CRM Analytics White Papers

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Jun 19, 2013

Business of Information Technology > Business Management > CRM >
CRM Analytics
ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity … Definition continues below.
CRM Analytics White Papers (View All Report Types)
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Innovations in Marke ing: Optimizing the Sales Channel with Better Information sponsored by SAP America, Inc. WHITE PAPER: View this resource to learn more about the impact of technology on marketing. The addition of digital and social marketing programs has changed the marketing mix and the way marketers review valuable information. Find out the answers to important questions like "What is the total cost to create a customer," by viewing this resource now. Posted: 31 Jan 2013 \| Published: 31 Jan 2013 TOPICS: Access Control \| CRM \| CRM Analytics \| CRM Analytics Software \| Data Mining \| Data Mining Software \| SAP (Product)

Powering the Cross-Channel Customer Experience with Oracle’s Complete Commerce sponsored by Oracle Corporation UK Ltd WHITE PAPER: Read this white paper and gain an understanding of Complete Commerce and how it can change the way you interact with your customers. Complete Commerce can help you unify your customer's experience, personalize their journey, maximize engagement and optimize the execution along the way. Posted: 11 Dec 2012 \| Published: 01 Mar 2012 TOPICS: CRM \| CRM Analytics \| CRM Analytics Software \| CRM Software \| Customer Data Management \| Customer Loyalty \| Customer Service

Predictive Analytics for Sales and Marketing sponsored by Information Builders WHITE PAPER: Today's businesses rely on their sales and marketing (S&M) departments to drive business growth through effective customer relationship management (CRM) strategies – but most S&M pros lack the insights needed to optimize their strategies. Read on to find out how predictive analytics can improve your CRM strategies. Posted: 21 Sep 2012 \| Published: 21 Sep 2012 TOPICS: CRM Analytics \| Customer Satisfaction \| Data Analytics \| Marketing \| Predictive Analytics \| Predictive Analytics Software \| Sales and Marketing Software

HP Customer & Dealer Management System for Automotive - Solution Overview sponsored by Hewlett-Packard Limited WHITE PAPER: Read this paper to learn about one application that can integrate your dealer management systems (DMS) and customer relationship management (CRM) applications to optimize performance. By filtering these processes to distributors and original equipment manufacturers (OEMs), you can maximize operation performance and leverage real time analytics. Posted: 06 Sep 2012 \| Published: 06 Sep 2012 TOPICS: Analytic Applications Software \| CRM \| CRM Analytics \| CRM Analytics Software \| CRM Best Practices \| CRM Software \| Customer Data Integration \| Customer Data Management \| Customer Data Management Software \| Customer Interaction Services \| Customer Satisfaction \| Customer Service \| Customer Service Best Practices \| Data Management \| Data Management Software \| OEMs

Sales Maximize Profitability, Improve Performance, and Deliver Customer Value sponsored by SAP America, Inc. WHITE PAPER: Learn why your sales team's success depends upon its ability to acquire and grow profitable customer relationships and how the SAP Customer Relationship Management (SAP CRM) application can help by empowering it with the tools and information necessary to plan and analyze sales execution throughout the entire sales cycle. Posted: 20 Aug 2012 \| Published: 07 Oct 2010 TOPICS: CRM \| CRM Analytics \| CRM Analytics Software \| CRM Best Practices \| CRM Software \| Mobile CRM \| Sales and Marketing Software \| Sales Contact Management Software \| Sales Order Management \| SAP (Product)

Connect social and enterprise intelligence to transform the customer experience. HP Information Management and Analytics Solution Brief sponsored by Hewlett-Packard Limited WHITE PAPER: With the widespread adoption of mobile technologies and social media, businesses have been given a plethora of fresh information on customer wants and needs. Review this paper to learn about how you can utilize these new information resources to maximize customer experience and transform your business strategy for enhanced profitability. Posted: 06 Jul 2012 \| Published: 06 Jul 2012 TOPICS: Business Intelligence \| CRM \| CRM Analytics \| Customer Data Integration \| Customer Interaction Services \| Customer Satisfaction \| Customer Service \| Social Networking \| Web 2.0

