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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM Analytics White Papers (View All Report Types)
26 - 50 of 214 Matches Previous Page  |  Next Page
Achieving a Single Customer View: The Holy Grail for Marketers
sponsored by Gigya
WHITE PAPER: This resource explains how you can transform disorganized, chaotic customer data into a single, complete view of your customers, allowing you to offer more personalized experiences in marketing campaigns.
Posted: 22 Mar 2016 | Published: 31 Dec 2014

Gigya

Market Overview: Customer Identity and Access Management Solutions
sponsored by Gigya
WHITE PAPER: How can you balance a seamless customer experience with a strong security strategy to protect customers' privacy? This Forrester report evaluates 7 customer identity and access management (CIAM) solution vendors, revealing the major strengths of each choice. Discover the key features to look for when deciding on a CIAM solution.
Posted: 21 Mar 2016 | Published: 04 Aug 2015

Gigya

Leverage Accurate and Current Customer Data with Social Login
sponsored by Gigya
WHITE PAPER: To offer targeted promotions, it's crucial to gain a comprehensive and current view of the customer. Discover a customer identity management platform that offers social media login, allowing users to quickly and easily register and empowering you to access the most up-to-date and accurate customer data.
Posted: 21 Mar 2016 | Published: 16 Sep 2015

Gigya

Why Identity is at the Heart of the IoT
sponsored by Gigya
WHITE PAPER: This resource describes how a well-designed customer identity and access management (cIAM) strategy can unlock the true capabilities of the IoT. Discover use cases that demonstrate how cIAM can offer secure, personalized user experiences with connected products.
Posted: 16 Mar 2016 | Published: 31 Dec 2015

Gigya

Harness Big Data for the Big Picture
sponsored by Hewlett-Packard Enterprise
WHITE PAPER: This resource describes a data analytics strategy that can allow you to gain actionable insights from documents, emails, video, chat, phone calls, social media, and application data at the same time and faster than ever before.
Posted: 14 Mar 2016 | Published: 30 Nov 2015

Hewlett-Packard Enterprise

Real-time Data Analytics Improves the Customer Experience
sponsored by Hewlett-Packard Enterprise
WHITE PAPER: Access this brief resource to learn about a strategy to analyze billions of rows of customer data and return results in seconds. Discover how this approach can improve the user experience, reduce customer churn, and more.
Posted: 14 Mar 2016 | Published: 31 Dec 2015

Hewlett-Packard Enterprise

Turn Social Media Relationships into Closed Sales
sponsored by Microsoft
WHITE PAPER: The most effective sales teams make it easy for their executives and account managers to make sense of social data. In this resource, you'll discover how to use social to drive sales leads, build lasting social relationships, and more.
Posted: 11 Mar 2016 | Published: 11 Mar 2016

Microsoft

How to Build a World-Class Sales Organization
sponsored by Microsoft
WHITE PAPER: 75% of sales reps meet their quota in top performing organizations, but becoming a market leader is not just about numbers. Uncover the processes and technologies you need for an extensible architecture that can provide you the depth and breadth of functionality to support the sales process you need.
Posted: 09 Mar 2016 | Published: 09 Mar 2016

Microsoft

What's The Right CRM Application For My Business?
sponsored by Insightly
WHITE PAPER: In this white paper, learn how to choose a CRM application that can help you improve customer experiences, drive efficiency, and enable your business to grow.
Posted: 07 Mar 2016 | Published: 07 Mar 2016

Insightly

5 Ways to Drive Better Sales Results
sponsored by Oracle Corporation
WHITE PAPER: This brief resource takes a look at how sales teams can drive better results with a cloud-based CRM strategy. Discover 5 tips to connect and empower your sales team.
Posted: 03 Mar 2016 | Published: 31 Dec 2015

Oracle Corporation

Are You Customer-Centric? Why Manufacturers Are Adding Services
sponsored by Infor
WHITE PAPER: Make sure your company is positioned to meet the customer expectations and demands that will result from offering new services. Read on and learn ways to capture the data needed to truly understand what services add value for customers.
Posted: 26 Feb 2016 | Published: 26 Feb 2016

Infor

Guide to Effective B2B Selling with Insights
sponsored by Microsoft
WHITE PAPER: In this resource, learn how to use insights gleaned from business information, contact data, and a variety of other sources to engage with buyers and, in turn, produce more effective B2B selling.
Posted: 25 Feb 2016 | Published: 25 Feb 2016

