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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM AnalyticsWhite Papers (View All Report Types)
101 - 125 of 132 Matches Previous Page  | Next Page
Five Steps to Improving Business Performance through Customer Intimacy
sponsored by IBM
WHITE PAPER: Business success today requires a new depth of customer insight. Read this white paper to learn five practical steps your companies can take to achieve customer intimacy and, by doing so, achieve breakaway performance.
Posted: 18 Nov 2010 | Published: 18 Nov 2010

IBM

Marketing in the 4th Dimension: 4 Keys to Personalizing the Web Experience
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: In this brief paper you’ll discover the 4 key dimensions to personalized Web marketing and learn real-life successes of enterprises that have made the personalized Web a core part of their growth strategies. Deliver greater value for your customers and your company through a centralized interactive marketing platform.
Posted: 06 May 2011 | Published: 06 May 2011

Unica Corporation - An IBM Company

Unlock Hidden Profits Using Effective Pricing Strategies
sponsored by SAP America, Inc.
WHITE PAPER: Learn how to use smart, sound pricing strategies to increase revenues while protecting margins. Enterprise-wide visibility into the many drivers that come into play can help with identifying opportunities, negotiating deals properly, and adjusting with agility to changing conditions.
Posted: 24 Mar 2011 | Published: 24 Mar 2011

SAP America, Inc.

What's your Customer Experience Advantage?
sponsored by SAP America, Inc.
WHITE PAPER: SAP Insider Article covering new SAP CRM innovations which help companies empower their employees, substantially improve the customer experience, and thereby achieve a competitive advantage.
Posted: 23 Mar 2011 | Published: 23 Mar 2011

SAP America, Inc.

Analytics: The New Path to Value
sponsored by IBM
WHITE PAPER: In this executive report from MIT Sloan Management Review and IBM Institute for Business Value learn how the smartest organizations are embedding analytics to transform insights into action and out-perform the competition, recommended actions organizations can take to bolster their analytics capabilities to achieve long-term advantage.
Posted: 20 Feb 2011 | Published: 20 Feb 2011

IBM

Predictive Analytics for Market Basket Analysis
sponsored by IBM
WHITE PAPER: In this paper, learn how retailers are using predictive analytics to uncover patterns in the products purchased together to differentiate assortment, merchandise stores and develop combined product offers to drive sales and profits.
Posted: 20 Feb 2011 | Published: 20 Feb 2011

IBM

Five Predictive Imperatives for Maximizing Customer Value
sponsored by IBM
WHITE PAPER: This white paper from IBM describes how a set of five predictive imperatives can help ensure that your company maximizes the value of its customer relationships and sustains higher levels of revenues and profits.
Posted: 20 Feb 2011 | Published: 20 Feb 2011

IBM

15-Minute Guide to Increasing Customer Loyalty: An Introduction to Enterprise Feedback Management (EFM)
sponsored by MarketTools, Inc.
WHITE PAPER: What is the relationship between a loyal customer and a profitable enterprise and what role can feedback play in improving loyalty? Organizations with fiercely loyal customers take the time to listen to feedback and integrate it into decision making. EFM solutions provide the tools needed help businesses transform feedback into business results.
Posted: 26 Jan 2011 | Published: 26 Jan 2011

MarketTools, Inc.

A Marketing Pilot for FTTH Network Rollout
sponsored by ECI Telecom
WHITE PAPER: Operators who invest in marketing pilots before making a significant network change are better able to plan the service packages and define the target audience. This white paper presents ECI Telecom’s proposed approach to marketing pilots, their possible components, and expected results.
Posted: 29 Nov 2010 | Published: 01 Nov 2010

ECI Telecom

Turning Customer Data into Analytical Marketing Fuel: How to Use Analytically Driven Customer Insight for Extraordinary Competitive Advantage
sponsored by SAS
WHITE PAPER: Businesses that fail to strategically leverage analytically driven customer insight will gradually become obsolete over time. This paper takes a closer look at why – and explains what you can do to evolve your marketing organization’s ability to turn data into customer insight, and insight into competitive advantage.
Posted: 02 Nov 2010 | Published: 02 Nov 2010

SAS

SAS® Business Analytics for IT Leaders
sponsored by SAS
WHITE PAPER: IT leaders, tasked to satisfy the needs of their own business units while satisfying the changing needs of all other business units, face a wide variety of challenges. This white paper identifies the key issues that must be addressed and provides a clear strategy for solving them. Read on to learn more about SAS® Business Analytics for IT leaders.
Posted: 07 Oct 2010 | Published: 06 Oct 2010

SAS

To SaaS or Not to SaaS: Making Your Digital Measurement Count
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: Read To SaaS or Not to SaaS: Make Your Digital Measurement Count by Eric Peterson to choose wisely.
Posted: 23 Sep 2010 | Published: 23 Sep 2010

Unica Corporation - An IBM Company

Get Analytics Right from the Start
sponsored by Sybase, an SAP company
WHITE PAPER: Whether or not analytics should become an integral part of an organization’s planning and decision-making seems to be beyond question However, at what level, for what purpose and how to go about deploying analytics are questions that each organization needs to answer for itself. These questions are the focus of this paper.
Posted: 05 Aug 2010 | Published: 05 Aug 2010

