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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM Analytics White Papers (View All Report Types)
76 - 100 of 218 Matches Previous Page  |  Next Page
Sink or Sell: Your Guide to Modern Sales Survival
sponsored by Microsoft
WHITE PAPER: This resource offers insight to help your sales team deliver an optimal customer experience by adopting modern sales productivity technologies. Discover which tools can accomplish this task, and how the value of an integrated platform can help your salespeople increase customer loyalty.
Posted: 14 Dec 2015 | Published: 14 Dec 2015

Microsoft

The Total Economic Impact of Online CRM Tools
sponsored by Microsoft
WHITE PAPER: Access this report now to learn which CRM tools delivered on cost savings, improved sales, and increased agility. Inside, you'll uncover the benefits of online versus on-premises platforms.
Posted: 14 Dec 2015 | Published: 27 Mar 2014

Microsoft

Case Study: Meeting User Expectations with Integrated ERP
sponsored by Unit4
WHITE PAPER: Get the level of technology you expect at home in your organization with integrated ERP. Learn how a ERP tools can meet user expectations while supporting data-driven decision making with analytics.
Posted: 24 Nov 2015 | Published: 24 Nov 2015

Unit4

High Velocity Analytics Take the Customer Experience to the Next Level
sponsored by IBM
WHITE PAPER: In this informative resource learn how the combination of IBM FlashSystem and IBM Tealeaf can produce a highly scalable data ingest and access solution, accelerating IBM Tealeaf analytics and providing business value by delivering faster, more responsive analysis and replay results.
Posted: 03 Nov 2015 | Published: 02 Nov 2015

IBM

Retail Insights for Data-Driven Merchandising
sponsored by IBM
WHITE PAPER: Learn how to pair retail data with retail analytics to generate rapid insights, enabling capabilities for improving shopper marketing and retail merchandising. Access now and learn how to help drive better business outcomes with analytics.
Posted: 19 Oct 2015 | Published: 19 Oct 2015

IBM

How Leading Retailers Improve the Customer Experience
sponsored by IBM
WHITE PAPER: This report explains the best practices of retailers that outperform their peers. Learn how leading retailers optimize the customer experience by using analytics to inform merchandising activities as well as to make better marketing, sales, and sourcing decisions.
Posted: 19 Oct 2015 | Published: 31 Jul 2013

IBM

5 Ways to Make Better Merchandising Decisions
sponsored by IBM
WHITE PAPER: For retailers, it's difficult to accurately predict what customers will want to buy based on intuition and guesswork. This brief resource reveals 5 ways you can improve merchandising decision-making with analytics. Discover how to more easily sense change, detect patterns, and create enhanced shopping experiences with data-driven insights.
Posted: 19 Oct 2015 | Published: 19 Oct 2015

IBM

The Value of Customer-Centric Merchandising
sponsored by IBM
WHITE PAPER: This white paper presents a customer-centric merchandising strategy that encompasses assortment planning, customer and product attribute management, and pricing and promotion strategy. Learn how you can place the customer at the center of this entire process.
Posted: 16 Oct 2015 | Published: 29 Jul 2011

IBM

How to Create an Effective Social CRM Strategy
sponsored by Microsoft
WHITE PAPER: This insightful white paper reveals proven guidelines for conducting customer experience management using social best practices. Learn from a series of social thought leaders about the practice of social listening and building a social CRM strategy.
Posted: 13 Oct 2015 | Published: 13 Oct 2015

Microsoft

5 Reasons for Sales Teams to Embrace the Power of Analytics
sponsored by Salesforce.com
WHITE PAPER: This e-book outlines the top five reasons why analytics is poised to transform sales. Read now for tips on keeping your team ahead when you get critical business data right where sales actually happen.
Posted: 10 Sep 2015 | Published: 10 Sep 2015

Salesforce.com

How to Leverage Actionable Marketing Analytics
sponsored by TIBCO Software Inc.
WHITE PAPER: This brief white paper invites you to examine powerful tools for marketers. Discover what it takes to tame data and develop insights, allowing you to seize new business opportunities.
Posted: 28 Aug 2015 | Published: 28 Aug 2015

TIBCO Software Inc.

