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Viral Marketing

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ALSO CALLED: Referrals (Marketing), Word-of-mouth
DEFINITION: On the Internet, viral marketing is any marketing technique that induces Web sites or users topass on a marketing message to other sites or users, creating a potentially exponential growth inthe message's visibility and effect. One example of successful viral marketing is Hotmail, acompany, now owned by Microsoft, that promotes its service and its own advertisers' messages inevery user's e-mail notes.Some  … 
Definition continues below.
Viral MarketingMultimedia (View All Report Types)
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How Business Analysis is essential for agile success
sponsored by IBM
WEBCAST: There are many myths surrounding the role of business analysis when it comes to Agile projects. Is it really necessary for Agile success? In this comprehensive webcast, you'll hear from business analysis expert Mary Gorman from EBG Consulting, as she covers the myths and actualities of business analysis for Agile projects.
Posted: 06 Nov 2013 | Premiered: Dec 31, 2012

IBM

HP digital customer experience partner ecosystem
sponsored by Hewlett-Packard Limited
WEBCAST: This brief on-demand video introduces a digital customer experience partner ecosystem that gives you the power to meet the demands of an increasingly connected, mobile consumer base.
Posted: 10 Feb 2014 | Premiered: Feb 10, 2014

Hewlett-Packard Limited

HP's Industrialised Delivery System
sponsored by Hewlett-Packard Limited
WEBCAST: This on-demand webcast explores how your organization can achieve the true scale of outsourcing with industrialized delivery.
Posted: 10 Mar 2014 | Premiered: Oct 25, 2013

Hewlett-Packard Limited

Kofax Mobile Capture - Features and Benefits of Real-Time Mobile Engagement
sponsored by Kofax, Inc.
WEBCAST: In this video, learn about Kofax Mobile Capture, which allows you to take a photo, and that information is instantly inserted into the appropriate business process. Discover how this innovative technology ensures the highest quality faster and at a lower cost, and extracts more valuable data so customer engagement is also enhanced.
Posted: 31 Mar 2014 | Premiered: Oct 7, 2013

Kofax, Inc.

Managers Know More with Oracle Sales Cloud
sponsored by Oracle Corporation
VIDEO: Oracle Sales Cloud is Smarter SFA that helps Managers know more. Hit your target with no surprises. Act on opportunities and threats faster. Manage more effectively anywhere, using any device.
Posted: 03 Apr 2013 | Premiered: 31 Jul 2012

Oracle Corporation

Personalized Marketing Campaigns for Every Customer
sponsored by SDL
WEBCAST: You need to create personalized, relevant, insight-driven, and timely marketing campaigns to successfully engage your customers. Find out how to do just that in this brief video, where you'll learn about a technology that enables you to create customized marketing campaigns that reach customers through a variety of devices and channels
Posted: 11 Apr 2014 | Premiered: Apr 11, 2014

SDL

Plan and Act on Findings with IBM Cognos Enterprise
sponsored by IBM
WEBCAST: The following webcast depicts how to create, update, and manage a successful business plan. Discover what techniques you can use to move your business forward.
Posted: 08 Nov 2013 | Premiered: Nov 8, 2013

IBM

Red Hat JBoss Fuse: Enabling Intelligent Integration Everywhere
sponsored by Red Hat
WEBCAST: Check out this short video to learn how JBoss Fuse enables the exchange of data simply and with greater agility across its innovative integration platform.
Posted: 11 Dec 2013 | Premiered: Dec 10, 2013

Red Hat

Help! The Applications Octopus is Strangling our Business! Is your business strangled by outdated applications and inflexible architectures?
sponsored by ASG Software Solutions
WEBCAST: This webcast shows insights into enabling businesses to  face business challenges by combining business driven information systems and effective application portfolio management.
Posted: 03 Nov 2010 | Premiered: Nov 16, 2010, 11:00 EST (16:00 GMT)

ASG Software Solutions

How Not to Get Fired: Choose JBoss Enterprise BRMS for Your Mission-Critical Business-Rules Deployment
sponsored by Red Hat
WEBCAST: Watch this webcast now to get an overview of the JBoss Enterprise BRMS and its key capabilities for tackling demanding process tasks.
Posted: 20 Jul 2012 | Premiered: Jul 20, 2012

Red Hat

How to Get Lean with Automated Process Discovery - Live demonstration and case study presentation
sponsored by Fujitsu America, Inc.
WEBCAST: The biggest challenge to improving the efficiency of your business processes often lies in knowing how these processes really work in your organization. This webcast will teach you how to visualize and analyze your business processes from historical data, expose process waste and apply lean initiatives to achieve significant value.
Posted: 23 Mar 2010 | Premiered: Mar 23, 2010

Fujitsu America, Inc.

How to Put Customers at the Center of Your Business
sponsored by IBM
WEBCAST: In this webcast, hear from Constellation Research principal analyst and CEO Ray Wang as he explores how to put customers at the center of your business. Learn how to make sure your customers stay loyal in a fiercely competitive marketplace.
Posted: 18 Sep 2013 | Premiered: Sep 18, 2013

IBM

Hybrid IT Service Management
sponsored by FrontRange Solutions Inc.
VIDEO: This brief, two minute video will teach you about a single-platform IT service management (ITSM) solution that provides flexible deployment options, reduces IT costs, improves service delivery, and more.
Posted: 28 Jun 2013 | Premiered: 28 Jun 2013

FrontRange Solutions Inc.

