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Ad Measurement White Papers (View All Report Types)
 
Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

eBook: Best Practices for Social Customer Service
sponsored by Genesys
WHITE PAPER: This resource explains how businesses can integrate social media and customer service in 4 development phases to build customer loyalty and a memorable customer experience.
Posted: 03 Apr 2015 | Published: 31 Dec 2014

Genesys

Maturity model: User-driven Marketing: Based on best practices from leading marketers over the last 4 years
sponsored by BlueConic
WHITE PAPER: Access this white paper to gain insight from organizations who have successfully implemented a user-driven marketing strategy. Discover the steps they took towards success and use their journeys as a benchmark for your current plans and developments.
Posted: 13 May 2015 | Published: 13 May 2015

BlueConic

6 Steps to Smashing Silos in Your Business
sponsored by Teradata
WHITE PAPER: This informative resource explains the steps that business leaders can take to prevent and break down silos within their organizations, particularly within marketing departments.
Posted: 16 Feb 2015 | Published: 16 Feb 2015

Teradata

Transforming HR: Getting the Timing Right
sponsored by NGA Human Resources
WHITE PAPER: This brief resource shines light on the transformation in HR that needs to take place to improve cost, quality and flexibility of services. Transformation can take different forms: a business process redesign (BPR), shared services or outsourcing HR, or investing in new, automated technologies.
Posted: 11 Jun 2014 | Published: 11 Jun 2014

NGA Human Resources

Understanding the Millennials
sponsored by SDL
WHITE PAPER: In this resource, explore the results of a 2014 survey on how Millennials operate as consumers, so you can use that information to optimize your marketing strategy and business processes. Find out how Millennials share personal data, how they relate to mobile devices, how they'd like to connect with companies, and more.
Posted: 07 Apr 2014 | Published: 07 Apr 2014

SDL

Improve Output Document Management Performance with Best Suited Architectures
sponsored by Symtrax Corporation
WHITE PAPER: Output Management empowers IT and business users to achieve operational efficiency with reports generated by ERP systems. The system needs to be flexible and scalable enough to cope with the increasing volume of a growing business. This white paper discusses factors influencing output management solution implementations.
Posted: 13 Nov 2013 | Published: 30 Apr 2012

Symtrax Corporation

Survey Results: An Emerging Digital Divide
sponsored by Apigee Europe LTD
WHITE PAPER: In this comprehensive report, view survey results of how companies today are leveraging technology-enabled capabilities such as "big data" and analytics, digital marketing, apps, and APIs. Find out what separates the top performers from the pack, and get key recommendations to help put your business on the right side of the "digital divide."
Posted: 26 Nov 2013 | Published: 31 May 2013

Apigee Europe LTD

Core HR Kit: Cut costs, engage your people, and ensure compliance
sponsored by SuccessFactors
WHITE PAPER: This resource offers insight to help you choose an effective core HR system. Read on to discover key benefits of the right tool and learn how you can get started today.
Posted: 04 Mar 2014 | Published: 04 Mar 2014

SuccessFactors

10 tips to integrate mobile and social marketing
sponsored by IBM
WHITE PAPER: In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels.
Posted: 18 Feb 2014 | Published: 30 Nov 2013

IBM
 
 
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