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Advertising and Marketing IndustryWhite Papers (View All Report Types)
 
The End of Advertising as We Know It
sponsored by IBM Line of Business
WHITE PAPER: Based on IBM global surveys of more than 2,400 consumers and 80 advertising experts, we see four change drivers shifting control within the industry. Find out more by downloading this IBM white paper.
Posted: 03 Mar 2008 | Published: 01 Nov 2007

IBM Line of Business

Addressable Advertising Opportunities for Network Operators
sponsored by Motorola, Inc.
WHITE PAPER: This paper provides an overview of advanced advertising opportunities and outlines Motorola's commitment to targeted video advertising.
Posted: 05 Jan 2009 | Published: 23 Dec 2008

Motorola, Inc.

Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services
sponsored by AT&T Corp
WHITE PAPER: Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips.
Posted: 28 Oct 2011 | Published: 28 Oct 2011

AT&T Corp

Small Form Factor (SFF) SAS - Meeting the Demanding Requirements in Specific Markets
sponsored by Xtore
WHITE PAPER: SAS technology has been proven to be the most versatile storage solution in data transfer and high performance. Read this white paper to learn about a solution that renders the necessary performance needed for your client's expanding market requirements.
Posted: 22 Aug 2007 | Published: 01 Aug 2007

Xtore

IT Infrastructure at Your Service: Today’s challenging business climate is driving a move toward delivering IT functions as a service
sponsored by NTT America, Inc., an NTT Communications company
WHITE PAPER: This white paper examines many of the key considerations organizations must understand and assess before adopting IaaS.
Posted: 13 Jan 2010 | Published: 13 Jan 2010

NTT America, Inc.,  an NTT Communications company

Professional Services White Paper: Growth Strategies in Uncertain Times
sponsored by Microsoft Dynamics
WHITE PAPER: In uncertain economic times, professional service companies can win by focusing on the basics, such as building lasting client relationships.
Posted: 06 Jun 2008 | Published: 06 Jun 2008

Microsoft Dynamics

Managing and Securing Mobile Healthcare Data and Devices
sponsored by Fiberlink Communications
WHITE PAPER: Regulatory compliance tops the list of concerns among healthcare and life sciences IT professionals with 86% of healthcare IT decision-makers rating it as a high or critical priority over the course of the coming year. Check out this paper to find out more!
Posted: 17 Mar 2010 | Published: 17 Mar 2010

Fiberlink Communications

Rising Above the Competition as a Cloud Services Provider: Five Effective Steps for Claiming Your Share of the Pie
sponsored by CA Technologies.
WHITE PAPER: Learn how you can rise above the competition as a cloud provider, especially by using the five key steps outlined in this resource.
Posted: 06 Apr 2012 | Published: 06 Apr 2012

CA Technologies.

Measuring the Business Impacts of Effective Data: Chapter One of a Three-Part Study
sponsored by Sybase, an SAP company
WHITE PAPER: This study of over 150 Fortune 1000 firms from every major industry or vertical explores issues associated with the lifeblood of today’s enterprises: data. The findings demonstrate the often dramatic impacts that even marginal investments in information technology can have when that technology addresses data quality, usability, and intelligence.
Posted: 02 Nov 2010 | Published: 02 Nov 2010

Sybase, an SAP company

eGuide:Mitigating malicious advertisement malware
sponsored by SearchSecurity.com
EGUIDE: More than one million websites were infected by malicious advertisements, also known as malvertisements, in the last quarter of 2010. This expert guide explains why and how this form of attack is quickly spreading and offers technical advice on how to avoid infection.
Posted: 24 Jun 2011 | Published: 24 Jun 2011

SearchSecurity.com

VIDEO MARKETING: THE BUYER’S GUIDE TO ONLINE VIDEO PLATFORMS
sponsored by Limelight Networks, Inc.
WHITE PAPER: This buyer's guide gives an introduction to online video platforms and highlights the benefits, challenges and capabilities of such solutions.
Posted: 12 May 2014 | Published: 12 May 2014

Limelight Networks, Inc.

