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Advertising and Marketing Industry White Papers (View All Report Types)
 
The End of Advertising as We Know It
sponsored by IBM Line of Business
WHITE PAPER: Based on IBM global surveys of more than 2,400 consumers and 80 advertising experts, we see four change drivers shifting control within the industry. Find out more by downloading this IBM white paper.
Posted: 03 Mar 2008 | Published: 01 Nov 2007

IBM Line of Business

Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services
sponsored by AT&T Corp
WHITE PAPER: Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips.
Posted: 28 Oct 2011 | Published: 28 Oct 2011

AT&T Corp

Addressable Advertising Opportunities for Network Operators
sponsored by Motorola, Inc.
WHITE PAPER: This paper provides an overview of advanced advertising opportunities and outlines Motorola's commitment to targeted video advertising.
Posted: 05 Jan 2009 | Published: 23 Dec 2008

Motorola, Inc.

Rising Above the Competition as a Cloud Services Provider: Five Effective Steps for Claiming Your Share of the Pie
sponsored by CA Technologies.
WHITE PAPER: Learn how you can rise above the competition as a cloud provider, especially by using the five key steps outlined in this resource.
Posted: 06 Apr 2012 | Published: 06 Apr 2012

CA Technologies.

Managing and Securing Mobile Healthcare Data and Devices
sponsored by Fiberlink Communications
WHITE PAPER: Regulatory compliance tops the list of concerns among healthcare and life sciences IT professionals with 86% of healthcare IT decision-makers rating it as a high or critical priority over the course of the coming year. Check out this paper to find out more!
Posted: 17 Mar 2010 | Published: 17 Mar 2010

Fiberlink Communications

Professional Services White Paper: Growth Strategies in Uncertain Times
sponsored by Microsoft Dynamics
WHITE PAPER: In uncertain economic times, professional service companies can win by focusing on the basics, such as building lasting client relationships.
Posted: 06 Jun 2008 | Published: 06 Jun 2008

Microsoft Dynamics

Small Form Factor (SFF) SAS - Meeting the Demanding Requirements in Specific Markets
sponsored by Xtore
WHITE PAPER: SAS technology has been proven to be the most versatile storage solution in data transfer and high performance. Read this white paper to learn about a solution that renders the necessary performance needed for your client's expanding market requirements.
Posted: 22 Aug 2007 | Published: 01 Aug 2007

Xtore

IT Infrastructure at Your Service: Today’s challenging business climate is driving a move toward delivering IT functions as a service
sponsored by NTT America, Inc., an NTT Communications company
WHITE PAPER: This white paper examines many of the key considerations organizations must understand and assess before adopting IaaS.
Posted: 13 Jan 2010 | Published: 13 Jan 2010

NTT America, Inc.,  an NTT Communications company

Measuring the Business Impacts of Effective Data: Chapter One of a Three-Part Study
sponsored by Sybase, an SAP company
WHITE PAPER: This study of over 150 Fortune 1000 firms from every major industry or vertical explores issues associated with the lifeblood of today’s enterprises: data. The findings demonstrate the often dramatic impacts that even marginal investments in information technology can have when that technology addresses data quality, usability, and intelligence.
Posted: 02 Nov 2010 | Published: 02 Nov 2010

Sybase, an SAP company

eGuide:Mitigating malicious advertisement malware
sponsored by SearchSecurity.com
EGUIDE: More than one million websites were infected by malicious advertisements, also known as malvertisements, in the last quarter of 2010. This expert guide explains why and how this form of attack is quickly spreading and offers technical advice on how to avoid infection.
Posted: 24 Jun 2011 | Published: 24 Jun 2011

SearchSecurity.com

Delivering omni-channel shopping - Using information management and analytics in consumer industries and retail
sponsored by Hewlett-Packard Limited
WHITE PAPER: This resource examines the data-oriented trends affecting consumer industries and retailers, and evaluates next-generation analytics strategies that are driving success.
Posted: 17 Dec 2013 | Published: 28 Feb 2013

