Business of Information Technology  >   Business Management  >   CRM  >  

CRM Analytics

RSS Feed    Add to Google    Add to My Yahoo!
ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM Analytics White Papers (View All Report Types)
51 - 75 of 223 Matches Previous Page  |  Next Page
17 Organizations Deliver Amazing Personalized Customer Experiences
sponsored by Microsoft
WHITE PAPER: This white paper explores the real-world experiences of 17 organizations that leveraged a data-forward CRM approach to drive better customer service. Discover their stories, challenges, and the benefits they achieved.
Posted: 22 Feb 2016 | Published: 31 Dec 2015

Microsoft

Modernize and Measure Marketing with Digital Insight
sponsored by Oracle Corporation
WHITE PAPER: Learn about an analytics strategy that unifies marketing data, engages customers with relevant and individualized experiences, and analyzes performance for strategic insights. Discover how you can boost conversion rates and measure marketing's contribution to your business.
Posted: 18 Feb 2016 | Published: 31 Dec 2015

Oracle Corporation

Optimize Your Workforce for the Omnichannel Revolution
sponsored by Genesys
WHITE PAPER: Where are your customers and what are they doing? Download this white paper now to learn more about the omnichannel revolution. Read on to discover how you can optimize your workforce to effectively serve customers on any channel.
Posted: 18 Feb 2016 | Published: 31 Dec 2015

Genesys

Five Capabilities to Look For In a Customer Experience Platform
sponsored by Genesys
WHITE PAPER: In this white paper you will learn how you can choose the right technology to design and orchestrate your customer engagement to deliver on customer expectations while simultaneously addressing your company needs.
Posted: 16 Feb 2016 | Published: 31 Dec 2015

Genesys

Best practices for a seamless Omnichannel Customer Experience
sponsored by Genesys
WHITE PAPER: It is critical that you consider how to design a memorable experience in the customer lifecycle that maps to the needs of your particular customer segment and aligns to your brand values. Download this white paper now to uncover six best practices to help you design and implement that experience.
Posted: 12 Feb 2016 | Published: 12 Feb 2016

Genesys

5 Steps to Building a Customer Experience Driven Contact Center
sponsored by Genesys
WHITE PAPER: In a recent survey of over 2,000 business executives, sales and service departments are now the top two areas for software and strategic investments – Is your business onboard? In this e-book, uncover 5 steps to building a customer experience driven contact center.
Posted: 12 Feb 2016 | Published: 12 Feb 2016

Genesys

Mobile App Analytics At a Glance
sponsored by CA Technologies
WHITE PAPER: This resource explains how analytics reveal the quality of your app's user experience. Learn how to analytically achieve improved app performance for discriminating tastes.
Posted: 01 Feb 2016 | Published: 01 Feb 2016

CA Technologies

Strategic Considerations When Building Customer Service for The Next Decade
sponsored by Microsoft
WHITE PAPER: How can organizations keep up with today's mercurial customer service landscape? Access this white paper to uncover a practical approach to creating a customer service strategy while considering the issues that affect customer service today and for the next few years
Posted: 28 Jan 2016 | Published: 30 Nov 2015

Microsoft

Sales Cloud Constellation Research Report
sponsored by Oracle Corporation
WHITE PAPER: In the following exclusive white paper, learn about Oracle Sales Cloud and its implications on new and seasoned users. Inside uncover three unique case studies that demonstrate the benefits and use cases of this software. Additionally, uncover eight key points that will help you make the most out of Oracle Sales Cloud.
Posted: 25 Jan 2016 | Published: 25 Jan 2016

Oracle Corporation

Research Report: The New Age of B2B Selling
sponsored by Oracle Corporation
WHITE PAPER: This research report, by Harvard Business Review, explores how advanced analytics gives B2B sales organizations the intelligence they need to pinpoint opportunities, anticipate customer needs, and hit their goals.
Posted: 25 Jan 2016 | Published: 31 Dec 2014

Oracle Corporation

Benchmarking Enterprise Maturity for Social Customer Service
sponsored by Oracle Corporation
WHITE PAPER: This resource describes the challenges that impede integration of social media with the rest of your contact center and explains how to conquer them by using a social customer service maturity model as a tool to assess contact capabilities. Identify your maturity level and learn how to progress to a higher level for optimal customer satisfaction.
Posted: 22 Jan 2016 | Published: 10 Apr 2015

Oracle Corporation

How to Use Social Media to Drive Sales
sponsored by Microsoft
WHITE PAPER: In this white paper, uncover how social media is impacting the selling lifecycle and how you can use it to drive sales. Gain insights on the pros and cons of becoming a social seller, the importance of creating your professional brand on LinkedIn, and much more.
Posted: 21 Jan 2016 | Published: 21 Jan 2016

