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Buying and Selling OnlineWhite Papers (View All Report Types)
 
Virgin Atlantic Customer Case Study
sponsored by IBM
WHITE PAPER: In this white paper, find out how Virgin Atlantic increased its online booking by seven percent via deep insights into customer usage patterns using market-leading analytics software. Inside, learn how you, too, can grow your market share by increasing sales through its e-commerce.
Posted: 19 Feb 2014 | Published: 31 Mar 2013

IBM

Personalized Marketing and Web Analytics
sponsored by IBM
WHITE PAPER: In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
Posted: 01 Mar 2014 | Published: 28 Feb 2013

IBM

Whitepaper: Meet the Real Lean Portal
sponsored by Backbase
WHITE PAPER: This in-depth resource explores how a lean portal can help your organization trim the operational fat and deliver the kinds of experiences that customers crave. Read on to learn key differences between lean portals and suites, and uncover the benefits of "going lean."
Posted: 25 Sep 2013 | Published: 30 Jun 2013

Backbase

Commerce Anywhere: A Business and Technology Strategy to Maximize Cross-Channel Commerce Growth
sponsored by Oracle Corporation
WHITE PAPER: E-commerce has gone from fringe to foundation. Now, businesses must tailor their customer serivce approach to the more complex "anytime, anywhere" customer with mobile device in hand. This white paper from Oracle details the "commerce anywhere" approach.
Posted: 26 Apr 2011 | Published: 26 Apr 2011

Oracle Corporation

Vision Paper: Exceptional Experiences:The key to customer engagement
sponsored by IBM
WHITE PAPER: The online world is one vast opportunity for growing your business.  As the Internet continues to grow, with nearly two billion people and billions of devices already connected, most companies now rightly focus much of their marketing energy on getting the most return from all Internet channels. 
Posted: 01 Dec 2011 | Published: 01 Dec 2011

IBM

Empowered Customers Drive Collaborative Business Evolution
sponsored by IBM
WHITE PAPER: Read this groundbreaking new study, conducted by Forrester Consulting on behalf of IBM, to understand how empowered customers are changing the way business is doing business—today and in the future.
Posted: 13 Aug 2012 | Published: 31 May 2012

IBM

Server-Gated Cryptography: Providing Better Security for More Users
sponsored by Thawte Inc.
WHITE PAPER: Discover how Server-Gated Cryptography (SGC)-enabled SSL certificates are crucial to protecting your organization and your end-users in the threat-filled vastness of cyberspace.
Posted: 10 May 2013 | Published: 10 May 2013

Thawte Inc.

Choosing the Right Security Solution: Moving Beyond SSL to Establish Trust
sponsored by VeriSign Australia
WHITE PAPER: This paper explores new developments in website security that online businesses should be implementing to build confidence in their sites, protect valuable brands and safeguard customers’ sensitive information, not to mention improving their bottom line.
Posted: 06 Aug 2010 | Published: 06 Aug 2010

VeriSign Australia

Value Proposition for IBM Power Systems as Database Server in Midsize Companies - Cost Comparisons for Linux
sponsored by IBM
WHITE PAPER: This ITG report shows the advantages of the IBM Power platform for Linux database serving in mid-sized companies. It will discuss the use of IBM Power servers for core database serving and give a number of reasons to consider the Power platform.
Posted: 11 Sep 2008 | Published: 11 Sep 2008

IBM

Gartner Magic Quadrant: Selecting a vendor
sponsored by IBM
WHITE PAPER: The demand for greater ecommerce capabilities is growing leading CIOs and IT professionals concerned with choosing the perfect vendor. Through this in-depth vendor analysis by Gartner, uncover the top 6 questions you should ask and the strengths and weaknesses of the top 20 e-commerce vendors.
Posted: 17 May 2012 | Published: 03 Nov 2011

IBM
 
 
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