Mobile Web 2.0 - opportunities in advertising and presence-based services
sponsored by SearchSecurity.com
WHITE PAPER: The mobilisation of Web 2.0 is fostering new partnerships and rivalries throughout the value chain.
Posted: 21 Oct 2011 | Published: 08 Dec 2010

SearchSecurity.com

Technology Industry Survey 2012
sponsored by ComputerWeekly.com
WHITE PAPER: This exclusive research reveals what IT professionals really think about technology, their employers, and their careers.
Posted: 21 Oct 2011 | Published: 21 Oct 2011

ComputerWeekly.com

Technology Industry Survey 2013
sponsored by ComputerWeekly.com
IT BRIEFING: From CTOs to Software Developers, Enterprise Architects to digital entrepreneurs, this extensive report captures the opinions of people at the forefront of shaping what is next for our industry.
Posted: 19 Oct 2012 | Published: 19 Oct 2012

ComputerWeekly.com

Technology Industry Survey2012
sponsored by ComputerWeekly.com
WHITE PAPER: Whether it is an inappropriate ‘tweet’, an internetsecurity scandal or a story of the fastest growingcompany in the world, technology, be it for theright or wrong reasons, has become regular frontpagenews.This survey aims to give a snapshot of thetechnology industry from the inside.
Posted: 21 Oct 2011 | Published: 21 Oct 2011

ComputerWeekly.com

Technology Industry Survey 2014
sponsored by ComputerWeekly.com
RESOURCE: From CTOs to Software Developers, Enterprise Architects to digital entrepreneurs, this extensive report captures the opinions of people at the forefront of shaping what is next for our industry.
Posted: 11 Nov 2013 | Published: 11 Nov 2013

ComputerWeekly.com

The Banking Industry Architecture Network and TOGAF
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This paper from the Open Group reveals how banks can benefit from combining complementary industry frameworks on enterprise architecture.
Posted: 20 Feb 2012 | Published: 20 Feb 2012

ComputerWeekly.com

Air Transport Industry Insights 2014
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This report from SITA looks at the impact of business intelligence on airlines and airports.
Posted: 01 May 2014 | Published: 01 May 2014

ComputerWeekly.com

Transforming business at the intersection of marketing and technology
sponsored by ComputerWeekly.com
BOOK: Businesses have to change themselves quickly and dramatically if they want to survive and thrive, say Bob Lord and Ray Velez, CEO and CTO of razorfish, in this extract from their book, Covnerge.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

ComputerWeekly.com

Using SMS for Marketing: A Beginner’s Resource
sponsored by StrikeIron
WHITE PAPER: One of the simplest ways to connect with your customers is one they use daily with their friends -- SMS, or text message. In this buyer's guide, learn all about the use of SMS for a variety of customer relationship management (CRM).
Posted: 30 May 2014 | Published: 30 May 2014

StrikeIron

Pursuing Marketing Operations Excellence
sponsored by SAS
WHITE PAPER: The following white paper explores the current pressures facing marketers today and how my implementing a marketing operations management (MOM) system, marketers can begin to get a handle of the fluctuating market once more. Also learn about the best practices to use and much more.
Posted: 02 May 2014 | Published: 02 May 2014

SAS

Predictive Analytics for Sales and Marketing
sponsored by Information Builders
WHITE PAPER: Today's businesses rely on their sales and marketing (S&M) departments to drive business growth through effective customer relationship management (CRM) strategies – but most S&M pros lack the insights needed to optimize their strategies. Read on to find out how predictive analytics can improve your CRM strategies.
Posted: 21 Sep 2012 | Published: 21 Sep 2012

Information Builders

Market Snapshot: Service Virtualization
sponsored by CA Technologies.
RESEARCH CONTENT: This research report from voke offers an inside look at the current state of the service virtualization market, including the drivers, uses, benefits, challenges, and ROI of service virtualization. Plus, compare the pros and cons of several top products to help in your decision-making.
Posted: 05 Jun 2014 | Published: 11 Dec 2012

CA Technologies.