Microsoft

How to Turn Leads into Sales in the Digital Era
sponsored by Microsoft
WHITE PAPER: This best practice guide takes a closer look at the role of analytics in helping the modern salesperson do their job successfully. Explore sales analytics best practices, learn how to use KPIs to stay on track, and more.
Posted: 21 Jan 2016 | Published: 21 Jan 2016

Microsoft

Improve Sales Performance with Analytics
sponsored by Microsoft
WHITE PAPER: This comprehensive resource reveals the benefits and pitfalls of investing in sales analytics. Access critical advice to learn how to avoid common mistakes with sales analytics and build a culture of data in your organization.
Posted: 20 Jan 2016 | Published: 20 Jan 2016

Microsoft

How to Balance Conflicting Goals in CRM
sponsored by Microsoft
WHITE PAPER: This white paper discusses the importance of striking a balance between meeting customers' immediate needs, securing their long term loyalty of the brand, and the need to control the cost of operations. Uncover 5 common CRM approaches, and learn which one can help you overcome some of your core business challenges.
Posted: 18 Jan 2016 | Published: 18 Jan 2016

Microsoft

Delivering Effective CRM Today: A Look Into New, Dynamic Approaches
sponsored by Microsoft
WHITE PAPER: This white paper discusses dynamic approaches for delivering effective CRM for today's on-the-go, mobile lifestyles. Plus, learn how an organization used next-gen CRM to bring order to their disparate systems and data while driving better customer experiences.
Posted: 18 Jan 2016 | Published: 18 Jan 2016

Microsoft

A New Era of Service for the Connected World
sponsored by Salesforce.com
WHITE PAPER: In anticipation of a new class of hyper-connected consumers, you need to transform the way you engage with your customers. Learn how to achieve faster and more productive service, powerful insights to drive service strategies, and more.
Posted: 15 Jan 2016 | Published: 31 Dec 2015

Salesforce.com

4 Steps to Incredible Customer Service
sponsored by Salesforce.com
WHITE PAPER: Recently, Salesforce surveyed more than 1,900 global service leaders for their 2015 State of Service report. In this e-book, uncover the 4 actions top performers are taking to deliver exceptional service.
Posted: 15 Jan 2016 | Published: 31 Dec 2015

Salesforce.com

BYOD: Leveraging External Data for Analytics Success
sponsored by Qlik
WHITE PAPER: This resource explores examples of how external data can help tackle your toughest BI challenges. Discover how self-service analytics tools can empower business users to take advantage of external data and reduce the burden on IT.
Posted: 12 Jan 2016 | Published: 31 Dec 2015

Qlik

Business Intelligence: 4 Steps to Respond to Disruptions in the Industry
sponsored by Qlik
WHITE PAPER: This resource reveals the 4 key steps that BI and analytics teams can use to respond to disruptive changes in the industry. Discover how you can maximize the effectiveness of your analytics initiatives to deliver business value.
Posted: 12 Jan 2016 | Published: 03 Feb 2015

Qlik

The Guide to the Marketing Technology Landscape
sponsored by Radius
WHITE PAPER: This resource describes the challenge CMOs face in uniting new technologies like predictive marketing with existing strategies and provides crucial advice on how to overcome this hurdle.
Posted: 28 Jan 2016 | Published: 31 Dec 2015

Radius

Mapping Your Markets: An Expert Guide to Segmentation
sponsored by Radius
WHITE PAPER: This resource reveals how marketing segmentation best practices can help you understand your best customers, learn more about your market landscape, target your best prospects, and more.
Posted: 28 Jan 2016 | Published: 28 Jan 2016

Radius

Four Ways Predictive Marketing Can Drive Success for Financial Services
sponsored by Radius
WHITE PAPER: This white paper discusses 4 major ways that predictive analytics improves marketing for financial services, including outbound marketing, customer targeting, and more.
Posted: 27 Jan 2016 | Published: 27 Jan 2016

Radius

"Hacks" for Customer Acquisition: Shortcuts for the Entire Buyer Lifecycle
sponsored by Radius
WHITE PAPER: This resource discusses several "hacks," or helpful shortcuts, that marketers can implement at every stage of the buyer lifecycle to boost customer acquisition.
Posted: 27 Jan 2016 | Published: 31 Dec 2015

Radius

Buyer's Guide: Optimize Your Customer Engagement with CCM
sponsored by Kofax from Lexmark
WHITE PAPER: A customer communications management (CCM) solution helps you manage increasingly digital and diverse customer interaction. Access this informative resource to see an evaluation checklist that'll tell you the 7 core requirements to look for in a CCM solution.
Posted: 15 Jan 2016 | Published: 31 Dec 2015

Kofax from Lexmark
51 - 75 of 223 Matches Previous Page    1 2 3 4 5 6    Next Page
 
CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2016, TechTarget | Read our Privacy Statement