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CRM Best Practices

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ALSO CALLED: Customer Relationship Management Best Practices
DEFINITION: What is CRM (customer relationship management)?CRM (customer relationship management) is an information industry term for methodologies, software,and usually Internet capabilities that help an enterprise managecustomer relationships in an organized way. For example, an enterprise might build a database aboutits customers that described relationships in sufficient detail so that management,  … 
Definition continues below.
CRM Best PracticesWhite Papers (View All Report Types)
126 - 150 of 186 Matches Previous Page  | Next Page
Transform the Customer Experience with Pega CRM
sponsored by Pegasystems
WHITE PAPER: For years, companies have tried to serve customers in a way that would lead to brand loyalty.  While traditional CRM systems have failed to deliver, a new approach might be just what companies need.
Posted: 11 May 2011 | Published: 11 May 2011

Pegasystems

Commerce Anywhere: A Business and Technology Strategy to Maximize Cross-Channel Commerce Growth
sponsored by Oracle Corporation
WHITE PAPER: E-commerce has gone from fringe to foundation. Now, businesses must tailor their customer serivce approach to the more complex "anytime, anywhere" customer with mobile device in hand. This white paper from Oracle details the "commerce anywhere" approach.
Posted: 26 Apr 2011 | Published: 26 Apr 2011

Oracle Corporation

5 Best Practices for Smartphone Support: The Enterprise Guide to Smart Support for Smart Devices
sponsored by LogMeIn, Inc.
WHITE PAPER: This paper features real-world examples from US enterprises on how the benefits of keeping mobile devices functioning without interruption are felt on every level of business.
Posted: 20 Apr 2011 | Published: 20 Apr 2011

LogMeIn, Inc.

Deliver Extraordinary Customer Experience
sponsored by Oracle Corporation
WHITE PAPER: Organizations need to differentiate themselves by providing personalized and rewarding service that leverages the unique value of all customer touch points. If done well, a company can transform customer service into a competitive advantage, and use it to turn a buyer into a customer for life. Read on to learn more.
Posted: 22 Mar 2011 | Published: 01 Feb 2010

Oracle Corporation

Why Deliver Extraordinary Customer Service?
sponsored by Oracle Corporation
WHITE PAPER: Organizations need to differentiate themselves by providing personalized and rewarding service that leverages the unique value of all customer touch points. If done well, a company can transform customer service into a competitive advantage, and use it to turn a buyer into a customer for life.
Posted: 21 Mar 2011 | Published: 21 Mar 2011

Oracle Corporation

The Customer Loyalty Playbook: 4 Steps To Build Loyal, High-Value Customers
sponsored by Oracle Corporation
WHITE PAPER: The longer a customer is loyal, the more profit the company gains. Read this brief to learn four steps to help guide your customer loyalty strategy.
Posted: 21 Mar 2011 | Published: 01 Feb 2010

Oracle Corporation

Leveraging the Power of Social Media
sponsored by Oracle Corporation
WHITE PAPER: Download this free white paper and find out how to "Drive Sales Effectiveness with Enterprise-Ready Web 2.0Solutions," "Harvest Social Knowledge for Customer Service," and learn how "Social CRM Turns Customers into Competitive Advantage."
Posted: 21 Mar 2011 | Published: 03 Aug 2009

Oracle Corporation

Building Relationship Capital: Client Relationship Management for the Capital Markets
sponsored by Pivotal CRM, a CDC Software solution
WHITE PAPER: Current market trends in investment banking research demand a rapid, sophisticated response, not just in terms of corporate strategy, but in the technologies to support these strategic moves. Learn how CRM technology helps capital-markets firms streamline investment-banking activities, increase brokerage trade volume and meet compliance challenges.
Posted: 25 Jan 2011 | Published: 24 Jan 2011

Pivotal CRM, a CDC Software solution

Using Social Media to Deepen Your Customer Relationships
sponsored by Infor
WHITE PAPER: Written for the marketing executive, this paper provides a useful framework to begin to assess how an organization can engage in social media to build deeper relationships with its customers.
Posted: 24 Nov 2010 | Published: 24 Nov 2010

Infor

Continuous Customer Dialogues
sponsored by Infor
WHITE PAPER: The need for customer insight and responsiveness to that insight is the foundation and driving rationale for the emerging CRM concept of continuous customer dialogue through multi-channel touchpoints. This concept is discussed further in the rest of this whitepaper.
Posted: 24 Nov 2010 | Published: 24 Nov 2010

Infor

Six Success Factors for Building a Best-Run Marketing Organization
sponsored by SAP America, Inc.
WHITE PAPER: This paper discusses six success factors that will enable your marketing organization to overcome the challenges to reaching growth and profitability objectives. Continue reading to learn more about these six success factors and more.
Posted: 18 Oct 2010 | Published: 18 Oct 2010

SAP America, Inc.

Strategic Value With Trade Promotion Management: A Closed-Loop Process for Quick Wins and Profitable Growth
sponsored by SAP America, Inc.
WHITE PAPER: This paper presents the situation of N-Hair, a fictional high-end hair-care products company that is now expanding into channels in broader consumer markets. Read this paper to learn how the firm has positioned itself well for long-term success as it preserved its brand image with SAP software.
Posted: 03 Sep 2010 | Published: 03 Sep 2010

SAP America, Inc.

Sales: Maximize Profitability, Improve Performance, and Deliver Customer Value
sponsored by SAP America, Inc.
WHITE PAPER: This paper explains how the SAP CRM application equips your sales professionals with the tools and information they need to plan, execute, and analyze sales operations throughout the sales cycle. Continue reading to learn how to maximize profitability, improve performance, and deliver customer value with SAP CRM.
Posted: 03 Sep 2010 | Published: 03 Sep 2010

SAP America, Inc.

