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CRM Best Practices

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ALSO CALLED: Customer Relationship Management Best Practices
DEFINITION: What is CRM (customer relationship management)?CRM (customer relationship management) is an information industry term for methodologies, software,and usually Internet capabilities that help an enterprise managecustomer relationships in an organized way. For example, an enterprise might build a database aboutits customers that described relationships in sufficient detail so that management,  … 
Definition continues below.
CRM Best Practices White Papers (View All Report Types)
51 - 75 of 312 Matches Previous Page  |  Next Page
Making CRM Easy and Accessible for Small-to-Midsize Businesses
sponsored by Microsoft
WHITE PAPER: This brief resource provides guidance for small-to-midsize businesses on adopting CRM technologies to better engage customers. Uncover pitch guidance scenarios and key talking points to help you build a case for buying CRM tools.
Posted: 25 Mar 2016 | Published: 25 Mar 2016

Microsoft

10 Tech Tools to Improve The Customer Experience
sponsored by Mitel Networks Limited
WHITE PAPER: This white paper examines tech tools your contact center can use in order to boost productivity, ensure resiliency, and improve efficiency. Uncover 10 features to add to your contact center strategies.
Posted: 25 Mar 2016 | Published: 31 Dec 2015

Mitel Networks Limited

Brand Loyalty in the Digital Age
sponsored by Axway
WHITE PAPER: In this challenging landscape discover how you can drive customer engagement and promote brand loyalty by using API management technologies. Download this white paper now to learn how you can deliver omnichannel engagement while ensuring security for corporate IT systems.
Posted: 24 Mar 2016 | Published: 24 Mar 2016

Axway

Enhance the Customer Experience with Advanced Analytics
sponsored by Microsoft
WHITE PAPER: No one has time to organize massive volumes of customer data to find the most relevant information. This resource reveals how advanced analytics can empower you to forecast demand more accurately, create more targeted and effective marketing campaigns, and more.
Posted: 23 Mar 2016 | Published: 23 Mar 2016

Microsoft

Unifying Critical Data to Formulate Customer Insights
sponsored by IBM
WHITE PAPER: Many organizations find it difficult to combine data from systems like CRM and ERP with inputs from LOB applications which can affect the quality of service they provide their customers. Discover how master data management can help your organization unify and manage data to foster insights that help generate a holistic view of the customer.
Posted: 17 Mar 2016 | Published: 17 Mar 2016

IBM

Social's Shift to Service: Why Customer Service Engagement is the New Marketing
sponsored by Oracle Corporation
WHITE PAPER: How can your business take advantage of consumer's social usage to provide outstanding service? In this white paper you will discover how an increased social media consciousness can help your organization effectively engage with customers to meet their complex expectations.
Posted: 16 Mar 2016 | Published: 16 Mar 2016

Oracle Corporation

Super Bowl 50: The Social Story
sponsored by Oracle Corporation
WHITE PAPER: How can your brand galvanize your campaigns with meaningful messages and unique second screen activations? Click through now to discover the powerful bond between social media and sports that your brand should be leveraging to drive engagement.
Posted: 15 Mar 2016 | Published: 15 Mar 2016

Oracle Corporation

Enhance Your 360-Degree View of the Customer
sponsored by IBM
WHITE PAPER: In this white paper you will learn how to use big data to build an integrated, more personalized approach to marketing, business strategies, customer service and more.
Posted: 15 Mar 2016 | Published: 15 Mar 2016

IBM

The Key is Accessibility: Five Ways to Improve Customer Service
sponsored by Mitel Networks Limited
WHITE PAPER: Read this white paper to boost your customer service levels by leveraging the mobility of your agents, as well as your customers. Access this paper to discover 5 ways to improve your customer service availability.
Posted: 14 Mar 2016 | Published: 31 Dec 2014

Mitel Networks Limited

Turn Social Media Relationships into Closed Sales
sponsored by Microsoft
WHITE PAPER: The most effective sales teams make it easy for their executives and account managers to make sense of social data. In this resource, you'll discover how to use social to drive sales leads, build lasting social relationships, and more.
Posted: 11 Mar 2016 | Published: 11 Mar 2016

Microsoft

Omni-Channel Retail Execution Platforms for Now and the Future
sponsored by Telecity
WHITE PAPER: Download this white paper to define the why, what, who, and how of building omni-channel retail execution platforms. Discover what will enable your retail organization to provide customers their next "best experience."
Posted: 11 Mar 2016 | Published: 31 Dec 2015


Always Be Closing: The ABC's of Sales in the Modern World
sponsored by Microsoft
WHITE PAPER: What potential closers need are tools, guidance and support to help set them up for success. Access this guide and learn how to provide salespeople with these assets, as well as learn today's buying and selling trends.
Posted: 10 Mar 2016 | Published: 10 Mar 2016

Microsoft

Revolutionizing How Employees Connect to Information
sponsored by Microsoft
WHITE PAPER: Every day you collect valuable knowledge on how to run your business more effectively and serve customers better. However, knowledge isn't put to optimal use when it isn't easily shared with colleagues who need the information to do their jobs. Is self-service knowledge management something you should consider? Find out who is already benefiting.
Posted: 09 Mar 2016 | Published: 09 Mar 2016

