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Ad Measurement White Papers (View All Report Types)
 
Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

Leading the Data-Driven Transformation: The CIO & The New Age of Data Quality
sponsored by Trillium Software
WHITE PAPER: Discover the top 6 challenges modern CIOs face, and explore how to leverage data quality to propel CIO success. Learn the best practices for sustainable information management strategies, allowing your CIOs to transform your business models through data-driven digitization.
Posted: 01 Aug 2016 | Published: 01 Aug 2016

Trillium Software

Digital Data + Analytic Visualization = Digital Intelligence Opportunities
sponsored by SAS
WHITE PAPER: Explore this exclusive white paper to find out how analytics can help you revolutionize your digital marketing strategy, and get insights into a history of fragmented data and analytics tools.
Posted: 25 Sep 2014 | Published: 25 Sep 2014

SAS

Workload Processing: When It Needs to Get Done at 2 a.m.
sponsored by CA Technologies
WHITE PAPER: This white paper explores a workload automation strategy to help you tackle the increased speed and complexity of today's app development environments. Find out how to make your critical business processes more efficient and avoid those middle-of-the-night breakdowns in workload processing.
Posted: 22 Sep 2016 | Published: 31 Dec 2015

CA Technologies

The Ultimate Guide to Sales Success
sponsored by ConnectWise
WHITE PAPER: This white paper provides insider tips and best practices for hiring the right sales people, compensating them fairly, and creating smart and effective sales processes. Additionally, learn seven things to consider before hiring a sales rep.
Posted: 10 Jun 2015 | Published: 10 Jun 2015

ConnectWise

Content Marketing Essentials: Reach Customers Without Breaking Budgets
sponsored by Marketo
WHITE PAPER: This white paper considers 7 content marketing essentials to deliver quality messages without destroying your budget. Access to now see what your enterprise can do to spike lead generation with the right marketing message.
Posted: 28 Jan 2015 | Published: 28 Jan 2015

Marketo

Social Media: A Unified Strategy for Success
sponsored by Hootsuite
WHITE PAPER: In order to uncover the true value of social media, companies should employ a unified social media strategy across all departments. View this informative white paper to learn how to craft a cross-functional approach to social media, and explore the challenges and opportunities for social media in various departments.
Posted: 16 Apr 2014 | Published: 16 Apr 2014

Hootsuite

Information, Technology and Innovation in Business Management, Part 1: Schumpeter's Gale
sponsored by IBM
WHITE PAPER: In this white paper, learn about the role and impact of information technology on management to date, and which of these recent developments will combine to have a transformative impact in the near future. Additionally, learn what to keep in mind when selecting a business analytics software option.
Posted: 16 Dec 2015 | Published: 30 Sep 2014

IBM

10 tips to integrate mobile and social marketing
sponsored by IBM
WHITE PAPER: In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels.
Posted: 18 Feb 2014 | Published: 30 Nov 2013

IBM

Strategic performance management
sponsored by IBM
WHITE PAPER: This white paper explores a strategic performance management system that is designed to help enhance your organizations ability to perform key processes such as planning, forecasting, narrative reporting, and more. Read on to learn if this technology is something that would work within your own business.
Posted: 23 Jun 2016 | Published: 30 Jan 2015

IBM
 
 
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