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Ad Measurement White Papers (View All Report Types)
 
Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

Workspace management specialist triples content production with custom marketing strategy
sponsored by NetPress
WHITE PAPER: When expanding into international markets, it is important to realize that marketing strategies will need to be adjusted and localized to specific markets. Learn about a service that enables you to address multiple markets at scale and achieve increased international success without breaking the bank.
Posted: 23 Jun 2016 | Published: 23 Jun 2016

NetPress

Improve Business Performance with Strategic Performance Management
sponsored by IBM
WHITE PAPER: This white paper explores a strategic performance management system that is designed to help enhance your organizations ability to perform key processes such as planning, forecasting, narrative reporting, and more. Read on to learn if this technology is something that would work within your own business.
Posted: 03 Mar 2015 | Published: 03 Mar 2015

IBM

Strategic performance management
sponsored by IBM
WHITE PAPER: This white paper explores a strategic performance management system that is designed to help enhance your organizations ability to perform key processes such as planning, forecasting, narrative reporting, and more. Read on to learn if this technology is something that would work within your own business.
Posted: 23 Jun 2016 | Published: 30 Jan 2015

IBM

Rethink Marketing Automation: Build Brand Equity, Drive Demand & Expand Customer Relationships
sponsored by Act-On Software
WHITE PAPER: Is demand gen still the rockstar of marketing? Explore survey results to see if it's most responsible for producing marketing results. Learn how top performing organizations vs. laggards approach alignment, brand marketing, customer marketing, and demand gen.
Posted: 02 May 2016 | Published: 02 May 2016

Act-On Software

How to Accurately Track Your Social Media Buzz
sponsored by Sysomos
WHITE PAPER: What is "buzz?" It's something that confuses most marketers, and what smart marketers exploit. Access this step-by-step guide to learn how to create buzz-worthy campaigns like a smart marketer.
Posted: 19 Nov 2015 | Published: 19 Nov 2015

Sysomos

Using SMS for Marketing: A Beginner’s Resource
sponsored by StrikeIron
WHITE PAPER: One of the simplest ways to connect with your customers is one they use daily with their friends -- SMS, or text message. In this buyer's guide, learn all about the use of SMS for a variety of customer relationship management (CRM).
Posted: 30 May 2014 | Published: 30 May 2014

StrikeIron

Making Sense of the Chaos: Measuring The Influence of Social Media
sponsored by IBM
WHITE PAPER: In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue.
Posted: 02 Mar 2014 | Published: 30 Jun 2013

IBM

Top 6 "Must-Have" Technologies for Small and Midsize Manufacturers
sponsored by Epicor Software Corporation
WHITE PAPER: This valuable resource counts down six critical manufacturing technologies that every small and midsize organization should have.
Posted: 14 Mar 2014 | Published: 30 Jun 2013

Epicor Software Corporation

Best Practices: Maximizing IT Efficiency Through Service Automation
sponsored by FrontRange Solutions Inc.
WHITE PAPER: Access this Enterprise Management Associates white paper to learn about the 6 best practices for maximizing IT efficiency through service automation.
Posted: 06 Nov 2014 | Published: 31 Oct 2014

FrontRange Solutions Inc.
 
 
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