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Advertising and Marketing IndustryWhite Papers (View All Report Types)
 
Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services
sponsored by AT&T Corp
WHITE PAPER: Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips.
Posted: 28 Oct 2011 | Published: 28 Oct 2011

AT&T Corp

The End of Advertising as We Know It
sponsored by IBM Line of Business
WHITE PAPER: Based on IBM global surveys of more than 2,400 consumers and 80 advertising experts, we see four change drivers shifting control within the industry. Find out more by downloading this IBM white paper.
Posted: 03 Mar 2008 | Published: 01 Nov 2007

IBM Line of Business

Addressable Advertising Opportunities for Network Operators
sponsored by Motorola, Inc.
WHITE PAPER: This paper provides an overview of advanced advertising opportunities and outlines Motorola's commitment to targeted video advertising.
Posted: 05 Jan 2009 | Published: 23 Dec 2008

Motorola, Inc.

Measuring the Business Impacts of Effective Data: Chapter One of a Three-Part Study
sponsored by Sybase, an SAP company
WHITE PAPER: This study of over 150 Fortune 1000 firms from every major industry or vertical explores issues associated with the lifeblood of today’s enterprises: data. The findings demonstrate the often dramatic impacts that even marginal investments in information technology can have when that technology addresses data quality, usability, and intelligence.
Posted: 02 Nov 2010 | Published: 02 Nov 2010

Sybase, an SAP company

Small Form Factor (SFF) SAS - Meeting the Demanding Requirements in Specific Markets
sponsored by Xtore
WHITE PAPER: SAS technology has been proven to be the most versatile storage solution in data transfer and high performance. Read this white paper to learn about a solution that renders the necessary performance needed for your client's expanding market requirements.
Posted: 22 Aug 2007 | Published: 01 Aug 2007

Xtore

IT Infrastructure at Your Service: Today’s challenging business climate is driving a move toward delivering IT functions as a service
sponsored by NTT America, Inc., an NTT Communications company
WHITE PAPER: This white paper examines many of the key considerations organizations must understand and assess before adopting IaaS.
Posted: 13 Jan 2010 | Published: 13 Jan 2010

NTT America, Inc.,  an NTT Communications company

Managing and Securing Mobile Healthcare Data and Devices
sponsored by Fiberlink Communications
WHITE PAPER: Regulatory compliance tops the list of concerns among healthcare and life sciences IT professionals with 86% of healthcare IT decision-makers rating it as a high or critical priority over the course of the coming year. Check out this paper to find out more!
Posted: 17 Mar 2010 | Published: 17 Mar 2010

Fiberlink Communications

Professional Services White Paper: Growth Strategies in Uncertain Times
sponsored by Microsoft Dynamics
WHITE PAPER: In uncertain economic times, professional service companies can win by focusing on the basics, such as building lasting client relationships.
Posted: 06 Jun 2008 | Published: 06 Jun 2008

Microsoft Dynamics

Rising Above the Competition as a Cloud Services Provider: Five Effective Steps for Claiming Your Share of the Pie
sponsored by CA Technologies.
WHITE PAPER: Learn how you can rise above the competition as a cloud provider, especially by using the five key steps outlined in this resource.
Posted: 06 Apr 2012 | Published: 06 Apr 2012

CA Technologies.

Marketing Automation Industry Overview
sponsored by Act On
WHITE PAPER: As ROI from traditional marketing channels continues to erode, modern marketers have turned to new, tech-based methods for attracting customers. The world of marketing automation is growing, and fast. Get the scoop on what it all means in this complimentary whitepaper, Marketing Automation Industry Overview.
Posted: 15 Apr 2014 | Published: 15 Apr 2014

Act On

Mobile Web 2.0 - opportunities in advertising and presence-based services
sponsored by ComputerWeekly.com
WHITE PAPER: The mobilisation of Web 2.0 is fostering new partnerships and rivalries throughout the value chain.
Posted: 21 Oct 2011 | Published: 08 Dec 2010

