DEFINITION: The optimization of value chain interactions. Each internal and external operation, and the links between these operations, are reviewed in a systematic and standard way in order to optimize speed, certainty, and cost effectiveness.
Smarter commerce is designed to help companies better integrate and more effectively manage their value chains. It aligns the buy, market, sell and service processes in a way that puts the customer at the center of decisions and actions, which can lead to greater customer loyalty, revenue and profit margin growth.
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