Sybase, an SAP company

8 Essentials of Business Analytics
sponsored by SAS
WHITE PAPER: Leading banks use business analytics to predict and prevent credit fraud, saving millions. Retailers use business analytics to predict the best location for stores and how to stock them. But these advanced business applications tell only part of the story. What's going on inside these market-leading companies that sets them apart?
Posted: 29 Jul 2010 | Published: 29 Jul 2010

SAS

Measuring the Business Impact of Support
sponsored by Citrix Online UK
WHITE PAPER: Customer support has long been a business mainstay. Yet, the business impact of support is seldom measured - despite the influence of support on higher revenue, customer satisfaction and increased productivity. This new ServiceXRG white paper explores the importance of quantifying the impact of support on your business.
Posted: 16 Jul 2010 | Published: 16 Jul 2010

Citrix Online UK

Advanced Marketing Automation: Maximize Returns on Customer Communication Strategies through Intelligent, Integrated Marketing Processes
sponsored by SAS
WHITE PAPER: This paper explores how many companies are turning to advanced marketing automation for improved efficiency and effectiveness of marketing activities. Read on to learn how to provide a comprehensive solution for current marketing challenges and learn how to maximize campaign returns through the essential phases of a disciplined marketing process.
Posted: 05 May 2010 | Published: 05 May 2010

SAS

Tips from the Trade - Competing on Web Analytics
sponsored by SAS
WHITE PAPER: How can your company take away more than just sales numbers from online customers? That was one of the topics of a webcast that brought thought leaders together to discuss challenges and best practices in the industry. Continue reading to explore the insights and highlights from that webcast and learn more about how to compete on web analytics.
Posted: 05 May 2010 | Published: 05 May 2010

SAS

Information is King: Business Analytics in the Age of the Downturn and the (Re)Emergence of the Customer
sponsored by SAS
WHITE PAPER: BusinessWeek Research Services (BWRS) launched a research program in April 2009 to determine the attitudes and opinions of C-level executives with regard to the use and value of business analytics. This paper reviews a portion of the research and provides analysis and insights on the topic of business analytics.
Posted: 07 Apr 2010 | Published: 07 Apr 2010

SAS

Winning in Today's Environment: Six Imperatives for the Chief Sales Officer
sponsored by Oracle Corporation
WHITE PAPER: Download the Oracle CRM White Paper, "Winning in Today's Environment: Six Imperatives for the Chief Sales Officer," to learn how you can deploy several best practices to achieve unparalleled sales success in your organization.
Posted: 20 Oct 2009 | Published: 01 Oct 2009

Oracle Corporation

7 Habits of Highly Successful Surveys
sponsored by Vovici
WHITE PAPER: Understanding your customer is vital to maintaining and improving loyalty. Learn how to measure customer experience so you can build customer loyalty. Download a copy of the latest Vovici whitepaper 'The Customer Satisfaction Survey' to learn how to understand the major customer experience metrics and more!
Posted: 20 Oct 2009 | Published: 20 Oct 2009

Vovici

Turning Customer Interactions into Money: Using Predictive Analytics to Achieve Stellar ROI
sponsored by SPSS Inc. Worldwide Headquarters
WHITE PAPER: This whitepaper makes the case for using predictive analytics as a catalyst for a company's growth. It includes best practices from several global companies including: Cablecom, Royal & Sun Alliance, and T. Rowe Price. Ultimately, it is about maximizing the level of understanding that can be achieved with customer data.
Posted: 07 May 2009 | Published: 31 Dec 2008

SPSS Inc. Worldwide Headquarters

Let Customer Feedback Do the Driving
sponsored by SPSS Inc. Worldwide Headquarters
WHITE PAPER: As the second installment in The Customer Innovation Series, this paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation.
Posted: 07 May 2009 | Published: 31 May 2007

SPSS Inc. Worldwide Headquarters

Social CRM Comes of Age
sponsored by Oracle Corporation
WHITE PAPER: Web 2.0. Collaborative computing. Social media. And now Social CRM. These terms are used interchangeably, and often, to describe the massive transformation taking place across organizations today. What strategies and tools do the newest CRM solutions provide to leverage this new reality? Read this white paper to learn more about Social CRM.
Posted: 01 Apr 2009 | Published: 01 Apr 2009

Oracle Corporation

Impactful Email Marketing: Using Behavioral Analytics to Create Relevant Messages
sponsored by Bronto Software
WHITE PAPER: A successful strategy for taking your email marketing/web analytics integration beyond traffic analysis is to use web analytics for gauging effectiveness of email marketing initiatives and determining optimization tactics.
Posted: 06 Oct 2008 | Published: 04 Oct 2008

Bronto Software

Intelligent Merchandising: Creating a Unique Shopping Experience, Part 3
sponsored by SAP AG
WHITE PAPER: The amount of customer information available grows every day. Learn why it is critical for you to analyze and understand customer information in order to draw meaningful conclusions about consumer lifestyles, buying habits and shopping behaviors.
Posted: 24 Mar 2008 | Published: 01 Aug 2007

SAP AG
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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