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Advertising and Marketing Industry White Papers (View All Report Types)
 
Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services
sponsored by AT&T Corp
WHITE PAPER: Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips.
Posted: 28 Oct 2011 | Published: 28 Oct 2011

AT&T Corp

The End of Advertising as We Know It
sponsored by IBM Line of Business
WHITE PAPER: Based on IBM global surveys of more than 2,400 consumers and 80 advertising experts, we see four change drivers shifting control within the industry. Find out more by downloading this IBM white paper.
Posted: 03 Mar 2008 | Published: 01 Nov 2007

IBM Line of Business

Addressable Advertising Opportunities for Network Operators
sponsored by Motorola, Inc.
WHITE PAPER: This paper provides an overview of advanced advertising opportunities and outlines Motorola's commitment to targeted video advertising.
Posted: 05 Jan 2009 | Published: 23 Dec 2008

Motorola, Inc.

IT Infrastructure at Your Service: Today’s challenging business climate is driving a move toward delivering IT functions as a service
sponsored by NTT America, Inc.
WHITE PAPER: This white paper examines many of the key considerations organizations must understand and assess before adopting IaaS.
Posted: 13 Jan 2010 | Published: 13 Jan 2010

NTT America, Inc.

Managing and Securing Mobile Healthcare Data and Devices
sponsored by Fiberlink Communications
WHITE PAPER: Regulatory compliance tops the list of concerns among healthcare and life sciences IT professionals with 86% of healthcare IT decision-makers rating it as a high or critical priority over the course of the coming year. Check out this paper to find out more!
Posted: 17 Mar 2010 | Published: 17 Mar 2010

Fiberlink Communications

Professional Services White Paper: Growth Strategies in Uncertain Times
sponsored by Microsoft Dynamics
WHITE PAPER: In uncertain economic times, professional service companies can win by focusing on the basics, such as building lasting client relationships.
Posted: 06 Jun 2008 | Published: 06 Jun 2008

Microsoft Dynamics

Small Form Factor (SFF) SAS - Meeting the Demanding Requirements in Specific Markets
sponsored by Xtore
WHITE PAPER: SAS technology has been proven to be the most versatile storage solution in data transfer and high performance. Read this white paper to learn about a solution that renders the necessary performance needed for your client's expanding market requirements.
Posted: 22 Aug 2007 | Published: 01 Aug 2007

Xtore

Measuring the Business Impacts of Effective Data: Chapter One of a Three-Part Study
sponsored by Sybase, an SAP company
WHITE PAPER: This study of over 150 Fortune 1000 firms from every major industry or vertical explores issues associated with the lifeblood of today’s enterprises: data. The findings demonstrate the often dramatic impacts that even marginal investments in information technology can have when that technology addresses data quality, usability, and intelligence.
Posted: 02 Nov 2010 | Published: 02 Nov 2010

Sybase, an SAP company

Rising Above the Competition as a Cloud Services Provider: Five Effective Steps for Claiming Your Share of the Pie
sponsored by CA Technologies.
WHITE PAPER: Learn how you can rise above the competition as a cloud provider, especially by using the five key steps outlined in this resource.
Posted: 06 Apr 2012 | Published: 06 Apr 2012

CA Technologies.

eGuide:Mitigating malicious advertisement malware
sponsored by SearchSecurity.com
EGUIDE: More than one million websites were infected by malicious advertisements, also known as malvertisements, in the last quarter of 2010. This expert guide explains why and how this form of attack is quickly spreading and offers technical advice on how to avoid infection.
Posted: 24 Jun 2011 | Published: 24 Jun 2011

SearchSecurity.com

The Technology Industry 2016
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: Most permanent IT professionals have seen their salaries rise over the past four years, and 15% are reporting pay rises of more than 10%, the Computer Weekly/Mortimer Spinks 2016 survey reveals.
Posted: 05 Feb 2016 | Published: 05 Feb 2016