Drive Your Business With Predictive Analytics sponsored by SAS Institute Inc. WHITE PAPER: This paper outlines what predictive analytics is and how it can benefit your organization. Read this invaluable resource now to learn about predictive modeling techniques, predictive analytics applications in marketing, the effect it can have on customer relationship management (CRM), customer loyalty and retention, and so much more. Posted: 29 Jun 2012 \| Published: 29 Jun 2012 TOPICS: Business Intelligence \| Business Intelligence Software \| CRM \| CRM Analytics \| Customer Data Management \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Data Analytics \| Data Management \| Data Management Software \| Data Mining \| Data Mining Software \| Data Quality \| Information Management \| Information Management Software \| Predictive Analytics \| Predictive Analytics Software

Social Intelligence Approaches to Support Four Core Customer Scenarios sponsored by Hewlett-Packard Limited WHITE PAPER: This paper outlines some of the best methods for deploying social intelligence to support your CRM strategies. Read this and learn how the right social intelligence can help you win new customers, retain existing customers, reduce the cost of customer management and more. Also, discover specific use cases of social intelligence. Posted: 01 Jun 2012 \| Published: 01 Jun 2012 TOPICS: Business Intelligence \| Business Intelligence Software \| CRM \| CRM Analytics \| CRM Software \| Customer Data Management \| Customer Loyalty \| Customer Retention \| Customer Service \| Social Computing \| Social Networking

Gartner newsletter: HP Business Intelligence sponsored by Hewlett-Packard Limited WHITE PAPER: This newsletter discusses the challenges many organizations face when trying to utilize 'social intelligence.' Access this resource now for insight on how to use data for enhanced customer interactions. Posted: 13 Feb 2012 \| Published: 13 Feb 2012 TOPICS: Business Intelligence \| CRM \| CRM Analytics \| Data Analytics \| Social Networking \| Web 2.0

CallPro CRM e-marketing features sponsored by CallPro CRM WHITE PAPER: Does your customer relationship management (CRM) lack the agility and flexibility you need to effectively support sales and marketing professionals? Watch this webcast to learn about a CRM system that offers intelligent and flexible e-marketing capabilities with advanced follow-up features to help catch more prospects and close more sales. Posted: 27 Aug 2012 \| Published: 01 Aug 2012 TOPICS: CRM \| CRM Analytics \| CRM Best Practices \| CRM Software \| Customer Profiles \| Email Marketing \| Marketing

A Success Model for CRM Integration, And How to Avoid the Most Common Mistake sponsored by Scribe Software Corporation WHITE PAPER: As more companies begin to implement customer relationship management (CRM) applications, many struggle with common integration challenges. This paper offers a three step success model for CRM integration projects. Read on to learn the characteristics, implementation requirements, benefits, data replication and process integration. Posted: 22 Aug 2012 \| Published: 01 May 2011 TOPICS: Application Deployment \| Application Development \| Application Integration \| Application Performance Management \| CRM \| CRM Analytics \| CRM Analytics Software \| CRM Best Practices \| CRM Software \| Customer Data Integration \| Customer Data Management \| Customer Data Management Software \| Customer Retention \| Customer Service Best Practices

The State of Customer Data Integration 2012: The What, Why & How of CRM Integration sponsored by Scribe Software Corporation WHITE PAPER: Customer data integration helps companies grow and thrive, but businesses still have a long way to go to implement customer relationship management (CRM) in a meaningful way. Check out what over 300 companies said about cloud, their CRM platforms, and customer data integration in this survey. Posted: 20 Aug 2012 \| Published: 20 Aug 2012 TOPICS: CRM \| CRM Analytics \| CRM Analytics Software \| CRM Best Practices \| CRM Services \| CRM Software \| Customer Data Integration \| Customer Data Management \| Customer Data Management Software \| Customer Interaction Services \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Customer Service Best Practices \| Customer Support Software \| Data Analytics \| Data Collection \| Data Entry \| Data Management \| Data Management Software