IBM Smart SOA Global Virtual Forum: How to Get Smarter Business Outcomes
sponsored by IBM
WEBCAST: Adapting to change is hard for today's professional architectures, but with the dynamics of the industry, change is a must. This webcast will show how to gain successful agility and maximize business IT value with the Smart SOA approach. Watch now!
Posted: 13 Oct 2008 | Premiered: Nov 5, 2008, 10:30 EST (15:30 GMT)

IBM

Infor CRM Interaction Advisor
sponsored by Infor CRM
PRODUCT DEMO: Watch this product demo to learn how Infor CRM Interaction Advisor will fuel organic growth by driving lifetime customer loyalty and increase value at every customer touch point without replacing any existing systems.
Posted: 22 Jul 2009 | Premiered: 22 Jul 2009

Infor CRM

It's Not "If" You Collaborate, But "How"
sponsored by Cisco Systems, Inc.
VIDEO: To learn more about who collaborates and why, Cisco recently conducted one of the first comprehensive studies of the personal and cultural factors associated with successful adoption of network based collaboration. Read the full report, and find out more about how collaboration transforms business.
Posted: 11 Sep 2009 | Premiered: 11 Sep 2009

Cisco Systems, Inc.

Leveraging Virtual Iron and Quad-Core Intel® Based Server Virtualization in Production Environments
sponsored by Virtual Iron Software, Inc.
WEBCAST: This webcast, featuring Intel and Virtual Iron, explores the key drivers and enabling technologies behind server virtualization. Best practices for supporting virtualized workloads in production environments will also be discussed.
Posted: 10 Mar 2008 | Premiered: Mar 1, 2008

Virtual Iron Software, Inc.

Microsoft Dynamics CRM 3.0
sponsored by Microsoft
SOFTWARE DEMO: Receive a free demo of Microsoft Dynamics CRM version 3.0, an all-new customer relationship management (CRM) system that gives every customer-facing employee the information they need to truly impress customers.
Posted: 01 Jun 2007 | Premiered: 01 Jun 2007

Microsoft

Microsoft Dynamics CRM Trial
sponsored by Microsoft
TRIAL SOFTWARE: Enable your customers to choose the right deployment model for their specific business and IT needs, with the flexibility to change deployment models over time if their needs or preferences change.
Posted: 10 Mar 2008 | Premiered: 01 Jan 2006

Microsoft

Microsoft Dynamics CRM Trial Page
sponsored by Microsoft
SOFTWARE DEMO: Microsoft Dynamics CRM helps increase productivity and create a connected organization that is equipped to please your customers. The result is a compelling and engaging experience for customers that sets your business apart.
Posted: 24 Oct 2011 | Premiered: 24 Oct 2011

Microsoft

Online Trial: Rational System Architect
sponsored by IBM
SOFTWARE DOWNLOAD: Try IBM® Rational® System Architect® V11.3, which enables business managers and IT professionals to plan, model, and execute changes to improve their business strategy and process as well as the IT systems and infrastructure that support them, enabling successful enterprise planning and transformation.
Posted: 04 Nov 2009 | Premiered: 04 Nov 2009

IBM

Pave the Road to "Perfect Order" Performance with Integrated Fulfillment
sponsored by SAP America, Inc.
WEBCAST: Get a first-hand view of how SAP solutions can help you improve your organization's business processes for transportation management, logistics, and warehouse management. SAP's advanced solutions deliver the functionalities you need...
Posted: 04 Feb 2008 | Premiered: Nov 13, 2007

SAP America, Inc.

Podcast: Automate lately? The value of automation with or without cloud
sponsored by Hewlett-Packard Company
PODCAST: This webcasts explains the fundamentals of automation and how it fits into a larger cloud strategy. Inside, get practical advice on where and how to get started.
Posted: 26 Nov 2013 | Premiered: Nov 18, 2013

Hewlett-Packard Company

Provide an Unparalleled Customer Experience with Infor CRM Epiphany Outbound Marketing
sponsored by Infor CRM
VIDEO: This brief video demo details an analytics dashboard that seamlessly pulls together analytics for campaign marketing lists. Watch this now to see how easy it is to use this dashboard for improving your marketing campaigns.
Posted: 20 Jan 2012 | Premiered: 20 Jan 2012

Infor CRM

Recognize your Apps Personalities
sponsored by Hewlett-Packard Company
VIDEO: This brief video explains how the right applications transformation strategy can lead your enterprise to a new level of success by enabling you to categorize and profile apps based on business impact, simplify apps management, and more.
Posted: 09 Oct 2013 | Premiered: 09 Oct 2013

Hewlett-Packard Company
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VIRAL MARKETING DEFINITION (continued): …  marketing people prefer terms other than viral marketing. In his popular e-mailnewsletter about selling on the Web, John Audette asked readers to suggest alternatives, includingother terms in current use. Among those suggested have been:avalanche marketingbuzz marketingcascading style marketingcentrifugal marketingexponential marketingfission marketinggrass roots marketingorganic marketingpropogation marketingreferral marketing (borrowing a term long used in marketing prior to the Web)ripple marketingself-perpetuation marketingself-propogation marketingwildfire marketingOne reader suggested word … 

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