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Ad Measurement White Papers (View All Report Types)
 
Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

Your Guide to Building a Virtual Business
sponsored by Sage (UK) Limited
WHITE PAPER: In our increasingly digitally connected world, it's integral that organizations are ready to do business online – including finances. Inside, learn some tips to help you get started virtualizing your enterprise.
Posted: 27 Jul 2017 | Published: 27 Jul 2017

Sage (UK) Limited

Proven Practices for Strategically Blending Content and Commerce
sponsored by Sitecore
WHITE PAPER: Today's brand and retail executives are hungering for guidance on how to successfully blend content and commerce to deliver a superior customer experience. Inside, uncover a behind-the-scenes look at how real-world businesses have gone from vision to reality.
Posted: 13 Nov 2017 | Published: 13 Nov 2017

Sitecore

4 Ways Intent-Driven Personalization Can Optimize Your Cross-Channel Digital Marketing Efforts
sponsored by Sophos
WHITE PAPER: In the world of digital marketing, the increasing number of consumer devices is making it harder to connect with your target audience. How can you ensure that your campaigns, bids, and budgets are reaching the right people for maximum ROI? Learn 4 ways intent-driven personalization can help you reach your goals faster.
Posted: 02 Nov 2017 | Published: 02 Nov 2017

Sophos

Improve Your CX: 10 Personalization Tactics
sponsored by Sitecore
WHITE PAPER: Personalizing customer experiences is a powerful marketing tactic – it can improve loyalty, drive results across customer engagement channels – but not as many marketers use this tactic as you might think. Discover 10 simple tactics that can help you deliver personalized CX across channels.
Posted: 29 Sep 2017 | Published: 29 Sep 2017

Sitecore

Workload Management: Meet SLA Commitments and Increase Workforce Efficiency
sponsored by Genesys
WHITE PAPER: Find out how to deliver a better customer experience and build your competitive advantage by implementing workload management that enables you to expose inefficiencies in your workflows, meet SLA commitments, and increase employee engagement.
Posted: 21 Nov 2017 | Published: 21 Nov 2017

Genesys

The Great Debate: One Integrated Business System vs. Siloed Applications
sponsored by NetSuite
WHITE PAPER: There is a debate right as to whether it's better to run siloed applications or a single integrated business system. Access this white paper to learn about the pros and cons to each, see several case studies, and decide which strategy works best for your organization.
Posted: 14 Oct 2016 | Published: 14 Oct 2016

NetSuite

Improving the Success of Your Enterprise's Email Marketing Campaigns
sponsored by Teradata
WHITE PAPER: This document outlines some of the standard best practices that can enhance email communications, including: segmentation, personalization, mobile optimization, and landing pages. It also includes mistakes to avoid to increase customer loyalty and nurture incoming leads.
Posted: 13 Feb 2015 | Published: 13 Feb 2015

Teradata

Behavior-Driven Development and BRMS
sponsored by Red Hat
WHITE PAPER: Test-driven development (TDD), behavior-driven development (BDD), and domain-driven development (DDD) comprise an approach to BRMS development ensuring predictable and productive processes. In this white paper, learn how development teams can deliver products faster and keep pace with the demands of our rapid global marketplace.
Posted: 04 Apr 2014 | Published: 04 Apr 2014

Red Hat

How Can I Inspire My Customers With Every App Interaction to Build Loyalty and Grow Revenue?
sponsored by CA Technologies
WHITE PAPER: Read this white paper about a modern way to monitor app performance and the customer experience your apps provide. Learn how this tool can account for app performance across platforms and integrate with a full APM solution to make updates more efficient.
Posted: 01 Sep 2016 | Published: 31 Aug 2014

CA Technologies
 
 
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