Microsoft

How to Build a World-Class Sales Organization
sponsored by Microsoft
WHITE PAPER: 75% of sales reps meet their quota in top performing organizations, but becoming a market leader is not just about numbers. Uncover the processes and technologies you need for an extensible architecture that can provide you the depth and breadth of functionality to support the sales process you need.
Posted: 09 Mar 2016 | Published: 09 Mar 2016

Microsoft

5 Ways to Drive Better Sales Results
sponsored by Oracle Corporation
WHITE PAPER: This brief resource takes a look at how sales teams can drive better results with a cloud-based CRM strategy. Discover 5 tips to connect and empower your sales team.
Posted: 03 Mar 2016 | Published: 31 Dec 2015

Oracle Corporation

Cross Channel Engagement with Oracle WebCenter Sites and Oracle Marketing Cloud
sponsored by Oracle Corporation
WHITE PAPER: In order to successfully attract today's sophisticated digital buyers, you need automated systems to target, engage, convert, and analyze customers and prospective opportunities. Discover why unified customer engagement is today's most important marketing practice and learn how web content management can help boost CEM across all channels.
Posted: 03 Mar 2016 | Published: 03 Mar 2016

Oracle Corporation

A Cloud Platform for Digital Business
sponsored by Oracle Corporation
WHITE PAPER: Adopting a digital business strategy enables you to embrace tech advances in a way that empowers customers, creates value, and optimizes business operations. But you can't get there with legacy tools. Uncover how middleware can become the foundation of a digital cloud platform, allowing you to reap major benefits without major retooling.
Posted: 03 Mar 2016 | Published: 30 Jun 2015

Oracle Corporation

Creating Seamless Customer Experiences Across All Digital Channels
sponsored by Oracle Corporation
WHITE PAPER: With silos isolating customer information, it can be challenging to develop a cohesive view of your customers, leading to unsatisfactory experiences. Discover a strategy that can optimize connections between people, information, and applications and create exceptional customer experiences.
Posted: 26 Feb 2016 | Published: 26 Feb 2016

Oracle Corporation

Are You Customer-Centric? Why Manufacturers Are Adding Services
sponsored by Infor
WHITE PAPER: Make sure your company is positioned to meet the customer expectations and demands that will result from offering new services. Read on and learn ways to capture the data needed to truly understand what services add value for customers.
Posted: 26 Feb 2016 | Published: 26 Feb 2016

Infor

How to Set Up a Lead Nurturing Framework
sponsored by Microsoft
WHITE PAPER: This e-book shows you how you can set up a formal framework for lead nurturing campaigns, enabling more transparency between sales and marketing in all stages of the buying process.
Posted: 25 Feb 2016 | Published: 25 Feb 2016

Microsoft

How to Set Up a Formal Sales Framework
sponsored by Microsoft
WHITE PAPER: Learn how you can put a formal sales framework in action to show marketing's impact on pipeline and revenue. Uncover how to track results across 5 lead stages: inquiry, marketing qualification, sales acceptance, sales qualification, and close.
Posted: 24 Feb 2016 | Published: 24 Feb 2016

Microsoft

How Social Business Builds A Better Customer Experience
sponsored by Infor
WHITE PAPER: Today's social media users know when you take their grievances seriously, versus when you're just telling them what they want to hear. Learn ways to show your audience that you take action when addressing their concerns and fixing problems.
Posted: 24 Feb 2016 | Published: 24 Feb 2016

Infor

The State of Customer Experience in Financial Services
sponsored by Infor
WHITE PAPER: This white paper explores the gap between intimate interactions at banking institutions and "always on" digital channels. Learn ways to close it with data and analytics, content management, social media marketing, and more.
Posted: 23 Feb 2016 | Published: 23 Feb 2016

Infor

17 Organizations Deliver Amazing Personalized Customer Experiences
sponsored by Microsoft
WHITE PAPER: This white paper explores the real-world experiences of 17 organizations that leveraged a data-forward CRM approach to drive better customer service. Discover their stories, challenges, and the benefits they achieved.
Posted: 22 Feb 2016 | Published: 31 Dec 2015

Microsoft

The value of experience: How the C-suite values customer experience in the digital age
sponsored by Genesys
WHITE PAPER: To learn how companies manage their CX programs, the Economist IntelligenceUnit (EIU) conducted a global survey of 516 senior-level executives. This executive summary presents the highlights of the findings from the European subset of respondents. Discover what these findings mean for your customer experience programs.
Posted: 19 Feb 2016 | Published: 31 Dec 2015

Genesys
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CRM BEST PRACTICES DEFINITION (continued): …  salespeople,people providing service, and perhaps the customer directly could access information, matchcustomer needs with product plans and offerings, remind customers of service requirements, knowwhat other products a customer had purchased, and so forth.  Ask your CRM questions at ITKnowledgeExchange.comAccording to one industry view, CRM consists of:Helping an enterprise to enable its marketing departments to identify and target their bestcustomers, manage marketing campaigns and generate quality leads for the sales team.Assisting the organization to improve telesales, account, and … 

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