Microsoft

How to Set Up a Lead Nurturing Framework
sponsored by Microsoft
WHITE PAPER: This e-book shows you how you can set up a formal framework for lead nurturing campaigns, enabling more transparency between sales and marketing in all stages of the buying process.
Posted: 25 Feb 2016 | Published: 25 Feb 2016

Microsoft

Advanced Analytics for your CRM needs
sponsored by Infogix
WHITE PAPER: Access this white paper now to discover how analytics can effectively predict customer behavior to allow your business to better leverage revenue streams, increase marketing efficiency and proactively manage risk.
Posted: 24 Feb 2016 | Published: 24 Feb 2016

Infogix

How Social Business Builds A Better Customer Experience
sponsored by Infor
WHITE PAPER: Today's social media users know when you take their grievances seriously, versus when you're just telling them what they want to hear. Learn ways to show your audience that you take action when addressing their concerns and fixing problems.
Posted: 24 Feb 2016 | Published: 24 Feb 2016

Infor

From Valuable to Vital: Why Companies Are Getting Serious About Social Media
sponsored by Infor
WHITE PAPER: What was once considered a novelty limited to personal use has transformed and been exploited by business. Learn tips on building a social business strategy, and uncover ways to generate value with it in this white paper.
Posted: 24 Feb 2016 | Published: 24 Feb 2016

Infor

The State of Customer Experience in Financial Services
sponsored by Infor
WHITE PAPER: This white paper explores the gap between intimate interactions at banking institutions and "always on" digital channels. Learn ways to close it with data and analytics, content management, social media marketing, and more.
Posted: 23 Feb 2016 | Published: 23 Feb 2016

Infor

Thinking Beyond Technology In Your Customer Service Strategy
sponsored by RBA
WHITE PAPER: This e-book explores the importance of a CRM solution that enables seamless customer experiences across all channels and improves your existing workflows and processes. Plus, you'll learn 3 principles of successful marketing to apply in your customer service strategy.
Posted: 23 Feb 2016 | Published: 23 Feb 2016

RBA

17 Organizations Deliver Amazing Personalized Customer Experiences
sponsored by Microsoft
WHITE PAPER: This white paper explores the real-world experiences of 17 organizations that leveraged a data-forward CRM approach to drive better customer service. Discover their stories, challenges, and the benefits they achieved.
Posted: 22 Feb 2016 | Published: 31 Dec 2015

Microsoft

Modernize and Measure Marketing with Digital Insight
sponsored by Oracle Corporation
WHITE PAPER: Learn about an analytics strategy that unifies marketing data, engages customers with relevant and individualized experiences, and analyzes performance for strategic insights. Discover how you can boost conversion rates and measure marketing's contribution to your business.
Posted: 18 Feb 2016 | Published: 31 Dec 2015

Oracle Corporation

Optimize Your Workforce for the Omnichannel Revolution
sponsored by Genesys
WHITE PAPER: Where are your customers and what are they doing? Download this white paper now to learn more about the omnichannel revolution. Read on to discover how you can optimize your workforce to effectively serve customers on any channel.
Posted: 18 Feb 2016 | Published: 31 Dec 2015

Genesys

Five Capabilities to Look For In a Customer Experience Platform
sponsored by Genesys
WHITE PAPER: In this white paper you will learn how you can choose the right technology to design and orchestrate your customer engagement to deliver on customer expectations while simultaneously addressing your company needs.
Posted: 16 Feb 2016 | Published: 31 Dec 2015

Genesys

Best practices for a seamless Omnichannel Customer Experience
sponsored by Genesys
WHITE PAPER: It is critical that you consider how to design a memorable experience in the customer lifecycle that maps to the needs of your particular customer segment and aligns to your brand values. Download this white paper now to uncover six best practices to help you design and implement that experience.
Posted: 12 Feb 2016 | Published: 12 Feb 2016

Genesys

5 Steps to Building a Customer Experience Driven Contact Center
sponsored by Genesys
WHITE PAPER: In a recent survey of over 2,000 business executives, sales and service departments are now the top two areas for software and strategic investments – Is your business onboard? In this e-book, uncover 5 steps to building a customer experience driven contact center.
Posted: 12 Feb 2016 | Published: 12 Feb 2016

Genesys

Case Study: Analytics for Big Customer Data
sponsored by IBM
WHITE PAPER: This case study describes the analytics strategy that allowed an insurance company to rapidly analyze large amounts of raw information to gain a better understanding of customer behavior and needs. Discover how they experienced benefits like increased client revenue, stronger customer loyalty, and a reduction in sales and canvassing costs.
Posted: 14 Mar 2016 | Published: 25 Jan 2015

IBM
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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