Ad Tracking and Analysis White Papers

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Dec 3, 2009

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Ad Tracking and Analysis
ALSO CALLED: Ad Effectiveness, Ad Measurement, Advertising Effectiveness, Ad Analysis DEFINITION: Maintaining records concerning various aspects of advertising, e.g., response rate, location of respondents, etc.
Ad Tracking and Analysis White Papers (View All Report Types)
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The Five Keys to Organic Growth: How to Drive Profitable Relationships with Predictive Analytics sponsored by SPSS Inc. Worldwide Headquarters WHITE PAPER: This paper makes the case for using predictive analytics to drive organic growth, and gives two different methods for measuring financial return. Posted: 20 Feb 2009 \| Published: 20 Feb 2009 TOPICS: Business Process Management \| CRM \| Data Mining \| Marketing \| Risk Management \| ROI

Top 5 Best Practices for Creating Effective Campaign Dashboards sponsored by Tableau Software WHITE PAPER: We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives. Posted: 04 Jun 2008 \| Published: 04 Jun 2008 TOPICS: Best Practices \| Dashboards \| Marketing \| ROI \| Sales and Marketing Software \| Security

Using Advanced Analytics: Gain Insight into Your Revenue Stream sponsored by SAP BusinessObjects WHITE PAPER: Read this paper to learn how analytics can help you leverage the right combination of people, processes, and information. With analytics, you can analyze your sales and marketing processes to gain insights more quickly and improve business performance. Read on to learn how by using analytics you can increase top-line revenue. Posted: 26 Oct 2009 \| Published: 26 Oct 2009 TOPICS: Business Intelligence \| Business Performance Management \| Business Process Management \| Business Processes \| Marketing \| Reporting Software \| Revenue Projections \| Sales \| SAP (Product)

What Causes Webinar Attendees to Bail sponsored by Citrix Online WHITE PAPER: Download this new MarketingSherpa study to discover the leading causes for attendees to drop out of Webinars and what you can do to sharpen your presentations. Posted: 21 Aug 2009 \| Published: 21 Aug 2009 TOPICS: Communications Software \| CRM \| Customer Service \| Customer Service Best Practices \| Marketing \| Presentation Software \| Webcasts

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