How to Realize the Promise of Marketing Operations Management
sponsored by SAS
WHITE PAPER: The following white paper explores the current pressures facing marketers today and how my implementing a marketing operations management (MOM) system, marketers can begin to get a handle of the fluctuating market once more. Also learn about the best practices to use and much more.
Posted: 28 Apr 2014 | Published: 28 Apr 2014

SAS

Big data: New insights transform industries
sponsored by IBM
WHITE PAPER: Access the following white paper to uncover how companies are leveraging new analytics technology and practices to stay ahead of the big data curve. Discover how you can gain the actionable intelligence you need and what you can do to gain a sharper competitive edge.
Posted: 18 Dec 2013 | Published: 18 Dec 2013

IBM

Delivering omni-channel shopping - Using information management and analytics in consumer industries and retail
sponsored by Hewlett-Packard Limited
WHITE PAPER: This resource examines the data-oriented trends affecting consumer industries and retailers, and evaluates next-generation analytics strategies that are driving success.
Posted: 17 Dec 2013 | Published: 28 Feb 2013

Hewlett-Packard Limited

New CRM Technology Empowers, Saves Time, and Improves Efficiency
sponsored by Microsoft India
CASE STUDY: Siloed tools and processes, along with a lack of a centralized database, made it impossible for Tyroo Media to keep up with a growing number of customers. This brief case study illustrates how Tyroo implemented a new online CRM platform that offered a central database and a 360-degree view of customers, from sales to delivery.
Posted: 10 Jul 2014 | Published: 31 Jan 2013

Microsoft India

New CRM Technology Empowers, Saves Time, and Improves Efficiency
sponsored by Microsoft India
CASE STUDY: iloed tools and processes, along with a lack of a centralized database, made it impossible for Tyroo Media to keep up with a growing number of customers. This brief case study illustrates how Tyroo implemented a new online CRM platform that offered a central database and a 360-degree view of customers, from sales to delivery.
Posted: 10 Jul 2014 | Published: 31 Jan 2013

Microsoft India

Content Marketing with FirstSpirit
sponsored by e-Spirit AG
WHITE PAPER: Access the following white paper to uncover how you can create and deliver the content you need to ensure that your customers are truly engaged and approving of the received experience. Also discover the tools you need as well as where to focus business initiatives for now and the future.
Posted: 05 Feb 2014 | Published: 05 Feb 2014

e-Spirit AG

How to Survive and Thrive in the Market with Information Management
sponsored by SAS
WHITE PAPER: The following white paper explores the importance of having an all-inclusive information management solution in place to be able to mine deeper insights, deliver critical data to point of decision areas, and more.
Posted: 14 Jul 2014 | Published: 14 Jul 2014

SAS

IT jobswatch – trends in media IT recruitment
sponsored by ComputerWeekly.com
WHITE PAPER: This quarters figures compiled by jobadswatch.co.uk show that during the fourth quarter of 2010 the IT jobs market for permanent staff being recruited by media organisations is up by 1.8%. This is the sixth consecutive quarter that has seen higher demand.
Posted: 20 Oct 2011 | Published: 15 Mar 2011

ComputerWeekly.com

Benchmarking Your Digital Strategy
sponsored by Limelight Networks, Inc.
WHITE PAPER: Every business has a digital presence that impacts their brand and could hinder potential sales if not properly managed. In order to survive in today's digital era, traditional marketing practices need to be overhauled. Read on to learn 10 key strategies marketers need to be successful in digital marketing.
Posted: 12 Sep 2013 | Published: 12 Sep 2013

Limelight Networks, Inc.

How Digital Asset Management Is Key to Marketing Operations Management
sponsored by SAS
WHITE PAPER: The following white paper explores the importance of digital asset management for success in today's marketing operations. Learn how DAM supports the marketing process, how to handle production and distribution, and much more.
Posted: 24 Apr 2014 | Published: 24 Apr 2014

SAS

A Quick-Start Guide to Deploy an SMS Strategy for Business
sponsored by StrikeIron
WHITE PAPER: SMS is emerging as one of the most effective means of communication -- short, digestible messages sent rapidly to the right users. In this white paper, you'll find a 4-step guide to deploying an SMS strategy for customer relationship management (CRM) and marketing.
Posted: 05 Jun 2014 | Published: 05 Jun 2014

StrikeIron
 
 
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