CKM

WHITE PAPER: This paper outlines what predictive analytics is and how it can benefit your organization. Read this invaluable resource now to learn about predictive modeling techniques, predictive analytics applications in marketing, the effect it can have on customer relationship management (CRM), customer loyalty and retention, and so much more.

Posted: 29 Jun 2012 | Published: 29 Jun 2012

WHITE PAPER: For most companies, data mining for customer analytics fails to live up to its potential, due to the complexity and cost of traditional tools. Inside, discover the challenges that traditional data mining systems pose and gain insight on how you can overcome them to enable customer analytics success.

Posted: 01 May 2013 | Published: 28 Feb 2013

WHITE PAPER: This case study details how the Cincinnati Zoo utilized business analytics to gain deeper insight into visitor behaviors and habits – allowing it to transform customer experience while also reducing its reliance on subsidies.

Posted: 10 Apr 2013 | Published: 31 Mar 2012

WHITE PAPER: Customer data integration helps companies grow and thrive, but businesses still have a long way to go to implement customer relationship management (CRM) in a meaningful way. Check out what over 300 companies said about cloud, their CRM platforms, and customer data integration in this survey.

Posted: 20 Aug 2012 | Published: 20 Aug 2012

WHITE PAPER: How can your company take away more than just sales numbers from online customers? That was one of the topics of a webcast that brought thought leaders together to discuss challenges and best practices in the industry. Continue reading to explore the insights and highlights from that webcast and learn more about how to compete on web analytics.

Posted: 05 May 2010 | Published: 05 May 2010

WHITE PAPER: This whitepaper looks at the challenges and solutions for providing technical support to customers. Learn about a support solution offering full support to customers remotely while tracking end-user feedback for start-ups to large organizations.

Posted: 27 Jul 2011 | Published: 27 Jul 2011

WHITE PAPER: Read this white paper to understand what Survey Action Management is and how it can help your organization effectively address customer concerns, save at-risk customers, and build customer satisfaction and loyalty.

Posted: 25 Nov 2009 | Published: 24 Nov 2009

WHITE PAPER: Geocoding determines location by linking longitude and latitude coordinates with street address data. By identifying your best customers’ location and defining how to reach them most effectively you possess the ultimate decision making tool. Utilize the power of location intelligence to know the location of your customers, partners and competitors.

Posted: 22 Sep 2010 | Published: 22 Sep 2010

WHITE PAPER: This paper outlines the 10 questions you should ask to help you understand the requirements – and avoid the pitfalls – of decision optimization. Read more about the lessons learned from FICO’s extensive work with clients successfully using optimization today.

Posted: 04 Mar 2011 | Published: 04 Mar 2011

WHITE PAPER: Today, the need to connect with customers efficiently and effectively is more important than ever. The foundation of these communications is a complete and accurate customer record. This paper describes the validation requirements, opportunities and best practices to increase organizational efficiencies relative to enterprise address validation.

Posted: 13 Sep 2010 | Published: 13 Sep 2010