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CKM SoftwareWhite Papers (View All Report Types)
 
Supercharge Salesforce.com Initiatives with a 360-Degree View of the Customer
sponsored by IBM
WHITE PAPER: Discover the master data management (MDM) solution capable of giving organizations a comprehensive and accurate 360-degree view of their customers when integrated with a CRM solution.
Posted: 25 Jul 2014 | Published: 30 Apr 2014

IBM

CRM Analytics: Effective and Efficient Customer Data
sponsored by SearchCRM
WHITE PAPER: View this white paper to unlock the power behind CRM analytics. It explains how you can develop a view of the customer by analyzing social media data. Find out how to make the most of tweets and Facebook postings by reading this resource now.
Posted: 02 Apr 2013 | Published: 02 Apr 2013

SearchCRM

Analytics: The real-world use of big data - How innovative enterprises in the midmarket extract value from uncertain data
sponsored by IBM
WHITE PAPER: While big data means many things to many people, there's no arguing that today it's a business imperative. Recent research findings show that midsize organizations are just as likely to be using big data technologies to tap into data sources and get closer to their customers.
Posted: 15 Jul 2013 | Published: 15 Jul 2013

IBM

The Future of Address Validation: Going Beyond Move Update to Cut Costs and Connect with Customers
sponsored by Pitney Bowes Business Insight
WHITE PAPER: Today, the need to connect with customers efficiently and effectively is more important than ever. The foundation of these communications is a complete and accurate customer record. This paper describes the validation requirements, opportunities and best practices to increase organizational efficiencies relative to enterprise address validation.
Posted: 13 Sep 2010 | Published: 13 Sep 2010

Pitney Bowes Business Insight

Social Media Meets Analytics: A Roadmap to Customer Insight
sponsored by Oracle Corporation
WHITE PAPER: The following white paper details an approach to social media that integrates social media and existing consumer information to create a 360-degree view of the customer.
Posted: 05 Nov 2013 | Published: 05 Nov 2013

Oracle Corporation

How to Improve Customer Experience with Real-time Operational Intelligence
sponsored by Vitria Technology, Inc.
WHITE PAPER: View this resource to learn more about obtaining a real-time view of customer experience. With operational intelligence (OI), a real time data analytics solution, gives executives visibility into business processes enabling more insightful decisions.
Posted: 30 Sep 2013 | Published: 30 Sep 2013

Vitria Technology, Inc.

Personalized Marketing and Web Analytics
sponsored by IBM
WHITE PAPER: In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
Posted: 01 Mar 2014 | Published: 28 Feb 2013

IBM

Improve data quality: The power of crowdsourcing
sponsored by CrowdFlower, Inc.
WHITE PAPER: This resource examines how improving data quality leads to marketing and selling success, and introduces a crowdsourcing strategy that can help you get there.
Posted: 11 Sep 2013 | Published: 12 Jun 2013

CrowdFlower, Inc.

Oracle Vertical CRM Applications: Realizing Business Benefit Through Industry Best Practices
sponsored by Oracle Corporation
WHITE PAPER: This IDC white paper explores the benefits of employing a vertical CRM application based on industry best practices. Learn challenges, opportunities and benefits of vertical applications as well as advice for industry-specific solutions.
Posted: 02 Jun 2008 | Published: 01 Mar 2008

Oracle Corporation

Delivering Actionable Insight into Sales
sponsored by Oracle Corporation
WHITE PAPER: This white paper details sales analytics which can empower users to proactively and continually improve their performance.
Posted: 02 Mar 2007 | Published: 01 Dec 2006

Oracle Corporation
 
 
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