Integrative CRM Enhances Midsize Business Agility and Performance sponsored by IBM WHITE PAPER: This paper is designed to help IT and business leaders at midsize companies find innovative ways to extend their customer relationship management (CRM) capabilities to capitalize on emerging trends such as cloud, mobile, social media and predictive analytics. Gain essential insight to get closer to your customers and ensure your company's survival. Posted: 16 Aug 2012 \| Published: 01 Jul 2012 TOPICS: CRM \| CRM Analytics \| CRM Analytics Software \| CRM Best Practices \| CRM Services \| CRM Software \| Customer Data Integration \| Customer Data Management \| Customer Data Management Software \| Customer Interaction Services \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Customer Service Best Practices \| Data Analytics \| Data Management \| Data Management Software \| Data Mining \| Data Mining Software \| Small Businesses \| SMBs

A smarter approach to CRM: An IBM perspective sponsored by IBM WHITE PAPER: With instant access to information, customers expect a purchase experience that matches the ease and speed of the information-gathering experience. Read this white paper, created in collaboration with Frost & Sullivan, to see how a customer relationship management (CRM) solution can help you respond on the customers' terms. Posted: 05 Jul 2012 \| Published: 15 Feb 2012 TOPICS: Business Intelligence \| Business Intelligence Software \| CRM \| CRM Analytics \| CRM Software \| Customer Data Integration \| Customer Data Management \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Data Analytics \| Data Management \| Data Mining \| Data Quality \| Data Security \| Information Management

Buy. Smarter. Redefining commerce in the age of the customer sponsored by IBM WHITE PAPER: Access this white paper to discover a smart approach to commerce. In this era of the empowered consumer, customer relationship management is a vital to your enterprises success. Discover a smarter commerce strategy that enables you to reduce, or avoid, the potential for unsatisfied customers. Posted: 18 May 2012 \| Published: 01 May 2012 TOPICS: CRM \| CRM Analytics \| CRM Best Practices \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Customer Service Best Practices

FCR Done Right! sponsored by Enkata Technologies WHITE PAPER: Access this white paper to learn how to build an operational FCR program without sacrificing your budget. Posted: 26 Apr 2012 \| Published: 26 Apr 2012 TOPICS: Call Center Management \| Call Center Services \| Call Centers \| Contact Center Management \| Contact Centers \| CRM Analytics \| CRM Best Practices \| Customer Service Best Practices

STOP LOOKING! THE FCR SILVER BULLET IS ALREADY HERE sponsored by Enkata Technologies WHITE PAPER: This paper discusses first contact resolution and the offerings for measuring success with FCR. Posted: 26 Apr 2012 \| Published: 26 Apr 2012 TOPICS: Call Center Management \| Call Center Services \| Call Center Software \| Call Centers \| Contact Center Management \| Contact Center Software \| CRM Analytics \| CRM Analytics Software

IBM WebSphere Cast Iron Cloud integration Integrate Microsoft Dynamics in days sponsored by IBM WHITE PAPER: This brief paper outlines a solution that seamlessly synchronizes your customer relationship management (CRM) and enterprise resource planning (ERP) data to grant you timely access to the information you need to make pivotal and proper business decisions. Posted: 16 Apr 2012 \| Published: 16 Apr 2012 TOPICS: Application Integration \| Business Integration \| CRM \| CRM Analytics \| Data Integration \| Data Management \| Data Migration \| ERP \| ERP Software \| Information Management