Partner Channel Management: Build Stronger Partnerships for Stronger Profits
sponsored by SAP America, Inc.
WHITE PAPER: This paper explores how the SAP CRM application helps you leverage your partner relationships and empower channel partners so they can better market to, sell to, and provide service to your end customers. Continue reading to learn how you can have a more profitable partner channel network – and a more profitable company.
Posted: 02 Sep 2010 | Published: 02 Sep 2010

SAP America, Inc.

Enhancing Constituent Perceptions with CRM for Public Sector: Advancing Beyond Efficiency and Service Improvements
sponsored by SAP America, Inc.
WHITE PAPER: By using a CRM strategy with software solutions, government agencies can achieve a host of benefits when it comes to streamlining business processes and analytical capabilities. Read on to learn how By enabling such CRM processes, governments can build communication campaigns that help shape the public’s perceptions and advance the value delivered.
Posted: 02 Sep 2010 | Published: 02 Sep 2010

SAP America, Inc.

Customer Value Enhancement: Linking Strategy & Operations for Better Loyalty and Margins
sponsored by SAP America, Inc.
WHITE PAPER: CVE is a predictive, adaptive approach to linking front and back office functions through the prism of advanced business intelligence and analytics. Read this paper to learn how to link strategy and operations with CVE for better customer loyalty and margins.
Posted: 02 Sep 2010 | Published: 02 Sep 2010

SAP America, Inc.

Banking: Differentiate Through Service Excellence with SAP CRM – Optimizing Customer Satisfaction, Efficiency, and Profit
sponsored by SAP America, Inc.
WHITE PAPER: Read this paper to learn how SAP for Banking solutions, which encompass the SAP® CRM application, encourage agility and customer centricity in today’s demanding market. By seamlessly connecting front- and back-office tasks, they can provide a superior customer experience and stronger top-line growth.
Posted: 02 Sep 2010 | Published: 02 Sep 2010

SAP America, Inc.

Making the Back Office Pay: Measuring and Increasing Productivity while Reducing Costs
sponsored by Aspect
WHITE PAPER: Understanding how to manage many different types of back-office tasks in the most consistent and efficient manner is a perplexing challenge. This paper will describe how automated workforce optimization is the solution. Continue reading to learn how to improve the customer experience while decreasing required staffing through predictive modeling.
Posted: 10 Aug 2010 | Published: 10 Aug 2010

Aspect

Keeping Pace with the Consumer: What you Need to Deliver a Next-Generation Customer Experience
sponsored by Aspect
WHITE PAPER: This paper outlines key capabilities and top-line technical requirements to consider as you engage with IT to determine the best path forward to meet your customers’ demands. Continue reading to learn tips and techniques to keep pace with the consumer and deliver a next-generations customer experience.
Posted: 10 Aug 2010 | Published: 10 Aug 2010

Aspect

Live Help: Global Consumer Views & Trends Live Voice and Live Chat
sponsored by Art Technology Group (ATG)
WHITE PAPER: This report presents the results of a global survey commissioned by ATG that reveal that consumers want more than just a phone number or e-mail address when it comes to online customer service. Continue reading this report to learn more about the consumer views and trends of voice and live chat.
Posted: 07 Jun 2010 | Published: 07 Jun 2010

Art Technology Group (ATG)

8 Traits of IT-Friendly Contact Center and Web Customer Service Software
sponsored by eGain Communications Corp.
WHITE PAPER: In this white paper, we discuss eight IT-friendly software traits that minimize risk, maximize ROI, and encourage innovation. Although the focus of this paper is on contact center and web customer service software, the discussion is broad enough to be a valuable guide for any technology investment.
Posted: 07 May 2010 | Published: 06 May 2010

eGain Communications Corp.

Three Key Steps to B2B Marketing Optimization
sponsored by Marketo
WHITE PAPER: In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.
Posted: 28 Apr 2010 | Published: 28 Apr 2010

Marketo

A Silver Lining for Communications, Media, and Entertainment Companies
sponsored by Infor CRM
WHITE PAPER: This paper discusses how a cross-channel approach can help CME companies increase customer retention and loyalty, streamline marketing processes, and overcome the numerous technical, organizational, and logistical barriers to an effective multichannel environment.
Posted: 03 Apr 2010 | Published: 02 Apr 2010

Infor CRM

 Achieving Measurable Gains by Automating Claims Processing
sponsored by Kofax, Inc.
WHITE PAPER: This white paper identifies seven levels of claims automation and provides a roadmap that can be followed to enhance claims processing for insurance companies worldwide.
Posted: 01 Apr 2010 | Published: 31 Mar 2010

Kofax, Inc.

Mobile Solutions for Increasing Sales Productivity and Revenue
sponsored by Sybase, an SAP company
WHITE PAPER: The most effective sales are face-to-face sales, yet sales representative only spend 26% of their time selling face-to-face. The rest of their time is taken up with administrative tasks, prep and travel. Learn how Sybase Mobile Solutions for SAP can increase sales productivity and bring the advantages of business mobility to your organization.
Posted: 01 Apr 2010 | Published: 31 Mar 2010

Sybase, an SAP company
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CRM BEST PRACTICES DEFINITION (continued): …  salespeople,people providing service, and perhaps the customer directly could access information, matchcustomer needs with product plans and offerings, remind customers of service requirements, knowwhat other products a customer had purchased, and so forth.  Ask your CRM questions at ITKnowledgeExchange.comAccording to one industry view, CRM consists of:Helping an enterprise to enable its marketing departments to identify and target their bestcustomers, manage marketing campaigns and generate quality leads for the sales team.Assisting the organization to improve telesales, account, and … 

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