ComputerWeekly.com

Transforming business at the intersection of marketing and technology
sponsored by ComputerWeekly.com
BOOK: Businesses have to change themselves quickly and dramatically if they want to survive and thrive, say Bob Lord and Ray Velez, CEO and CTO of razorfish, in this extract from their book, Covnerge.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

ComputerWeekly.com

IT Transformation for the New Style of Banking
sponsored by Hewlett-Packard Enterprise
RESOURCE: In this brief paper, you will discover why IT transformation is a key enabler of a new style of banking, and examine a four-pillar approach that will enable you to successfully realize your business' priorities. Read on to align your financial processes more closely with IT to enforce compliance.
Posted: 18 Mar 2016 | Published: 31 Oct 2015

Hewlett-Packard Enterprise

Mobile NFC in Transport
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This in-depth report from the GSMA explains the opportunities for NFC Mobile communications in transport.
Posted: 23 Nov 2012 | Published: 23 Nov 2012

ComputerWeekly.com

Deloitte Telecoms, Media, and Technology Predictions 2016
sponsored by ComputerWeekly.com
RESEARCH CONTENT: The technology, media and telecommunications (TMT) practice at Deloitte, the business advisory firm, gives its predictions for the technology sector in 2016.
Posted: 22 Jan 2016 | Published: 22 Jan 2016

ComputerWeekly.com

Five Ways Small Businesses Are Powering Growth with Marketing Automation
sponsored by Salesforce.com
WHITE PAPER: In this resource, you'll discover 5 use cases in which marketing automation enabled small business marketers to do more with less. In addition, learn how you can maximize the productivity of a small team, create a marketing and sales workflow that everyone is happy with, and more.
Posted: 08 Jun 2015 | Published: 08 Jun 2015

Salesforce.com

IT jobswatch – trends in media IT recruitment
sponsored by ComputerWeekly.com
WHITE PAPER: This quarters figures compiled by jobadswatch.co.uk show that during the fourth quarter of 2010 the IT jobs market for permanent staff being recruited by media organisations is up by 1.8%. This is the sixth consecutive quarter that has seen higher demand.
Posted: 20 Oct 2011 | Published: 15 Mar 2011

ComputerWeekly.com

Technology Industry Survey 2012
sponsored by ComputerWeekly.com
WHITE PAPER: This exclusive research reveals what IT professionals really think about technology, their employers, and their careers.
Posted: 21 Oct 2011 | Published: 21 Oct 2011

ComputerWeekly.com

Computer Weekly Special Report: Fujitsu
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This 11 page special report updated for 2014 gives you the facts on  Fujitsu its strategy, products and services and financial performance.
Posted: 04 Feb 2014 | Published: 04 Feb 2014

ComputerWeekly.com

DigiWorld Yearbook
sponsored by ComputerWeekly.com
RESEARCH CONTENT: IDATE's DigiWorld Yearbook provides an annual analysis of the recent developments shaping the telecoms, internet and media markets, identifying major global trends and scenarios.
Posted: 18 Dec 2015 | Published: 18 Dec 2015

ComputerWeekly.com

How Big Data Analytics in the Cloud Drives Marketing Success
sponsored by Oracle Corporation
TRANSCRIPT: Organizations can often run into issues when trying to make sense of their diverse data sources to unlock insights. Discover how you can make the most out of your marketing data and learn how big data analytics can help you maximize your marketing ROI.
Posted: 04 Apr 2016 | Published: 04 Apr 2016

Oracle Corporation

Mobile NFC in Retail
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This report from the GSMA explains the opportunities for NFC Mobile communications in retail.
Posted: 09 Nov 2012 | Published: 01 Nov 2012

ComputerWeekly.com

Why Intelligence is Key to Sales and Marketing Success
sponsored by Microsoft
EGUIDE: In this two-part expert guide, you'll learn how lead-scoring and analytics tools are helping sales teams to chase down promising leads, diagnose sales performance, and forecast business opportunities. You'll also discover why customer personalization is crucial to making a sale in 2015.
Posted: 12 Oct 2015 | Published: 12 Oct 2015

