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Ad Measurement White Papers (View All Report Types)
 
Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

How to Reap Full Benefits of BPM with Design and Modelling Tools
sponsored by K2
WHITE PAPER: This white paper highlights a BPM suite that can support the full BPM life cycle and deliver dynamic tools and platforms regardless of whether you're undertaking business process methodology driven initiatives, or execution-based modeling for small processes.
Posted: 26 Jun 2014 | Published: 26 Jun 2014

K2

Breaking Down the Marketing Silos: The Key to Consistently Achieving Customer Satisfaction
sponsored by Teradata
WHITE PAPER: This report aims to be a blueprint—a roadmap even—for CMOs who want to build better-integrated marketing teams, increase customer engagement and turn bigger profits, but who find that silos are a persistent, nagging barrier.
Posted: 16 Feb 2015 | Published: 16 Feb 2015

Teradata

5 Tips for "White Space" Emails That Educate, Entertain, and Engage
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this valuable white paper to learn more about informative "white space" emails as a contrast to the traditional sales driven marketing email. With informative tricks and educational tips and trends to build intimate relationships with the customer, read on to find out how white space emails could ultimately fuel revenue for your company.
Posted: 06 Feb 2015 | Published: 06 Feb 2015

Silverpop Systems Inc. an IBM Company

IDC MarketScape - Worldwide Business Process Platforms 2014 Vendor Assessment
sponsored by OpenText
WHITE PAPER: This IDC MarketScape report evaluates the ten most highly-rated choices for business process (BP) platforms, based on extensive demos. Additionally, discover a group of leaders that IDC considers disruptive innovators. Read on to find a guide that will help you asses the best BP platform for your business needs.
Posted: 04 Mar 2015 | Published: 04 Mar 2015

OpenText

Cognos: BI: Building a Business Intelligence Competency Center
sponsored by IBM
WHITE PAPER: This white paper will help you strengthen your understanding, planning and communication of the value of a BICC and how it might work in your organization.
Posted: 25 Feb 2015 | Published: 25 Feb 2015

IBM

Managing Global Branding to Improve Marketing Relevance
sponsored by The Pulse Network
WHITE PAPER: In this white paper, you'll learn how to leverage the latest advancements in digital asset management to deliver timely, personalize, positive, and relevant brand experiences while enhancing your brand image.
Posted: 06 Mar 2015 | Published: 04 Dec 2012

The Pulse Network

Implementing product mix optimization that works
sponsored by Quintiq
WHITE PAPER: This guide offers insight to help you optimize your product mix and maximize profits.
Posted: 01 Apr 2014 | Published: 01 Apr 2014

Quintiq

Best Practices for a Lead Management Strategy
sponsored by Act On
WHITE PAPER: Well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?
Posted: 11 Apr 2014 | Published: 31 Dec 2013

Act On

Best Practices: Maximizing IT Efficiency Through Service Automation
sponsored by FrontRange Solutions Inc.
WHITE PAPER: Access this Enterprise Management Associates white paper to learn about the 6 best practices for maximizing IT efficiency through service automation.
Posted: 06 Nov 2014 | Published: 31 Oct 2014

FrontRange Solutions Inc.
 
 
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