The top 10 secrets to using data mining to succeed at CRM: Discover proven strategies and best practices sponsored by IBM WHITE PAPER: This paper offers insight into an option that capitalizes on predictive analytics, enabling your business to target, optimize and automate your customer-centric interactions. Read this now and learn from other successful companies 10 pivotal tips - including careful planning and setting goals - that will help you craft the perfect data mining plan. Posted: 16 Apr 2012 \| Published: 16 Apr 2012 TOPICS: Business Intelligence \| CRM \| CRM Analytics \| CRM Analytics Software \| Data Analytics \| Data Management \| Data Mining \| Predictive Analytics

Work Smarter. Sell Better. Win More. sponsored by SAP America, Inc. WHITE PAPER: Read this paper and learn how SAP Sales OnDemand provides the solution that sales people need to win in today’s environment. Posted: 12 Apr 2012 \| Published: 12 Apr 2012 TOPICS: Accounting Software \| Business Intelligence \| CRM \| CRM Analytics \| CRM Software \| Sales \| Sales and Marketing Software \| Sales Force Automation

Connect with Sage 200 Suite - How Sage 200 helps keeps your finances in check sponsored by Sage Software WHITE PAPER: Read this white paper to learn about a software suite that easily shares business intelligence (BI) and customer relation ship management (CRM) data throughout your business, is designed to grow with you, and is customized to suit your specific needs. Posted: 30 Mar 2012 \| Published: 30 Mar 2012 TOPICS: Business Intelligence \| Business Intelligence Software \| CRM \| CRM Analytics \| Data Analytics \| Data Collection \| ERP \| ERP Software \| Financial Management \| Financial Reporting \| Financial reporting software \| Financial Statements \| Sales Order Management \| Sales Orders

Is Your CRM Solution Keeping Up with the Times? sponsored by Oracle Corporation WHITE PAPER: In this white paper, IT Business Edge explains the key business and technology factors to consider in deciding whether and when to upgrade your CRM system, including the Software-as-a-Service (SaaS) factor. Posted: 02 Mar 2012 \| Published: 01 Dec 2011 TOPICS: CRM \| CRM Analytics \| CRM Software \| Customer Data Integration \| Customer Data Management \| Customer Service \| SaaS business intelligence

Deliver a Superior Cross-Channel Commerce Experience sponsored by Oracle Corporation WHITE PAPER: With the right intelligence and personal information, there are plenty of new opportunities for you to provide superior experience and maximize the opportunity of every customer touch point. This paper shares actionable strategies needed to deliver personalized and relevant content, based on a variety of factors. Posted: 01 Mar 2012 \| Published: 01 Mar 2012 TOPICS: CRM \| CRM Analytics \| CRM Analytics Software \| CRM Software \| Customer Data Integration \| Customer Data Management \| Customer Retention \| Customer Satisfaction \| Customer Service \| Customer Service Best Practices \| Oracle (Product)

Powering the Cross-Channel Customer Experience with Oracle’s Complete Commerce sponsored by Oracle Corporation WHITE PAPER: Read this white paper and gain an understanding of Complete Commerce and how it can change the way you interact with your customers. Complete Commerce can help you unify your customer's experience, personalize their journey, maximize engagement and optimize the execution along the way. Posted: 01 Mar 2012 \| Published: 01 Mar 2012 TOPICS: CRM \| CRM Analytics \| CRM Analytics Software \| CRM Software \| Customer Data Management \| Customer Loyalty \| Customer Service

Cincinnati Zoo improves customer experience and enhances performance sponsored by IBM WHITE PAPER: Learn how one of the world's top-rated zoo uses analytics to create a more satisfying customer experience – while cutting marketing costs, increasing new visits, boosting concession revenues and much more. Posted: 24 Jan 2012 \| Published: 24 Jan 2012 TOPICS: Business Intelligence \| Business Intelligence Software \| CRM Analytics \| CRM Software \| Customer Data Integration \| Customer Data Management Software \| Customer Profiles \| Customer Service

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CRM ANALYTICS DEFINITION (continued): … and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring …

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