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Ad Measurement White Papers (View All Report Types)
 
Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

Are You Still Bidding Like It's 2007? Why Conventional Bidding Methods Leave Money on the Table
sponsored by [24]7
WHITE PAPER: This white paper explores the complexities of bidding for ad position as a data-driven marketing and retail process. Learn about the concept of automated high-frequency bidding and how it helps optimize your search engine marketing (SEM) strategy.
Posted: 29 Mar 2017 | Published: 31 Dec 2016

[24]7

Convert Like a Pro: The Future of Personalization in eCommerce and Marketing
sponsored by Cxense
WHITE PAPER: ECommerce and retail marketers: You need to think beyond product recommendations and deliver a true 1:1 experience for customers in real-time to quickly boost conversion rates. But how can you get started? Learn how to boost your conversion rate through data insights, real-time optimization, and more.
Posted: 09 May 2017 | Published: 09 May 2017

Cxense

Best Practices for Integrating Business Process Management
sponsored by MuleSoft
WHITE PAPER: This white paper explores how to implement integrated business process management (BPM) by using an API-led strategy. Uncover best practices for BPM design and learn how to overcome common BPM challenges, create API-led connectivity through a hybrid integration platform, and more.
Posted: 01 Mar 2017 | Published: 01 Mar 2017

MuleSoft

Are You Falling Victim to the 4 Myths of Paid Search Bidding?
sponsored by [24]7
WHITE PAPER: With the paid search adverting landscape changing so rapidly, it can be difficult to separate fact from fiction. What was true before may no longer hold water. In this article, 4 common myths in the marketplace are debunked, so you can do what works for your company.
Posted: 27 Mar 2017 | Published: 27 Mar 2017

[24]7

6 Best Practices for Creating a Content Marketing Strategy
sponsored by Act-On Software
WHITE PAPER: A content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles.
Posted: 08 Apr 2014 | Published: 31 Dec 2013

Act-On Software

Top 4 marketing skills for optimum success
sponsored by IBM
WHITE PAPER: The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes.
Posted: 08 Apr 2014 | Published: 08 Apr 2014

IBM

Using SMS for Marketing: A Beginner’s Resource
sponsored by StrikeIron
WHITE PAPER: One of the simplest ways to connect with your customers is one they use daily with their friends -- SMS, or text message. In this buyer's guide, learn all about the use of SMS for a variety of customer relationship management (CRM).
Posted: 30 May 2014 | Published: 30 May 2014

StrikeIron

Best Practices Guide for IT Teams and Executives
sponsored by Lenovo Software
WHITE PAPER: In this white paper, uncover the three primary building blocks to a user-centric business model and learn how to navigate the road there.
Posted: 01 Jul 2016 | Published: 01 Jul 2016

Lenovo Software

Leading the Data-Driven Transformation: The CIO & The New Age of Data Quality
sponsored by Trillium Software
WHITE PAPER: Discover the top 6 challenges modern CIOs face, and explore how to leverage data quality to propel CIO success. Learn the best practices for sustainable information management strategies, allowing your CIOs to transform your business models through data-driven digitization.
Posted: 15 Aug 2016 | Published: 01 Aug 2016

Trillium Software
 
 
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