ComputerWeekly.com

Technology Industry Survey 2012
sponsored by ComputerWeekly.com
WHITE PAPER: This exclusive research reveals what IT professionals really think about technology, their employers, and their careers.
Posted: 21 Oct 2011 | Published: 21 Oct 2011

ComputerWeekly.com

Technology Industry Survey 2013
sponsored by ComputerWeekly.com
IT BRIEFING: From CTOs to Software Developers, Enterprise Architects to digital entrepreneurs, this extensive report captures the opinions of people at the forefront of shaping what is next for our industry.
Posted: 19 Oct 2012 | Published: 19 Oct 2012

ComputerWeekly.com

Technology Industry Survey2012
sponsored by ComputerWeekly.com
WHITE PAPER: Whether it is an inappropriate ‘tweet’, an internetsecurity scandal or a story of the fastest growingcompany in the world, technology, be it for theright or wrong reasons, has become regular frontpagenews.This survey aims to give a snapshot of thetechnology industry from the inside.
Posted: 21 Oct 2011 | Published: 21 Oct 2011

ComputerWeekly.com

Technology Industry Survey 2014
sponsored by ComputerWeekly.com
RESOURCE: From CTOs to Software Developers, Enterprise Architects to digital entrepreneurs, this extensive report captures the opinions of people at the forefront of shaping what is next for our industry.
Posted: 11 Nov 2013 | Published: 11 Nov 2013

ComputerWeekly.com

The Banking Industry Architecture Network and TOGAF
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This paper from the Open Group reveals how banks can benefit from combining complementary industry frameworks on enterprise architecture.
Posted: 20 Feb 2012 | Published: 20 Feb 2012

ComputerWeekly.com

Transforming business at the intersection of marketing and technology
sponsored by ComputerWeekly.com
BOOK: Businesses have to change themselves quickly and dramatically if they want to survive and thrive, say Bob Lord and Ray Velez, CEO and CTO of razorfish, in this extract from their book, Covnerge.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

ComputerWeekly.com

Industry’s First Solution That Bridges Management and Analytics
sponsored by Extreme Networks
WHITE PAPER: This guide explores Deep Packet Inspection technologies and how it can greatly enhance your network performance when coupled with application performance management.
Posted: 18 Feb 2014 | Published: 18 Feb 2014

Extreme Networks

Personalized Marketing and Web Analytics
sponsored by IBM
WHITE PAPER: In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
Posted: 01 Mar 2014 | Published: 28 Feb 2013

IBM

Predictive Analytics for Sales and Marketing
sponsored by Information Builders
WHITE PAPER: Today's businesses rely on their sales and marketing (S&M) departments to drive business growth through effective customer relationship management (CRM) strategies – but most S&M pros lack the insights needed to optimize their strategies. Read on to find out how predictive analytics can improve your CRM strategies.
Posted: 21 Sep 2012 | Published: 21 Sep 2012

Information Builders

Delivering omni-channel shopping - Using information management and analytics in consumer industries and retail
sponsored by Hewlett-Packard Limited
WHITE PAPER: This resource examines the data-oriented trends affecting consumer industries and retailers, and evaluates next-generation analytics strategies that are driving success.
Posted: 17 Dec 2013 | Published: 28 Feb 2013

Hewlett-Packard Limited

MicroStrategy Customer Success Story: AutoTrader.com
sponsored by MicroStrategy Incorporated
CASE STUDY: In this brief case study, find out how AutoTrader developed a mobile application that enabled advertising consultants to easily access reports and other business-critical information on-the-go, in a meeting, or wherever they might be.
Posted: 22 Jan 2014 | Published: 30 Apr 2014

