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Analytical CRM

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Analytical CRM White Papers (View All Report Types)
 
Customer Experience Analytics: How IT Can Help Improve the Customer Experience
sponsored by Splunk
WHITE PAPER: This guide features a real-life example of how one organization gained meaningful business insights by leveraging customer experience management with machine data. Learn how to create these insights and help your business grow revenue by improving user engagement.
Posted: 24 Aug 2015 | Published: 24 Aug 2015

Splunk

BYOD: Leveraging External Data for Analytics Success
sponsored by Qlik
WHITE PAPER: This resource explores examples of how external data can help tackle your toughest BI challenges. Discover how self-service analytics tools can empower business users to take advantage of external data and reduce the burden on IT.
Posted: 12 Jan 2016 | Published: 31 Dec 2015

Qlik

Case Study: Nissan Motor Company Achieves Omotenashi
sponsored by Microsoft
WHITE PAPER: In this case study, learn how Nissan developed a CRM strategy to better understand customers' individual needs long after they purchase a car. Access now to learn how their strategy can help you anticipate what the customer wants.
Posted: 06 Jan 2016 | Published: 06 Jan 2016

Microsoft

The Value of Customer-Centric Merchandising
sponsored by IBM
WHITE PAPER: This white paper presents a customer-centric merchandising strategy that encompasses assortment planning, customer and product attribute management, and pricing and promotion strategy. Learn how you can place the customer at the center of this entire process.
Posted: 16 Oct 2015 | Published: 29 Jul 2011

IBM

Leverage Accurate and Current Customer Data with Social Login
sponsored by Gigya
WHITE PAPER: To offer targeted promotions, it's crucial to gain a comprehensive and current view of the customer. Discover a customer identity management platform that offers social media login, allowing users to quickly and easily register and empowering you to access the most up-to-date and accurate customer data.
Posted: 21 Mar 2016 | Published: 16 Sep 2015

Gigya

Customer Analytics Solutions: How the Top 11 Providers Stack Up
sponsored by SAS
WHITE PAPER: This report evaluates significant customer analytics providers, including Adobe, IBM, SAP, SAS, and more, based on product fit, customer success, and client demand. Access now and discover which solution is the right fit for your enterprise so that you can better understand your customers and meet their needs and expectations.
Posted: 08 Apr 2016 | Published: 07 Mar 2016

SAS

How to Make Money or Save Money With Data and Analytics
sponsored by Information Builders
WHITE PAPER: Find the answer to your organisation's ROI woes in this helpful resource, which discusses the value of data monetisation. Explore ways to make money from your data, in addition to strategies on leveraging information to save funds.
Posted: 15 Apr 2015 | Published: 15 Apr 2015

Information Builders

How to Build a World-Class Sales Organization
sponsored by Microsoft
WHITE PAPER: 75% of sales reps meet their quota in top performing organizations, but becoming a market leader is not just about numbers. Uncover the processes and technologies you need for an extensible architecture that can provide you the depth and breadth of functionality to support the sales process you need.
Posted: 09 Mar 2016 | Published: 09 Mar 2016

Microsoft

The Guide to the Marketing Technology Landscape
sponsored by Radius
WHITE PAPER: This resource describes the challenge CMOs face in uniting new technologies like predictive marketing with existing strategies and provides crucial advice on how to overcome this hurdle.
Posted: 28 Jan 2016 | Published: 31 Dec 2015

Radius

Buyer's Guide: Optimize Your Customer Engagement with CCM
sponsored by Kofax from Lexmark
WHITE PAPER: A customer communications management (CCM) solution helps you manage increasingly digital and diverse customer interaction. Access this informative resource to see an evaluation checklist that'll tell you the 7 core requirements to look for in a CCM solution.
Posted: 15 Jan 2016 | Published: 31 Dec 2015

Kofax from Lexmark
 
 
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