Customer Experience Analytics: How IT Can Help Improve the Customer Experience
sponsored by Splunk
WHITE PAPER: With customer service analytics, your company's business and IT teams can uncover key insights on how and when customers use your website or mobile app. Discover ways to help your business better understand and optimize the buyer's journey across multiple channels.
Posted: 24 Aug 2015 | Published: 24 Aug 2015

Splunk

Brand Enthusiasm: More Than Loyalty
sponsored by IBM
WHITE PAPER: This study reflects the new reality: consumer propensity is alive and well. Read on and learn how to use this information to revitalize your strategy for communicating, engaging and sharing with customers.
Posted: 05 Aug 2015 | Published: 28 Nov 2014

IBM

The ABCs of Sales in the Modern Era
sponsored by Microsoft
WHITE PAPER: In this e-book, you'll explore the issues facing sales today, along with the changes and developments your sales teams need to understand to succeed in the modern market.
Posted: 03 Aug 2015 | Published: 03 Aug 2015

Microsoft

Retain and Delight Your Customers: Apply Predictive Customer Intelligence
sponsored by IBM
WHITE PAPER: This resource presents methods for coordinated, optimized, and effective customer interactions. Learn how predictive analytics allows you to determine the best action for each particular customer and keep them from leaving.
Posted: 03 Aug 2015 | Published: 05 Jan 2015

IBM

Helpful Guide to Retail Technologies and Strategies
sponsored by IBM
WHITE PAPER: This guide highlights effective approaches for retailers to enhance online and digital customer interactions, as well as identify financially sound business models and growth initiatives. Discover three imperatives organizations must get right and the tools to help them get there.
Posted: 03 Aug 2015 | Published: 30 Jan 2015

IBM

The New Frontier for Personalized Customer Experience
sponsored by IBM
WHITE PAPER: It's time for companies to remove the transaction from the pedestal, and replace it with today's savvy customer. This paper offers the basics on creating a personalized, relevant experience for individual customers. Access now to learn how an effective customer intelligence strategy will drive revenue.
Posted: 30 Jul 2015 | Published: 30 Jul 2015

IBM

The Next Wave of Intelligent Applications
sponsored by IBM
WHITE PAPER: This white paper highlights machine learning as the next breakthrough to assist in good decision-making. Learn ways to enable your team to do highly iterative analysis that scales to large volumes of data.
Posted: 02 Jul 2015 | Published: 30 Jun 2015

IBM

Supercharge CRM with a 360 degree View of the Customer
sponsored by IBM
WHITE PAPER: Access this white paper to learn how you can see a full picture of customer needs in one place. Read on to discover how to overcome common CRM challenges,
Posted: 01 May 2015 | Published: 01 May 2015

IBM

Addressing customer analytics with effective data matching
sponsored by IBM
WHITE PAPER: Access this informative white paper to learn how your organization can analyze multiple sources of operational and analytical information.
Posted: 01 May 2015 | Published: 30 Sep 2014

IBM

How to Make Money or Save Money With Data and Analytics
sponsored by Information Builders
WHITE PAPER: Find the answer to your organisation's ROI woes in this helpful resource, which discusses the value of data monetisation. Explore ways to make money from your data, in addition to strategies on leveraging information to save funds.
Posted: 15 Apr 2015 | Published: 15 Apr 2015

Information Builders

Embedding Business Analytics to Improve Your Applications Value Proposition
sponsored by Information Builders
WHITE PAPER: Access this white paper and understand how to incorporate market-leading analytics into your application. Discover how it helps you improve your value proposition and drive new revenue, while maximizing big data sources such as sales, inventory, and marketing.
Posted: 08 Apr 2015 | Published: 31 Jan 2014

Information Builders

Top Questions to Ask Your Field Service Vendor
sponsored by Oracle Corporation
WHITE PAPER: Choosing the field service management solution is a critical choice for any organization. But how can you tell which features will complement your business strategy?Access this exclusive guide with questions to help you evaluate different service providers in 8 key areas.
Posted: 11 Mar 2015 | Published: 11 Mar 2015

Oracle Corporation

Why Creating Closer Customer Relationships Depends on Master Data Management
sponsored by TIBCO Software Inc.
WHITE PAPER: This dynamic terrain is rocky, but it also holds enormous potential. The following white paper reveals what strategies you need to achieve close customer relationships and increased loyalty.
Posted: 16 Oct 2015 | Published: 16 Oct 2015

TIBCO Software Inc.

Enabling New Levels of Customer Engagement with Predictive Analytics
sponsored by IBM
WHITE PAPER: Access this white paper and uncover the questions you'll be able to answer with a combined predictive- and social-analytics strategy. Additionally, you'll learn 6 key positive outcomes you can gain with predictive-powered customer insights.
Posted: 14 Oct 2015 | Published: 30 Jun 2015

IBM
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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