Hewlett-Packard Limited

Transforming business at the intersection of marketing and technology
sponsored by ComputerWeekly.com
BOOK: Businesses have to change themselves quickly and dramatically if they want to survive and thrive, say Bob Lord and Ray Velez, CEO and CTO of razorfish, in this extract from their book, Covnerge.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

ComputerWeekly.com

Mobile NFC in Transport
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This in-depth report from the GSMA explains the opportunities for NFC Mobile communications in transport.
Posted: 23 Nov 2012 | Published: 23 Nov 2012

ComputerWeekly.com

Healthcare Analytics Performance Report by Top Researchers
sponsored by Information Builders
WHITE PAPER: Access this voluminous white paper to find out why analytics are reverberating throughout the healthcare industry. Review the performance of BI vendors, and highlight those who contribute the most value.
Posted: 08 Apr 2015 | Published: 31 Dec 2014

Information Builders

IT jobswatch – trends in media IT recruitment
sponsored by ComputerWeekly.com
WHITE PAPER: This quarters figures compiled by jobadswatch.co.uk show that during the fourth quarter of 2010 the IT jobs market for permanent staff being recruited by media organisations is up by 1.8%. This is the sixth consecutive quarter that has seen higher demand.
Posted: 20 Oct 2011 | Published: 15 Mar 2011

ComputerWeekly.com

Technology Industry Survey 2012
sponsored by ComputerWeekly.com
WHITE PAPER: This exclusive research reveals what IT professionals really think about technology, their employers, and their careers.
Posted: 21 Oct 2011 | Published: 21 Oct 2011

ComputerWeekly.com

Evaluate Today's Leading Integrated Marketing Management Vendors
sponsored by Teradata
ANALYST REPORT: This informative analyst report from Gartner evaluates 12 leading integrated marketing management (IMM) vendors on a number of factors, including customer experience, product functionality, innovation, and many more.
Posted: 09 Feb 2015 | Published: 09 Feb 2015

Teradata

Computer Weekly Special Report: Fujitsu
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This 11 page special report updated for 2014 gives you the facts on  Fujitsu its strategy, products and services and financial performance.
Posted: 04 Feb 2014 | Published: 04 Feb 2014

ComputerWeekly.com

Improving the Success of Your Enterprise's Email Marketing Campaigns
sponsored by Teradata
WHITE PAPER: This document outlines some of the standard best practices that can enhance email communications, including: segmentation, personalization, mobile optimization, and landing pages. It also includes mistakes to avoid to increase customer loyalty and nurture incoming leads.
Posted: 13 Feb 2015 | Published: 13 Feb 2015

Teradata

Internet Trust Marks: Building Confidence and Profit Online
sponsored by Symantec Corporation
WHITE PAPER: This paper examines how recent trends in Internet trust marks can help restore confidence in online shopping, and as concluded by at least one recent study, even induce those who do shop to spend more.
Posted: 14 Jan 2015 | Published: 31 Oct 2013

Symantec Corporation

Interactive Marketing eBook: It’s all about the Journey
sponsored by SearchCRM
EBOOK: No matter where you are on your journey to Interactive Marketing, you can get there with the right marketing software solutions. When you achieve effective, efficient, measurable marketing that creates meaningful dialogue, you ensure increased lifetime customer value. This eBook reveals just some of the important steps along the journey.
Posted: 06 May 2011 | Published: 06 May 2011

SearchCRM

Mobile NFC in Retail
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This report from the GSMA explains the opportunities for NFC Mobile communications in retail.
Posted: 09 Nov 2012 | Published: 01 Nov 2012

ComputerWeekly.com

Protecting Your Website With Always On SSL
sponsored by Symantec Corporation
WHITE PAPER: This white paper discusses the imperative need for always on SSL, and the steps you can take to deliver end-to-end protection for your users. It also includes detailed accounts of four organizations that are leading the way with always on SSL in a cooperative effort to make the internet more secure.
Posted: 11 Sep 2013 | Published: 01 May 2012

