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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM Analytics White Papers (View All Report Types)
26 - 50 of 178 Matches Previous Page  |  Next Page
Buyer's Guide: Optimize Your Customer Engagement with CCM
sponsored by Kofax from Lexmark
WHITE PAPER: A customer communications management (CCM) solution helps you manage increasingly digital and diverse customer interaction. Access this informative resource to see an evaluation checklist that'll tell you the 7 core requirements to look for in a CCM solution.
Posted: 15 Jan 2016 | Published: 31 Dec 2015

Kofax from Lexmark

Bring Your Own Data
sponsored by Qlik
WHITE PAPER: This resource explores ways to adapt to the transition of bringing in your own external data to foster smarter decision-making. Read now to see examples of how external data can help fulfill your BI needs and to learn about tools that can optimize the results you'll gain with insightful external data.
Posted: 12 Jan 2016 | Published: 31 Dec 2015

Qlik

Business Intelligence Teams Need to Change with the Times
sponsored by Qlik
WHITE PAPER: BI projects are not perceived as living up to increasing expectations. Access this resource provided by Gartner to learn the four steps that BI and analytics teams must follow in order to respond to disruptive changes in the industry.
Posted: 12 Jan 2016 | Published: 03 Feb 2015

Qlik

CRM Success Stories: Shell Card Services
sponsored by Microsoft
WHITE PAPER: By bringing its CRM approach up to speed, Shell enhanced sales and revenue growth. Access this infographic and learn how you can achieve similar benefits.
Posted: 08 Jan 2016 | Published: 25 Jun 2015

Microsoft

Self-Service CRM Success Stories: Metro Bank
sponsored by Microsoft
WHITE PAPER: CEO Craig Donaldson can attest firsthand how self-service CRM not only helped his colleagues engage people, but also helped Metro Bank stand out in the financial services industry for its exceptional customer focus. Learn how Metro Bank delivered a consistent customer journey and turned customers into fans.
Posted: 08 Jan 2016 | Published: 23 Jun 2015

Microsoft

Customer Experience Transformation: The Imperative Need for Digitization
sponsored by Avaya
WHITE PAPER: This white paper provides the fundamental building blocks of your omnichannel transformation. Read on and learn how to reach new sets of customers and grow the value of existing ones.
Posted: 07 Jan 2016 | Published: 07 Jan 2016

Avaya

Accelerate the Pace of Change to the Digital Enterprise
sponsored by Avaya
WHITE PAPER: In this white paper, you will examine several strategies to accelerate the pace at which you communicate with customers in increasingly mobile-centric ways. Read on to adopt a mobile-first mindset and combine the best components to bolster your digital enterprise with unified communications (UC).
Posted: 07 Jan 2016 | Published: 30 Jun 2015

Avaya

CRM Stories: Wintec
sponsored by Microsoft
WHITE PAPER: To manage the database of its newly established alumni group, the Waikato Institute of Technology (Wintec) required a flexible and efficient CRM system. Access this case study to learn how chief executive Lisa Pemberton of Wintec implemented a CRM strategy that allowed her alumni group to enhance relationship management with highly visible data.
Posted: 06 Jan 2016 | Published: 06 Jan 2016

Microsoft

Case Study: Nissan Motor Company Achieves Omotenashi
sponsored by Microsoft
WHITE PAPER: In this case study, learn how Nissan developed a CRM strategy to better understand customers' individual needs long after they purchase a car. Access now to learn how their strategy can help you anticipate what the customer wants.
Posted: 06 Jan 2016 | Published: 06 Jan 2016

Microsoft

How the Sales Landscape has Changed
sponsored by Microsoft
WHITE PAPER: Backed by useful stats on how your peers are selling effectively, this detailed infographic reveals 3 steps to optimal sales. Tap this resource and discover details of each step that can help you deliver the distinctive client experience.
Posted: 06 Jan 2016 | Published: 06 Jan 2016

Microsoft

Manufacturers Turn to the Internet of Things to Boost Customer Engagement
sponsored by Infor
WHITE PAPER: Access this white paper to explore how investing in the right CRM solution can help you grow your IoT approach, as well as support your customer-centric initiatives.
Posted: 04 Jan 2016 | Published: 04 Jan 2016

Infor

Digital Marketing Redefines Sales and the Customer Experience
sponsored by Infor
WHITE PAPER: This white paper discusses how marketers have reprioritized their practices to benefit their bottom line. Discover how, by using data analytics and various personalization tactics, these leaders are able to raise the bar for themselves, their organizations, and their customers.
Posted: 03 Jan 2016 | Published: 03 Jan 2016

