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Advertising and Marketing Industry White Papers (View All Report Types)
 
Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services
sponsored by AT&T Corp
WHITE PAPER: Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips.
Posted: 28 Oct 2011 | Published: 28 Oct 2011

AT&T Corp

The End of Advertising as We Know It
sponsored by IBM Line of Business
WHITE PAPER: Based on IBM global surveys of more than 2,400 consumers and 80 advertising experts, we see four change drivers shifting control within the industry. Find out more by downloading this IBM white paper.
Posted: 03 Mar 2008 | Published: 01 Nov 2007

IBM Line of Business

Addressable Advertising Opportunities for Network Operators
sponsored by Motorola, Inc.
WHITE PAPER: This paper provides an overview of advanced advertising opportunities and outlines Motorola's commitment to targeted video advertising.
Posted: 05 Jan 2009 | Published: 23 Dec 2008

Motorola, Inc.

5 Big Tips for Running a More Productive IT Services Business
sponsored by Intronis
WHITE PAPER: In this white paper, explore 5 major ways you can improve productivity in your IT services organization, including: choose automation tools like PSA, CRM, etc., ask the right questions before centralizing, and 3 more.
Posted: 05 May 2016 | Published: 05 May 2016

Intronis

Self-Assessment Guide: When to Move Away from Spreadsheets and Adopt PSA
sponsored by FinancialForce
WHITE PAPER: This white paper explains how you can determine when you should move from spreadsheets to professional services automation (PSA). A self-assessment included in this white paper will help you calculate if it's time to switch based on organization size, portfolio complexity, and more.
Posted: 17 Sep 2015 | Published: 17 Sep 2015

FinancialForce

Five Essential Steps to Project Success & Profitability
sponsored by FinancialForce
WHITE PAPER: In this white paper, learn five essential steps to reigning in professional services and consulting projects, including: build and execute an effective resource management process, start every project with a process-based estimate and a documented project charter, and 3 more.
Posted: 18 Dec 2015 | Published: 18 Dec 2015

FinancialForce

6 Benefits of Managing Projects on Salesforce
sponsored by FinancialForce
WHITE PAPER: In this guide, uncover how you can combine your Salesforce CRM with a cloud-based Professional Services Automation (PSA) application to achieve 6 key benefits that can drive project success.
Posted: 18 Sep 2015 | Published: 18 Sep 2015

FinancialForce

Rising Above the Competition as a Cloud Services Provider: Five Effective Steps for Claiming Your Share of the Pie
sponsored by CA Technologies.
WHITE PAPER: Learn how you can rise above the competition as a cloud provider, especially by using the five key steps outlined in this resource.
Posted: 06 Apr 2012 | Published: 06 Apr 2012

CA Technologies.

Managing and Securing Mobile Healthcare Data and Devices
sponsored by Fiberlink Communications
WHITE PAPER: Regulatory compliance tops the list of concerns among healthcare and life sciences IT professionals with 86% of healthcare IT decision-makers rating it as a high or critical priority over the course of the coming year. Check out this paper to find out more!
Posted: 17 Mar 2010 | Published: 17 Mar 2010

Fiberlink Communications

IT Infrastructure at Your Service: Today’s challenging business climate is driving a move toward delivering IT functions as a service
sponsored by NTT America, Inc.
WHITE PAPER: This white paper examines many of the key considerations organizations must understand and assess before adopting IaaS.
Posted: 13 Jan 2010 | Published: 13 Jan 2010

NTT America, Inc.
 
 
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