Symantec Corporation

Computer Weekly - 19 June 2012: How to succeed at desktop virtualisation
sponsored by ComputerWeekly.com
EZINE: In this week’s Computer Weekly, our latest Buyer's Guide examines best practice in desktop virtualisation. We ask if a six-year-old technology could be a key to tackling IT security threats. And we look at how universities are dealing with their IT challenges as they await the first intake of students at new higher tuition fees. Read the issue now.
Posted: 18 Jun 2012 | Published: 19 Jun 2012

ComputerWeekly.com

Network Purchasing Intentions 2013
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This exclusive Computer Weekly/TechTarget research ,based on a survey of over 400 European IT professionals, reveals organisations’ investment plans for networking technology.
Posted: 02 Dec 2013 | Published: 02 Dec 2013

ComputerWeekly.com

A Holistic Approach to Data Privacy
sponsored by Hewlett-Packard Limited & Intel® (Procesor Intel® Xeon®)
WHITE PAPER: This white paper makes a case for a holistic approach to privacy within every enterprise, and explains the steps that your enterprise needs to take in order to maximize the privacy of your sensitive data.
Posted: 16 Jan 2015 | Published: 30 Sep 2013

Hewlett-Packard Limited & Intel® (Procesor  Intel® Xeon®)

Apps Revolution
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This report from CSC describes the Apps rEvolution: an evolution in technology that is creating revolutionary business and personal change.
Posted: 24 Feb 2014 | Published: 24 Feb 2014

ComputerWeekly.com

Recognizing Five Sources of High-Profile Data Security Breaches
sponsored by Mimecast
WHITE PAPER: This white paper discusses the 5 major categories of vulnerabilities that IT and security professionals need to account for in their solutions planning.
Posted: 06 Feb 2015 | Published: 06 Feb 2015

Mimecast

Virtual Data Center: Health Care IT Edition, Sept. 2011
sponsored by SearchDataCenter.com
EZINE: Cloud computing holds a lot of promise for the healthcare industry, since infrastructure costs can hinder the adoption of EHR systems. However, many providers shy away from cloud services because of security concerns. Inside this e-zine, gain insight on how to utilize the cloud while still ensuring patient data security and HIPAA compliance.
Posted: 09 Sep 2011 | Published: 09 Sep 2011

SearchDataCenter.com

3 Things Business Decision Makers Need To Know About SOA
sponsored by IFS
WHITE PAPER: In this white paper, uncover the three most important things you should know about service-oriented architecture (SOA) in order to be sure you are getting the most efficient and effective performance out of your enterprise application architecture.
Posted: 18 Jan 2012 | Published: 18 Jan 2012

IFS

6 Steps to Smashing Silos in Your Business
sponsored by Teradata
WHITE PAPER: This informative resource explains the steps that business leaders can take to prevent and break down silos within their organizations, particularly within marketing departments.
Posted: 16 Feb 2015 | Published: 16 Feb 2015

Teradata

Ultimate Guide to Assessing Your Digital Marketing Program
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this informative white paper to evaluate your own digital marketing strategy and determine your key areas for improvement, while setting the stage for major upgrades to your program.
Posted: 05 Feb 2015 | Published: 05 Feb 2015

Silverpop Systems Inc. an IBM Company

Modern Infrastructure e-zine CIO edition: Managing the next-generation data center
sponsored by SearchCIO.com
EZINE: This special CIO edition of Modern Infrastructure e-zine demonstrates how today's data center technologies are fully intertwined with business strategies. Read now to uncover why CIOs should be considering cloud computing and data center transformation as a business issue first, and a technology issue second.
Posted: 08 Feb 2013 | Published: 08 Feb 2013

SearchCIO.com

IDC Technology Spotlight: Datacenter Security
sponsored by Lenovo
WHITE PAPER: This white paper discusses the cost of retaining old IT infrastructure and helps you decide when to replace it.
Posted: 16 Apr 2015 | Published: 28 Feb 2014

Lenovo
 
 
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