Infor

How to Drive Efficiency in Multi-Channel Campaigns
sponsored by Microsoft
WHITE PAPER: This solution brief explores how you can consolidate your lead management, sales collaboration, social marketing, and analytics into a single platform. Learn how you can plan, execute, and measure multi-channel campaigns easily.
Posted: 31 Dec 2015 | Published: 31 Dec 2014

Microsoft

Nail Personalization with 6 Key Customer Service Capabilities
sponsored by Microsoft
WHITE PAPER: This data sheet describes ways to empower agents with a single, unified experience to provide amazing customer service with cross-channel context. Uncover strategies for earning customer loyalty and staying agile.
Posted: 31 Dec 2015 | Published: 31 Dec 2014

Microsoft

The State of Customer Experience in Retail
sponsored by Infor
WHITE PAPER: 70% of brands fail to take advantage of exciting new opportunities to build and maintain a profitable audience. Don't be one of them - access this guide to uncover five best practices for creating personalized customer experiences in retail.
Posted: 28 Dec 2015 | Published: 28 Dec 2015

Infor

Your Social Intelligence Guide for Customer Service
sponsored by Microsoft
WHITE PAPER: In this social listening guide for customer service, you'll find insights from some of today's foremost thought leaders on exceptional customer experience management in the digital age. Learn how to effectively engage customers on various social channels.
Posted: 28 Dec 2015 | Published: 28 Dec 2015

Microsoft

Improve Customer Experience with Better Self-Service
sponsored by Aspect
WHITE PAPER: In this Forrester report, you'll learn how to increase the breadth of your organization's self-service channels -- as well as the depth of these channels. Read on and uncover best practices for doing so.
Posted: 23 Dec 2015 | Published: 31 Mar 2015

Aspect

Turn Social Sentiment into Opportunity with CRM and Analytics
sponsored by Microsoft
WHITE PAPER: In this guide, you'll uncover tips on how to reach customers at the point of influence with social marketing. Learn why social engagement plays a critical role in bridging the gap between your digital campaigns and the conversations they spark.
Posted: 15 Dec 2015 | Published: 15 Dec 2015

Microsoft

A Guide for Driving Sales Leads: Social is for Closers
sponsored by Microsoft
WHITE PAPER: In 2012, social salespeople were 23% more successful at exceeding their quotas. Access this guide and learn how to emulate the best social salespeople by uncovering tips on boosting relationships, driving sales leads, and more.
Posted: 15 Dec 2015 | Published: 15 Dec 2015

Microsoft

7 Key Trends Driving Effectiveness in the Contact Center
sponsored by Avaya
WHITE PAPER: With the right goals set in place, contact centers have the potential to be profit centers. Read on and you'll learn how to make the business case for transforming the contact center by understanding seven key trends.
Posted: 15 Dec 2015 | Published: 15 Dec 2015

Avaya

Infographic: Improving Customer Experiences in the Omnichannel Age
sponsored by Avaya
WHITE PAPER: This infographic denotes clear steps toward unifying all of your touchpoints to deliver exceptional customer service. Learn how to give your audience a consistent journey regardless of where or how they interact with you.
Posted: 15 Dec 2015 | Published: 15 Dec 2015

Avaya

Sink or Sell: Your Guide to Modern Sales Survival
sponsored by Microsoft
WHITE PAPER: This resource offers insight to help your sales team deliver an optimal customer experience by adopting modern sales productivity technologies. Discover which tools can accomplish this task, and how the value of an integrated platform can help your salespeople increase customer loyalty.
Posted: 14 Dec 2015 | Published: 14 Dec 2015

Microsoft

The Total Economic Impact of Online CRM Tools
sponsored by Microsoft
WHITE PAPER: Access this report now to learn which CRM tools delivered on cost savings, improved sales, and increased agility. Inside, you'll uncover the benefits of online versus on-premises platforms.
Posted: 14 Dec 2015 | Published: 27 Mar 2014

Microsoft

Digital Transformation: Accelerate the pace of change to the "Digital Enterprise"
sponsored by Avaya
WHITE PAPER: By 2027, it is predicted that 75% of non-digital enterprises will be shifted out or die entirely. Read on for a strategy to accelerate the pace of change by leveraging several technologies.
Posted: 10 Dec 2015 | Published: 30 Jan 2015

Avaya

The Syndication Effect: Sharing Customer Content to Boost Sales and Insights
sponsored by Bazaarvoice
WHITE PAPER: Access this white paper to learn how sharing customer content across a network of retail and brand partners leads to better sales, insights, and search traffic – and why there's no such thing as "enough" user-generated content.
Posted: 23 Nov 2015 | Published: 23 Nov 2015

Bazaarvoice
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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