ALSO CALLED: Chief Information Security Officers, CISO, and Information Security Officers DEFINITION: Those responsible for creating, initiating, driving, and coordinating information security management programs within an organization.
WHITE PAPER: Posted: 19 Feb 2008 | Published: 01 Feb 2008
SUMMARY:
Accurate, timely, consistent and relevant metrics are the foundation upon which effective sales management coaching is built. Learn about Sales 2.0 and how metrics will help you improve sales management and effectiveness.
WHITE PAPER: Posted: 08 Feb 2008 | Published: 01 Feb 2008
SUMMARY:
POSITIVE OUTLOOK FOR MARKETING SPEND: Annual Survey Reveals Top Strategic Priorities for ‘08; Better Accountability and Use of Customer Data Analytics Lead List of Accomplishments.
WHITE PAPER: Posted: 30 Jan 2008 | Published: 30 Jan 2008
SUMMARY:
Which capital projects should you fund and which should have the greatest priority? A data-driven capital budgeting process will help you define and weight criteria for evaluating capital projects - and build a defensible capital budget.
WHITE PAPER: Posted: 22 Oct 2007 | Published: 01 Oct 2007
SUMMARY:
The main focus of this paper is on the "whys" of SOA governance, including a definition, examination of the roles and benefits of governance, and guidance regarding how to develop and maintain effective SOA governance.
WHITE PAPER: Posted: 24 Aug 2007 | Published: 01 Aug 2007
SUMMARY:
"Marketing Outlook 2007" is a groundbreaking study conducted by the CMO Council uncovering the further changes executives plan to make in 2007 to upgrade organizational effectiveness, strengthen customer engagement and achieve even greater ...
SUMMARY:
This new study by Deloitte Consulting's TMT group and the BPM Forum finds that companies are having difficulty anticipating market change and are limited in their capacity to make effective course-correcting.
WHITE PAPER: Posted: 24 May 2007 | Published: 01 May 2007
SUMMARY:
Today's CMO faces conflicting expectations, bottom line pressures, and rapidly evolving technologies that are changing the face of marketing. Define & Align the CMO explores the attributes, skills and strategies needed for CMOs to succeed.
WHITE PAPER: Posted: 11 Jan 2007 | Published: 01 Apr 2006
SUMMARY:
While marketers are making customer development a priority, they have a significant disconnect with the realities that drive effective customer targeting, acquisition and retention.
WHITE PAPER: Posted: 17 Oct 2005 | Published: 19 Jul 2005
SUMMARY:
Nearly 50% of European-based companies have no Marketing Performance Measurement (MPM) system in their organizations. What's more, only 9% say they have a "formal" comprehensive system in place.
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