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Advertising Services Industry White Papers (View All Report Types)
 
Digital Marketing 101: Key Tools for Engagement Marketing
sponsored by Marketo
WHITE PAPER: 48% of consumers start their inquiries on search engines. Read on to discover just what digital marketing means, why you need to take advantage of it, and how to properly utilize it to ensure your organization stays relevant and competitive in an increasingly digital world.
Posted: 25 Jul 2016 | Published: 31 Dec 2015

Marketo

The End of Advertising as We Know It
sponsored by IBM Line of Business
WHITE PAPER: Based on IBM global surveys of more than 2,400 consumers and 80 advertising experts, we see four change drivers shifting control within the industry. Find out more by downloading this IBM white paper.
Posted: 03 Mar 2008 | Published: 01 Nov 2007

IBM Line of Business

Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services
sponsored by AT&T Corp
WHITE PAPER: Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips.
Posted: 28 Oct 2011 | Published: 28 Oct 2011

AT&T Corp

Addressable Advertising Opportunities for Network Operators
sponsored by Motorola, Inc.
WHITE PAPER: This paper provides an overview of advanced advertising opportunities and outlines Motorola's commitment to targeted video advertising.
Posted: 05 Jan 2009 | Published: 23 Dec 2008

Motorola, Inc.

How Finance teams can help their organizations get future-ready
sponsored by IBM
WHITE PAPER: Finance teams need to ready themselves for the future. Access this report to learn how finance teams can become future-ready by improving in keys areas and debunk seven myths about performance management.
Posted: 16 Jun 2016 | Published: 30 Jan 2015

IBM

Take a Behavioral Bite Out of Crime
sponsored by Infor
WHITE PAPER: 44% of retail shrink is due to employee theft. This is the greatest threat to profitablity at store level. This white paper, based on an extensive study, presents hiring strategy improvements that your organization can quickly adopt.
Posted: 21 Jul 2016 | Published: 21 Jul 2016

Infor

Professional Services White Paper: Growth Strategies in Uncertain Times
sponsored by Microsoft Dynamics
WHITE PAPER: In uncertain economic times, professional service companies can win by focusing on the basics, such as building lasting client relationships.
Posted: 06 Jun 2008 | Published: 06 Jun 2008

Microsoft Dynamics

Measuring the Business Impacts of Effective Data: Chapter One of a Three-Part Study
sponsored by Sybase, an SAP company
WHITE PAPER: This study of over 150 Fortune 1000 firms from every major industry or vertical explores issues associated with the lifeblood of today’s enterprises: data. The findings demonstrate the often dramatic impacts that even marginal investments in information technology can have when that technology addresses data quality, usability, and intelligence.
Posted: 02 Nov 2010 | Published: 02 Nov 2010

Sybase, an SAP company

IT Infrastructure at Your Service: Today’s challenging business climate is driving a move toward delivering IT functions as a service
sponsored by NTT America, Inc.
WHITE PAPER: This white paper examines many of the key considerations organizations must understand and assess before adopting IaaS.
Posted: 13 Jan 2010 | Published: 13 Jan 2010

NTT America, Inc.

Managing and Securing Mobile Healthcare Data and Devices
sponsored by Fiberlink Communications
WHITE PAPER: Regulatory compliance tops the list of concerns among healthcare and life sciences IT professionals with 86% of healthcare IT decision-makers rating it as a high or critical priority over the course of the coming year. Check out this paper to find out more!
Posted: 17 Mar 2010 | Published: 17 Mar 2010

Fiberlink Communications
 
 
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