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Advertising Services Industry White Papers (View All Report Types)
Digital Marketing 101: The Key to Engagement Marketing
sponsored by Marketo
WHITE PAPER: 48% of consumers start their inquiries on search engines. Discover just what digital marketing means, why you need to take advantage of it and how to properly utilize it to ensure your organization stays relevant and competitive in an increasingly digital world.
Posted: 25 Jul 2016 | Published: 31 Dec 2015


Addressable Advertising Opportunities for Network Operators
sponsored by Motorola, Inc.
WHITE PAPER: This paper provides an overview of advanced advertising opportunities and outlines Motorola's commitment to targeted video advertising.
Posted: 05 Jan 2009 | Published: 23 Dec 2008

Motorola, Inc.

Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services
sponsored by AT&T Corp
WHITE PAPER: Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips.
Posted: 28 Oct 2011 | Published: 28 Oct 2011

AT&T Corp

The End of Advertising as We Know It
sponsored by IBM Line of Business
WHITE PAPER: Based on IBM global surveys of more than 2,400 consumers and 80 advertising experts, we see four change drivers shifting control within the industry. Find out more by downloading this IBM white paper.
Posted: 03 Mar 2008 | Published: 01 Nov 2007

IBM Line of Business

IT Infrastructure at Your Service: Today’s challenging business climate is driving a move toward delivering IT functions as a service
sponsored by NTT America, Inc.
WHITE PAPER: This white paper examines many of the key considerations organizations must understand and assess before adopting IaaS.
Posted: 13 Jan 2010 | Published: 13 Jan 2010

NTT America, Inc.

How Finance Teams Can Help Their Organizations Get Future-Ready
sponsored by IBM
WHITE PAPER: This white paper explores how finance teams can improve performance management, embrace lean practices, implement a scrum methodology, and more. Access now to find out what the best practices are for making your business future-ready.
Posted: 16 Jun 2016 | Published: 30 Jan 2015


Measuring the Business Impacts of Effective Data: Chapter One of a Three-Part Study
sponsored by Sybase, an SAP company
WHITE PAPER: This study of over 150 Fortune 1000 firms from every major industry or vertical explores issues associated with the lifeblood of today’s enterprises: data. The findings demonstrate the often dramatic impacts that even marginal investments in information technology can have when that technology addresses data quality, usability, and intelligence.
Posted: 02 Nov 2010 | Published: 02 Nov 2010

Sybase, an SAP company

Small Form Factor (SFF) SAS - Meeting the Demanding Requirements in Specific Markets
sponsored by Xtore
WHITE PAPER: SAS technology has been proven to be the most versatile storage solution in data transfer and high performance. Read this white paper to learn about a solution that renders the necessary performance needed for your client's expanding market requirements.
Posted: 22 Aug 2007 | Published: 01 Aug 2007


Managing and Securing Mobile Healthcare Data and Devices
sponsored by Fiberlink Communications
WHITE PAPER: Regulatory compliance tops the list of concerns among healthcare and life sciences IT professionals with 86% of healthcare IT decision-makers rating it as a high or critical priority over the course of the coming year. Check out this paper to find out more!
Posted: 17 Mar 2010 | Published: 17 Mar 2010

Fiberlink Communications

6 Benefits of Managing Projects on Salesforce
sponsored by FinancialForce
WHITE PAPER: In this guide, uncover how you can combine your Salesforce CRM with a cloud-based Professional Services Automation (PSA) application to achieve 6 key benefits that can drive project success.
Posted: 18 Sep 2015 | Published: 18 Sep 2015

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