Microsoft

CRM Analytics 101: Harnessing Customer Data For Smarter Business Decisions
sponsored by Microsoft
EGUIDE: This expert guide explains how CRM analytics can help your organization to drill into customer data to make smarter business decisions and offer customers more personalized service.
Posted: 08 Oct 2015 | Published: 08 Oct 2015

Microsoft

Apps Revolution
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This report from CSC describes the Apps rEvolution: an evolution in technology that is creating revolutionary business and personal change.
Posted: 24 Feb 2014 | Published: 24 Feb 2014

ComputerWeekly.com

Best Practices: Single Sign-On Drives Productivity, Security and Adoption When Used with EHR at The Johns Hopkins Hospital
sponsored by Imprivata
WHITE PAPER: In this case study, learn how Johns Hopkins Hospital was able to smoothly implement electronic health records (EHR) and computerized physician order entry (CPOE) without negatively impacting other processes or security. Click now for 5 essential guides for implementation success.
Posted: 09 Apr 2014 | Published: 31 Dec 2012

Imprivata

Virtual Data Center: Health Care IT Edition, Sept. 2011
sponsored by SearchDataCenter.com
EZINE: Cloud computing holds a lot of promise for the healthcare industry, since infrastructure costs can hinder the adoption of EHR systems. However, many providers shy away from cloud services because of security concerns. Inside this e-zine, gain insight on how to utilize the cloud while still ensuring patient data security and HIPAA compliance.
Posted: 09 Sep 2011 | Published: 09 Sep 2011

SearchDataCenter.com

Rethink Email: Earn a Place in Your Customer's Inbox
sponsored by Salesforce
WHITE PAPER: 77% of consumers prefer to receive permission-based marketing communications. The second they hit "subscribe," they're asking for your content -- so why not make it about them? Read on for tips on connecting with your email subscribers.
Posted: 26 Feb 2016 | Published: 26 Feb 2016

Salesforce

Interactive Marketing eBook: It’s all about the Journey
sponsored by SearchCRM
EBOOK: No matter where you are on your journey to Interactive Marketing, you can get there with the right marketing software solutions. When you achieve effective, efficient, measurable marketing that creates meaningful dialogue, you ensure increased lifetime customer value. This eBook reveals just some of the important steps along the journey.
Posted: 06 May 2011 | Published: 06 May 2011

SearchCRM

3 Things Business Decision Makers Need To Know About SOA
sponsored by IFS
WHITE PAPER: In this white paper, uncover the three most important things you should know about service-oriented architecture (SOA) in order to be sure you are getting the most efficient and effective performance out of your enterprise application architecture.
Posted: 18 Jan 2012 | Published: 18 Jan 2012

IFS

Computer Weekly - 19 June 2012: How to succeed at desktop virtualisation
sponsored by ComputerWeekly.com
EZINE: In this week’s Computer Weekly, our latest Buyer's Guide examines best practice in desktop virtualisation. We ask if a six-year-old technology could be a key to tackling IT security threats. And we look at how universities are dealing with their IT challenges as they await the first intake of students at new higher tuition fees. Read the issue now.
Posted: 18 Jun 2012 | Published: 19 Jun 2012

ComputerWeekly.com

Igniting Growth in Consumer Technology
sponsored by ComputerWeekly.com
RESEARCH CONTENT: Heightened security concerns and falling smartphone demand hit consumer technology market growth, this survey from Accenture reveals.
Posted: 25 Feb 2016 | Published: 25 Feb 2016

ComputerWeekly.com

Network Purchasing Intentions 2013
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This exclusive Computer Weekly/TechTarget research ,based on a survey of over 400 European IT professionals, reveals organisations’ investment plans for networking technology.
Posted: 02 Dec 2013 | Published: 02 Dec 2013

ComputerWeekly.com

Big Data Analytics and Flash-Based Storage: Smaller, Simpler, Faster and Better
sponsored by Micron Technology
WHITE PAPER: In this white paper, discover the specific advantages of flash adoption, the high performance level of SSDs, and how this technology is providing businesses with a competitive edge.
Posted: 23 Jun 2015 | Published: 23 Jun 2015

Micron Technology
 
 
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