with CCM
sponsored by Kofax from Lexmark
WHITE PAPER: A customer communications management (CCM) solution helps you manage increasingly digital and diverse customer interaction. Access this informative resource to see an evaluation checklist that'll tell you the 7 core requirements to look for in a CCM solution.
Posted: 15 Jan 2016 | Published: 31 Dec 2015

Kofax from Lexmark

Top 10 Ways to Boost Mobile App Engagement Using Messaging
sponsored by Magnet
WHITE PAPER: This white paper details the top 10 ways to boost mobile app engagement using messaging strategies. Discover the messaging features that can win customer loyalty.
Posted: 28 Dec 2015 | Published: 28 Dec 2015

Magnet

4 Ways to Enhance Mobile App User Engagement
sponsored by Magnet
WHITE PAPER: This guide reveals how the key to building lasting relationships with customers via mobile applications lies beyond SMS or push notifications. Uncover 4 ways to drive mobile engagement and enhance customer satisfaction.
Posted: 23 Dec 2015 | Published: 23 Dec 2015

Magnet

How In-App, Two-Way Mobile Messaging Builds Customer Loyalty
sponsored by Magnet
WHITE PAPER: In this white paper, explore the top 4 messaging features your mobile application should have in order to build customer loyalty.
Posted: 21 Dec 2015 | Published: 21 Dec 2015

Magnet

Elevate Sales Team Performance with Clearly-Defined Metrics
sponsored by Microsoft
WHITE PAPER: Many companies lack a standard, consistent terminology to measure sales performance. This resource provides clearly-defined, unambiguous metrics that can help you precisely determine how your sales teams are performing and figure out how to adjust processes to drive better results.
Posted: 17 Dec 2015 | Published: 17 Dec 2015

Microsoft

Internet of Things (IoT) Reports and Videos
sponsored by SAP
WHITE PAPER: Access this resource portal to find a rich collection of Internet of Things (IoT) reports and videos revealing the technological, economic, and social impacts of the hyper-connected economy.
Posted: 19 Nov 2015 | Published: 19 Nov 2015

SAP

Why Creating Closer Customer Relationships Depends on Master Data Management
sponsored by TIBCO Software Inc.
WHITE PAPER: This dynamic terrain is rocky, but it also holds enormous potential. The following white paper reveals what strategies you need to achieve close customer relationships and increased loyalty.
Posted: 16 Oct 2015 | Published: 16 Oct 2015

TIBCO Software Inc.

Mastering the New Customer Experience Mangement in the Era of the Empowered Customer
sponsored by Sitecore
WHITE PAPER: In thsi exclusive white paper glean the essentials of the new CEM. Read on to learn how understanding is the key to earning and keeping empowered consumers.
Posted: 03 Mar 2015 | Published: 30 Apr 2014

Sitecore

How Effective Content Mangement Systems Attact and Keep Cusomters for Life
sponsored by Sitecore
WHITE PAPER: In this in-depth white paper, learn how to choose the best CMS for customer experience management. Understand this entity from the perspective of the marketer and developer.
Posted: 02 Mar 2015 | Published: 31 Dec 2014

Sitecore

Predictive Analytics: Driving the Right Customer Interactions at the Right Time
sponsored by IBM
WHITE PAPER: This white paper explores how predictive analytics can drive customer intimacy by facilitating effective one-on-one interactions.
Posted: 20 Feb 2015 | Published: 31 May 2010

IBM

6 Steps to Smashing Silos in Your Business
sponsored by Teradata
WHITE PAPER: This informative resource explains the steps that business leaders can take to prevent and break down silos within their organizations, particularly within marketing departments.
Posted: 16 Feb 2015 | Published: 16 Feb 2015

Teradata

Improving the Success of Your Enterprise's Email Marketing Campaigns
sponsored by Teradata
WHITE PAPER: This document outlines some of the standard best practices that can enhance email communications, including: segmentation, personalization, mobile optimization, and landing pages. It also includes mistakes to avoid to increase customer loyalty and nurture incoming leads.
Posted: 13 Feb 2015 | Published: 13 Feb 2015

Teradata

The Age of Social Media: Lead Generation and Brand Authenticity
sponsored by Marketo
WHITE PAPER: This white paper considers the advantages of social media in regards to lead generation. Access now to find out how you can implement a profitable social media strategy by targeting a variety of platforms with specific plans of action, and how your sales leads will benefit.
Posted: 28 Jan 2015 | Published: 28 Jan 2015

Marketo

Content Marketing Essentials: Reach Customers Without Breaking Budgets
sponsored by Marketo
WHITE PAPER: This white paper considers 7 content marketing essentials to deliver quality messages without destroying your budget. Access to now see what your enterprise can do to spike lead generation with the right marketing message.
Posted: 28 Jan 2015 | Published: 28 Jan 2015

Marketo

Top 5 Salesforce Integration Patterns: Practices for Integrating Salesforce
sponsored by MuleSoft
WHITE PAPER: This white paper discusses one system that helps integrate enterprise applications to unleash the true potential of the Salesforce model. Access now to find out how your entire enterprise can capitalize on and benefit from Salesforce integration patterns.
Posted: 22 Jan 2015 | Published: 22 Jan 2015

MuleSoft

3 Pillars of Customer Experience in Today's Connected World
sponsored by Salesforce.com
WHITE PAPER: Access this white paper to learn three steps to meeting customers' rising expectations in today's hyper-connected world: Personalized service, smarter support, and faster connection.
Posted: 19 Jan 2015 | Published: 19 Jan 2015

Salesforce.com

5 Best Practice Steps for B2B and B2C Convergence
sponsored by IBM
WHITE PAPER: Access this Aberdeen research report to find out how customer requirements and cross-channel logistics flow, grow, and coverage – and what that means for your supply chain strategy.
Posted: 05 Dec 2014 | Published: 05 Dec 2014

IBM
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CRM BEST PRACTICES DEFINITION (continued): …  salespeople,people providing service, and perhaps the customer directly could access information, matchcustomer needs with product plans and offerings, remind customers of service requirements, knowwhat other products a customer had purchased, and so forth.  Ask your CRM questions at ITKnowledgeExchange.comAccording to one industry view, CRM consists of:Helping an enterprise to enable its marketing departments to identify and target their bestcustomers, manage marketing campaigns and generate quality leads for the sales team.Assisting the organization to improve telesales, account, and … 

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