MicroStrategy Incorporated

Content Marketing with FirstSpirit
sponsored by e-Spirit AG
WHITE PAPER: Access the following white paper to uncover how you can create and deliver the content you need to ensure that your customers are truly engaged and approving of the received experience. Also discover the tools you need as well as where to focus business initiatives for now and the future.
Posted: 05 Feb 2014 | Published: 05 Feb 2014

e-Spirit AG

Market Snapshot™ Report: Service Virtualization
sponsored by Hewlett-Packard Company
WHITE PAPER: Increasing customer and business demands are forcing organizations to rethink the way they develop and delivery business-critical applications. One of the most innovative strategies developed to streamline application delivery is service virtualization, which reduces constraints that impact cost, quality, and schedule.
Posted: 20 Feb 2014 | Published: 11 Dec 2012

Hewlett-Packard Company

IT jobswatch – trends in media IT recruitment
sponsored by ComputerWeekly.com
WHITE PAPER: This quarters figures compiled by jobadswatch.co.uk show that during the fourth quarter of 2010 the IT jobs market for permanent staff being recruited by media organisations is up by 1.8%. This is the sixth consecutive quarter that has seen higher demand.
Posted: 20 Oct 2011 | Published: 15 Mar 2011

ComputerWeekly.com

Industry-Leading Duo Provides Innovative Cloud Performance and Reliability
sponsored by VMware and IBM
WHITE PAPER: Explore this game-changing resource to uncover the key features of a private cloud solution duo, which can provide your users with secure, available-access to your business-critical knowledge – and make virtualized business intelligence a reality for your organization.
Posted: 09 Apr 2014 | Published: 28 Feb 2014

VMware and IBM

How to Navigate the File-Sharing and Synchronization Market
sponsored by ownCloud
WHITE PAPER: This whitepaper covers the file-sharing and synchronization market while giving recommendations on how to handle the problems associated with the technology.
Posted: 06 Feb 2014 | Published: 14 Feb 2013

ownCloud

The Mobile Engagement Market: Top Providers and Offerings
sponsored by Hewlett-Packard Limited
ANALYST REPORT: This report from Forrester Research examines why and how mobility is becoming the foundation for customer engagement and offers key recommendations to help CIOs find mobile engagement success.
Posted: 20 Dec 2013 | Published: 06 Aug 2013

Hewlett-Packard Limited

A special issue covering the opportunities in mobility market
sponsored by MicroScope
EZINE: A special issue covering the opportunities for resellers selling mobility hardware, supporting infrastructure and management tools
Posted: 08 Feb 2013 | Published: 11 Feb 2013

MicroScope

IBM Social Analytics: The science behind social media marketing
sponsored by IBM
WHITE PAPER: Access this white paper to learn how savvy marketing professionals are using new technologies to learn about their customers' attitudes, preferences and buying habits from what they say publically, available on social media and through the full range of interactions that can be recorded, measured, and analyzed.
Posted: 11 Feb 2013 | Published: 31 Dec 2011

IBM

The Global ICT Supplier Top 50
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This report from Booz & Co evalutes the 50 largest publicly traded suppliers of ITC products and services and assesses their readiness to meet the demands of an increasingly digital world.
Posted: 24 Aug 2012 | Published: 24 Aug 2012

ComputerWeekly.com

5 Ways Marketing Automation Can Optimize & Grow Your Business
sponsored by Act On
WHITE PAPER: Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

Act On

Social Media for Lead Generation
sponsored by Act On
WHITE PAPER: This whitepaper shows you how to use social media to support your lead generation efforts, and serves as a blueprint for marketers who want to know the specific steps required to create lead gen campaigns that are promoted via social media.
Posted: 16 Apr 2014 | Published: 16 Apr 2014

Act On

An Overview of the Virtualization and Cloud Market Vendor Landscape for Small and Medium Businesses
sponsored by VMware, Inc.
WHITE PAPER: This whitepaper reveals the results of study that broke down the virtualization and cloud markets for small and medium businesses.
Posted: 21 Nov 2013 | Published: 13 Sep 2012

VMware, Inc.
 
 
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